SEM / PPC SpecialistHOOPLAHToronto, ON Bachelor’s degree – marketing or related field preferred. 3-5 years of experience managing paid digital campaigns (or equivalent experience). 30+ days ago·More…View all HOOPLAH jobs – Toronto jobsSalary Search: SEM / PPC Specialist salaries in Toronto, ON

About Hooplah

Personality. Wit. Heart.

Not particularly in that order, but if you’ve got these things, we want to talk with you. Our unique environment thrives on open communication, so we can work hard and play harder. In the past five years, we have grown tremendously by focusing on creative excellence for our clients. Hooplah’s innovative process leverages carefully designed marketing to drive targeted online traffic that supports brands with fresh strategies and leading-edge interactive solutions.


About You

Are you a lover of all things digital, especially Search Engine Marketing? Are you looking for a company that also lives and breathes everything online? At Hooplah, we dig digital and are anchored by 12 years experience coupled with early adopter obsession and a tireless thirst to stay ahead of the pixel pack. If your calling is to strategize and manage world class Search Engine Marketing campaigns, have we got a compelling read for you (by job posting standards at least).


About The Job:
We are on the hunt for a seasoned SEM / PPC Specialist to add to our close-knit team. Candidates should have 3-5 years of professional experience managing successful Search Engine Marketing campaigns. We will be looking for some show & tell where you dazzle us with campaigns that you have created and executed, with some impressive results to back it up. We are also looking for people who can track these campaigns in Google Analytics, or other analytics tools. Our SEM Specialist will be an integrated member of the media team, responsible for facilitating the strategy, implementation, optimization and reporting for client’s SEM initiatives. You will leverage your expert knowledge of SEM to maximize campaign efficiency, keep budgets on track, and translate disparate data sets into actionable insights.


Responsibilities:

  • Planning and successful implementation of paid search campaigns
  • Manage budgets and bids for multiple ad serving platforms including Google AdWords, Display Network, Bing Ads, Facebook, YouTube, etc.
  • Improve paid search performance using industry best practices within established revenue
  • Keyword research (discovery and expansion)
  • Review and editing of ad creative/copy in collaboration with copywriter
  • Conducting, measuring, and implementing the results of A/B tests for ad copy and targeting
  • Create, coordinate, and QA all aspects of client tracking codes on site
  • Review and analysis of website performance metrics to instruct the direction of ongoing optimizations
  • Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums
  • Data compilation and creation of detailed campaign monthly performance and trend reports with actionable insights and recommendations
  • Assist with campaign strategy development, including proposal development
  • Provide mentorship and oversee the work of Junior SEM team members


Qualifications:

  • 3-5 years of experience managing paid digital campaigns (or equivalent experience)
  • Possess AdWords certification
  • Bachelor’s degree – marketing or related field preferred
  • In depth knowledge of search marketing landscape, online marketing tactics and emerging trends
  • Meticulous attention to detail, top-notch analytical skills and the ability to make data-driven decisions
  • Adept problem-solver and adaptive personality – willing and able to learn new technologies
  • Excellent communication skills, both written and verbal
  • Solid data analysis experience and familiarity with various reporting software
  • Adaptability, flexibility, and ability to operate with poise under pressure
  • Be a team player who enjoys a fast-paced, fun environment!


What’s All The Hooplah About?

  • We offer the opportunity to become part of an incredible team of professionals
  • Great Benefits and Competitive Pay
  • Team events throughout the year to keep things FUN!
  • We dress for success (at least when the clients are around)
  • Work closely with our roster of great clients
  • Summer Hours – get some Canadian Sunshine while we have it!
  • Career Growth Opportunities

SEM / PPC Specialist


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Paid Social SpecialistKlick Health3.1Toronto, ON Degree or diploma in business administration, marketing accounting or similar. When you come in to meet with the team, we want to hear about your experience… 30+ days ago·More…View all Klick Health jobs – Toronto jobsSalary Search: Paid Social Specialist salaries in Toronto, ON

About Klick Health
Meet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we’re still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who help make it happen. Because we’re constantly evolving and changing, we invest in talent early and often, to develop future leaders at all levels. We’re one of the country’s Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing. We know that career paths are seldom simple and straightforward. And that’s an asset. If you feel like you’d be a good fit for this role, we encourage you to apply and take the first steps to starting your career journey at Klick!
The Paid Social Media Specialist is a key new role we are adding to the team to help enhance, grow, and innovate an ever-growing channel for Klick and the media world as a whole. We are looking for someone with the perfect balance of strategic consumer insight, reporting, and problem-solving.

Skills and Experience:

    • You’ll bring at least 3 years of experience in developing strategies and executing paid social media campaigns. In your career, you will have been client-facing and developed digital strategies for Facebook, Instagram, SnapChat, Pinterest and Twitter. Ideally, you will have worked on campaigns for the US market and it would be an asset if you have supported clients in pharma or healthcare. You have the creativity and drive to reach for big ideas and the stamina to sweat the details.
    • When you come in to meet with the team, we want to hear about your experience developing digital strategy plans for paid social that drive results.

Required Qualifications

    • 3+ years of online advertising experience and 1+ years of client facing experience required
    • Have a background working in the paid social space (Facebook Ads Manager, GDN, YouTube, Linked In, Amobee Social, etc)
    • Have a core operational understanding of critical campaign components such as: Brand Safety Guidelines, Ad Viewability, and filtering for Suspicious and/or fraudulent media activity
    • Be extremely detail-oriented, have the ability to prioritize and manage time efficiently among multiple client campaigns and daily tasks, and be able to work effectively under pressure
    • Have the ability to provide timely feedback to colleagues, superiors and partners
    • Have the ability to act as a proactive part of the media team and to act as a self-starter in an environment that encourages creativity, enthusiasm and organization
    • Excellent knowledge of Excel and intermediate knowledge of Word and PowerPoint
    • Analytical, detail-oriented and highly organized
    • Ability to operate under minimum supervision in a growth company
    • Eager to master new software platforms
    • Strong initiative with emphasis on problem resolutions
    • Adaptable and flexible to work in a fast paced environment of continuous change
    • Degree or diploma in business administration, marketing accounting or similar
    • Experience with pharmaceutical clients preferred
Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities.

We’re also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at careers@klick.com and we will work with you to meet your accessibility needs and ensure you have a positive experience.

Paid Social Specialist


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Digital Marketing Specialist 20Xpert Vision-ari LeadersScarborough, ON Applicants must have at least 3 years experience. 30+ days ago·More…View all Xpert Vision-ari Leaders jobs – Scarborough jobsSalary Search: Digital Marketing Specialist 20 salaries in Scarborough, ON

  • applicants must have at least 3 years experience
  • B2B experience is required
  • energetic, patience and empathy in dealing with a variety of people
  • must be legally able to work in Canada

Send resume to info@xvlinc.com

Digital Marketing Specialist 20


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