Job title: Digital Marketing Manager – Ad Words & Google Ads
Company: ProViso Consulting
Job description: Story Behind The Need
- Business group: CB Digital Marketing
- Role: The Manager, Digital Acquisition is responsible for contributing to the Digital Marketing team success by leveraging paid search for the wealth and iTrade lines.
Candidate Value Proposition:
- The successful candidate will have the opportunity to work within a highly inclusive work environment, and gain exposure to multiple stretch projects based on interest, and contribute to a vastly growing business for direct investments. Opportunity for extension and conversion to FTE.
Typical Day In Role:
- Be the Paid Media Acquisition Champion
- Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
- Stay up to date with digital advertising industry, best practices and capabilities
- Make recommendations on new ideas and testing opportunities
- Campaign Management:
o Lead the development of Paid Search in collaboration with agency partners
o Contribute to overall squad efforts to achieve forecasted sales and revenue goals
o Execute paid media strategy in platform, track budgets and optimize for performance
o Manage ad copy creation and ad approvals across all channels
o Partner with SEO specialist, customer journey managers, content specialists and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance
o Work with business line partners and squad team members to achieve business objectives
o Partner with Analytics team to develop dashboards and verify data
o Present on data findings to senior level stakeholders
Candidate Requirements/Must Have Skills:
- 2-3+ years of digital marketing experience with strategic platform expertise such as Ad Words/Google Ads, SA360
- Proven knowledge of Google Analytics, Adobe Analytics
- Thorough knowledge of Microsoft Office Suite, specifically Microsoft Excel
Nice To Have Skills:
- Experience with social and display buying platforms
- Proven demonstration of partner, client and budget management
Soft Skills Required:
- Strong communication skills
- Strong presentation skills to present to senior level stakeholders
Education:
- Post-secondary/diploma in digital space, or relevant work experience
- Google Platform Certifications an asset
Candidate Review & Selection
- 2 rounds
- 1st – 30 minute video interview
- 2nd – 1 hour video interview
- Hiring Manager’s availability to interview: ASAP
Job Details
8529
Contract
6 Months
Toronto
Expected salary:
Location: Toronto, ON
Job date: Sat, 12 Mar 2022 08:37:01 GMT
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