newMarketing vice-presidentTimes Group CorporationMarkham, ON$110,000 a year Experience with CRM software and digital marketing tools and techniques. Develops an insight-based approach to engage and sell to new and existing customers… 1 day ago·More…View all Times Group Corporation jobs – Markham jobsSalary Search: Marketing vice-president salaries in Markham, ON

Job Duties:

· Develops an insight-based approach to engage and sell to new and existing customers belonging to main socio-demographic customer segments

· Work with Project Marketing sections to ensure that the Project portfolio meets the needs of target segments

· Devises and drives the execution of tactical promotions to improve sales performance.

· Guides the Marcom team in designing and distribution of BTL material in relevant channels to optimize the reach to targets segments

· Monitors and analyze the quality of acquisition KPIs and work with Sales to improve performance/ optimize ROI

· Work with Sales to set targets and incentive structure across products, segments, and channels.

· Develop 12 month campaign calendar across various consumer product lines

· Worked collaboratively with media partners to develop efficient media plans, and support social, digital, and offline strategies, set KPIs, select innovative and effective optimizations

· Liaise with the media and marketing research partners for consumer behavioral analysis reports and trends

· Identify and recommend changes in delivering capability that may be required by execution teams (eg. Channel, Customer Service, IT)

· Defines and reviews all policies, procedures, and guidelines for the Segment Team and monitors and supervises their implementation.

· Monitors quality assurance measures & standards to ensure compliance with corporation practices and international standards; ensure respective functions effectively support the corporate objectives, targets, standards and procedures.

· Reports to and maintains an ongoing dialogue with SVP/Consumer Segment & Project Marketing and provides updates periodically about operational performance and achievement of key strategic and financial targets.

· Maintains effective external interfaces with business and technology partners, government agencies and commercial /professional bodies.

· Manages monitors and evaluates the section’s ongoing performance and quality of its output and services.

Skills and Qualifications (at least):

· Demonstrates commitment and respect for the customer’s values in the business

· Project management skills to work against cost, timeline, and quality standards

· Knowledge of business products & projects portfolio

· Ability to develop strategic plans and programs for managing the product life cycle.

· Knowledge and expertise in managing the marketing mix

· Extensive exposure and knowledge about offline and online media

· Proven work experience in creating, designing, and running advertising campaigns

Location of work: Markham, Ontario – The applicant should be willing to relocate to Toronto/ON. Only qualified candidates would be shortlisted and contacted for an interview._ Aboriginals, Newcomers are encouraged to apply. Only qualified candidates will be shortlisted and contacted for an interview. willing to international relocating_

Language requirements:

· Knowledge of English – IELTS 6.5 and higher

· Persian and Arabic is an advantage

Required Work Experience:

· Minimum 15 years of Media, communication, advertising, and Marketing experience

Education:

· Bachelor Degree Business Administration- Management

Skills requirement:

· Proven work experience as a VP of Marketing, Marketing Director, or other senior roles

· Demonstrable experience designing and implementing successful marketing campaigns

· Solid knowledge of SEO, web analytics, and Google Adwords

· Strong understanding of advertising media strategy and media research

· Experience with CRM software and digital marketing tools and techniques

· Strong leadership skills

· Excellent communications skills

· Strong analytical and project management skills

· Strategic mindset, with the ability to make difficult decisions

· Qualitative and Quantitative Research-oriented

· Socio Demographic details analysis expertise

Position Objectives:

We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals.

Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Our VP of Marketing will report directly to the CEO and will oversee internally Marketing teams. To be successful in this role, you should be highly professional. You should also play a significant role in shaping the company’s strategic planning.

Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success.

Job Types: Full-time, Permanent

Salary: $110,000.00 per year

Additional pay:

  • Overtime pay

Benefits:

  • Extended health care

Schedule:

  • Monday to Friday
  • Overtime
  • Weekend availability

Education:

  • Bachelor’s Degree (preferred)

Work remotely:

  • No

Marketing vice-president


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newMarketing InternWALOToronto, ON•Remote$15 an hour Experience with marketing automation and CRM tools. Measure and own certain marketing-related KPIs. Experience with affiliate marketing and engaging with… 1 day ago·More…View all WALO jobs – Toronto jobsSalary Search: Marketing Intern salaries in Toronto, ON

About WALO

WALO is a Canadian Fintech startup on a mission to ensure the financial health of future generations.

