Company: Reddit
Location: Ontario
Expected salary:
Job date: Fri, 10 Jan 2025 04:07:13 GMT
Job description: understands the value that Ads can bring to our users, advertisers, and Reddit. As the Engineering Manager of the Ads Targeting…. You will ruthlessly prioritize both planned projects and emergent asks. You will coach ICs and Tech Leads on project management…
Amazon – Software Development Engineer – Amazon Ads, Recommendation Experience, Amazon Ads – Toronto, ON
Company: Amazon
Location: Toronto, ON
Expected salary:
Job date: Fri, 20 Dec 2024 01:21:08 GMT
Job description: DESCRIPTIONAmazon Advertising operates at the intersection of eCommerce and advertising, offering a rich array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon.com, across our other owned and operated sites, on other high quality sites across the web, and on millions of Kindles, tablets, and mobile devices. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing diverse team working to build a unique advertising group with a relentless focus on the customer, you’ve come to the right place.We are looking for a Software Development Engineer to leverage our cloud services, unique data, the latest machine learning methods and big data technologies to develop solutions that help our self-service advertisers reach their full potential. You will have the opportunity to collaborate closely with our software leaders, learn new technologies, innovate, and contribute to new ads products that our global customers use daily.As part of the Advertising Recommendation Optimization Experience team, you’ll collaborate with a team of engineers, product managers, and data scientists to build systems that help advertisers achieve their business goals by delivering insights and recommendations via Console and APIs that are personalized to the advertiser, easy to understand, contextually relevant, simple to adopt, and fully optimized to grow the advertiser’s business. Our Success will require balancing big, industry changing goals with a bias for action and consistent delivery of advertiser value. We are growing very fast and breaking new ground, so the ideal candidate is invigorated by an environment of ambiguity and constant change, where they have an opportunity to influence our direction.The systems you will build will scale and manage high-volume ad datasets, interface with external systems, and provide the machine learning intelligence that enables our distributed systems to make accurate decisions in real-time. If you want to be a part of a rapidly growing business and high performing team, have the opportunity to expand your technical skills into emerging technologies, and invent world class experiences for our customers, this is the team for you.Great candidates for this role enjoy being challenged with discovering technical solutions to complex problems, diving deep into the details, and continuously evolve their technology skills. They will build both the technical and business acumen to deliver results, and gain the foresight to identify emerging technology opportunities for our customers.Key job responsibilities
In this role, you will…– Be heavily involved with design and product teams to understand needs, propose features, create early prototypes and transform them into impactful and exciting experiences.
– Propose innovative tools, frameworks, automations and processes that are used by the Recommendation Optimization (ROX) team and the larger FORGE organization.
– Write clean, maintainable code and perform peer code-reviews.
– Deep-dive into client or server systems to optimize for performance, maintainability, scalability, extensibility as needed.
– Mentor your team members to promote engineering excellence.About the team
The Recommendation Optimization Experience (ROX) team helps advertisers achieve their business goals by delivering insights and recommendations via Console and APIs that are personalized to the advertiser, easy to understand, contextually relevant, simple to adopt, and fully optimized to grow the advertiser’s business.BASIC QUALIFICATIONS– 3+ years of non-internship professional software development experience
– 2+ years of non-internship design or architecture (design patterns, reliability and scaling) of new and existing systems experience
– Experience programming with at least one software programming language
– Experience building complex software systems that have been successfully delivered to customers
– Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems
– Experience with full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operationsPREFERRED QUALIFICATIONS– 3+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
– Bachelor’s degree in computer science or equivalentAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.
