Company: Canon
Location: Brampton, ON
Expected salary:
Job date: Sat, 26 Jul 2025 06:45:20 GMT
Job description: Product Marketing and Strategies Specialist
- Do you enjoy transforming market data into actionable product strategies?
- Are you passionate about supporting product success across its full lifecycle?
- Do you thrive in a role that blends market research, analysis, and strategic execution?
This role will support Canon Canada’s product marketing initiatives for cameras, printers, and scanners (PPG and ISP). The Product Marketing and Strategies Specialist will report to the Supervisor, Product Marketing and Strategies, and be responsible for conducting market research, collecting and analyzing data, preparing reports, and executing marketing and product strategies that align with Canon’s business goals and support product lifecycle management.Key Responsibilities:
- Developing, monitoring, and modifying Canon Canada reseller and dealer programs and promotions for PPG and ISP products, in order to drive the sales of the product categories and achieve desired sales results.
- Identifying key verticals and applications for the Canon Canada PPG and ISP products and solutions and developing unique programs that better position Canon Canada’s sales activities.
- Coordinating product launch activities, timelines and schedules between internal and external stakeholders.
- Creating and maintaining the Canon Canada PPG and ISP product portfolio and product roadmaps for the Canadian market.
- Measuring the success/failure of the Canon Canada PPG and ISP product launches, by assessing sales performance and proposing corrective sales and marketing actions when necessary
- Negotiating with inter-business unit stakeholders to secure support and buy-in from the Direct Sales Team.
- Conducting product and market analyses, for Canon Canada PPG and ISP products, to determine competitive advantages and develop market goals.
- Developing strategic summaries of every Canon Canada PPG and ISP product, which includes a target price, sales volume, the sales channel, and prospective customers.
- Generating reports for product categories, creating presentations and other tools to communicate Canon Canada’s PPG and ISP product lineup, propositions, and strategies to the dealers and distributors.
To Succeed, You Will Need:
- Post-secondary education in Business or Marketing.
- A minimum of 3 years of experience in product marketing.
- Proficient analytical skills to apply data-driven insights and creative strategies to develop business growth opportunities.
- Effective time management and multitasking to balance multiple priorities and meet deadlines.
- Strong computer skills to use basic formulas (such as Vlookup), and pivot tables in Excel and as well as create presentations in PowerPoint to support management decision-making
- Solid skills in operating equipment, specifically Canon product offerings.
Why Join?HYBRID WORK
- We offer a Hybrid work schedule. You will be in the office Mondays and Wednesdays each week, and can work from home for the remainder of the week (subject to specific business needs requiring office attendance)
- When working from home, a reliable internet connection is required. Remote work is supported with cloud-based applications and collaboration tools
BENEFITS
- Comprehensive health coverage plan that includes medical, dental and vision
- Life insurance, disability and wellness programs
- Vacation, Paid Personal Time and Sick days
- Matching RRSP contribution & Profit-Sharing Program
- Tuition Assistance Program for professional continuing education
- Discounts on Canon products, retailers, memberships and more!
EMPLOYEE PERKS
- Free coffee and snacks
- On-site cafeteria and outdoor patio
- Employee gym and fitness center
- Employee referral program
- Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
- Community involvement
- Employee Appreciation Event
#FEATURED#Canon has been at the forefront of digital imaging innovation for more than 80 years. Since 1973, Canon Canada has been the leading provider of consumer, business and professional digital imaging solutions to Canadians.At Canon Canada, we’ve established a diverse culture that’s made us a respected and successful industry leader. Canon’s corporate philosophy is Kyosei: all people, regardless of race, religion or culture, harmoniously living and working together into the future. We have been recognized by Forbes as one of Canada’s best employers for diversity.We are committed to environmental sustainability and have established programs that support our Kyosei philosophy and Environmental Charter. Since 2019, Canon Canada has been named one of Canada’s Greenest Employers, an award that recognizes employers leading the way in creating a culture of environmental awareness.We offer comprehensive health and wellness benefits, learning and development opportunities, recognition programs and other perks. We want your career with us to be a journey, and we provide the tools to help you contribute and succeed from Day 1.As an equal opportunity employer, we welcome applications from all backgrounds and are committed to supporting and celebrating the diversity in our workforce. While we appreciate all applicant submissions, only those considered to be most qualified will be contacted for further assessment. Canon Canada is proud to provide accommodation(s) during the recruitment process. For applicants requiring accommodation in the recruitment and assessment process and when hired, please contact us at or at 1-855-531-3850 or 905-863-8713. To learn more about Canon Canada, visit .