Every Canadian does not have the chance to start their financial life on the right foot as personal finance remains absent in most curricula. WALO is filling the gap by teaching tweens & teens one of the most valuable and needed life skills: financial responsibility.

Our solution is helping young Canadians start adulthood on the right foot, ensuring they can avoid common pitfalls and have the knowledge, skills, and confidence to be financially healthy. At WALO, marketing is about understanding people, building relationships — and creating awareness about how our products can change the world.

We’re looking for a marketing intern who loves building a brand in a fast-growing start-up.

This candidate will work in close collaboration with the leadership team.

About you

You thrive in an unstructured environment with the freedom to decide how you work best. You appreciate a flexible work environment and don’t need a boss hanging over your shoulder to get the job done

You can maturely handle feedback and debate, recognizing that the intention is to help each other learn and grow.

You are an exceptionally strong communicator and can function effectively within a distributed team

Requirements

  • 1-year experience in a Growth/Marketing environment
  • Experience in content creation
  • Strong problem-solving skills with an attention to detail
  • Strong English communication skills
  • The position is ideal for someone looking to fulfill University or College Co-Op Requirements.

Preferred but not required:

  • Bilingual – French (Highly Preferred)
  • Experience with marketing automation and CRM tools
  • Experience with affiliate marketing and engaging with influencers
  • Experience with Adobe Suite Programs
  • Experience in SEO

Responsibilities

  • Help grow user base across Canada
  • Create digital marketing content
  • Measure and own certain marketing-related KPIs

What we offer:

  • Flexibility: remote culture, work from anywhere, and flexible working hours
  • Endless career growth potential: High-growth position in the early stage of a promising company, which means you’ll have influence and leadership opportunities from day one

To apply, please fill out the below google form.

https://forms.gle/TbkWqK1kgEa6sYeN9

Contract length: 4 months

Expected start date: 2022-01-04

Job Types: Full-time, Internship

Salary: $15.00 per hour

Schedule:

  • Monday to Friday

Work remotely:

  • Yes

Marketing Intern


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Digital Marketing CoordinatorINCOM WEB & E-MARKETING SOLUTIONSToronto, ON$41,600 – $75,801 a year *Bachelor’s degree and a minimum of 1 years experience in digital marketing*. *Experience with popular digital marketing tools such as Ahrefs, Semrush, and MOZ.… 27 days ago·More…View all INCOM WEB & E-MARKETING SOLUTIONS jobs – Toronto jobsSalary Search: Digital Marketing Coordinator salaries in Toronto, ON

Responsibilities

  • Act as the primary contact on the digital marketing team, able to assess, triage, and relay incoming client requests to the appropriate team members.
  • Coordinate team members and agencies to ensure timely and successful delivery of marketing campaigns.
  • Manage and optimize paid advertising campaigns on all channels such as Facebook, Google, and other ad networks by data-driven decisions.
  • Develop and curate engaging content for social media platforms.
  • Assist in the creation and editing of written, video, and photo content.
  • Data and performance management, creating and presenting dashboards and reports.

Requirements

  • Experience working in Google Ads and Facebook Ads platforms.
  • Bachelor’s degree and a minimum of 1 years experience in digital marketing
  • Knowledge of SEO, keyword research, and Google Analytics.
  • Google Search & Display Ads Certification
  • Impeccable written and spoken English.
  • Excellent communication skills.

Nice to have

  • Demonstrated paid advertising campaign management experience.
  • Experience with popular digital marketing tools such as Ahrefs, Semrush, and MOZ.
  • Experience in the real estate industry.
  • A degree or diploma in Marketing.
  • Marketing agency experience.
  • Google Ads Editor experience.