Sales Account Manager – CPG, Amazon Ads – Amazon – Toronto, ON
Company: Amazon
Location: Toronto, ON
Expected salary:
Job date: Fri, 20 Dec 2024 04:10:14 GMT
Job description: DESCRIPTIONAmazon Advertising operates at the intersection of eCommerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach Amazon customers on Amazon.ca, across our other owned and operated sites, on other high quality sites across the web, and on millions of devices. If you’re interested in joining a rapidly growing organization working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.We’re looking for a results oriented Sales Account Manager on our CPG business who is passionate about partnering with our advertisers, educating them and helping to solve ambiguous business problems, mitigating risks before they become roadblocks.As a Sales Account Manager on our CPG business, you will manage and deliver against complex advertiser goals and problems to drive revenue and exceed revenue targets. You’ll nurture customer relationships and create revenue opportunities from your advertisers. You’ll not only dive deep into data to understand trends, but also communicate the “why” behind results and make actionable recommendations to internal and external stakeholders. Additionally, you’ll be able to leverage Amazon’s proprietary data to provide strategic and personalized recommendations, influencing both your internal team and your external customer to facilitate them reaching their business goals. This role is highly collaborative, working with Creative, Senior Sales, Product, and Retail partners and will drive process improvement to gain efficiency and foster collaboration. The Sales Account Manager’s strategic digital expertise and influence is considered critical to unlocking greater value and impact for our advertisers.Key job responsibilities
– Become a knowledgeable partner and leader on Amazon Advertising solutions
– Deliver the highest level of sales and customer service to our clients
– Retain and up-sell/grow revenue from existing advertisers
– Develop annual media strategies for growth based on overall advertiser goals and objectives
– Develop campaign strategies and audience engagement recommendations
– Evaluate success metrics and drive campaign performance using data
– Perform in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategy
– Educate advertisers on performance metrics, insights, and how to drive greater results
– Work cross-functionally with Sales and other Amazon partners to drive incremental revenue and increase advertiser satisfactionBASIC QUALIFICATIONS– 5+ years relevant experience in a client facing role including but not limited to sales, digital marketing, analytics, etc.
– Proven track record of delivering results (including revenue targets) and significantly contributing to revenue growthPREFERRED QUALIFICATIONS– Bachelors’ degree in Economics, Marketing, Advertising, Statistics, Engineering or Business; MBA is a plus
– 5+ years relevant experience in a client facing role including but not limited to sales, digital marketing, analytics etc.; CPG experience is a plus
– Experience in omni-channel marketing, display, online video, streaming TV, and/or search marketing
– Experience in analyzing data, creating new insights, and pitching compelling narratives to clients
– Adept at solving problems that span business and technology
– Influence process improvement that scales broadly; inventing and simplifying within existing processes
– Excellent organizational, relationship-building, and communication (written and verbal) skills
– Programmatic strategy and implementation experience
– Proven track record of delivering results (including revenue targets) and significantly contributing to advertiser revenue growthAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon Advertising offers advertising solutions to reach Amazon customers across various platforms and devices. They are looking for a Sales Account Manager on their CPG business team who can drive revenue, manage client relationships, and provide strategic recommendations to meet advertiser goals. The ideal candidate will have experience in sales, digital marketing, and analytics, with a track record of delivering results. A degree in Economics, Marketing, or related fields is preferred, along with experience in omni-channel marketing and data analysis. Amazon values diversity and inclusion in the workplace and provides accommodations for applicants with disabilities.
Sales Account Manager – CPG, Amazon Ads – Amazon – Toronto, ON
Company: Amazon
Location: Toronto, ON
Expected salary:
Job date: Sun, 08 Dec 2024 06:06:40 GMT
Job description: DESCRIPTIONAmazon Advertising operates at the intersection of eCommerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach Amazon customers on Amazon.ca, across our other owned and operated sites, on other high quality sites across the web, and on millions of devices. If you’re interested in joining a rapidly growing organization working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.We’re looking for a results oriented Sales Account Manager on our CPG business who is passionate about partnering with our advertisers, educating them and helping to solve ambiguous business problems, mitigating risks before they become roadblocks.As a Sales Account Manager on our CPG business, you will manage and deliver against complex advertiser goals and problems to drive revenue and exceed revenue targets. You’ll nurture customer relationships and create revenue opportunities from your advertisers. You’ll not only dive deep into data to understand trends, but also communicate the “why” behind results and make actionable recommendations to internal and external stakeholders. Additionally, you’ll be able to leverage Amazon’s proprietary data to provide strategic and personalized recommendations, influencing both your internal team and your external customer to facilitate them reaching their business goals. This role is highly collaborative, working with Creative, Senior Sales, Product, and Retail partners and will drive process improvement to gain efficiency and foster collaboration. The Sales Account Manager’s strategic digital expertise and influence is considered critical to unlocking greater value and impact for our advertisers.Key job responsibilities
– Become a knowledgeable partner and leader on Amazon Advertising solutions
– Deliver the highest level of sales and customer service to our clients
– Retain and up-sell/grow revenue from existing advertisers
– Develop annual media strategies for growth based on overall advertiser goals and objectives
– Develop campaign strategies and audience engagement recommendations
– Evaluate success metrics and drive campaign performance using data
– Perform in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategy
– Educate advertisers on performance metrics, insights, and how to drive greater results
– Work cross-functionally with Sales and other Amazon partners to drive incremental revenue and increase advertiser satisfactionBASIC QUALIFICATIONS– 5+ years relevant experience in a client facing role including but not limited to sales, digital marketing, analytics, etc.
