Please note this is a 6-month contract opportunity with an end date of September 2022.
Role Overview:
We are looking for an experienced Digital Marketing Manager to join our team. Reporting to the Manager, Digital Marketing Automation, the Digital Marketing Manager supports and maintains efficient operations across Fidelity Investment Canada’s marketing automation and sales enablement platforms, in addition to other initiatives.
What You Will Do:
Marketing automation and sales enablement support:
Set up and execute marketing automation campaigns, including events, webcasts and other email campaigns
Support the sales enablement efforts to help with engaging clients and prospects throughout the buyer’s journey
Collaborate with internal and external partners to optimize marketing operations
Collaborate with internal teams to create emails, landing pages, set up A/B and multivariate tests in order to optimize the user experience
Evaluate end-to-end customer experience across multiple channels and customer touch points
Database Management, content production and campaign execution:
Support the production of digital communications, documents and campaigns.
Work closely with IT to ensure that client and prospect data is organized
Ensure that all performance data received is inputted into the database to deliver on deadlines
End-to-end campaign support including design, development, launch, and tracking
Automate content production and campaigns
Marketing effectiveness measurement and reporting:
Track campaign metrics, website content and other digital metrics to improve performance and align Marketing and Sales
Report on content, campaign and sales enablement analytics to inform strategies and tactics
Identify and scale opportunities to improve email open rates, click through rates and form fill conversions
Focus on continual optimization through A/B and multivariate testing
Develop regular reporting on campaign performance and conduct post mortem analysis
Automation, A.I. and digital subject matter expert:
Bring a wide range of digital expertise to projects in areas such as automation and A.I.
Work with internal technology partners to find innovative solutions to business problems
Collaborate with partners such as Sales, Business Analytics, Finance and IT to build business cases for initiatives
Define and write business requirements for new projects and initiatives, providing sign-off as needed
Conduct ongoing research into digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy
What We Are Looking For:
4-year university degree, preferably with a Bachelor’s of Commerce Degree, majoring in Marketing Management
5+ years of digital marketing, marketing automation or marketing operations experience
Understanding of marketing automation and CRMs (e.g. Marketo and Salesforce) is required
5+ years’ experience in the Wealth Management /Financial Services industry is highly desirable but not required
Licenses (PMP, Marketo Certification, etc.) are considered an asset
Experience in the SaaS-based technology sector is highly desirable
Understanding of sales enablement processes, initiatives and tools such as Seismic is highly desired
Prior development or coding experience (i.e. HTML) is an asset
The Expertise You Bring:
Creative thinking with a passion for growth and performance marketing
Excellent communication skills, both written and oral, are required
The ability to multi-task and balance multiple ongoing projects
Project management, organizational abilities and strong analytical skills essential
Interpersonal and influencing skills to achieve goals in Fidelity’s collaborative environment
Please Note:
Current work authorization for Canada is required for all openings.
Given the current circumstances, employee will be working from home, 100% of time. As working conditions return to normal, they will shift to a hybrid working arrangement.
Employment with Fidelity will be conditional upon the successful candidate having received a COVID-19 vaccine series approved by Health Canada, at least 14 days prior to their start date. This requirement is subject to exemptions pursuant to human rights legislation in your province of employment.
Fidelity Canada is an equal opportunity employer
Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.
Accommodation during the application process
Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at .
No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.
Why Work at Fidelity?
We are proud to be recipients of the following:
Awards
Designations
Expected salary:
Location: Toronto, ON
Job date: Thu, 10 Feb 2022 23:16:07 GMT
Apply for the job now!
