Associate Director , Digital Transformation, Martech and Data Solutions

Job title: Associate Director , Digital Transformation, Martech and Data Solutions

Company: Cardinal Path

Job description: Company Description

Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s expertise, wellness, and happiness in everything we do.

Job Description

We are looking for an Associate Director to partner with our diverse clients to develop Digital Transformation strategies that navigate the rapidly changing marketing landscape. The ideal candidate will have experience architecting data workflows that enable Identity, First-Party Data, and Technology Stack solutions to deliver a privacy-first audience experience. The Associate Director will provide technical direction for marketing technology systems, and drive marketing innovation with our clients by bringing forward new and creative ideas to solve current and future industry challenges.

You are a curious, detailed analytical thinker who understands how systems and data integrate to drive marketing and business results. You are comfortable with design-thinking and skilled with leading discovery sessions and client presentations. Staying current with new and next concepts to develop thought-leadership POV’s is second nature, and getting tactical with intricate details is not a chore.

This role will create an opportunity for a driven, passionate, and innovative consultant to shape Cardinal Path’s service offering and approach to Digital Transformation client strategy. The work is varied, challenging, and you must enjoy and thrive in a fast-paced environment.

Responsibilities include:

Evaluate the client’s technical infrastructure and approach to data, activation, technology, and delivery process, and identify opportunities for evolving the platform to improve operational efficiency

Provide deep domain expertise in our client’s First-Party Data, Identity, Privacy, Audience Management, and Technology Stack to create new revenue streams and customer value

Develop technical strategic roadmaps and support clients on their prioritized path to transformation

Act as the primary liaison with IT, Marketing Operations, and external marketing technology service providers

Collaborate with engineering, data science, and analysis & implementation teams to develop comprehensive Digital Transformation solutions that align with client’s data strategy and progress digital maturity.

Deliver vendor analysis and recommendations across the technology and data partner stack (CDP, DMP, Safe-Haven/Data Clean Rooms, BtB/BtC partners, data brokers, consent management, personalization, and related technology/data vendors)

Integrate strategies across Cardinal Path delivery teams and Dentsu partner agencies for a holistic solution approach (data, analytics, media, activation, and measurement)

Research emerging data and technology industry trends to improve the Digital Transformation framework, and educate internal teams

Publish blog posts and whitepapers emerging industry trends and experienced POVs

Estimated 25% business development, 50% consulting, and 25% thought leadership/practice development time allocation

Qualifications

You have 5+ years of relevant solution design experience in selecting, implementing, and/or managing new marketing technologies, data, or analytic solutions

At least 2 years experience as a client-facing consultant (project and/or management)

In-depth understanding of the marketing technology ecosystem like web analytics, Identity Resolution, Consent Management Platforms, CRM, CDP, Marketing Automation, Campaign Management, Search, ESP, Ad Servers, DMPs, DSPs, and audience targeting tools.

Hands on experience designing and executing integrated solutions of marketing systems with platform partners (i.e., Google, Adobe, LiveRamp, Merkury, Salesforce and Tealium) and other enterprise systems.

Possess extensive knowledge of web technologies (HTML, Javascript, Data Layers, etc.), integration methods and technologies, and the ability to read and write SQL.

Strong understanding of holistic enterprise architecture and the interplay of analytical tools, enterprise infrastructure, APIs, and cloud technologies.

Ability to work with both technical and non-technical teams/clients to develop solution designs and requirements

Excellent storytelling, presentation, and communication skills

A degree in engineering, computer science, analytics, or related field is preferred

Additional Information

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture, and the satisfaction of seeing a positive impact on our clients’ bottom line.

