Company: Loblaw
Location: Toronto, ON
Expected salary:
Job date: Wed, 28 May 2025 01:53:38 GMT
Job description: Location: 243 Consumers Road, Toronto, Ontario, M2J 4W8At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day.
With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.Why this role is important?Why is this role important:
The Manager, Brand Marketing role focuses on executional excellence for marketing campaigns and brand innovation. This role is a key collaborator across multiple partner groups (e.g., internal/external Agency and Media counterparts), to ensure seamless delivery of marketing plans and programs that support the brand’s objectives and important metrics. They demonstrate their proximity to campaign-level strategy and campaign execution to inform standard processes for the broader marketing organizationWhat you’ll do:Campaign/Program Strategy: Translates brand-level strategic objectives into campaign/program-level plans; collaborates with partners to compile consumer/business insights (e.g., insights from the Customer CoE) and previous campaign takeaways and uses these insights to inform the campaign strategy and brief; works with Marketing leaders to clearly define important metrics and objectives for each campaignCampaign Planning: Manages the planning process for small to moderate marketing campaigns; responsible for developing marketing briefs, including managing review cycles with senior decision-makers and working with partners to gather inputs to inform briefs; ensures the marketing briefs align to strategic and annual plan objectivesCampaign Execution: Leads campaign execution; acts as the primary point of contact for internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and execution of creative; key contact for actioning other execution-related needs from the Division/Merchant teams, or local store operationsControl Brand Programs: Supports the portfolio-level execution of Control Brand programs within the guidelines set by the CB marketing teamOptimization, Innovation & Best Practices: Coordinates the post-mortem process, including working with partners to compile campaign performance report reports with important metrics, facilitating post-mortem discussions, documenting findings, and briefing Director/Sr. Director on the takeaways to share throughout the marketing organizationWhat you bring:Knowledge on Marketing communicationExperience in Campaign development & executionDeveloping marketing insights from data & analyticsBudget management and project management skillsExperienced in campaign planning & execution3-5 years of experienceWhy work at Shoppers Drug Mart?Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand. Benefit from a purchase discount program, competitive pay and online learning through Academy.Take ownership of your work and find more ways to care about your work, co-workers, customers and community.How You’ll Succeed:At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.Employment Type: Full timeType of Role: RegularShoppers Drug Mart Inc. recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.#EN #SS #MARKET #ON
Summary:
Location: 243 Consumers Road, Toronto, Ontario, M2J 4W8
Company Overview: Shoppers Drug Mart is committed to enhancing health and wellness in Canada through various services, including prescriptions and walk-in clinics. With over 1,300 stores nationwide, it focuses on collaboration and inclusivity, providing a supportive workplace for its employees.
Role Description: Manager, Brand Marketing
- A key role focused on marketing campaign execution and brand innovation.
- Responsibilities include collaborating with internal and external partners to deliver marketing plans that meet brand objectives.
- Duties encompass campaign strategy translation, planning, execution, and optimization, including post-campaign analysis to inform future activities.
Qualifications:
- 3-5 years of experience in marketing communications, campaign development, and execution.
- Skills in data analysis, budget management, and project management.
Work Environment:
- Offers unique experience in a retail context, competitive pay, purchase discounts, and online learning opportunities.
- Values diversity and inclusion, with accommodations available for individuals with disabilities.
Application Note: Candidates who match the company’s values of authenticity, trust, and adaptability in a fast-paced environment are encouraged to apply, utilizing the Workday application if they have Employee Self Service (ESS).
