Head of Social Media & Digital Marketing

Toronto, ON

Remote

$60,000 – $80,000 a year

KBZ Inc. is a concept and project development studio located in Toronto, ON.

Current projects founded by the company include Wilbur Mexicana (if you’ve never heard of Wilbur, this role likely is not for you..locality matters for this role) as well as an under-development golf content & influencer marketing brand that has quickly amassed over 250K IG followers.

Wilbur has continued to thrive throughout the pandemic and the restaurant will be opening a second location summer 2022. Despite the popularity & success of Wilbur, from a design/marketing/social perspective, the brand has intentionally been left as a blank canvas until we can find the right in house partners to collaborate with.

The company is looking for a “jack/jill of all trades” pertaining to the Social Media & Digital Marketing component of the company although a strong foundation in video content creation/editing is a must. Candidates should have substantial skill and experience in the following areas:

  • Videography/Cinematography
  • Photography
  • Editing; Adobe CS, After Effects, Adobe Premier Pro, etc.
  • Content Creation & Copywriting
  • Basic Graphic Design
  • E-Commerce/Shopify
  • Facebook Business Manager
  • Must have an entrepreneurial spirit. Partnership/Ownership opportunities will be available. We’re looking for partners, not employees.

Annual Salary is negotiable (based on experience, talent, skill, accreditation etc). Ongoing travel to the United States will be required for golf content.

Company office is located in West Queen West although it will be up to you whether or not you want to primarily work at the office or work from home.

If submitting a resume, please also provide a link to your portfolio, social media, previous work, or anything that would be stylistically/artistically relevant. Thank you!

Expected start date: 2021-10-01

Job Type: Full-time

Salary: $60,000.00-$80,000.00 per year

Benefits:

  • Profit sharing
  • Stock options

Schedule:

  • Monday to Friday

Experience:

  • Content creation: 2 years (required)

Work remotely:

  • Yes

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Digital Marketing Specialist

Toronto, ON

Temporarily remote

$52,000 – $67,000 a year – Full-time, Permanent

Summary of Role:

The Digital Marketing Specialist will be responsible for managing the digital activity across a variety of channels, including SEO, Email, and Paid Media. Essentially the role is responsible for managing the strategy to drive both organic and paid online advertising programs to increase qualified traffic and sales. This also involves the day-to-day management and optimization of online marketing campaigns (search, display etc.).

Responsibilities

· Weekly and monthly reporting on the performance of digital marketing activities

· Oversee and analyze digital activities and provide regular recommendations on SEO, Paid, Email Campaign and Social Media activities to drive performance, sales, efficiencies and engagement

· Provide insight and recommendations on digital lead generation initiatives

· Implement monthly competitor analysis reports, proactively offering improvement recommendations

· Work with marketing team to ensure website content is fresh/relevant, in line with the SEO/content strategy

· Develop & execute a full-funnel paid media strategy

Qualifications

· 3-5 years experience preferably in an ecommerce environment

· Experience with e-commerce and CMS

· Must have WordPress experience and preferably experience with WooCommerce or similar

· Strong understanding of the various paid digital advertising channels and management of SEM/CPC platforms: Google AdWords, Instagram, Facebook

· 2+ years direct experience running Google Ads and/or bing campaigns, particularly Google Shopping campaigns

· Solid understanding of SEO principles and platforms and SEO strategies related to site architecture, keyword analysis, meta tags etc.

· Experience with optimization tools, preferably SEMRush

· Proven results in managing and driving digital projects with knowledge of Google/web analytics and performance reporting

· Demonstrated ability to verbally communicate complex technology concepts to management.

· Strong organizational and time management skills

· Highly motivated with ability to work independently and in teams

· Team player with a strong client-centered service approach – must demonstrate transparency and collaboration when working with clients and our team

For more information on ALLMAX Nutrition visit: www.allmaxnutrition.com

Job Types: Full-time, Permanent

Salary: $52,000.00-$67,000.00 per year

Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday

Work remotely:

  • Temporarily due to COVID-19

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Digital Marketing Coordinator

Toronto, ON

$50,000 a year

Terroni is seeking a Digital Marketing Coordinator to join our passionate Marketing team, share our strong family values and love of Italian food, culture, and tradition. Beginning with our first small storefront on Queen West in 1992, we have grown to encompass nine restaurant locations in Toronto, including our two bakery restaurants operating under the banner of Sud Forno and our central kitchen, storefront, and cafe, Spaccio.