Our company is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

#LI-MZ1

Expected salary:

Location: Toronto, ON

Job date: Thu, 02 Sep 2021 22:59:08 GMT

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Senior Project Manager


Company: Fitzii

Job description: As our new Project Manager you would have the opportunity to manage multiple design-inspired , heavy civil construction… our industrial, commercial, institutional, municipal, and public infrastructure clients with your attentiveness to the project…

Expected salary:

Location: Ottawa, ON

Job date: Fri, 27 Aug 2021 07:19:55 GMT

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Digital Marketing Manager

Job title: Digital Marketing Manager

Company: Journal Technologies

Job description: About Journal

Journal empowers companies and teams with smart financial products so they can achieve their most ambitious goals. We’re developing products that make finance more accessible and save companies and their teams time and money. In the process, we’re disrupting the multi-trillion dollar global B2B finance industry and looking for pioneers to help us achieve our vision.

Journal is being built by a young, vibrant, and entrepreneurial team that includes the former GM of Uber Canada. At Journal, everyone is an owner, people are open to feedback, and decisions are made through a data-driven logical process. We’re backed by some of the best venture capital investors in the world, and have investors who are top executives from Uber, Shopify, H&R Block, Wave, and many more!

Digital Marketing Manager

Journal is looking for a highly talented digital marketing manager to lead and execute Journal’s digital marketing strategy. This position demands strong digital marketing expertise combined with a desire to drive the sales pipeline to meet our aggressive growth targets. The Digital Marketing Manager will not only be required to think on a strategic level but also be hands-on in driving and executing marketing programs.

What You’ll Do

  • Plan and execute cost-effective digital marketing programs across multiple channels including SEM /PPC, Paid Social, Display Advertising, and PPL to reach weekly lead targets by sales segments and industries
  • Prioritization and development of campaigns that support marketing strategy/objectives, integrating the right mix of demand generations tactics
  • Manage digital ad platforms that will be used to attract, capture, and convert prospects into customers
  • Measure and report on campaign results by channels to distill learnings and insights that can be shared with stakeholders across broader teams
  • Research competition, investigate benchmarks, and provide suggestions for improvement
  • Manage and track predetermined budgets across all various channels
  • Actively perform tasks specific to our Google Ads campaigns including (but not limited to) keyword research, competitor research, ad copy development, landing page optimizations, and campaign set up/strategy

Requirements

  • BA/BS in Marketing, Communications or related degree
  • 5+ years of digital marketing experience for a B2B or fintech company
  • Proven knowledge and expertise in digital marketing ad platforms (Required: Google Ads, LinkedIn, Facebook)
  • Strong interpersonal & influencing skills to drive business priorities within the larger organization as well as to work with cross-functional partners to win as one team
  • Creative thinking capabilities that include an interest to learn and adopt new marketing strategies and tactics
  • Possess a working knowledge of Google Analytics and demand generation tools (e.g. Salesforce, Marketo)
  • Strong presentation and communication skills
  • Attention to detail with outstanding project management skills
  • A strong quantitative thinker with the ability to build and interpret models

Benefits

  • Competitive compensation
  • Competitive coverage of medical, dental and vision insurance for employees
  • Education & learning stipend for personal growth and development
  • Flexible vacation time
  • Work from home stipend to help you succeed in a remote environment

‍Here are some other things that we think are pretty cool:

  • Small team = lots of autonomy
  • You’ll get a personal Journal credit card

Also – when else would you be able to say you’ve helped build Canada’s best corporate card?

Expected salary:

Location: Toronto, ON

Job date: Sun, 06 Jun 2021 22:30:37 GMT

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Manager, Digital Marketing Acquisition

Toronto, ON

Scotiabank

Requisition ID: 117964

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.


Job Purpose
The Manager, Digital Acquisition is responsible for contributing to the Digital Factory’s Digital Marketing team success by leveraging multiple digital channels and buying platform capabilities. The incumbent will be responsible for the development and execution of holistic paid media programs, including affiliates, search, social, and programmatic display to drive unit sales, revenue and growth.