Job Type: Permanent

Salary: $41,600.00-$75,801.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Dental care
  • Extended health care
  • Life insurance
  • Profit sharing

Schedule:

  • Monday to Friday

Ability to commute/relocate:

  • Toronto, ON: reliably commute or plan to relocate before starting work (required)

Education:

  • DCS / DEC (required)

Experience:

  • Digital marketing: 2 years (required)

Licence/Certification:

  • Google AdWords Certification (preferred)

Digital Marketing Coordinator


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newSocial Media Manager (Internship)The NFT AgencyToronto, ON•Temporarily Remote$31,949 – $81,280 a year Computer Skills: Excel, Word, Power Point, Outlook, analytics/business insights tools Proven experience in marketing or advertising with a strong focus on… 8 days ago·More…View all The NFT Agency jobs – Toronto jobsSalary Search: Social Media Manager (Internship) salaries in Toronto, ON

The position available is for students who are required to complete an internship for their University, College, or any Post-Secondary program. It is an unpaid Internship. College credit is provided for this position.

The NFT Agency is the leading distributor for the top creators in the world getting into the NFT marketplace. We work with the biggest designers, artists, athletes, musicians & more.

We are seeking a Social Media Intern to join our Digital Marketing Team.

We’re looking for a talented, motivated Social Media Intern to support the day to day management of the The NFT Agency affiliated social channels. The Social Media Intern is responsible for implementing community focused marketing strategies through our social media accounts thus driving engagement and advocacy for The NFT Agency.

You shall stay versed in social media trends and enjoy experimenting with new digital media platforms to improve your community interaction. You are well versed in crypto/NFT social sites such as Twitter, Discord & more. You know how to build an authentic online voice and inspire an engaged community.

You thrive not on the followers you can attract, but more on number of likes, replies and shares you get from the enthusiastic community you create.

As the Social Media Intern, you will support the online voice of our brand ensuring community is at the heart of everything we do. You will become an expert in brand storytelling and help us communicate our brand value through authentic engagement with clients, consumers and followers alike.

Key Responsibilities

  • Support Social Media Specialist with content creation, scheduling, and organization across all channels
  • Measure and report on the performance of social moments, campaigns, and product drops
  • Ongoing measurement of follower growth, report on social media trends and identify opportunities for improvement
  • Support Social Media Specialist in Content Creation particularly copy development
  • Manage day to day Social Media content calendar ensuring updates/changes are communicated across the Marketing Department
  • Identify new opportunities for social content across all channels
  • Work with Customer Experience team to source Influencer and user generated content for the The NFT Agency Discord, Facebook, Instagram and Twitter accounts.

Experience, Education and Designations

  • University/College degree in marketing or business (in progress)
  • Computer Skills: Excel, Word, Power Point, Outlook, analytics/business insights tools Proven experience in marketing or advertising with a strong focus on digital and/or social media
  • Proficient with social media management tools (i.e. Sprinklyr), Google Analytics, an asset
  • Creative mindset and out of the box thinker that enjoys storytelling through media
  • Excellent verbal and written communication skills necessary to interface with a variety of audience
  • Self-motivated with a keen sense of accountability and time management.
  • Thrive in fast-paced and constantly evolving environments.

Knowledge, Skills and Attributes

  • Strong understanding and interest in the major social media platforms and their best practices, including Discord, Telegram, Medium, Facebook, Twitter, Instagram, LinkedIn, Clubhouse, TikTok, Pinterest and YouTube.
  • Effective communication skills, both written and oral, and the ability to interface with cross-functional teams in a professional way
  • Understanding of and ability to adhere to strict brand guidelines
  • Organizational skills and the ability to multi-task, handling several projects at once
  • Possession of a strong work ethic and high level of confidentiality
  • Resourcefulness, and experience working under pressure to meet tight deadlines

Benefits of an Internship with The NFT Agency

  • Work in a dynamic, collaborative, progressive, and high-performing team.
  • Flexible Hours to accommodate your school schedule
  • Exposure to the latest technology in the blockchain & cryptocurrencies ecosystem.
  • Work from home
  • Possible full-time employment opportunity with promising startup.

We truly thank all applicants for their interest in joining The NFT Agency, but only those candidates considered for an initial interview will be contacted.

