Social Media Customer Support SpecialistVGWToronto, ON 2 – 3 years' experience working in social media marketing or customer service role. You will use your passions for marketing, problem solving and interacting… 30+ days ago·More…View all VGW jobs – Toronto jobsSalary Search: Social Media Customer Support Specialist salaries in Toronto, ON

About VGW

We are pioneers in the online social gaming experience, operating several market-leading brands, including Chumba Casino, Global Poker and LuckyLand Slots. We’re all committed to building something amazing, pushing our boundaries and having fun in the process. VGW has been disrupting online social casino and poker gaming since 2010 and bringing fun and excitement to millions of customers. We have about 800 team members globally, and this position will be based in our Toronto office in Canada.

Our Toronto office is the hub for our customer service team. This is a really exciting opportunity for a Social Media Marketing Specialist to join a high performing team, with a focus on making our most valuable customers feel supported, special and encourage their continued engagement with our games.


About The Role

As a Social Media Customer Support Specialist you will be close to our players on a daily basis. Few teams at VGW are as close to our players as you are. You will use your passions for marketing, problem solving and interacting with customers to monitor and proactively respond to prospective and existing players across our range of Social Media channels. Your role covers players across both acquisition and retention life stages of the VGW customer journey. Working closely between the Marketing team in Australia and the Customer Service team in Manila, you will ensure that you’re enhancing player experience to the best of your ability by living our team vision – “ensuring everyone who interacts with us on social media has a reason to smile.”

On a day to day basis, you can expect to:

  • Proactively monitor and respond to player engagement across social media channels in a timely and professional manner.
  • Handle customer complaints and provide appropriate solutions or outcomes
  • Monitor and track share of voice and customer sentiment across all Social Media platforms using tools provided.
  • Assist in the selection and remuneration of competition winners across Social Media platforms.
  • Identify, develop and maintain relationships with highly engaged players across social media channels.
  • Liaise with Marketing and Customer Service teams to optimise communications with players.
  • Manage any escalations regarding account closures, responsible gaming issues, event-related enquiries and bonus enquiries.


About You

As an experienced Social Media Marketing Specialist working with a high volume of customers, you’ll understand the subtle art of excellent customer care. You will go above and beyond for the customer to surpass their expectations and come up with out of the box ways to make them feel special, and that may mean supporting them outside of office hours.

To be successful in this role we think you’ll need:

  • 2 – 3 years’ experience working in social media marketing or customer service role.
  • A track record of being customer centric. You will need to understand the needs of our players to give them the best possible player experience.
  • A high level of organisational skills. The ability to handle a large volume of player engagement, often juggling multiple tasks throughout the day.
  • A can do attitude! You will need to show drive and initiative. The ability to act without always being told what to do as well as bring new ideas to the team.
  • Impeccable communication skills, especially written communication
  • Strong computer literacy, including experience of using a CRM system
  • Excellent relationship-building skills
  • Experience in a casino product would be great, but this is not essential
  • PASSION! You will need to be able to demonstrate passion and excitement about work.

Please note that this role requires a flexible approach, which might mean evening and some weekend work.


Why VGW?

At VGW, we have a modern approach to getting work done and a focus on creating an environment where amazing people can do amazing work. That means giving you the flexibility you need, providing spaces that will keep you comfortable, and finding opportunities for you to keep learning and growing.


What’s Next?

If this sounds like your kind of challenge, apply now.

We’ll be in touch soon.

Social Media Customer Support Specialist


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newHead of Digital Commerce & SearchMoncelToronto, ON$110,000 – $150,000 a year 7+ years' experience in digital and growth marketing role. Current with latest trends / best practices in digital marketing. 6 days ago·More…View all Moncel jobs – Toronto jobsSalary Search: Head of Digital Commerce & Search salaries in Toronto, ON

  • Positive and rewarding work environment with a multi-national team
  • Fast-growing organisation with operations in the US, Canada and Australia
  • Competitive salary package

About the Role
Moncel is currently hiring for a Head of Digital Commerce & Search. This role is suitable for an experienced manager looking to challenge themselves in a high-growth organisation.

This role is responsible for performance and management of global B2C (‘Click to Enrol’) digital commerce channels, in addition to B2B lead generation across Canada, Australia & US.

This role forms part of our leadership team and requires an entrepreneurial, data driven professional with a growth mindset. The successful candidate will be tasked with helping the business attract and convert high volumes of customers within new and existing search marketplaces. This will require you to create clear and practical strategies for growth and coordinate your team of search, content and paid marketing professionals to achieve outstanding results.

