Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us to achieve our mission.
Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us to achieve our mission.
The Surface Product Marketing Manager is the local Surface business group leader and subject matter expert who drives attainment of the billed revenue and unit targets, profitably, through marketing activities, through-partner / direct sales programs and incentives.
The Surface mission is to give people the best experience with Microsoft devices to transform industries and the way people get work done. We do this in a way that builds millions of fans, helps businesses be more effective, establishes meaningful new categories that transform productivity whist also increasing market share, revenue and gross margin for Microsoft.
Your role is to focus the sales and marketing teams across the subsidiary on how Surface can help modernize our customer’s workplaces as organizations look for ways to transform their businesses, recruit, hire and retain the best employees, and attract customers who are buying in new ways.
Our core priorities for the Surface business are:
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Innovate the Commercial Surface business model, Grow & Evolve the Channel
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Develop core capabilities to mature our local go-to-market approach
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Mainstream Surface into wider Microsoft commercial engines
Your responsibilities as a Surface Commercial Product Marketing Manager include:
Planning
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Lead the subsidiary efforts to launch new services Devices and Accessories. Ensure local PR, marketing and sales efforts including Early Adopter Program are aligned and ready at announce.
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Develop strong partnerships across business groups, Surface Specialists, Account Executives, and the entire selling ecosystem.
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Collaborate with the Surface Consumer team to ensure that plans and offer strategy are aligned.
Execution
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Deliver forecasting accuracy for inventory planning, increasing Surface portfolio sales and premium mix vs. budget.
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Strengthen customer engagement through customer engagement programs.
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Manage End-of-Life transitions during product launch periods.
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Showcase Surface value through marquis brand and customer stories and local commercial digital marketing to increase KPIs across the marketing funnel.
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Drive local marketing efforts including Account Based Marketing, PR, digital, and events, to increase committed sales pipeline coverage and through partner sales.
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Deliver great Surface experiences through internal events and presence in local industry/trade events.
Measurement
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Awareness. Grow the of awareness, perception and consideration (launch +90 days) in local market.
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Customer Stories and Case Studies. Develop number of customer stories and case studies showcasing the best of the Surface portfolio
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Billed Revenue. Increase commercial billed revenue and % attach to Microsoft 365 deals
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Drive a high Surface premium mix.
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Market Share. Grow share in the premium computing category.
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Partner and customer focused
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Understand product advocacy and evangelism
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Core marketing experience (positioning and messaging)
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Being a conduit between technology and the business with the voice of customer in mind
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Role model for Microsoft values
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Excellent communicator
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Strong ability to influence for impact
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Use data to inform marketing investments and strategies and evangelize Marketing Insights for Sellers and Digital Content with sales teams
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Bachelor’s Degree (B.S./B.A.) required, relevant fields of study include Marketing, Business, Computer Science