If you are a digital marketing aficionado with a passion for all things digital, we would love to have you consider a career with us. You will have the opportunity to work on exciting new digital projects and you can look forward to starting each work day in a place that will offer you challenges, opportunities and personal rewards. We offer a competitive salary, beautiful locations to work from, dynamic and interesting people with whom to work, and lots more.

Duties:

  • Develop digital marketing strategies that help achieve marketing objectives from growth to conversions
  • Collaborate with team members on marketing campaigns
  • Manage company website with responsibilities such as general upkeep and maintenance, new page development, optimizing media and content, track analytics and conduct user experience research for development of upcoming new website
  • Maintain and grow company e-commerce store with responsibilities such as general upkeep, organization of products and their categories, new product listings, working closely with marketing team to coordinate content creation and analysis of insights to improve and further develop website interface and experience
  • Strategize and manage ads on Facebook, Instagram and Google from identifying objectives, targets and appropriate placements to optimizing spend and performance based on insights
  • Collaborate with marketing team on social media strategy, content creation and calendars
  • Collaborate with marketing team on email marketing strategy from campaign automation to audience optimization
  • Lead Google My Business, OpenTable and DoorDash maintenance and upkeep
  • Evaluate analytics and insights from all digital channels and asses and report performance against identified goals
  • Verify that all marketing collateral remains on brand and follows the company’s style guides

Qualifications:

  • Fluency in written and oral Italian favourable
  • Degree in Marketing/Media/Communications or related field
  • 2+ years of experience in the digital marketing field
  • Proven success in strategizing digital campaigns that have achieved Marketing objectives
  • Thrive under pressure when needed and in a fast and multi-project environment
  • Excellent time management and organizational skills
  • Passion for all things digital
  • Proficient with Shopify, Facebook and Google Ads, WordPress, Mailchimp, Social Media Platforms and ability to evaluate analytics to gain insight and suggest enhancements
  • Base knowledge of Adobe Creative Cloud

Salary: $50,000 + Benefits

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Digital Marketing Manager

About Us

Peninsula Employment Services Limited (“Peninsula”) is a provider of outsourced human resources solutions, including employment relations advice, health and safety advice and legal assistance to small and medium-sized businesses located throughout Canada. Peninsula currently operates in the U.K., Ireland, Australia, New Zealand and Canada, and employs over 1,500 people globally. Peninsula opened its first Canadian office in September 2017 and has quickly become one of the fastest growing companies in Ontario, Alberta, and British Colombia.

Job Purpose

To manage effectively and own the digital marketing strategy and tactics of the business, focusing on activities which drive new customer acquisition, customer retention and revenue growth. To improve digital marketing activities and implement best practice marketing automation. To deliver a digital marketing program which exceeds our prospects’ expectations and provide support to our growing customer base across Canada.

Job Overview

You will lead our PPC, SEO, marketing automation and digital copywriting functions, and will work with a variety of stakeholders across other departments. The ideal candidate will have a proven record of working within digital marketing and be skilled in driving lead generation, devising and implementing sales campaigns. You will also work closely with our sales teams, seeing through the lead cycle end to end.

Day-to-Day Responsibilities

  • Build digital marketing strategy with plans and how this will be implemented to ensure the business has an optimised online presence. The focus being on website management, lead generation and supporting channel activity
  • Develop, own, implement and measure online and offline marketing plans which drive the company’s annual growth goal
  • Ensure the effective management campaigns to maximise new opportunities for the company
  • Support sales with campaigns, programs, and initiatives
  • Manage the PPC specialist, SEO manager, automation manager and copywriter to ensure their focus is in the right areas and marketing efforts aligned
  • Work with stakeholders and the marketing team to effectively manage our marketing budget and drive better ROI, campaign efficiency and cost management
  • Work closely with the sales team on lead generation strategies and be a key contributor in driving leads through multi-channel marketing campaigns across mail, email, paid digital, events, amongst other sources

What you bring to the team

  • Minimum 4 – 5 years’ experience in a B2B marketing or equivalent marketing experience
  • Experience of leading a team preferred but not essential
  • A highly motivated self-starter, with a proven track record of driving commercial growth through execution of a robust marketing strategy in a fast paced, results-driven environment
  • Excellent communication and presentation skills to senior stakeholders.
  • Commercially astute with a proven track record of growing online sales in a large organization.
  • Broad understanding of multiple website platform skill sets including, SEM, e-mail, re-targeting, SEO, CRM
  • Measurable success in a customer acquisition, loyalty & retention focused role.

