Job title: Manager, Digital Acquisition Marketing Strategy, Investments (12-month contract)
Company: Scotiabank
Job description: Requisition ID: 148121
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
The Role:
Join a purpose-driven winning team, committed to results, in an inclusive and high-performing culture.
The Manager of Digital Acquisition Marketing Strategy leads the development and execution of the acquisition marketing strategy and campaigns for Scotiabank’s Investments products and plans. Working in close collaboration with internal partners and external agencies, you will champion our go-to-market process and strategize, implement, and track the performance of our digital marketing campaigns.
What you will do:
- Work with internal and external partners to brief, develop, execute, measure and optimize the creative and media for campaigns to drive acquisition of Scotiabank’s Investments products through digital channels.
- Manage the following channels: social, display, search, .COM, affiliates, other paid/owned digital media and more. Execution in owned channels (email, SOL/owned, branch) may occasionally be required, but is not a primary responsibility.
- Leverage deep digital knowledge, consumer-first thinking, best-practices, data, and results-based marketing tactics to ensure our marketing is consistently breaking through and delivering business results.
- Partner and collaborate with internal marketing teams, and external agencies, to deliver against marketing strategies
- Build strong and effective working relationships with a wide range of stakeholders
- Track, analyze, optimize and report on marketing campaign KPIs
- Partner with Product Marketing and Engagement Marketing teams to deliver integrated end-to-end marketing campaigns and experiences.
What you need:
- University degree or community college diploma in marketing, communications or business, or equivalent experience is required
- Minimum 3-4 years of relevant marketing and/or account management experience in the development and execution of marketing/communications programs, with an emphasis on digital marketing
- Experience managing projects in a large/matrix organization is an asset
- Experience with web-based project management tools (such as Workfront) considered an asset, but not a requirement
What you bring:
- Strong research, analytical and interpretation skills in developing new strategies or initiatives to drive business growth
- Excellent oral and written communication skills
- Excellent organizational, planning and project management skills, including attention to detail and a focus on milestones and deadlines
- Ability to translate client needs and requirements into marketing plans
- Proactively stay current with digital marketing best practices, strategies and standards
- Strong ability to independently deliver on objectives and handle a significant level of autonomy
- Action-oriented; deals with situations and issues proactively, seizing opportunities that arise
- Strategic thinking; creative and innovative
- Demonstrated relationship management skills and strong integrator
- Strong ability to handle multiple concurrent and time-sensitive priorities
- Highly adaptable to change; can successfully engage and enable others to effectively respond as required
- A quick learner, ready to jump right into whatever project comes your way
- A strong sense of curiosity and desired to learn and grow
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: ”for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.
Expected salary:
Location: Toronto, ON
Job date: Fri, 15 Apr 2022 22:38:44 GMT
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