Company: BMA Group
Location: Orlando, FL
Expected salary:
Job date: Mon, 29 Sep 2025 22:03:41 GMT
Job description:
Job Title: Marketing Specialist
Job Description:
We are seeking a dynamic and detail-oriented Marketing Specialist to join our team. In this role, you will play a crucial part in the planning, execution, and tracking of our digital marketing strategies, as well as supporting various marketing events. Your creativity and analytical skills will help elevate our brand presence and engagement across multiple channels.
Key Responsibilities:
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Social Media & Digital Marketing:
- Schedule and publish content on a variety of social media platforms, ensuring a consistent brand voice and engaging messaging.
- Develop and implement innovative digital marketing campaigns to increase brand awareness and drive traffic.
- Monitor social media channels for trends, audience engagement, and growth opportunities.
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Content Creation:
- Collaborate with team members to create compelling content, including blog posts, newsletters, and visual materials.
- Analyze existing content performance and provide insights for future strategy improvements.
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Campaign Tracking & Analytics:
- Utilize analytics tools to track and report on the performance of digital marketing campaigns and social media initiatives.
- Prepare regular reports highlighting key metrics and actionable insights to inform decision-making.
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Event Coordination:
- Assist in the planning and execution of marketing events, including webinars, trade shows, and promotional activities.
- Support on-site event logistics and post-event follow-ups to maximize outreach.
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Market Research:
- Stay informed about industry trends, competitive landscape, and customer preferences to inform marketing strategies.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, social media management, and content creation.
- Proficiency in marketing analytics and social media tools.
- Strong communication and organizational skills, with attention to detail.
- Ability to work collaboratively in a fast-paced environment.
Join us in making a substantial impact through innovative marketing strategies and engaging digital content!