Education:
Undergraduate degree or equivalent, preferably in English, Marketing or Communications or related area of study. Certificate or diploma in marketing, digital marketing or analytics is an asset. Master’s Degree in related field an asset.
Experience:
Three years (3) related experience developing content strategy and marketing plans, project management, content development and creation including photography and videography, analysis of results against performance, people management experience preferably in a unionized environment.
Skills:
– Demonstrated superior content development skills including copywriting, long- and short-form content development, structural editing, copyediting, interviewing, fact finding.
Additional Notes:
This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions.The majority of the responsibilities will be conducted in a normal office environment (physical or virtual), making extensive use of computer, phone and other technologies. The Manager may travel occasionally to conferences and professional meetings. Fast-paced environment requiring some flexibility in hours and days of work.
York implemented a revised CPM Compensation Framework in 2019. The Framework is a salary grid consisting of 6 or 8 steps (depending on job grade) which is reviewed annually with possible adjustments, and a lump sum Performance Based Recognition Award. Employees will receive the grid adjustment and depending on performance, eligible permanent employees may move to the next step of the grid and may receive a lump sum Performance Based Recognition Award.Visit the CPM Compensation page on the HR Website to find out more about York’s CPM Compensation Program.
The University welcomes applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), Indigenous Peoples and persons of any gender identity and sexual orientation. York University is committed to a positive, supportive and inclusive environment.
York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.
We are committed to enhancing our environmentally and socially responsible practices for the benefit of all members of the York community. Our long term perspective recognizes our responsibility to be innovators and to continually work as a community to reduce our ecological impact.
York University employees must apply to jobs through the Employee Career Portal – YU Hire. If you are a current York University employee and/or are using your rights under a collective agreement to view and/or apply to jobs, you MUST log into YU Hire to access the York University Employee Career Portal.
PLEASE NOTE: Applications must be received by 11:55 pm EST on the posted deadline date, if applicable.
ABOUT FANDUEL GROUP
FanDuel Group is a world-class team of brands and products all built with one goal in mind — to give fans new and innovative ways to interact with their favorite games, sports, teams, and leagues. That’s no easy task, which is why we’re so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give.
FanDuel Group is based in New York, with offices in California, New Jersey, Atlanta, Florida, Oregon and Scotland. Our brands include:
THE POSITION
Our roster has an opening with your name on it
We are currently looking for an experienced Campaign & Content Activation Director for Fanduel Canada. This role will lead a team that manages our integrated media partnerships and content activations across various media and talent partners. Our partnerships include channels such as television, radio and digital including social (paid and organic), display and video. The ideal candidate will know how to develop and navigate key relationships to manage integrated campaigns focused on product/editorial integrations as well as content and talent development, activation and distribution for both pre-recorded and live content. Ultimately, the candidate will judged on how successful they are at leveraging the integrations and campaigns to drive revenue and new customer acquisition to FanDuel Sportsbook & Casino. This will be a highly visible role, both internally and externally.
THE GAME PLAN
Everyone on our team has a part to play
THE STATS
What we’re looking for in our next teammate
THE CONTRACT
We treat our team right
Competitive compensation is just the beginning. As part of our team, you can expect:
FanDuel Group is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don’t tolerate bias, judgement or harassment. Our focus is on developing employees so that they reach their full potential.
DIGITAL GROWTH MARKETING MANAGER, THE SUCCESSFUL INVESTOR INC.
We pride ourselves on helping investors thrive in a world of opportunities. We’re no less committed to giving our team members the training and support they need to do the same.
This is your opportunity to join our team in a new position as our Digital Growth Marketing Manager. Our business model is one of a kind in North America and a primary reason behind our decades of success – come work where digital marketing plays a key role in our efforts to effectively reach Canadian investors.
The Successful Investor Inc. publishes highly regarded investor newsletters read by thousands of people across Canada, while our affiliate company operates a wealth management firm for investors who’ve entrusted us to manage $800 million in assets.
We have been in business for over 25 years. We are growing handsomely and in need of more good people. We are looking for a top-notch marketer who relishes working with a team focused on providing our customers and clients with more financial freedom and investment security. Together we help Canadians to do more with their money and that gets us out of bed every day.
Success in this role will hinge on the ability to improve the effectiveness of our PPC and lead generation campaigns, in growing the business cost effectively, and in developing the proficiency of our testing efforts to produce better business results.
Are you looking for a role that includes PPC and other acquisition marketing responsibilities?
Are you passionate about PPC and the challenge of testing ideas to find ways to improve the results of your efforts?
Do you seek a position that presents the opportunity to make a significant and visible contribution to the company’s success?
If you answered yes to these questions and you have the experience and skills outlined below, we would love to hear from you.
RESPONSIBILITIES:
The primary purpose of this role will be to focus on generating new customers and leads through paid advertising and digital marketing, as well as assist in managing and improving our testing programs.
PPC (60%)
Lead Generation (30%)
Testing Program Management (10%)
QUALIFICATIONS AND EXPERIENCE:
Required:
OTHER SKILLS/TALENTS REQUIRED:
TO APPLY:
Please submit your cover letter and resume, including your salary expectations as well as all other relevant experience/qualifications. We thank all candidates in advance for their interest in this position and our company, but only those selected for an interview will be contacted.
The Successful Investor Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
