Do you have proven results nurturing leads through a funnel? Love sharing an amazing product with the world? Have extensive experience in building great campaigns that get traction and convert? Eager for your next challenge, with a rapidly growing marketing team? If yes, read on!

Working as a Digital Campaign Specialist at Thinkific, you put your strategic and analytical mind to use to both build campaign strategy and then execute on it. You’ll report on campaign performance and figure out how the Performance team can innovate to improve our metrics. You’ve likely dabbled in a bit of everything in past roles, but you’re passionate about campaign strategy, execution, storytelling, and ultimately helping potential customers solve a problem, and you’re excited to jump into this in your next role!

In this role, you will:

• Strategize, plan, project manage, and implement end-to-end funnel marketing campaigns (like email, website tests, and retargeting ads)
• Review the stages of your funnel to identify areas of opportunity to optimize for growth
• Work with the Leads team to better understand the right type of customers to attract and nurture to sale
• Write, edit, and publish email campaigns
• Outline (and where needed, craft) content and landing pages to help nurture segments through points of the sales funnel
• Diligently analyze and optimize funnel conversion. You love data at your core, drawing insights from it, and then putting those insights to work!
• Build multiple funnels to address different customer sub-segments
• Create one-off campaigns, including webinars, video, and landing pages, as required to assist with overall conversion
• Collaborate with the Creative team to craft campaign assets

To be successful in this role, you likely:

• Have 3+ years of experience in campaign marketing, overseeing the funnel from start to finish
• Possess extensive experience in planning, creating, and executing content campaigns, online events, and other non-PPC digital campaigns
• Are proud of past wins where you’ve generated a large number of consistent, relevant leads that increase conversion from free to paid accounts
• Consider yourself technical. You probably have a working knowledge of HTML/CSS/JavaScript and can fully manage and analyze your own campaigns and tracking code
• Love data, and believe strongly in data-driven decision making
• Are passionate about digital marketing and business growth. We’re building our own company by helping thousands of entrepreneurs around the globe build theirs—it doesn’t get more rewarding than this!
• Can plan optimization and growth experiments in your sleep. Terms like CTR, LTV, Open Rates, A/B Testing, and Acquisition Funnels are also regular parts of your vocabulary.
• Constantly think outside the box, coming up with creative ways to dominate and reignite channels and connections
• Are a copywriting whiz who’s able to write compelling copy that is proven to convert and inspire

You might be the person we’re looking for if you:

• Are eager to learn and grow—you’ve likely had some post-secondary education or have equivalent professional experience in a similar role, and you continue to seek opportunities to level up your skills
• Have past wins you’re proud of where you’ve nurtured a large number of consistent, relevant customers
• Are passionate about digital marketing and business growth. We’re building our own company by helping thousands of entrepreneurs around the globe build theirs—it doesn’t get more rewarding than this!
• Are experienced at identifying customer personas and sub segments and have previously built funnels to successfully nurture customers through the customer journey
• Have direct experience with ActiveCampaign, Intercom, and Unbounce

Bonus points if you:

• Have experience with SEO and PPC (and a willingness to learn more!)
• Led and mentored others in the past
• Have managed campaign budgets
• Have already created your own online course (extra points if you’ve used Thinkific)! If you’ve created your own online course, you already know exactly how our customers think (and how we can find more of them)

This is an incredible role for the right candidate. We can’t wait to meet you!