Key Accountabilities
1. Be the Paid Media Acquisition Champion
o Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
o Tie paid acquisition efforts into overall holistic omni-channel strategy
o Stay up to date with digital advertising industry, best practices and capabilities
o Make recommendations on new ideas and testing opportunities
o Identify trends, training and coaching opportunities for the team to improve their digital buying skills

2. Campaign Management
o Lead the development of Paid Media Acquisition strategy across all digital channels (Affiliates, Search, Social and programmatic display) to drive unit sales
o Contribute to overall squad efforts to achieve forecasted sales and revenue goals
o Execute paid media strategy in platform, track budgets and optimize for performance
o Manage ad copy creation and ad approvals across all channels

3. Collaboration
o Partner with SEO specialist, customer journey managers, content specialists and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance
o Work with business line partners and squad team members to achieve business objectives
o Partner with Analytics team to develop dashboard and verify data


Education/Experience

  • Minimum 2-3 years of paid marketing with strategic and in platform expertise
  • Proven demonstration of paid media strategy development, campaign execution and optimization
  • Strong communication skills
  • Thorough knowledge of Microsoft office, specifically Microsoft Excel
  • Strong understanding of how acquisition media efforts integrate into overall holistic campaign strategy
  • Hands On, In-Platform buying platform experience such as Facebook, LinkedIn, DV360, Ad Words/Google Ads, Adobe Ad Cloud
  • Has experience working with affiliates partners and managing affiliate programs
  • Proven demonstration of partner, client and budget management

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Note: All postings in me@Scotiabank will remain live for a minimum of 5 days.


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Payroll and Project Supervisor


Company: StaffClick Personnel

Job description: Payroll & Project Supervisor supports process improvement initiatives, migrations, implementations and is responsible… member of Project Team for Payroll Migrations • Assist in the development of user-friendly desktop procedures in a shared…

Expected salary:

Location: Mississauga, ON

Job date: Sun, 05 Sep 2021 07:10:24 GMT

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Digital Marketing SEO / SEM Specialist Needed

Job title: Digital Marketing SEO / SEM Specialist Needed

Company: Home Painters Toronto

Job description: We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years.

In the last 8 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online prescence.

We are passionate about the client experience, and in love with the idea of making our client’s dreams come true through the betterment of their home. Simply put, we paint homeowners dreams!

Our values include:

P ride

A ccountability

I nitiative

N o Egos

T eamwork

E volving

R espectful

S atisfaction

We are looking for a digital marketing SEO expert evolve and grow into something greater and look at HPT as your home for the future!

We have won numerous company awards including ranked on Canadian Business Profit 500 list three years in a row, a nominee for Ernst and Young Entrepreneur of the Year, HomeStars best in class 3 years in a row, and several more. So you MUST be willing to grow, adapt, be able to pivot quickly, and be a self starter.

Must Haves:

  • At least 3 years of experience managing digital marketing campaigns.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
  • Experience with copy-writing and writing blog articles.
  • Experience in optimizing landing pages and user funnels.
  • Experience with website platforms such as WordPress and WP bakery plugin
  • Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
  • Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
  • Strong attention to detail and project management skills.
  • Works well under pressure and can manage multiple tasks under time constraints.
  • Google Ads and Analytics Certifications.
  • Facebook Ads Blueprint Certification.
  • Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.

Nice to haves:

  • Graphics knowledge
  • WordPress + WP bakery plugin experience
  • Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor.
  • CRM experience such as Infusionsoft, Zoho
  • Understanding of Google Tag Manager.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns.
  • A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed.
  • Create a strategy for email marketing campaigns, including writing email copy.
  • Organize, build and maintain a social media presence.
  • Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
  • Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results.
  • Monitor industry changes and developments in digital marketing.
  • Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully.

In order to be considered for this position, please:

1) Send your resume

2) A cover letter stating ” Why you think you will be a good fit at Home Painters Toronto? “.