You and your team will be responsible for coordinating a series of high volume multi-brand PPC (Google Adwords) campaigns that operate on a continuous (24/7) basis across three different countries. This will require a highly data driven approach relying on careful and frequent analysis, comprehensive keyword research, testing & experimentation and conversion rate optimisation, in order to get the very best results.

In addition to Click to Enrol channels, you will also be tasked with coordinating B2B lead generation campaigns relying on content, social media, remarketing & email automation strategies that target our ideal customer profiles. This will require a broad but highly focused content marketing footprint resulting in high quality B2B leads.


About Us
As a fast growing online education company with operations in the US, Canada and Australia, our focus is on delivering the highest standard of online training & education to the food and hospitality sectors worldwide. We are comprised of a group of talented professionals that help support customers, businesses and the community as well as non profit endeavours.

In addition to our commercial training & education services, our charitable activities help to support the community in the area of public health, as well as helping feed tens of thousands of people in need each year.


Key Responsibilities
The key responsibilities for this role are as follows:

  • Management of ‘Click to Enrol’ Revenue Generation function
  • Management of B2B Lead Generation function
  • Strategic Planning
  • Tactical Planning & Execution
  • Growth Roadmap Development
  • Forecasting & Budget Management
  • Management Reporting
  • KPI Reporting
  • Recruitment
  • Team Leadership & Coaching
  • Managing execution in the following areas:
    • PPC (Adwords) Advertising Campaigns
    • Social Media Advertising
    • Promotion development
    • Content development
    • Conversion funnel development
    • Landing pages development
    • CRO including checkout optimisation
    • A/B Testing / Experiment development
    • Remarketing
    • Email automation
    • Performance Tracking (inc tagging, ad serving, click tracking, call tracking)

What we’re looking for

  • 7+ years’ experience in digital and growth marketing role
  • Bachelor’s Degree or higher preferably in Digital Marketing, Communications or Marketing Analytics
  • PPC & Google Adwords Expert
  • Demonstrated experience in growth and performance marketing
  • Experience with advanced ad management tools (i.e. programmatic, biddable, social, SEO, mobile, video, email)
  • Current with latest trends / best practices in digital marketing
  • Ability to work / coordinate across US, Canada, Australia
  • Highly Data Driven and numerically proficient
  • Fluency with relevant KPIs (i.e. CAC, LTV, AOV, CPM, CPA)
  • Highly experienced with technology and search & analytics tools
  • Strong understanding of analytics tools (i.e. Google Analytics, Mixpanel)
  • Experience building dashboards (i.e.Google Data Studio, Tableau, Salesforce)
  • Solid technical understanding including HTML/JS/CSS
  • Someone who has worked with technical team to implement data & analytics stack
  • Someone who has operated in a marketplace environment


What we’re offering

  • Varied experience in a fast-growing tech business
  • Competitive salary package
  • Full health benefits
  • Flexible work arrangements
  • Latest hardware / software
  • Positive & energetic workplace
  • Participation in industry events
  • Ongoing training & development

Please Note
We are an equal opportunity employer. All applicants must be authorized to work in Canada. Any applicants not meeting this criteria will not be considered eligible for the position.

Head of Digital Commerce & Search


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newDigital Marketing ManagerEmond Publishing4.5Toronto, ON•Temporarily Remote 5+ years' experience working in digital marketing. Create monthly marketing reports that summarize the performance of our website, ad placements, marketing… 1 day ago·More…View all Emond Publishing jobs – Toronto jobsSalary Search: Digital Marketing Manager salaries in Toronto, ON

Digital Marketing Manager

Emond Publishing, Toronto, ON

Full-time, Permanent

Emond Publishing, one of Canada’s leading educational and legal publishers, is looking for an experienced digital marketing professional to join our team with the goal of enhancing our marketing efforts and delivering an exceptional user experience across all our platforms. We are located at the intersection of Yonge and Eglinton in Toronto, and enjoy a uniquely creative, supportive, and innovative workplace culture that sets us apart in the publishing industry.

Our office is working remotely to ensure the safety of our employees, until such time as it is deemed safe to return to an office environment.

Responsibilities:

Digital Marketing (40%)

  • Develop, execute, and manage digital strategies and marketing campaigns such as Facebook ads, Google ads (remarketing, shopping, video, etc.), SEM, display, social media, cross-media/3rd party advertising, and SEO (Search Engine Optimization).
  • Monitor campaign budget and performance across all the digital marketing channels.
  • Lead digital content marketing initiatives, including the development of collateral, maintenance of the website blog, and upkeep of existing content marketing assets.
  • Manage the entirety of the website experience, ensuring promotions, products, and content are added to the site as required.
  • Seek opportunities to increase engagement and conversion rates with enhanced website content/design. Use methodical A/B testing to test and validate ideas.
  • Liaise with other team members and departments to brainstorm, develop, and implement digital marketing strategies.