Contract length: 3 months

Job Types: Full-time, Internship

Salary: $31,949.00-$81,280.00 per year

Benefits:

  • Casual dress
  • Company events
  • Flexible schedule
  • Work from home

Schedule:

  • Monday to Friday

Experience:

  • Social Media Marketing: 1 year (preferred)

Work remotely:

  • Temporarily due to COVID-19

Social Media Manager (Internship)


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Sr. SEO SpecialistTrader Corporation3.6Toronto, ON•Remote Use a variety of online tools, historical success and digital trends to audit and analyze the dealer and Dealer Group customers’ digital footprint from an SEO… 30+ days ago·More…View all Trader Corporation jobs – Toronto jobsSalary Search: Sr. SEO Specialist salaries in Toronto, ONSee popular questions & answers about Trader Corporation

Job Description


Summary of Job:

The Sr. SEO Specialist supports strategy and execution of search engine optimization solutions for dealer websites. This role will involve in depth analysis of the client’s digital marketing footprint as well as competitive analysis to uncover missed opportunities that will help the dealer grow their business. This position will spend majority of time auditing and implementing recommendations on and off the website.


Key Areas of Responsibility:

Implement technical SEO strategies on the client’s website such as creating pages or developing schema as well as implementing off site SEO strategies such as Google My Business optimization and Link Building for the purpose of increasing the client’s organic keywords exposure and organic/local traffic.

Use a variety of online tools, historical success and digital trends to audit and analyze the dealer and Dealer Group customers’ digital footprint from an SEO perspective. On site, off site and competitive analysis will be required. Using these findings build an in depth audit to be delivered to the client.

Perform keyword research to develop target lists that match up with client goals. Use this research in combination with recommendations for the audit to guide the on page and off page keywords optimizations. Using these findings build an in depth report to be delivered to the client.

Work with SEO Manager and cross-functional departments to assist in building search engine optimization strategies for dealers and Dealer Group clients.


What You’ll Be Doing

  • Focusing on SEO strategies and tactics, ensuring that Dealer websites on our platform are adhering to SEO best practices
  • Performing forensic technical SEO audits and inspections of websites to identify on-page, off-page, Crawl efficiency / Indexation, Web Performance (Core Web Vitals), and other technical issues
  • Implementing strategies to address gaps in organic search performance, keyword planning and on-page optimization
  • Identifying growth opportunities in site infrastructure, keyword selection, and on-page optimization
  • Creating and optimize SEO landing pages for dealer websites
  • Monitoring performance metrics to understand organic search performance and measure the impact of technical and content changes
  • Growing dealer websites’ organic traffic through content and technical improvements
  • Staying current on global SEO and search landscape and emerging trends and identify tools and reports to automate processes or deliver more sophisticated understanding


What We’re Looking For

  • 3+ years of experience with both technical and content SEO
  • Fast learner with excellent problem-solving ability
  • Proven track record of results with improving search rankings and/or developing and managing website reporting tools
  • Working knowledge of SEO tools, website standards, usability testing, website reporting tools, and web analytics
  • Solid analytical skills with key performance metrics are a must, with an understanding of WordPress CMS, Google Analytics, Google/Bing Webmaster Tools, SEM Rush, & Screaming Frog
  • Knowledgeable about the latest trends in the search engine
  • Google Analytics Certification would be an asset

We prefer this position to be based in Toronto but are open to remotely-located team members in Canada who can align to EST working hours.

Sr. SEO Specialist


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newReporter: Sponsored ContentBuzzBuzzHome4.2Toronto, ON Understanding of the principles and tools that underpin digital content creation and. Past experience working with sponsored content programs and collaborating… 8 days ago·More…View all BuzzBuzzHome jobs – Toronto jobsSalary Search: Reporter: Sponsored Content salaries in Toronto, ON

BuzzBuzzHome by Zonda is looking for a writer to contribute to its real estate news brand Livabl through the development of sponsored content. Launched in 2018 as part of the BuzzBuzzHome network, Livabl has grown into an essential digital resource for homebuyers, real estate investors, industry leaders and urbanists.

BuzzBuzzHome by Zonda is a market leader in new residential construction data across North America. Our mission is to improve how consumers discover and buy brand new homes. We care about the accuracy and organization of our information and providing a best-in-class user experience. We’re advocates for transparency in the new residential construction marketplace.