Experience working on managing and monitoring marketing ad campaigns ROI

  • Experience using analytics tools to measure and optimise performance

Why Work for Peninsula?

Peninsula has been voted one of the best companies to work for two (2) years in a row by the Glassdoor Awards. Peninsula is a rapidly growing global company and expanded its operations to western Canada in 2019. Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.


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Digital Performance Specialist

Miele is the world’s largest family owned and operated appliance company with more than 20,000 employees worldwide. Established in 1899 (Gutersloh, Germany), Miele remains committed to its owners, employees, customers, suppliers, the environment and its community.

With a clear focus on manufacturing the highest quality household appliances in cooking, refrigeration, coffee machines, dishwashers, washers and dryers, vacuum cleaners as well as appliances for use in commercial operations (“Miele Professional”), Miele strives to be the World’s Most Trusted And Desirable Premium Brand.

Are you looking to join a trusted, exciting, and premium brand located in Vaughan? Do you have a passion for success, innovation, and continuous improvement? Our philosophy – Immer Besser (Forever Better) reflects not only the passion for our products but also our people.

Reporting to the Head of Digital and online marketing, this individual is responsible for the planning and execution of digital campaigns and direct marketing across Canada, as well as analyzing current activities from performance perspective to identify opportunities to drive growth and return on investments.

This will include the day-to-day management of digital campaigns in different channels, Google Analytics accounts, dashboards and eCRM programs.

  • Tune and edit Google Analytics accounts to set up views for campaigns
  • Lead the conceptualization and development of any new digital campaigns
  • Drive all CRM activities both from strategic and tactical perspective
  • Evaluate our target audience, use our database for development and detailization of consumer insights
  • Analyze competitors ‘ marketing activities
  • Analyze the performance of all online promotion channels
  • Digital campaigns’ optimization, data reports’ collection and presentation
  • Lead agencies in the areas of digital advertising
  • Manage document flow within the area of responsibility
  • Ensure implementation and setup of Google Analytics/Tag Manager on relevant web pages
  • Compile reports and insights utilizing data from analytics tools (Google Analytics / dashboards)
  • Ability to create new content/edit existing product content for accuracy

Requirements:

  • Bachelor degree in Marketing, Business or Commerce, ideally with a focus on digital marketing
  • 3-5 years of experience in digital / e-commerce
  • Exceptional attention to detail and impeccable proofreading ability
  • SEA/SMA expertise and experience, as well as web analytics, specifically Google Analytics (GA Advanced certificate is an asset)
  • 360-degree knowledge of digital tools and formats (XML / CSV, Google Ads / Facebook Adsmanager, digital video formats, SocialBakers etc.)
  • Experience with privacy compliance topics relevant to digital communication
  • Advanced MS Office skills, in particular MS Excel and MS PowerPoint
  • Knowledge and experience in SAP, OpenText, SharePoint, Adobe Photoshop and InDesign are considered an asset
  • Fluent English, French skills are an asset

Job Type: Full-time

Salary: $70,000.00-$75,000.00 per year

Schedule:

  • Monday to Friday

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Digital Marketing Intern

The Company:

ALPHASHINE is an automotive start-up that specializes in professional detailing and aesthetic solutions.

Our Mission:

The organization’s primary focus is to change the way consumers experience and use automotive services globally. AlphaShine is striving to achieve such goals by focusing on delivering a unique customer experience through the creation of a conveniently placed, easily accessible, and quality-focused business.

Our Values:

  • To Provide the Finest Quality of Service
  • Deliver an Unmatched Customer Experience
  • Create Unparalleled Value
  • Have the Finest Attention to Detail

The Position: Digital Marketing Intern Fall 2021 (September – December)

We are currently looking for a 3rd/4th year BBA/Commerce undergraduate student or a recent grad who is looking to join a fast-paced start-up. As our Digital Marketing Intern, you’ll be managing our social media and online platforms and assisting with the daily management of our members and clientele.