– Proven track record of delivering results (including revenue targets) and significantly contributing to revenue growthPREFERRED QUALIFICATIONS– Bachelors’ degree in Economics, Marketing, Advertising, Statistics, Engineering or Business; MBA is a plus
– 5+ years relevant experience in a client facing role including but not limited to sales, digital marketing, analytics etc.; CPG experience is a plus
– Experience in omni-channel marketing, display, online video, streaming TV, and/or search marketing
– Experience in analyzing data, creating new insights, and pitching compelling narratives to clients
– Adept at solving problems that span business and technology
– Influence process improvement that scales broadly; inventing and simplifying within existing processes
– Excellent organizational, relationship-building, and communication (written and verbal) skills
– Programmatic strategy and implementation experience
– Proven track record of delivering results (including revenue targets) and significantly contributing to advertiser revenue growthAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon Advertising offers a variety of advertising solutions to reach customers on Amazon.ca and other sites. They are seeking a Sales Account Manager for their CPG business, responsible for managing and delivering against advertiser goals, driving revenue, and exceeding targets. The role involves data analysis, creating strategies, and providing recommendations to clients. The ideal candidate has a client-facing experience, proven track record of delivering results, and a degree in a related field. A diverse and inclusive workplace culture is promoted at Amazon.
Senior Creative Strategist Live Sports , Amazon Ads Brand Innovation Lab – Amazon – Toronto, ON
Company: Amazon
Location: Toronto, ON
Expected salary:
Job date: Wed, 20 Nov 2024 23:39:49 GMT
Job description: DESCRIPTION Love NHL Hockey? How about brand marketing? Are you a big creative and strategic thinker who can… (i.e. Alexa, Twitch, Prime Video), we create campaigns that reach millions of Amazon shoppers across our digital channels and out…
Amazon – Software Development Engineer, Books Ads, Amazon – Toronto, ON
Company: Amazon
Location: Toronto, ON
Expected salary:
Job date: Wed, 20 Nov 2024 07:15:47 GMT
Job description: DESCRIPTIONAmazon is building a world class advertising business and we are responsible for defining and delivering a collection of self-service performance advertising products that drive discovery and sales. Our products are strategically important to our business, driving long term growth. We deliver billions of ad impressions and millions of clicks daily and are breaking fresh ground to create world-class products. We are motivated, collaborative and fun-loving with an entrepreneurial spirit and bias for action. With a broad mandate to experiment and innovate, we are growing quickly with a seemingly endless range of new opportunities.As a software engineer, you will lead the design and delivery of software services and website stacks that entail engaging creatives, cross-screen placements, targeting, optimization, relevancy and advertiser experiences. You will build brand new distributed software applications using cloud services and amazon proprietary technologies to deliver these unique customer and advertiser experiences. You will frequently interface with teams across Amazon, including discovery, retail category, traffic generation, vendor management and analytics among many others. This is a great opportunity to learn many facets of advertising and retail, and understand how they come together, equipping you with the skills to grow your career. You will have the opportunity to experiment, innovate and deliver in a fast, agile and reliable manner with high quality and low technical debt. You should be passionate about building, improving and championing the product and a strong sense of ownership is a must.This is a chance to get in on the ground floor for what is becoming a huge area of growth for Amazon’s advertising business. Join the Books Advertising team today to make history and transform our experiences.About the team
The Books Ads team exists to launch, accelerate, and differentiate the advertising business for the publishing category. We own the end-to-end advertising experience for readers, shoppers, publishers, and authors, including ad supply, ad creative, ad serving, and the user experience for books populations. With a broad mandate to experiment and innovate, we are growing fast to pursue a range of new opportunities.BASIC QUALIFICATIONS– 3+ years of non-internship professional software development experience
– 2+ years of non-internship design or architecture (design patterns, reliability and scaling) of new and existing systems experience
– Experience programming with at least one software programming languagePREFERRED QUALIFICATIONS– 3+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
– Bachelor’s degree in computer science or equivalentAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.