Livabl is a key piece of our effort to expand our audience, create compelling and informative user experiences and help our home builder clients reach new home buyers through expertly crafted content.

Responsibilities

You’ll be writing and editing important client stories about our real estate partners across North America. You’ll be contributing content on a daily basis, while managing and evolving the site’s relationship with its partners in the real estate community to ensure our sponsored content is the best in the industry. This includes liaising with internal and external teams to build awareness and to support client business objectives.

Requirements

  • Digital media experience.
  • A journalism degree or equivalent professional experience.
  • Exceptional writing and editing skills.
  • A knack for writing compelling headlines.
  • Understanding of the principles and tools that underpin digital content creation and
  • distribution, including social media, SEO and data analytics.
  • Ability to work with outside partners to achieve mutual goals.
  • Top notch organizational skills, with strong attention to detail and ability to manage priorities.

Nice to have

  • A passion for real estate and urbanism and understanding of local and national housing market trends.
  • Past experience working with sponsored content programs and collaborating with client agencies and in-house marketing teams.
  • An understanding of the nuts and bolts of how a digital media site operates and evolves, including the ability to collaborate with a product team on site optimization and new features.

Does this position allow for remote working?

Absolutely, you may work from wherever is most convenient for you – anywhere in Canada. For those who prefer working from an office, our HQ is conveniently located at the corner of University and Dundas in Toronto, steps from St. Patrick Station, surrounded by great restaurants, entertainment, and cultural venues. We stock our pantry with snacks and drinks, and operate a casual but focused work environment.

Reporter: Sponsored Content


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Digital Literacy & Outreach Worker (2021-514-CP)WoodGreen Community Services4.1Toronto, ON Strong understanding of digital media marketing tools. Create new and creative digital marketing content. Outreach to clients and register clients for digital… 10 days ago·More…View all WoodGreen Community Services jobs – Toronto jobsSalary Search: Digital Literacy & Outreach Worker (2021-514-CP) salaries in Toronto, ONSee popular questions & answers about WoodGreen Community Services

Employment Type:

Contract (ending March 31, 2022), Bargaining Unit

*
Work Hours: *

28 hours/week, Includes some evening and weekend work

*
Salary: *

G8 – $27.89/hour

*
Application Deadline: *

Open until filled

*
Program Overview – Newcomer Programs & Services, Community Programs*

Newcomer Programs & Services has served newcomers and refugees in Toronto for over four decades. Its mandate is to help newcomers and refugees settle, adjust, and integrate into society. Funded by the three levels of government, WoodGreen Newcomer Programs & Services operates English language training programs, settlement services, employment support programs, mentorship, networking activities, and social and recreational activities. Newcomer Programs & Services is committed to providing friendly and professional services to all newcomers to help them connect with Canadian society and their new way of life.

What You Will Do

*
Support the implementation of outreach plans and strategies that use digital media as the main platform for communication.

  • Support the building of an online brand for Unit programs and services.
  • Create new and creative digital marketing content.
  • Assist with developing email campaigns and social media content development.
  • Responsible for developing digital literacy workshops and information sessions focusing on use of basic computer skills and internet, digital communication platforms such as Microsoft Teams, digital media tools such as Facebook, and Instagram, and using online learning platforms such as Off2Class.
  • Ensure that curriculum includes topics on digital and cyber safety issues and practices.
  • Develop and implement workshops through in-person and online delivery.
  • Outreach to clients and register clients for digital literacy workshops based on clients’ needs.
  • Ensure the anti-racism objectives and community development principles of the organization are achieved within the program.

What You Bring to the Team

*
Undergraduate Degree in social sciences or a related discipline.

  • Minimum 2 years of experience with marketing and/or sales in a digital environment
  • Strong understanding of digital media marketing tools
  • Strong group facilitation skills
  • Second language is required

What Will Set You Apart

*
Demonstrated ability to creatively use digital marketing platforms and tools

  • Demonstrated understanding of newcomers needs
  • Expertise in facilitating group workshops in person and online
  • Ability to work cooperatively with others and follow work directions
  • Ability to use professional judgment on a daily basis within established guidelines.
  • Ability to accommodate competing demands.
  • Ability to communicate effectively both orally and in writing with, staff, clients and the public.

