Description
Your Opportunity
Are you ready to wake up every day feeling inspired, excited about your job, and do you like to be part of a winning team? Are you looking for an opportunity where you can work with and be inspired by amazing creative colleagues, make an impact on your community, gain valuable experience and build your career? Meet Stantec. Ranked as one of the most sustainable companies in the world, the people we work with are cool, and we want you to have a future here.
Our people are at the core of everything we do. Driven by a culture of inclusion, we offer dozens of employee resource groups, growth opportunities, and flexible work arrangements. We understand that the tools for success look different for everyone, and we’re committed to providing each employee with the support and flexibility they need to thrive.
We’re looking for a Digital Marketing Specialist to join our team. This role develops and implements multi-platform content strategies and reports to the director of marketing. This position will focus on content programs and campaigns, social media-specific activity, in addition to promotional programs, as required (e.g., tradeshow/conference, client events, award submissions and photography coordination). The position is also responsible for helping creative teams align content to business requirements; therefore, requires a deep understanding of the elements of successful content. Key markets are Ontario and Atlantic Canada.
Success is represented by the development of Stantec’s relationship with key clients, building of the reputation of the firm, and our success at winning work. The role also includes working with a larger Stantec team of Marketing, Business Development, Public Relations and Communications professionals to build our brand awareness and identify market opportunities for top line growth.
Stantec offers a flexible work environment and we are open for this role to be based out of any posted location. If you’re looking for a workplace and a position you can grow with-we would love to hear from you .
Your Key Responsibilities
Translate complex ideas into dynamic, engaging and on brand ideas
Provide a deep understanding of digital marketing and building brand awareness
Ensure that key strategic and brand messages and Stantec’s voice are consistent and communicated effectively to target audiences
Develop content and maintain campaign calendar in close alignment with the Public Relations (social media) team
Work in close partnership with SEO, graphic design, and digital marketing professionals to ensure that the content produced is aligned with the overall goals of each campaign
Establish a strong understanding of target audiences and develop strategies that map content across multiple channels to the various stages of their journey through the sales process
Measure and report performance of campaigns and assess against goals
Work with Marketing and PR Managers to complete digital marketing activities and define ROI for leadership
Keep abreast of trends and advancements in digital and social media marketing as well as emerging technologies and applications
Participate in larger Public Relations and Digital team meetings, as needed, to discuss specific content initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies
Secondary Responsibilities
Align promotional activities with business strategy and brand reputation through the implementation of the annual Marketing & Public Relations Plans
Develop promotion plan and execute events, webinars, conferences, and tradeshows
Educate and provide recommendations for in-person tradeshow exhibit space set up, including materials and giveaways
Determine requirements for virtual tradeshow platforms and evaluate opportunities to promote our presence and engage with participants; curate content to customize the tradeshow virtual booth template
Photography planning and execution
Lead Award submission in partnership with the Marketing team
Qualifications
Your Capabilities and Credentials
Creative, strategic thinker
Detail-oriented and organized, with exceptional prioritization skills
Ability to effectively balance multiple priorities
Strong project management skills
Fundamental understanding of the digital marketing landscape
Excellent written and verbal communication skills, with proven ability to tell brand stories and communicate complex, technical ideas in simple language
Proven ability to create content that positively impacts brand and business objectives
Highly proficient with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, Marketo, and/or Hootsuite
Experience hosting webinars and digital events on commonly used platforms, such as Teams
Proficient with digital marketing analytics platforms such as Google Analytics, Adobe Analytics, SEO tools.
Proven ability to use digital marketing data to inform digital strategy and tactics
Ability to collaborate effectively with creative professionals (writers, graphic designers, videographers) in a team environment, as well as to work autonomously
Experience presenting content and analytics to teams, including senior leaders
Familiarity with photography and video production is considered an asset
Education/Experience:
Post-secondary degree in communications, public relations, journalism, or marketing
Minimum 2-5 years of experience in a content marketing/digital marketing, communications, or public relations role (agency experience or professional services industry experience preferred)
Stantec is a place where smart, caring people come to build on each other’s talents and make an impact on the world. Find your fit. Apply today.
Primary Location : Canada-Ontario-Toronto
Job : Marketing Communications
Organization : BC-1506 Marketing & Communications-CA Central & Atlantic
Employee Status : Regular
Job Level : Individual Contributor
Travel : No
Schedule : Full-time
Job Posting : Apr 26, 2022, 8:36:13 AM
Req ID: 220001L6
Vaccine Policy: Stantec requires some positions in North America to be fully vaccinated against COVID-19 subject to reasonable accommodation to the extent required by law because of a medical reason or a sincerely held religious belief.
Stantec provides equal employment opportunities to all qualified employees and applicants for future and current employment and prohibit discrimination on the grounds of race, color, religion, sex, national origin, age, marital status, genetic information, disability, protected veteran status, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. Stantec is in compliance with local, state and federal laws and regulations and ensures equitable opportunities in all aspects of employment. EEO including Disability/Protected Veterans
Expected salary:
Location: Toronto, ON
Job date: Thu, 28 Apr 2022 05:15:24 GMT
Apply for the job now!
We are currently seeking a new Manager, Digital Marketing to join our Marketing team in Burnaby, Toronto, or Calgary. This role is also available to candidates across Canada, excluding Quebec.
What your team does:
The digital marketing team ensures the smooth operation and constant optimization of Clio’s website properties. We’re responsible for enabling growth and product marketing teams at Clio to successfully launch campaigns and content on the website while driving growth in traffic and leads through Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO).
As Manager, Digital Marketing at Clio, you’ll be part of a Marketing team that values excellence and initiative, loves innovation, and cares about results. Your work will have an immediate and meaningful impact and you will be supported along your career journey to take chances and grow into the professional you desire to be.
You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success. Together, you will set the bar for best-in-class digital marketing practices and use them to maintain our position as the leader in legal practice management.
Who you are:
You are a hungry and organized marketer with experience in B2B digital marketing. You have worked with others and can collaborate and communicate effectively with cross functional teams. You think about marketing in terms of funnels and conversion rates, while keeping an eye on the big picture.
What you’ll work on:
What you may have:
Serious bonus points if you have:
Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves, and are united by our mission. We are dedicated to . We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.
Learn more about our culture at
About Clio
At Clio, we are on a to transform the legal experience for all. As the world’s leading provider of cloud-based legal software, we provide lawyers with low-barrier, affordable solutions to manage and grow their firms more effectively, more profitably, and with better client experiences. Through the cloud, we believe that we can help create a more inclusive legal community and a more equitable legal system.
We are an award-winning team that has been recognized as one of , and has topped . In line with our mission, we’ve been up to some big things, including becoming a launching a , and most recently, securing a US$110M and a USD $1.6B valuation.
This is a historic moment in the growth of legal technology! As the first legal practice management unicorn globally, and one of only a handful of Canadian unicorns, this is only the beginning. If you’ve ever wanted to do the best work of your career, while having a meaningful impact in the lives of others, then Clio is the place for you.
Expected salary:
Location: Toronto, ON
Job date: Wed, 27 Apr 2022 22:26:46 GMT
Apply for the job now!
