Job title: Director of Marketing – RBC Ventures (Ampli)
Company: Royal Bank of Canada
Job description: RBC Ventures is a new kind of business – one that marries the strength of one of the world’s most trusted and successful financial institutions with a mission to reimagine the role we play in people’s lives – to move RBC ‘beyond banking’. We’re building a world-class organization focused on designing exceptional experiences, exploring new business models and creating exponential value. In 2020, we were named by Fast Company as one of the 100 Best Workplaces for Innovators and we’re looking for team members with the curiosity to explore, the capabilities to build and capacity to help us deliver our mission.
What is the opportunity?
Ampli, one of Canada’s newest cashback apps, is hiring a Director of Marketing to lead its marketing team. As Ampli’s head of marketing, you will lead the development and expert execution of high-impact marketing plans to aggressively grow Ampli’s user base as well as drive engagement with the existing members. You will bring thought leadership, data-based planning expertise, creative innovation and a collaborative approach that will drive to impact, and deliver on significant growth targets. Through partnership, coordination, and innovation, you will lead and be personally accountable for the design, delivery, and execution of marketing plans across integrated channels to grow the Ampli business. You will provide insight, advice, and leadership to a team of marketers, ensuring their high performance and effectiveness.
What will you do?
- Lead and develop a team of high-performing marketers; inspire, motivate and coach for success, while ensuring executional excellence.
- Implement, manage and improve KPI’s across all acquisition and engagement channels to meet quarterly targets while maintaining effective management of the budget
- Work closely with analytics and data science teams to monitor campaigns against KPIs and use this data to launch experiments and provide data driven insights to evolve a digital marketing strategy
- Partner with product, business development and customer support teams to continue to dive into customer insights to inform and improve conversion funnels
- Collaborate with cross-functional leads, along with internal business partners at RBC and RBC Ventures to fuel integration, and translate business needs and emerging priorities into marketing strategies and go-to-market plans for Ampli and our merchants.
- Champion a best-in-class CRM strategy to deepen engagement with Ampli users
- Build and scale paid marketing across all existing platforms including Facebook, Google, Display, Programmatic and TV
- Oversee end-to-end management of Ampli marketing budgets, including monthly & quarterly re-forecasting, tracking, reconciliation, stakeholder updates.
What do you need to succeed?
Must-have
- 8+ years of marketing experience with a strong focus on direct and digital, including experience in a strategic leadership capacity
- Expertise across all marketing disciplines, with depth of experience in digital/acquisition, forecasting & reporting on results
- People management experience, including leading multiple direct reports and layered teams
- Proven success developing full-funnel marketing strategies, and building, delivering, and quantifying go-to-market plans
- Experience managing multiple stakeholders in a matrixed organization
- Experience in analytical tools and a deep understanding of how to access, use and present data to drive marketing plans
Nice-to-have
- A creative eye combined with a keen attention to detail; be bold and challenge status quo
- Comfortable with innovation, new technologies and platforms – in a fast-paced environment
- Loyalty marketing experience
- Held a growth leadership position in a double-sided market place (B2B, B2C and B2B2C)
- Has experience with brand management / brand strategy
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
- Leaders who support your development through coaching and managing opportunities
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- A world-class training program in financial services
- Flexible work/life balance options
- Opportunities to do challenging work
RBC Ventures
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JOB SUMMARY
City: Toronto
Address: 20 Bay Street
Work Hours/Week: 37.5
Work Environment: Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salary + Variable Bonus
Required Travel (%): 0-25
Exempt/Non-Exempt: N/A
People Manager: Yes
Application Deadline: 09/24/2021
Platform: Strategy
Req ID: 410019
Ad Code(s): RBC Ventures
Expected salary:
Location: Toronto, ON
Job date: Sun, 12 Sep 2021 02:28:55 GMT
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