Effective September 7, 2021 all newly hired employees will be required to provide proof they have completed an approved course of vaccination against COVID-19 at least 14 days prior to commencing employment or provide documentation to support an exemption based on grounds covered by the Ontario Human Rights Act (i.e. Medical exemption).

6iR2noYbBA

Job Type: Part-time

Work Location: Multiple Locations

Digital Literacy & Outreach Worker (2021-514-CP)


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Manager, Tools and Automation – Hamilton, ON


Company: Rogers Communications

Location: Hamilton, ON

Job description: and become familiar with the new requirements. Reporting to the Director, Operations Transformation, the Tools & Automation Manager… leads to own and maintain the Access Deployment Management Tool, the main project management platform for our access…

Expected salary:

Job date: Sat, 09 Oct 2021 06:12:17 GMT

Apply for the job now!

Digital Analytics SpecialistQUESTRADE INC3.4Toronto, ON In this role, you will conduct UX and Conversion Optimization audits for websites and leverage digital analytics tools and testing tools to deliver relevant,… 30+ days ago·More…View all QUESTRADE INC jobs – Toronto jobsSalary Search: Digital Analytics Specialist salaries in Toronto, ONSee popular questions & answers about QUESTRADE INC

We’re looking for our next Digital Analytics Specialist. Could It Be You?
Questrade’s Marketing team is looking for a Digital Analytics Specialist, who will understand and leverage user behaviour to optimize site performance and analyze website and landing page data, usability and performance, provide insights and recommendation to improve the site conversion rate. The Specialist will develop, implement, and analyze A/B and multivariate testing scenarios for landing pages and popular content pages on Questrade.com and recommend actions to maximize conversions and lead acquisition efforts from paid and earned media channels.

What’s it like working as a Digital Analytics Specialist at Questrade?
Working closely with other digital channel leads, this role will develop and recommended strategy and lead the execution of testing and optimization plans. You will identify opportunities for testing and optimization, with the objective of improving acquisition performance on Questrade.com. You will create optimization roadmaps and prioritize ideas for maximum business impact. You will analyze and present testing results to make actionable recommendations.

Need more details? Keep reading…
In this role, you will conduct UX and Conversion Optimization audits for websites and leverage digital analytics tools and testing tools to deliver relevant, actionable, and insightful recommendations to shape future site development and to inform digital marketing strategies. Tools include, but are not limited to: Google Analytics 360, Google Optimize, and ClickTale/Contentsquare. You will collaborate with traffic generation teams to optimize each conversion path. You will use qualitative and quantitative data to develop and execute a conversion rate optimization strategy and testing plan. You will partner closely with product design, content, social media and paid media teams to test and improve content, creative, copy and audience targeting to ensure campaign optimization.
You will analyze and present testing results in an engaging way with actionable recommendations that can be applied to continuously improve the user experience and site performance. You will lead the action plan; organize and prioritize the work for implementing recommended solutions – collaborating and coordinating with cross-functional partners to deliver on the plan. You will monitor, analyze and report on outcomes of improvements and progress against KPIs. You will maintain a strong understanding of Questrade’s service offering, the relationships with vendors, existing business models and the flows of data in the business.

So are YOU our next Digital Analytics Specialist? You are if…
✔ You have at least 3 years’ enterprise web analytics experience
✔ You have the ability to analyze qualitative and quantitative data to make informed decisions about site optimization
✔ You have strong understanding of analytics with hands on experience in Google Analytics
✔ You have experience with web testing platforms (Google Optimize preferred), heatmapping, and session replay tools
✔ You have a willingness to seek continuous improvement and make tradeoff decisions between speed to execution and quality
✔ You take ownership of tasks and drive projects through to completion
✔ You are a reliable self-starter with attention to detail and passion for quality
✔ You have strong interpersonal, problem-solving and decision-making skills
✔ You are able to work under pressure while managing workloads effectively
✔ You have a willingness to multi-task and to be flexible to take on varied responsibilities

Brownie points if…
✔ You have experience in financial services industry
✔ You have experience in project management
✔ You have experience with Data Studio (or other BI tools)

Sounds like you? Click below to apply!