Amazon – Senior Software Dev Engineer, Amazon Ads – Toronto, ON
Company: Amazon
Location: Toronto, ON
Expected salary:
Job date: Sun, 03 Nov 2024 07:57:33 GMT
Job description: DESCRIPTIONAmazon is making significant investments to build a world-class Advertising business, which continues to be one of Amazon’s fastest growing and most profitable offerings. Amazon’s advertising portfolio empowers merchants, retail vendors, and brand owners to reach prospective buyers on Amazon.com, across our other owned and operated sites, on other high-quality sites across the web, and on millions of Kindles, tablets, mobile and other streaming devices.Sales Recommendations and Insights (SRE) is a rapidly growing team within Amazon Ads, focused on enabling our internal account management teams to deliver advertising solutions at scale. We start with the customer and work backwards in everything we do. Our primary goals are to help advertisers, including multi-billion dollar brand owners, meet their business objectives using the most effective advertising campaign solutions to reach their target audiences.To support this mission, SRE is investing heavily in developing strategic self-service applications and recommendation systems that improve the productivity of our internal teams, there by helping them scale to deliver personalized recommendations to our advertising clients. We are seeking a talented Senior Software Development Engineer to help us scale the delivery of advertising campaign recommendations to our advertising clients through API and UI-based solutions.Key job responsibilities
– Contribute to the vision and goals for the team, and drive the technical strategy of our advertising recommendation systems.
– Provide technical leadership and mentorship to engineers, guiding them on complex design decisions, trade-offs, and best practices.
– Collaborate closely with cross-functional teams in an agile environment to deliver high-quality features and meet customer commitments on time.
– Design and architect highly scalable, fault-tolerant, and available distributed services to power our advertising recommendation solutions.
– Continuously improve our operational practices, CI/CD pipelines, and engineering processes to increase efficiency and reliability.
– Partner with other engineers to rapidly diagnose and resolve customer-impacting issues, including participating in on-call rotations.
– Work with stakeholders to develop detailed project plans and ensure timely delivery of customer-facing features.BASIC QUALIFICATIONS– 5+ years of non-internship professional software development experience
– 5+ years of programming with at least one software programming language experience
– 5+ years of leading design or architecture (design patterns, reliability and scaling) of new and existing systems experience
– Experience as a mentor, tech lead or leading an engineering teamPREFERRED QUALIFICATIONS– 5+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
– Bachelor’s degree in computer science or equivalentAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.
Amazon – Software Dev Engineer, Amazon Ads – Toronto, ON
Company: Amazon
Location: Toronto, ON
Expected salary:
Job date: Sat, 19 Oct 2024 22:39:59 GMT
Job description: DESCRIPTIONAmazon Advertising is one of Amazon’s fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences. We use exclusive insights and shopping signals to connect with the most relevant audiences anywhere they spend their time (streaming video, shopping, browsing or gaming…etc.).About our team:
Join Amazon Demand Tech Experience team, a team of Applied Scientists and Engineers focused on improving advertiser experience and demand quality. We help advertisers and brands of all sizes unlock the power of display advertising through personalized guidance, insights and reporting, powered by our proprietary machine learning models. Our vision is to influence demand across all stages of a campaign lifecycle (pre, post and during campaign) to drive sales, increase brand loyalty and build awareness.Key job responsibilities
This is a highly cross-functional role. Our team works across science, data, backend and frontend engineering.
– Leading ambiguous and undefined problems to resolution in the face of uncertainty.
– Thinking big and working with leadership team, business stakeholders and software engineering teams to define vision, strategy and requirements.
– Delivering results by driving execution of programs spanning multiple organizations from strategy to rollout.
– Earning trust through regular communication with senior management on status, risks and change control.
– Ability to make sense of ambiguity, define and plan programs in a fast paced and highly-technical organization, and secure buy in from internal and external stakeholders
– Be an effective collaborator in a cross functional team of SDMs, TPMs, PMs, FEEs, SDEs, Scientists, and PEsBASIC QUALIFICATIONS– 3+ years of non-internship professional software development experience
– 2+ years of non-internship design or architecture (design patterns, reliability and scaling) of new and existing systems experience
– Experience programming with at least one software programming languagePREFERRED QUALIFICATIONS– 3+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
– Bachelor’s degree in computer science or equivalentAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.
