Marketing Agent – Bela Brand Bat – Orlando, FL

Company: Bela Brand Bat

Location: Orlando, FL

Expected salary: $50000 – 65000 per year

Job date: Thu, 22 May 2025 22:57:27 GMT

Job description:

Job Title: Marketing Agent

Job Description:

We are currently seeking a motivated and detail-oriented Marketing Agent to join our dynamic team. The ideal candidate will play a pivotal role in developing and executing innovative marketing strategies that align with and support our clients’ objectives.

Key Responsibilities:

  • Collaborate with internal teams to understand client needs and translate them into effective marketing campaigns.
  • Conduct market research to identify trends, competitor activities, and customer insights that inform strategic decisions.
  • Develop engaging content for various marketing channels, including social media, email campaigns, and blogs.
  • Analyze campaign performance metrics and generate reports to assess effectiveness and drive continuous improvement.
  • Assist in organizing promotional events, webinars, and other marketing initiatives to enhance brand visibility.
  • Maintain strong relationships with clients to ensure satisfaction and identify opportunities for additional services.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in marketing, with a strong understanding of digital marketing tools and techniques.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Strong analytical skills and the ability to interpret data to inform marketing strategies.
  • Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Join us and become a key contributor to our clients’ success by creating impactful marketing solutions that drive results!

Director, Global Brand Communications – Temporary – Arc’teryx – North Vancouver, BC

Company: Arc’teryx

Location: North Vancouver, BC

Expected salary:

Job date: Sun, 25 May 2025 03:00:54 GMT

Job description: Department: Brand Marketing Reports to: Vice President, Global Communications Location: North Vancouver, BC… in developing and implementing a comprehensive brand communications calendar that is aligned with all global marketing initiatives…

Marketing Lead – Digital, Brand and Community Engagement – Caption by Hyatt Central Sydney – Sydney, NS

Company: Caption by Hyatt Central Sydney

Location: Sydney, NS

Expected salary:

Job date: Sun, 25 May 2025 04:56:56 GMT

Job description: and marketing teams to grow your skills and amplify your impact. About the Role As Marketing Lead – Digital, Brand… and Community Engagement, you will support the execution of brand, digital, and community marketing activities. From content…

As the Marketing Lead for Digital, Brand, and Community Engagement, you’ll be responsible for executing marketing activities in these areas. Your role will involve enhancing brand presence, overseeing digital initiatives, and fostering community engagement to grow skills and amplify impact.

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Brand Ambassador – Sandpiper Productions – Orlando, FL

Company: Sandpiper Productions

Location: Orlando, FL

Expected salary: $62400 – 72800 per year

Job date: Tue, 20 May 2025 22:38:37 GMT

Job description:

Job Description: Consumer Activation and Beverage Marketing Specialist

Company Overview:
We are a leading agency specializing in consumer activation and beverage marketing across the United States. Our innovative approach sets us apart in the industry, as we are dedicated to redefining expectations and creating unforgettable experiences. Join us in our mission to challenge stereotypes and elevate consumer engagement through dynamic marketing strategies.

Position Overview:
We are seeking a Consumer Activation and Beverage Marketing Specialist to join our dynamic team. In this role, you will be at the forefront of our marketing initiatives, helping to design and implement campaigns that resonate with consumers and bring our clients’ brands to life.

Key Responsibilities:

  • Develop and execute creative consumer activation strategies that align with client objectives.
  • Collaborate with cross-functional teams to integrate marketing efforts and ensure consistent brand messaging.
  • Monitor market trends and consumer preferences to inform innovative marketing tactics.
  • Analyze campaign performance and provide actionable insights for continuous improvement.
  • Build and maintain strong relationships with clients, stakeholders, and partners to enhance brand engagement.
  • Represent the company at industry events and promotional activities, showcasing our unique approach.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or related field.
  • Proven experience in experiential marketing or consumer activation, preferably within the beverage industry.
  • Strong creative and analytical skills, with a passion for developing engaging marketing campaigns.
  • Excellent communication and interpersonal abilities, with a knack for building relationships.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

Why Join Us?
At our company, you’ll be part of a forward-thinking team that is committed to pushing boundaries and exceeding consumer expectations. We offer a collaborative work environment, opportunities for professional growth, and the chance to make a significant impact in the beverage marketing industry.

If you are ready to challenge the status quo and bring innovative ideas to life, we want to hear from you!