At Questrade Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. We value the unique skills and experiences each individual brings, and believe that when our teams feel supported and motivated, their creativity becomes a source of innovation. We are also committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and also one which reflects the diversity of the communities we serve and operate in to help us revolutionize financial services for the benefit of all of our customers.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

#LI-BB1

Digital Analytics Specialist


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newDigital Marketing ManagerPurpose Investments4.7Toronto, ON Minimum of 8-10 years of experience in marketing, with 3+ years in performance marketing. Hands-on knowledge of core digital marketing tools including Google… 8 days ago·More…View all Purpose Investments jobs – Toronto jobsSalary Search: Digital Marketing Manager salaries in Toronto, ON

Company Description


Purpose Financial is an independent financial services company with an unrelenting focus on customer-centric innovation, delivered through technology-driven solutions. Led by entrepreneur Som Seif, the company is developing a diversified product platform aimed at addressing historically underserved segments of the market. Purpose Financial’s businesses include Purpose Investments, Purpose Advisor Solutions and Thinking Capital.


Who is Purpose Investments?

Purpose Investments is an innovation-driven asset management company with over $11 billion under management, offering both managed and quantitative investment products. In 2021, we’ve launched an exciting new set of funds to the market that includes the World’s First Bitcoin ETF, the World’s First Ether ETF, a Globe Climate Fund and an innovative Retirement Pension Fund called Longevity. This is just the beginning for us, with lots more opportunities to grow in the near future.

Job Description

Purpose Investments is seeking an extraordinary Performance Marketing Manager to drive new customer growth for the Longevity Retirement platform and its core product, the Longevity Pension Fund. With Longevity, Purpose is building a retirement stability platform enabling retirees to create and maintain a stable, lifelong financial foundation for the pursuit of their post-work goals. Retirewithlongevity.com

As a key member of the core Longevity team, you’ll be responsible for helping to build and manage campaigns across a variety of digital channels, working closely with the Purpose Customer Experience team. You’ll take ownership for building a powerful customer acquisition machine, helping us drive broad awareness of this novel product, and grow our investor base.


What will you do?

  • Campaign leadership: Drive marketing campaigns from planning to execution, to meet key performance metrics
  • Measurement: Understand campaign performance and communicate incredibly clearly the strategic, actionable insights
  • Optimization: Continually optimize & rebalance marketing activities to drive the highest overall ROI possible; having “a nose for value” is critical
  • Testing mentality: Run A/B creative tests, incrementality tests, and spend-scaling tests on campaigns to identify and double down on what is working best
  • Innovation: Experiment with new concepts, platforms, and strategies so we are benefiting from the latest tools and opportunities
  • System Builder: Engineer an efficient and scalable customer acquisition machine
  • Collaboration: Partner closely with the Customer Experience team on all these programs, leveraging their deep domain expertise
  • Versatility: As a small team, we all stretch at times, and so this role will get into elements of growth marketing, marketing strategist, product marketing, field marketing, etc. from time to time. A great opportunity for someone with range/breadth to their skillset.

Qualifications


What you bring?

  • Bachelor’s degree is required, preferably in business, marketing , economics, engineering, etc.
  • Minimum of 8-10 years of experience in marketing, with 3+ years in performance marketing
  • Hands-on knowledge of core digital marketing tools including Google Analytics, Hubspot, Facebook AdsManager, LinkedIn Campaign Manager, Adwords, SiteImprove, etc.
  • Must be an adaptable team player who thrives in a fast-paced work environment
  • Highly organized, ability to take initiative and be independent
  • A genuine desire to help retired Canadians achieve their life goals in retirement
  • Ability to balance fun with a high personal bar for performance

Additional Information

Purpose Financial is an equal employer and we are dedicated to fostering an inclusive and barrier-free work environment for all employees and candidates. We encourage all qualified candidates to apply and if accommodation is required during any stage of the recruitment process, please contact any member of the People & Culture team. We thank all applicants for their interest; however, only those selected for interviews will be contacted.

Digital Marketing Manager


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