Peninsula Employment Services Limited (“Peninsula”) is a provider of outsourced human resources solutions, including employment relations advice, health and safety advice and legal assistance to small and medium-sized businesses located throughout Canada. Peninsula currently operates in the U.K., Ireland, Australia, New Zealand and Canada, and employs over 1,500 people globally. Peninsula opened its first Canadian office in September 2017 and has quickly become one of the fastest growing companies in Ontario, Alberta, and British Colombia.
Job Purpose
To manage effectively and own the digital marketing strategy and tactics of the business, focusing on activities which drive new customer acquisition, customer retention and revenue growth. To improve digital marketing activities and implement best practice marketing automation. To deliver a digital marketing program which exceeds our prospects’ expectations and provide support to our growing customer base across Canada. Starting at a Base Salary of $90,000 to $100,000 plus bonus – OTE: $140,000
Job Overview
You will lead our PPC, SEO, marketing automation and digital copywriting functions, and will work with a variety of stakeholders across other departments. The ideal candidate will have a proven record of working within digital marketing and be skilled in driving lead generation, devising and implementing sales campaigns. You will also work closely with our sales teams, seeing through the lead cycle end to end.
Day-to-Day Responsibilities
What you bring to the team
Why Work for Peninsula?
Peninsula has been voted one of the best companies to work for two (2) years in a row by the Glassdoor Awards. Peninsula is a rapidly growing global company and expanded its operations to western Canada in 2019. Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture.
Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.
Expected salary: $90000 – 100000 per year
Location: Toronto, ON
Job date: Fri, 15 Oct 2021 22:54:53 GMT
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Oliver & Bonacini is recognized as one of Canada’s leading hospitality companies, operating a variety of unique and innovative restaurants, event venues and catering in Ontario, Quebec, Saskatchewan and Alberta. O&B credits its success to the development of a strong corporate culture, where excellence of food quality and service are valued above all else.
The marketing team at O&B is a dynamic group of creative professionals who specialize in all areas of marketing, including digital marketing, public relations, social media, graphic design, photography, guest relations and more. With a focus on collaboration and producing exceptional work, we work together to achieve company goals and objectives, while identifying new opportunities that will help set O&B apart in the food and hospitality industry.
While we are currently working remotely, this position would eventually be based out of our midtown head office.
Job Description
This entry-level position involves working with a cross-functional team, and will provide the opportunities to learn about and experience a variety of marketing tactics from the ground up. Under the supervision of the Digital Marketing Manager, the Digital Marketing Coordinator will work closely with the Digital team to maintain company websites and profiles, assist with email marketing initiatives, develop SEO-driven content and analyze results against company objectives. The ideal candidate will have a passion for digital marketing and the restaurant and hospitality industry.
Digital Content Creation/Strategy
Perform keyword, industry and competitive research to inform digital content marketing strategy, and create high-quality content around relevant terms and trends
Audit and maintain company websites and profiles including responsibilities such as: ensuring all content is up-to-date, accurate, and follows brand guidelines; implementing website best practices; optimizing media and content; tracking analytics; assisting with new site planning and content development
Implement on-page and off-page optimization, analyze competitors, perform keyword research, and identify link building opportunities
Conduct listing audits to ensure citations are accurate and optimized – creating, claiming and verifying new listings
Perform website content updates and write news and blog posts designed to drive traffic, promote engagement and support company objectives
Stay up-to-date on industry changes and identify new technologies to improve processes
Email Marketing
Contribute to O&B’s email marketing initiatives, from strategy and development, to execution of email campaigns in Mailchimp
Update and maintain the email marketing calendar and reporting spreadsheet
Research and seek opportunities for growing O&B’s email database and newsletter signups
Strategy/Digital Reporting
Summarize and gather ongoing insights to optimize campaign performance
Provide reporting on all digital activities and campaigns, including insights and assessment against identified goals
Qualifications
Post-secondary education with a degree or diploma in digital marketing, business or communications
Knowledge of content management systems, email marketing programs (WordPress, Mailchimp, etc.) and HTML
Google Analytics Certification is an asset
Google Ads Certifications are an asset
Understanding of SEO best practices and strategies
Excellent written and verbal communication skills
Detail-oriented and strong organizational skills
Works extremely well under pressure and is able to multitask on concurrent projects
Enjoys working in a hands-on and collaborative team environment
Passionate about food and the hospitality industry
Additional Information
** We thank all applicants for their interest in Oliver & Bonacini; however, only suitable candidates will be contacted to continue the application process. **
Expected salary:
Location: Toronto, ON
Job date: Sat, 16 Oct 2021 22:00:12 GMT
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Position Overview
We’re on a mission to eliminate death on the job by 2050. Are you ready to join an organization that is making a difference? Intelex knows how Environment/Sustainability, Health & Safety, and Quality (EHSQ) can preserve lives and protect the planet by helping our customers deliver safer, cleaner and more efficient operations using our integrated cloud-based SaaS solution. Join our team and work with purpose every day as we help to change the world for the better.
The Marketing Campaign Manager is a high impact member of the Intelex marketing team responsible for designing, implementing, and managing awareness, consideration and preference/intent demand gen initiatives to successfully drive brand engagement – generating lots of leads, and ultimately pipeline/revenue. If you are the person for this role, you have experience building integrated campaigns designed to engage prospects throughout the buyer journey from awareness to purchase by applying compelling storytelling and delivering programs that drive pipeline, pipeline, and more pipeline.
You know that marketing is about more than just quantity of leads and you take a data-driven approach to everything you do, analyze campaigns and programs every step of the way. You live for a fast-paced work environment and consistently go above and beyond to get the job done each and every time.
This role sits within the Marketing department, reporting to the Director, Demand Generation.
Responsibilities and Deliverables
Organizational Alignment
Qualifications
Skills & Work Traits
Required
Preferred
Technical Competencies
Experience
Education
Other Requirements
Company Overview
With more than 1,300 clients and 1.6 million users, Intelex Technologies ULC. is a global leader in environmental, health, safety and quality (EHSQ) management software. Since 1992 its scalable, web-based platform and applications have helped clients across all industries improve business performance, mitigate organization-wide risk, and ensure sustained compliance with internationally accepted standards (e.g., ISO 9001, ISO 14001, ISO 45001 and OHSAS 18001) and regulatory requirements. Intelex is one of North America’s fastest-growing tech companies who has recently been recognized as a Great Place to Work for over 7 years, Best Workplace in Technology, Best Workplace for Millennials and Canadian HR Team for fewer than 500 employees and has been recipient of Waterstone’s Most Admired Corporate Cultures award, and Deloitte’s Best Managed Companies award. For more information, visit https://www.intelex.com/careers or see what our employees are saying by following our #ProudIntelexian hashtag.
