Day: February 21, 2022

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Department Overview

As part of TD’s Canadian Marketing team, the Digital, Social and Content Marketing (DSCM) team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.

Overview:
Reporting to the Senior Manager, Digital Performance Marketing, the Associate Manager, Display Advertising & Social Media, will be accountable for driving marketing ROI for Canadian Credit Cards business. Ultimately accountable for the display advertising and social media budget, the Manager’s objective is to leverage ad display and social media channels for competitive advantage, optimize conversion, improve cost to acquire and drive positive ROI.

Job Description

• Contribute to the strategic development and execution of display advertising and social media campaigns where post-click conversion metrics (KPI’s) are the objective.
• Leverage social media expertise and current best practices to support the planning and execution of social media strategy assigned Lines of Business.
• Manage the display advertising and social media budget, optimize KPI’s across tactics to maximize ROI of each marketing dollar spent, leveraging audience targeting, TD’s digital marketing capabilities and other tactics to drive efficiencies.
• Optimize the end-to-end campaign (including segments, creative, content, networks, channels, tactics, etc) on an ongoing basis in real-time.
• Manage content and engagement, both planned and agile, for assigned branded social media channels, working with Digital partners to optimize reach.
• Engage with agencies, vendors and key internal partners to deliver best-in-class display advertising and social media strategies and programs.
• Partner with Integrated Marketing Planning, Targeted Marketing, Digital Channel and the business to deliver on the aggressive sales goals and digital sales objectives for assigned Lines of Business.
• Provide input into integrated marketing strategies and plans, including annual forecast.
• Comply with TD process and governance control requirements.
• Provide ongoing insights on performance and reporting of results for all display advertising and social media marketing programs, relative to YoY and forecast.
• Stay on top of industry trends and all applicable technologies, including developments in – Ad Display, Social media, SEM, SEO, and online consumer behavior.

Requirements

• 3-5 years of digital marketing experience across key channels, display, social media and on-site with a clear focus on leveraging data to drive business results.
• Proven hands-on in-platform experience running performance marketing campaigns through digital for paid social media. Similar experience with programmatic display, and SEM an asset.
• Proven experience with digital acquisition campaigns in an always-on environment and demonstrating results with driving incremental improvements.
• Experience with Credit Card Acquisition, Account Management and Credit Card based loyalty programs are an asset
• Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices; desktop, mobile and tablet.
• Business acumen: strategic thinking, analytical and problem-solving skills.
• Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders.
• Strong teamwork orientation with an ability to work effectively in a constantly changing environment, requiring ongoing. re-evaluation of priorities.
• Understanding of and experience with financial institutions & their product offerings would be an asset.

Education

• University or Post-Secondary education required.
• Business or Marketing Communications an asset.

Hours

37.5

Inclusiveness

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Expected salary:

Location: Toronto, ON

Job date: Sun, 20 Feb 2022 23:09:14 GMT

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