Company: Rogers Communications
Job description: At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.
Because we believe connections unite us, possibilities fuel us, and moments define us.
As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.
Imagine working for an exciting entrepreneurial business where a passionate group of employees are committed to taking on big challenges and making a real difference. That’s Rogers Bank, where you will have a chance to innovate, grow and make a visible difference.
The Digital Marketing Manager will contribute to profitable growth at Rogers Bank by delivering timely and relevant marketing offers and communications to prospects and/or existing customers. This position will be responsible for managing the planning, development, and execution of specific journeys within the customer lifecycle.
Reporting to the Sr Manager, Engagement and Retention, this position is an instrumental part of the team accountable for the development of data driven and innovative marketing campaigns throughout all digital and sales assisted channels leveraging a best-in-class marketing automation tool.
What You Will Do:
- Develop lifecycle campaigns and strategies to drive growth of Rogers Bank credit cards across Digital and Sales Assisted channels
- Develop a strategic test-and-learn optimization plan, implementing best-in-class methodologies to achieve business and compliance objectives
- Lead digital creative development with external agencies and internal brand teams to ensure messaging and tone are aligned to customer insights and personalization
- Collect and leverage qualitative and quantitative learnings from across the larger organization to present new programs to key stakeholders for business case review
- Seek out, assess, and review external opportunities for potential partnerships, affiliate agreements, and new or expansion within existing channels
- Provide industry insights and trends related to the specific lifecycle journey stage owned
- Work with Credit Risk, Product and Data Insights Teams to build out quarterly and annual plans that operate within the Bank’s approved risk appetite
- Maintain and update the marketing campaign calendar monthly including offers, channels, target audiences, contact strategies, forecasting and KPI management
- Monitor, track, and report on campaign performance on a regular basis and provide recommendations to evolve future campaigns
- Support Sr Manager with the development of ‘go to market” plans for product launches, and other marketing initiatives across multiple channels
- Lead discussions in various Rogers and Rogers Governance forums on how the Bank is performing and where support is needed
- Represent Rogers Bank within cross-functional Rogers Marketing Councils and Scrum Teams
- Archive campaign assets, associated campaign development process steps for control and audit purposes
- Manage vendors as per the Third-Party Risk Management Policy
What You Bring:
- An insatiable need to blaze new trails
- Bachelor’s degree in business, marketing or equivalent, with 5+ years of progressive experience in the financial services industry
- Credit card marketing experience would be an asset
- Experience designing lifecycle campaigns, working within an agile environment, and leveraging marketing automation tools like SASCI 360
- Knowledge of key marketing, regulatory principles and best practices across all marketing channels and financial products
- Strong brief writing skills and ability to articulate context, objectives, offers, and strategic recommendations
- The ability to capture, read, and understand marketing performance data, and to distill disparate information into clear insights that will guide future decisions
- Demonstrated ability to work effectively with cross functional partners and vendors through collaboration and open communication
- A customer centric approach to marketing
- Highly organized, detail-oriented, and able to multi-task within tight deadlines
- Strong project management capabilities
- Proficient in MS Excel, PowerPoint and PowerBI
As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Rogers on a case by case basis.
Please click to review conditions that may qualify for medical exemption to the COVID-19 vaccine.
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 350 Bloor Street East (299), Toronto, ON
Travel Requirements: Up to 25%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 263900
Together, we’ll make more possible, and these six shared values guide and define our work: * Our people are at the heart of our success
- Our customers come first. They inspire everything we do
- We do what’s right, each and every day
- We believe in the power of new ideas
- We work as one team, with one vision
- We give back to our communities and protect our environment
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the .
Posting Notes: Corporate
Location:
Toronto, ON, CA
Being a Rogers team member comes with some great perks & benefits including:
· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs
Looking for career guidance and inspiration?
Catch up on the latest episodes of podcast with Dr. Sonia Kang.
Expected salary:
Location: Toronto, ON
Job date: Tue, 08 Mar 2022 23:02:55 GMT
Apply for the job now!