Principal Technical Program Manager, Amazon Ads Scaled Marketing Initiatives – Amazon – Toronto, ON
Company: Amazon
Location: Toronto, ON
Expected salary:
Job date: Thu, 17 Oct 2024 06:34:21 GMT
Job description: , offering a rich array of digital display advertising solutions with the goal of helping our customers find and discover…, you’ve come to the right place. About our team: Our team is responsible for addressing the scaled marketing needs of advertising…
Ads Specialist – Teleperformance – Toronto, ON
Company: Teleperformance
Location: Toronto, ON
Expected salary: $51000 per year
Job date: Thu, 03 Oct 2024 23:38:53 GMT
Job description: OverviewAbout UsTeleperformance is a worldwide leader in client experience management and contact center business process outsourcing. With more than 410,000 employees, the development of an efficient and responsible hybrid organization, combining work-from-home and on-site solutions, with around 50% of employees now working remotely.Ranked 11th in the world’s Top 25 Best Workplaces by Fortune Magazine, in partnership with Great Place to Work®; Best Employer certification earned in 64 countries covering more than 97% of the total workforce.Our Work CultureAt Teleperformance, we remain true to our core values of integrity, respect, professionalism, innovation and commitment.
- Autonomous – We encourage and trust your decision making skills.
- Progressive work environment- If you have skills to prove we have all ladders for you to grow
- Flexible – We believe in results
- Innovative – All ideas matters
- Inclusive – Everyone is Included and everyone wins
- We work hard and party even harder
Annual Base Salary starting at CAD $51,000 with earning potential up to 30% bonuses.Benefits & Perks
- Established career path supported by self assessments, virtual training, guided curriculums that allow for vertical and horizontal growth through our multiple lines of business.
- Robust career path with a full development plan Opportunity to grow in organization
- Paid-5 weeks training , 2 weeks leave and medical benefits
- Continuous learning through progressive training that is specific to your tenure and skills.
- Competitive salary with incentive programs
- Positive and supportive environment
- Weekly Friday socials, trivia nights, games, and movie outings.
- Medical and Dental benefits, Employee Family Assistance Programs, Rewards & Recognition programs.
Job Overview:
Onboard new advertising prospects and re-activate returning Spotify Advertising clients to Spotify Ad Studio.Who are we looking for:
Quota driven individuals with great negotiation, storytelling and strong communication skills via phone and email. Organized, and hard-working. Interest and passion for digital media and innovation.Qualifications
- 2-3 years experience in sales and/or digital marketing with a proven record of driving revenue while managing a pipeline of both leads and opportunities.
- Strong negotiation skills, have the ability to consultatively sell, present effectively, overcome objections, and close the deal.
- Knows how to prepare or, deliver effective meetings, and craft an impactful sales rationale using data and research.
- Knows how a marketing/digital agency works, buys and sells.
- Flawless written and spoken communication skills.
- Ability to work on your book of business (several opportunities at the same time) and prioritize.
- (Nice to have) Experience in Salesforce (or other CRM) and G Suite (Gsheets, Glides, Outreach)
- (Nice to have) Bachelor’s degree, preferably in Sales, Advertising, Business and or equitable experience with digital marketing and ad sale, ideally at a marketing agency.
Responsibilities
- Become an expert in Spotify Advenising’s value proposition and how clients and agencies buy online ads.
- Conveys Spotify’s unique positioning, the value of our audiences and the relevance of digital audio advertising. Handles customer objections smoothly.
- Be the main point of contact to the Spotify’s for new advertising prospects and customers, from answering ad-hoc questions related to our set service platform to maximizing product diversity adoption.
- Create and convent opportunities to close deals in the deal cycle using Spotify tools, sales materials, content, techniques, and methodologies.
- Manage and prioritize your book on business (opportunities}
- Proactively manage campaign optimization related to targeting, objective and overall performance. Provides recommendations with the goal of upselling and increasing retention.
- Educate agencies and brands on both Spotify and Spotify Advertising’s value proposition, news, benchmarks, and best practices.
- Consult with and be a trusted advisor to Spotify clients on their branding and direct response objectives providing them with onboarding services and optimization strategies, including troubleshooting issues,
upsells, and selling through new product features. * Partner closely with the Account managers to provide clear and smooth client handovers.
Teleperformance is a global leader in client experience management and contact center business process outsourcing, with a strong focus on creating a hybrid organization that combines work-from-home and on-site solutions. They have a positive and inclusive work culture, offering competitive salary, benefits, and perks. They are currently looking for quota-driven individuals with sales and digital marketing experience to join their team, specifically focusing on onboarding new advertising prospects and re-activating returning Spotify Advertising clients. The ideal candidate should have strong negotiation and communication skills, be organized, and have a passion for digital media and innovation. The responsibilities include becoming an expert in Spotify Advertising’s value proposition, managing and prioritizing client opportunities, and providing optimization strategies to clients.