Position Overview

We’re on a mission to eliminate death on the job by 2050. Are you ready to join an organization that is making a difference? Intelex knows how Environment/Sustainability, Health & Safety, and Quality (EHSQ) can preserve lives and protect the planet by helping our customers deliver safer, cleaner and more efficient operations using our integrated cloud-based SaaS solution. Join our team and work with purpose every day as we help to change the world for the better.

The Marketing Campaign Manager is a high impact member of the Intelex marketing team responsible for designing, implementing, and managing awareness, consideration and preference/intent demand gen initiatives to successfully drive brand engagement – generating lots of leads, and ultimately pipeline/revenue. If you are the person for this role, you have experience building integrated campaigns designed to engage prospects throughout the buyer journey from awareness to purchase by applying compelling storytelling and delivering programs that drive pipeline, pipeline, and more pipeline.

You know that marketing is about more than just quantity of leads and you take a data-driven approach to everything you do, analyze campaigns and programs every step of the way. You live for a fast-paced work environment and consistently go above and beyond to get the job done each and every time.

This role sits within the Marketing department, reporting to the Director, Demand Generation.

Responsibilities and Deliverables

• Drive innovative programs that stand out in the B2B EHSQ (Environment/ESG, Health & Safety and Quality) marketplace with laser focus on driving quality leads that generate a steady flow into the pipeline
• Manage multiple campaigns at once, while keeping all of your stakeholders updated and informed
• Work hand-in-hand with sales, product marketing, digital marketing, and the content team to create alignment and gather requirements to build marketing campaign plans to support pipeline targets
• Develop multi-channel integrated campaigns including 3rd party programs, field or virtual events, vertical programs, webinars, etc.
• Facilitate marketing campaign prioritization in collaboration with internal stakeholders, and develop a consistent planning and campaign management process.
• Maintain and communicate a calendar of demand generation programs to provide transparency for and create alignment with key stakeholders
• Closely align with sales to communicate demand gen goals and tactics to measure lead quality and track marketing’s contribution to pipeline
• Work with Product Marketing to accurately target personas, bringing the right message to market to drive brand and engagement
• Manage day-to-day communication with extended marketing team to drive projects to completion, following up with post mortem results on an ongoing basis
• Keep abreast of the daily pacing and performance of your campaigns and make data-driven decisions to optimize campaign effectiveness and meet expected KPIs
• Track and scrutinize pipeline sources from your marketing campaigns from lead creation to revenue and analyze information to improve decision making
• Improve results through continuous testing and refinement strategies
• Track the ROI on campaigns to make informed recommendations for future initiatives/planning
• Manage vendor / third party relationships

Organizational Alignment

• Reports to the Director, Demand Generation

Qualifications

Skills & Work Traits

Required

• Understanding of demand gen best practices, including mapping programs to the prospect and customer journey
• Solid background in lead and demand generation, and full-funnel marketing – inbound marketing, search engine marketing, content marketing and analytics
• Firm understanding of lead and demand gen tactics across marketing channels
• Strong storytelling with exceptional writing capabilities to create compelling copy for e-mails, landing pages, and other communication vehicles
• Thrive in a fast-paced environment with a proven ability to handle multiple projects and multiple stakeholders
• Technical skills and understanding of the pieces that make up a successful demand gen campaigns and how that process is executed
• Ability to manage and prioritize projects, budgets, continuously problem solve, and be highly accountable while focused on results
• Highly organized and have a strong, yet flexible personality to keep everything on track for ongoing success
• Team player who can think big picture but still able to focus on the details

Preferred

• Experience in the Environmental/ESG, Health & Safety and Quality is not required but is a huge asset
• Love data, and being driven by the numbers to do bigger and better
• Knowledge of writing styles and content that is appropriate for both print and digital applications.
• Self-motivated and proactive in understanding Intelex’s business needs

Technical Competencies

• Strong expertise working with Pardot/Marketo, Salesforce, and Asana (or other similar project management tool)

Experience

• A minimum of 5 years’ experience in demand generation /campaign marketing with solid project/campaign experience
• Demand generation experience in cloud-based B2B enterprise software (SaaS) is preferred
• Experience in the Environmental/ESG, Health & Safety and Quality is an asset

Education

• Bachelor’s Degree in Marketing is preferred

Other Requirements

• Please note that this role requires a satisfactory Criminal Background Check and Public Safety Verification

Company Overview

With more than 1,300 clients and 1.6 million users, Intelex Technologies ULC. is a global leader in environmental, health, safety and quality (EHSQ) management software. Since 1992 its scalable, web-based platform and applications have helped clients across all industries improve business performance, mitigate organization-wide risk, and ensure sustained compliance with internationally accepted standards (e.g., ISO 9001, ISO 14001, ISO 45001 and OHSAS 18001) and regulatory requirements. Intelex is one of North America’s fastest-growing tech companies who has recently been recognized as a Great Place to Work for over 7 years, Best Workplace in Technology, Best Workplace for Millennials and Canadian HR Team for fewer than 500 employees and has been recipient of Waterstone’s Most Admired Corporate Cultures award, and Deloitte’s Best Managed Companies award. For more information, visit https://www.intelex.com/careers or see what our employees are saying by following our #ProudIntelexian hashtag.