Responsibilities:

– Collaborate with the Content Creator to create amazing content to be posted across our social media channels (Facebook, Instagram, LinkedIn, Youtube)

– Plan, edit, and write captions for content weekly

– Manage day to day social media content

– Write weekly blogs and reach out to accounts to boost our SEO

– Participate in brainstorming sessions to share ideas and help define strategies

– Create and manage Facebook Ads

– Research and implement other strategies to help boost our social media followers

– Collect and analyze metrics from social platforms, Google Analytics, SE Rankings

– Update and maintain member records

– Assist with other marketing duties

Requirements:

– Currently enrolled as a 3rd/4th year BBA/Commerce student or recent grad

– Proficient with all social media channels

– Excellent communication and writing skills

– Ability to work in a fast-paced and collaborative environment

– Collaborative, creative, strong attention to detail

– Proficient with Adobe Photoshop and Illustrator a plus

– You’re eager to learn and question everything

– Knowledge of SEO a plus

University/College credit is offered for students who require work placement.

Contract length: 4 months

Job Types: Full-time, Internship

Salary: $14.25 per hour

Benefits:

  • Casual dress
  • Company events
  • On-site parking

Schedule:

  • 8 hour shift
  • Monday to Friday

Work remotely:

  • No

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Digital Marketing Associate

North York, ON

DIGITAL MARKETING ASSOCIATE, The Successful Investor Inc.

We are a growing wealth management and investment publishing firm with 25+ years’ experience in subscription marketing and independent portfolio management.

The Successful Investor is actively seeking a Digital Marketing Associate who will provide high quality digital support and contribute to the continued growth of the organization.

Working in concert with the Marketing team, the ideal candidate will have a minimum of 3 years of progressive experience working in digital marketing.

The role of the Digital Marketing Associate is to manage and deploy marketing communications through email and on the website. Under the oversight of the Director of Marketing this role will also report and analyze channel performance and contribute to the annual plan.

KEY RESPONSIBILITIES


Email Production

  • Contribute to the development of the channel strategy/annual plan.
  • Deploy, monitor, and report on all email campaigns.
  • Analyze current email marketing campaigns and make recommendations for improvement.
  • Manage automation workflows, list pulls and segmentation strategy.
  • Test, test and more testing.


Website Management

  • Contribute to the development of the channel strategy/annual plan.
  • Oversee our email capture activities, i.e., free reports, popups, etc.
  • Manage website content and its performance.
  • Work with our website partner to manage the site.
  • Schedule and execute updates to our evergreen content for SEO.
  • Use Google Analytics to understand browsing behaviour and suggest ways to improve conversions.


Social Media

  • Develop and implement marketing strategies for our (modest) social media presence.
  • Monitor performance and making necessary changes to ensure positive ROI.


Other

  • Assisting with additional tasks and duties, as required.


REQUIREMENTS

  • Post-secondary diploma or degree in marketing, digital studies, or related business discipline.
  • 3+ years in progressive digital marketing roles; broad marketing channel experience with a focus on web production, web design and email campaign deployment.
  • Experience with email marketing.
  • Experience using a CMS (WordPress preferred), Revive and Dreamweaver, and Unbounce.
  • Experience using HTML (moderate to high skill level, CSS preferred).
  • Project management skills (Planning, Time Management, Scheduling, Communication).
  • Strong analytical skills with the aim of uncovering actionable insights.
  • Solid understanding of workflow processes and systems within a marketing/sales cycle.
  • Design skills are an asset.
  • Detail oriented, thorough, and organized.
  • Must own decisions, tasks, and responsibilities.
  • Interested in and passionate about personal finance/investing.

Located near Yonge and Sheppard in Toronto, The Successful Investor offers a vibrant culture in a growing firm committed to providing a diverse, inclusive, accessible, and accommodative workplace.

Pre-employment credit check and background check is required.

The Successful Investor Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.


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Marketing Coordinator

Toronto, ON

Temporarily remote

Full-time, Permanent

At Well.ca, we are looking to change the landscape of health and wellness in Canada and we need your help to do it. We are seeking a creative, curious, driven, and hard-working Marketing Coordinator with a passion for health & wellness to join our growing team. The ideal candidate is a team player who thrives in a fast-paced environment and is ready to tackle any challenge and solve any problem. This position will touch all aspects of marketing with a focus on the execution of project for Well.ca, Well.ca Pharmacy, Well.ca Services and other strategic projects.

What You’ll Do:

· Assist in coordinating projects, themes and campaigns across all marketing channels, including email, onsite, social and paid media

· Coordinate with internal stakeholders to ensure seamless execution of objectives and projects across departments working with design, email, acquisition, buyers, warehouse and other stakeholders

· Project manage marketing projects from start to completion,

· Ensure all creative project details and deadlines are recorded within our project management tool and proactively follow-up to collect missing details on time

· Assist in the careful editing of content that comes in many forms from email to award applications

· Coordinate product requisitions from the warehouse for social, PR, photoshoots, giveaways, etc.

