Day: October 12, 2021

Job title: Specialist, Digital Marketing

Company:

Job description: What can you expect from joining a leading organization in the global movement to advance children’s rights and equality for girls?
We are one of Canada’s Most Admired Cultures and here’s why: together, we have created a climate of trust and inclusivity – where diversity in people, ideas and approaches is not only respected, it’s encouraged.

Amidst the uncertainty of COVID-19, these qualities have come to the forefront as our organization evolves to remain agile. Though we will evolve in many respects, our mission and strategic ambition will not change – and our work has never been so imperative. We will never stop believing in the multiplying power of girls and that every child deserves that right to learn, lead, decide and thrive. Our future success will be founded upon Plan International Canada’s 80+ year history of focusing on our mission, our core values, responding to challenges and seizing opportunities with purpose, relevance and impact.

Further information can be found at:

Summary
Organization:
Plan International Canada

Reports to:
Manager, Digital Marketing

Location:
Toronto (Eglinton & Mount Pleasant)

Status:
Full-Time, Contract (12-months)

Contact level with Children:
B

The Position
The Digital Marketing Specialist is responsible for coordinating and executing acquisition campaigns through various online channels and platforms that drive revenue, acquire new donors, build brand awareness and generate leads. Working closely with our external digital media agency, the Specialist will ensure all projects and deliverables are completed on-time and executed successfully, while aligning with digital marketing and project management best practices. The Specialist will also maintain oversight across a variety of channels including Search Engine Marketing, Display, Paid Social, various lead generation initiatives, web enhancements to support our e-Commerce platform and web analytics.

What success looks like?

• Effective and organized project management of ongoing and upcoming activities
• A proven and ongoing grasp on the digital marketing landscape, including what works best in the fundraising space and emerging strategies/technologies
• Contribute to the successful development and growth of our paid online acquisition programs through SEM, Display, Paid Social and other paid initiatives
• Assist with the planning and executing of digital campaigns, including building briefs for the successful setup of projects
• Monitor campaign performance, including development and management of Key Performance Indicator dashboards, measuring actions, identifying opportunities and risks, recommending and implementing solutions based on insights
• Strong pulse on current and developing digital trends with an understanding of industry best practices

As our ideal candidate you will have:

• Successful track record in coordinating and executing full funnel online marketing campaigns with a strong background in online marketing platforms including paid social, display, search and others. Agency experience an asset
• Experience in cause marketing/the not-for-profit digital marketing landscape
• Demonstrable experience analyzing behavioural data and analytics reporting
• Familiarity with data measurement, competitor analysis, and other relevant tools (Google Analytics, SEM Rush, Crazy Egg, etc.)
• A flexible and adaptable work style; open to collaboration with diverse and high-performing teams and individuals; thriving in a fast-paced evolving work culture. Strong project management skills with a high level of attention to detail
• Personal values consistent with those of Plan International Canada’s organizational values

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Expected salary:

Location: Toronto, ON

Job date: Tue, 12 Oct 2021 04:26:05 GMT

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