Website Management (40%)

  • Support in the final stages in the development, testing, and launch of a new website that integrates content, e-commerce, and LMS functionalities. The new website is being built on the Kentico CMS, with integrations to Moodle LMS and Microsoft Dynamics NAV.
  • Build and manage marketing funnels, personas, automation, and A/B testing on the new website. Assist with populating products, content, and other digital assets.
  • Build and create product/content website landing pages and optimize the user experience
  • Set up performance tracking in Google Analytics and Google Tag Manager to facilitate easy management of website analytics and accurate tracking of key goals and conversions.

Analytics and Reporting (20%)

  • Monitor website analytics to understand site and user behaviour and identify opportunities to improve the experience.
  • Create monthly marketing reports that summarize the performance of our website, ad placements, marketing initiatives, email campaigns, and social campaigns, and share suggestions for how we can adapt and optimize based on the data.

Applicant Requirements

Skills:

  • Logical and analytical problem-solver who is constantly seeking opportunities to optimize
  • Data-driven, highly organized, and attentive to detail
  • Proven project management and data manipulation skills
  • Great communicator with strong interpersonal, written, and verbal communication skills
  • Solid work ethic, a sense of initiative, and a positive attitude

Experience:

  • 5+ years’ experience working in digital marketing
  • Expertise with digital marketing platforms including Google Ads, Facebook Ads, etc.
  • In-depth knowledge of Google Analytics (website analytics tools) and Google Tag Manager.
  • Solid understanding of digital analytics, website metrics with the ability to generate, analyze and interpret data.
  • Demonstrated experience participating in or leading the development/launch of a new website.
  • Experience managing various aspects of a website, including content, eCommerce, design, and marketing funnels/automation (preference given to candidates with experience working with Kentico CMS and Moodle LMS).
  • Experience using product/user experience insights tools (Hotjar, CrazyEgg, etc).
  • Experience in optimizing landing pages and user funnels.
  • Experience examining and assessing web performance, conversion rate optimization (A/B or multivariate testing), and SEO optimization (on-page and off-page).
  • Proficient with HTML, CSS
  • Proficient with Microsoft Office (Word, PowerPoint, Excel – macros and VBA, reporting, VLOOKUP)
  • Database management principles and knowledge of SQL query for reporting is preferred
  • Familiarity with BI technologies (e.g., Power BI, Tableau, Data Studio) for reporting and dashboard building is preferred

Commitment & Compensation:

  • Start date: Immediate
  • Commitment: Permanent salaried role
  • Hours: Monday to Friday, 9am–5pm
  • Location: Currently work from home, until such time as it is safe to return to the office (located at Yonge and Eglinton in Toronto)
  • Compensation: Commensurate to experience

Application deadline: 2021-09-21

Expected start date: 2021-09-22

Job Types: Full-time, Permanent

Benefits:

  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Life insurance
  • Paid time off
  • RRSP match
  • Vision care

Schedule:

  • Monday to Friday

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Digital Marketing: 5 years (preferred)

Language:

  • English (required)

Work remotely:

  • Temporarily due to COVID-19

Digital Marketing Manager


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Digital Marketing Manager

About Us

Peninsula Employment Services Limited (“Peninsula”) is a provider of outsourced human resources solutions, including employment relations advice, health and safety advice and legal assistance to small and medium-sized businesses located throughout Canada. Peninsula currently operates in the U.K., Ireland, Australia, New Zealand and Canada, and employs over 1,500 people globally. Peninsula opened its first Canadian office in September 2017 and has quickly become one of the fastest growing companies in Ontario, Alberta, and British Colombia.

Job Purpose

To manage effectively and own the digital marketing strategy and tactics of the business, focusing on activities which drive new customer acquisition, customer retention and revenue growth. To improve digital marketing activities and implement best practice marketing automation. To deliver a digital marketing program which exceeds our prospects’ expectations and provide support to our growing customer base across Canada.

Job Overview

You will lead our PPC, SEO, marketing automation and digital copywriting functions, and will work with a variety of stakeholders across other departments. The ideal candidate will have a proven record of working within digital marketing and be skilled in driving lead generation, devising and implementing sales campaigns. You will also work closely with our sales teams, seeing through the lead cycle end to end.

