Requisition ID: 127532
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
Purpose
Provides strategic direction, leadership and oversight for Digital Marketing, Sales and Growth with direct accountability for Canadian Retail Banking including RESL, auto and insurance as well as globally for Global Wealth Management, Global Business Banking ensuring business strategies, plans and initiatives are supported in compliance with governing regulations, internal policies and procedures.
Accountabilities:
- Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
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Will lead the evolution of the bank’s digital marketing, sales and growth function and will be a pivotal contributor to the Bank’s digital transformation. He/she will develop the strategy, playbook, and metrics to drive growth and engagement across all markets and business lines
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This role will work closely with in-market teams to ensure alignment, sharing of best- practices and marketing analytics leadership. He/she will be responsible for optimizing collaboration across the network and developing, maintaining and deploying a common framework and toolset to enable the flawless execution of digital marketing programs for the business.
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Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates the Bank’s risk culture and risk appetite statement throughout their teams
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Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
- Builds a high performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment and using a coaching mindset and behaviours; communicating vison/values/business strategy; and, managing succession and development planning for the team.
Education / Experience
- You have 10 or more years of demonstrated and relevant industry experience, preferably in digital channels, search (SEM & SEO) marketing, display and programmatic media, metrics, analytics, attribution, personalization and A/B testing
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Brand strategist with deep knowledge of digital ecosystems, customer archetypes, personas and journeys
- You have demonstrated experience in leading and building large teams, adept in attracting and motivating talent
- You have proven exposure to the Agile methodology.
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Shows deep knowledge of third party ad servers, data management platforms and the digital marketing tech stack
- Proven track record driving results through the Digital Marketing Funnel, systematically increasing traffic, converting page visits to leads then to sales and adoption
- Masters or Bachelor’s degree in Business, Communication, Marketing or a related field.
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.
