Job title: Senior Marketing Manager, Digital Owned Channel Marketing
Company: TD Bank
Job description:
Company Overview
Tell us your story. Don’t go unnoticed. Explain why you’re a winning candidate. Think ”TD” if you crave meaningful work and embrace change like we do. We are a trusted North American leader that cares about people and inspires them to grow and move forward.
Stay current and competitive. Carve out a career for yourself. Grow with us. Here’s our story: jobs.td.com
Department Overview
As part of TD’s Marketing department, NA Digital Marketing and Personalization & Orchestration Strategy team is responsible for leading our digital marketing and 1:1 channels transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers.
Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.
Job Description
- Lead improvement of marketing channel performance and enablement of personalization (Digital Prompts; Easyweb/mobile, Secure site, Email, ATM) by partnering with business channel owners
- Drive marketing channel requirements for enhanced/new capabilities
- Provide people leadership; oversee people plans and strategies to attract, motivate and retain a highly diverse, qualified and engaged team to fulfill current and future business needs
- Oversee Key Strategic Functions:
- Digital Advice Prompts (EW & Mobile)
- TDforMe
- New Digital Placements Recommendations
- Email Performance and engagement metrics
- Consult with US partners: share best practices/results, ensure consistency of measurement/reporting
- Oversee Key Performance Reporting and Insights:
- Articulate channels marketing value for the Bank
- Identify insights through reporting and analysis that will drive and inform channel strategy
- Define benchmarks and Digital Owned Channel OKRs
- Support partners to understand and leverage strategies
- Socialize reporting and insights to drive optimization
Requirements
- Minimum of 10+ years professional experience and previous leadership experience in any of the following areas: marketing campaign management, targeted marketing, campaign / marketing analytics, digital marketing.
- Post-secondary education in Business or Marketing
- Proven leadership experience including demonstrated ability to work in and across teams, manage stakeholders and align leadership
- Strong project management skills. Ability to lead and manage multiple projects and initiatives at once. Strong multi-tasking skills
- Superior oral and verbal communication skills, and strong storytelling presentation skills. Confident interacting and presenting to stakeholders and partners with strong skills in negotiation and influence
- An overall dedication to producing high quality work and desire to continuously learn, develop and do better
- Demonstrate a customer focused disposition to bring insights to life
- Business acumen: strategic thinking, business process development, analytical and problem-solving skills
- Innovative thinker yet practical applicator to ensure focus (brand alignment) and flexibility for partner as demonstrated (results delivery)
- Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing and ambiguous environment, requiring ongoing. re-evaluation of priorities
- Proven people management skills, with a strong ability to effectively lead diverse teams and build bench strength via training, coaching and people development
- Superior impact and influencing skills with a demonstrated ability to lead and influence large scale enterprise wide initiatives, and the ability to build common purpose
- History of delivering impact and executing on strategies to deliver both short-term and long-term results
Operational experience in a complex environment
#canmarketing
Additional Information
#LI-hybrid
Hours
37.5
Inclusiveness
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.
Expected salary:
Location: Toronto, ON
Job date: Fri, 24 Jun 2022 22:49:21 GMT
Apply for the job now!