Day-to-Day Responsibilities

  • Build digital marketing strategy with plans and how this will be implemented to ensure the business has an optimised online presence. The focus being on website management, lead generation and supporting channel activity
  • Develop, own, implement and measure online and offline marketing plans which drive the company’s annual growth goal
  • Ensure the effective management campaigns to maximise new opportunities for the company
  • Support sales with campaigns, programs, and initiatives
  • Manage the PPC specialist, SEO manager, automation manager and copywriter to ensure their focus is in the right areas and marketing efforts aligned
  • Work with stakeholders and the marketing team to effectively manage our marketing budget and drive better ROI, campaign efficiency and cost management
  • Work closely with the sales team on lead generation strategies and be a key contributor in driving leads through multi-channel marketing campaigns across mail, email, paid digital, events, amongst other sources

What you bring to the team

  • Minimum 4 – 5 years’ experience in a B2B marketing or equivalent marketing experience
  • Experience of leading a team preferred but not essential
  • A highly motivated self-starter, with a proven track record of driving commercial growth through execution of a robust marketing strategy in a fast paced, results-driven environment
  • Excellent communication and presentation skills to senior stakeholders.
  • Commercially astute with a proven track record of growing online sales in a large organization.
  • Broad understanding of multiple website platform skill sets including, SEM, e-mail, re-targeting, SEO, CRM
  • Measurable success in a customer acquisition, loyalty & retention focused role.

Experience working on managing and monitoring marketing ad campaigns ROI

  • Experience using analytics tools to measure and optimise performance

Why Work for Peninsula?

Peninsula has been voted one of the best companies to work for two (2) years in a row by the Glassdoor Awards. Peninsula is a rapidly growing global company and expanded its operations to western Canada in 2019. Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.


CLICK TO APPLY

Digital Marketing Manager

About Us

Peninsula Employment Services Limited (“Peninsula”) is a provider of outsourced human resources solutions, including employment relations advice, health and safety advice and legal assistance to small and medium-sized businesses located throughout Canada. Peninsula currently operates in the U.K., Ireland, Australia, New Zealand and Canada, and employs over 1,500 people globally. Peninsula opened its first Canadian office in September 2017 and has quickly become one of the fastest growing companies in Ontario, Alberta, and British Colombia.

Job Purpose

To manage effectively and own the digital marketing strategy and tactics of the business, focusing on activities which drive new customer acquisition, customer retention and revenue growth. To improve digital marketing activities and implement best practice marketing automation. To deliver a digital marketing program which exceeds our prospects’ expectations and provide support to our growing customer base across Canada.

Job Overview

You will lead our PPC, SEO, marketing automation and digital copywriting functions, and will work with a variety of stakeholders across other departments. The ideal candidate will have a proven record of working within digital marketing and be skilled in driving lead generation, devising and implementing sales campaigns. You will also work closely with our sales teams, seeing through the lead cycle end to end.

Day-to-Day Responsibilities

  • Build digital marketing strategy with plans and how this will be implemented to ensure the business has an optimised online presence. The focus being on website management, lead generation and supporting channel activity
  • Develop, own, implement and measure online and offline marketing plans which drive the company’s annual growth goal
  • Ensure the effective management campaigns to maximise new opportunities for the company
  • Support sales with campaigns, programs, and initiatives
  • Manage the PPC specialist, SEO manager, automation manager and copywriter to ensure their focus is in the right areas and marketing efforts aligned
  • Work with stakeholders and the marketing team to effectively manage our marketing budget and drive better ROI, campaign efficiency and cost management
  • Work closely with the sales team on lead generation strategies and be a key contributor in driving leads through multi-channel marketing campaigns across mail, email, paid digital, events, amongst other sources

What you bring to the team

  • Minimum 4 – 5 years’ experience in a B2B marketing or equivalent marketing experience
  • Experience of leading a team preferred but not essential
  • A highly motivated self-starter, with a proven track record of driving commercial growth through execution of a robust marketing strategy in a fast paced, results-driven environment
  • Excellent communication and presentation skills to senior stakeholders.
  • Commercially astute with a proven track record of growing online sales in a large organization.
  • Broad understanding of multiple website platform skill sets including, SEM, e-mail, re-targeting, SEO, CRM
  • Measurable success in a customer acquisition, loyalty & retention focused role.

Experience working on managing and monitoring marketing ad campaigns ROI

  • Experience using analytics tools to measure and optimise performance

Why Work for Peninsula?

Peninsula has been voted one of the best companies to work for two (2) years in a row by the Glassdoor Awards. Peninsula is a rapidly growing global company and expanded its operations to western Canada in 2019. Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.


CLICK TO APPLY