· Compile and summarize various marketing reports on an ad hoc basis

· We are always launching exciting new strategic ventures, and we’ll need your help to ensure everything gets done!

Some of the Stuff You Need to Have…

· Degree, diploma, or certification in Business and/or Marketing

· Experienceand interest in E-Commerce, Digital Marketing, and Retail

· Superior communication (oral & written) and organization skills

· Demonstrated analytical skills, with experience in digital reporting, tracking and analytics

· Ability to prioritize and manage multiple projects and stakeholders

. Ability to successfully work either independently and co-operatively

· Unwaveringly positive “can-do” attitude

· (Healthy) immersion in social media and/or social wellness communities

About Well.ca

We believe that Canadians should never have to compromise on the health, wellness, baby and beauty products they choose for themselves and their loved ones – so we are empowering them lead healthier and happier lives by delivering wellness on their terms.

We’re a fast-growing, proudly Canadian company that’s passionate about our customers, our business, and the products we sell!

Job Types: Full-time, Permanent

Benefits:

  • Casual dress
  • Dental care
  • Employee assistance program
  • Extended health care
  • Paid time off
  • Store discount
  • Vision care
  • Wellness program
  • Work from home

Schedule:

  • 8 hour shift
  • Monday to Friday

Education:

  • DCS / DEC (required)

Experience:

  • Marketing: 1 year (preferred)

Work remotely:

  • Temporarily due to COVID-19

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Digital Sales Specialist

Toronto, ON

$60,000 – $150,000 a year

Job Title: Digital Sales Specialist

The Beginning…

One day, some people got together and thought it would be a great idea to start the best company ever.

So they did. And they called it Mad Ads Interactive.

The end.

No, wait! There’s more…

This company went on to deliver such amazing results for their clients (media companies across North America) that more and more of these media companies began to hire them.

Now, because of their huge success, those same people got together again and had another brilliant idea! “Let’s expand and offer a service that we ‘re deeply passionate about: digital marketing!”

9 months later, Ad Caffeine was born! Ok, not exactly 9 months but it fit well in the story!

We’re rapidly growing our team and are currently hiring Elite Digital Sales Specialists. Ad Caffeine is only a couple of years old so in order to fit in, you should love being in an environment that is extremely fast paced and be willing to contribute to different areas of the business in order to drive results. Except Accounting. We’re not that crazy!

The job description can be found below, but above and beyond the logistics of the job, we’re looking for animated, enthusiastic and energetic individuals with positive attitudes and who constantly strive for excellence on every level!

How we work

When you join us at Ad Caffeine, you’ll be part of an intelligent, energetic and highly driven team that shares your passion in offering the best possible marketing strategies to businesses across North America. Ad Caffeine is a division of Mad Ads Interactive, a Canadian owned and operated media consulting firm with over 20 years of experience. We are truly the leaders in driving advertising results for local companies and helping them become top of mind in their marketplace.

Our people are key to our success. Our core objective is to provide our team with a supportive work environment that fosters collaboration. This allows our people to take responsibility and make optimal use of their skills.

How will you make an impact?

We are seeking a Sales Specialist with experience in the digital marketing world for our Ad Caffeine division. You’ll be instrumental in identifying opportunities to grow our client portfolio, developing and selling effective digital campaigns that will help local businesses increase their awareness and get the results they deserve.

What will you do?

· Be Awesome!

· Prospect leads to build client portfolio

· Set appointments to meet with prospective and existing clients

· Conduct needs assessments to determine best marketing strategies for our clients

· Work with the Ad Caffeine team to create marketing strategies

· Drive sales results

· Be part of a team that has the hunger and enthusiasm to make things happen for our clients!

· Take the/Ad Caffeine client portfolio to the next level!

How will you get there?

· Incredible Sales Ability

· 5+ years of experience in Digital Advertising Sales

· Excellent appointment setting skills

· Excellent negotiation skills

· Excellent ability in closing the sale

· Highly motivated and target driven

Nice to have

· Google/Facebook certification

· Bilingual

· Familiarity with CRM practices

We look forward to helping make your life better!!!

Reference ID: 072021

Application deadline: 2021-08-16

Job Type: Full-time

Salary: $60,000.00-$150,000.00 per year


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