Expected salary:

Location: Toronto, ON

Job date: Thu, 22 Apr 2021 22:48:06 GMT

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Sr. Engagement Manager


Company: Rogers Communications

Job description: process, our team members are temporarily working from home. Rogers Communications is seeking a Senior Engagement Manager…. – Assisting with project prioritization based on related benefits (i.e. working on the right initiatives at the right time…

Expected salary:

Location: Toronto, ON

Job date: Sun, 05 Sep 2021 07:58:23 GMT

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Jr Marketing SpecialistFuerza Latina Community ServicesVaughan, ON•Temporarily Remote$17 – $19 an hour Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods. 12 days ago·More…View all Fuerza Latina Community Services jobs – Vaughan jobsSalary Search: Jr Marketing Specialist salaries in Vaughan, ON

Responsibilities

  • Conduct market research to find answers about consumer requirements, habits and trends
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Liaise with external vendors to execute promotional events and campaigns
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Undertake individual tasks of a marketing plan as assigned

Requirements

  • Proven experience as marketing specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
  • Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
  • Well-organized and detail oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind
  • BSc/BA in marketing, communications or equivalent

Contract length: 16 weeks

Job Types: Full-time, Contract

Salary: $17.00-$19.00 per hour

Benefits:

  • Work from home

Schedule:

  • Monday to Friday

Experience:

  • Marketing: 2 years (required)

Work remotely:

  • Temporarily due to COVID-19

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Digital Project Manager

Job title: Digital Project Manager

Company: William Thomas Digital

Job description: William Thomas Digital is building Canada’s leading Digital Messaging and CRM consultancy. We help organizations and agency partners of all sizes to communicate relevant and personalized messaging to their customers through Email, Mobile Push, SMS, Social, Web, Marketing Automation and Chat.

We are currently seeking a Digital Project Manager to direct, plan and execute digital projects, ranging from implementations to automations to ongoing campaigns. As Digital Project Manager, you will be a key point of contact for our clients and lead a cross-functional team of subject matter experts ensuring that we deliver exceptional work to our clients, on time and on budget.

Key Responsibilities

  • Manage complex digital projects with minimal managerial oversight
  • Structure and manage project timelines, and track deliverables efficiently and effectively
  • Collaborate with project leads to maintain efficient project structure to ensure maximum performance
  • Identify risks, mitigation strategies and dependencies. Propose solutions to address identified risks and ensure escalations are raised appropriately
  • Effectively communicate with client teams and program leadership regarding project timelines and updates, new client requests, and change requests
  • Manage peer-level client relationships as the primary client contact for all project inquiries and needs
  • Contribute to an environment that fosters innovation, problem solving and knowledge sharing

Skills and Experience

  • 5+ years of project management experience in a digital agency or professional services organization
  • Experience with Salesforce Marketing Cloud, Adobe Campaign, Responsys or similar platform required; Marketing Platform implementation experience preferred.
  • Strong ability to understand technical concepts and development process
  • Strong analytical, organizational, and time management skills as well as an attention to detail
  • Excellent communication skills. Ability to interpret Client needs and transcribe those for the Delivery team
  • Strong interpersonal skills, with the ability to communicate concepts to a technical and non-technical audience
  • Experience working in a fast-paced environment juggling multiple deliverables and tight timelines
  • Familiarity with quality assurance (QA) protocols and ownership of QA sign-off for all deliverables

Qualifications that are a plus

  • Certified SCRUM Master
  • PMP certification
  • Business Analyst experience

Please note: During the pandemic, in order to keep everyone safe, we are hiring and on-boarding 100% remotely for the time being.

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). We will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

Expected salary:

Location: Toronto, ON

Job date: Thu, 01 Jul 2021 06:36:02 GMT

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Project Manager


Company: Rogers Communications

Job description: visibility projects and programs? We are actively seeking a talented and experienced technical project manager to oversee a wide… within Rogers IT Delivery Project Office based out of Brampton, ON. You will have end-to-end ownership of IT projects/programs…

Expected salary:

Location: Hamilton, ON

Job date: Sun, 05 Sep 2021 07:20:35 GMT

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