Digital Marketing Manager

Job Description

The Digital Marketing Manager, Lead Generation will join our fast-paced marketing team and will be instrumental in helping us build out and execute on our global B2B marketing strategy. This person is responsible for crafting, executing, and optimizing our demand generation programs and ensuring a seamless handoff of leads to our enterprise sales team. The candidate understands the technical landscape of email marketing, generating and nurturing leads, and building relationships with clients. The desired candidate ideally has the ability to bridge the strategic work of creating a robust lead-gen program and ensuring alignment with our sales team to be on-point with our brand, thought leadership, and content marketing.

• Work closely with Sales in a fast-paced environment with a high level of autonomy and is comfortable with changing business priorities.

• Develop and execute tactics and programs that will drive revenue, grow our pipeline, accelerate conversion, and increase the lifetime value of our client base.

• Manage the full lifecycle of an email/marketing campaign from strategic development, execution, and reporting on ROI.

• Execute email marketing campaigns using a marketing automation software to attract, engage, and convert leads.

• Create and execute content strategies including email messaging, newsletters, blog posts, white papers, and other content offers.

• Manage the prospect database, compile email lists, purge and segment contacts, and secure email databases for future campaigns.

• Manage and optimize our organic search and paid media channels including paid search, paid social, display, affiliates, and more.

• Partner with various internal teams (sales, product, client services) to identify new opportunities to drive growth and gain better efficiencies

Qualifications

• 5+ years of demand gen experience in B2B marketing

• Excellent written and verbal communication skills, enjoys copywriting and has the ability to proofread messaging.

• Ability to effectively communicate the essence of a brand while creating value for clients.

• Experience developing written content including marketing emails, blog posts, CTA’s and other compelling content.

• Experience with CRM and marketing automation platforms, including the execution of drip campaigns.

• Experience across multiple digital marketing channels (SEO, display, social, email).

• Analytical thinker who’s able to transform reporting and analysis into actionable insights and execution plans.

• Self-directed, proactive, collaborative and approachable

• Attention to detail

• WordPress and SalesForce experience is an asset

Job Types: Full-time, Permanent

Salary: $63,000.00-$70,000.00 per year

Schedule:

• Monday to Friday

Application question(s):

• Do you live in Toronto?

Education:

• Bachelor’s Degree (preferred)

Experience:

• Demand gen experience in B2B marketing: 5 years (required)
• Content Writing: 3 years (required)

Work remotely:

• No

COVID-19 precaution(s):

• Remote interview process
• Social distancing guidelines in place
• Sanitizing, disinfecting, or cleaning procedures in place