Brand Manager, Corporate Marketing – Minto – Toronto, ON

Company: Minto

Location: Toronto, ON

Expected salary:

Job date: Fri, 23 May 2025 05:23:03 GMT

Job description: Job Category: ManagerJob Description:Brand Manager, Corporate MarketingToronto, OntarioBuild your future at Minto!At Minto, our mission to build thriving communities starts with our first community – our employees. We are proud to have been named one of Canada’s Best Managed Companies in 2025, a testament to our 70-year legacy and dedication to providing an exceptional employee experience.Great employees like you are essential to our continued success. We invite you to join us as we welcome change, celebrate new ideas, and provide you with the resources, professional training, and diverse opportunities to grow your career.Your offer will include:Competitive salaryAnnual bonus + benefits effective 1st day + RRSP matching plan + 3 weeks’ vacationBenefits including parental leave, unlimited physiotherapy, telemedicine and so much moreTuition reimbursement plans and professional development coursesEmployee recognition platform – Be rewarded by your colleagues for your contributions!Flexible summer hoursYour role on our team:The Brand Manager is responsible for the management and execution of corporate brand initiatives for Minto Group. The chosen candidate will understand brand principles, consumer and digital experience, social media, insight, analytics, and relevant research. The Brand Manager also plays a key role in creating and managing engaging content across digital platforms to support our reputation-building goals. They will also be responsible for defining and tracking key performance metrics, using data and reporting to measure the effectiveness of campaigns and continuously optimize results. This offers a unique opportunity to blend creativity with analytics, making a substantial impact on our corporate reputation.In this role, you will:Content creation and social media management:

  • Curate and lead corporate content storytelling for the blog and social media channels with the support of executive management.
  • With the support of a Content Marketing Specialist, plan, write, design, and schedule daily social media posts, including a weekly plan, for platforms such as LinkedIn, YouTube, Instagram, and others as relevant.
  • Manage daily monitoring and commentary on all relevant social media channels.
  • Manage the distribution of press releases to ensure broad and accurate dissemination of company news.

Collaboration and Reporting:

  • Collaborate with content leads across the organization to review content for SEO, upload weekly blog posts, and update older posts to ensure relevance and engagement.
  • Measure brand reputation and engagement through regular reporting.

Video Production, Creative Assets and Editing:

  • Organize video shoots and manage video content.

Digital Advertising, Website & Intranet Management:

  • With the support of the Corporate Digital Team, plan and execute digital advertising campaigns on LinkedIn.
  • Update, maintain, and keep information current on the corporate webpages including continuous ESG reporting
  • Manage Intranet brand resources and respond to requests for brand-related assets.

Brand Administration:

  • Fulfill brand financial administration (invoice follow-ups and processing) with the support of corporate finance.
  • Perform other duties within the scope, spirit, and purpose of the job, as requested by management.

We would like you to have:

  • A minimum of 7 years of experience in brand management, marketing, or a related role.
  • Bachelor’s degree in marketing, Communications, Business, or a related field. A master’s degree is a plus.
  • Excellent communication, social media management and content marketing skills.
  • Superior writing skills, specifically with digital communications.
  • Experience in B2B or B2C branding with knowledge of digital marketing trends and best practices.
  • Proven track record of developing and implementing successful brand strategies.
  • Creative and analytical thinker with strong project management and problem-solving abilities.
  • Familiar with design software (e.g., Adobe Creative Suite, Canva).
  • Familiarity with Accessibility, CASL, and Privacy requirements.
  • Be comfortable with occasional travel as required for industry events and meetings.
  • Work in a hybrid work environment with opportunities for remote work.

Our future is better together. Apply now and join us!Minto is an equal-opportunity employer committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. Should you require accommodation or support in any aspect of our recruitment and selection process, we will work with you to meet your needs.#TAS4

Job Summary: Brand Manager, Corporate Marketing

Location: Toronto, Ontario
Company: Minto Group
Category: Manager

Company Overview: Minto Group is recognized as one of Canada’s Best Managed Companies in 2025, emphasizing a commitment to building thriving communities, starting with their employees.

Key Offerings:

  • Competitive salary and annual bonus
  • Comprehensive benefits from the first day, including RRSP matching and parental leave
  • Flexible vacation and summer hours
  • Tuition reimbursement and professional development
  • Employee recognition platform

Role Responsibilities:

  • Brand Management: Oversee corporate brand initiatives, blending creativity and analytics.
  • Content Creation & Social Media: Lead storytelling and manage social media platforms, supported by a Content Marketing Specialist.
  • Collaboration & Reporting: Work with content leads to enhance content relevance, measure brand reputation, and analyze engagement metrics.
  • Video Production & Digital Management: Organize video shoots, oversee digital advertising, and update corporate websites.
  • Brand Administration: Handle financial administration related to brand activities.

Qualifications:

  • Minimum 7 years in brand management or marketing.
  • Bachelor’s degree in Marketing, Communications, or related fields; a Master’s is preferred.
  • Strong communication and social media skills, with a proven success track in brand strategies.
  • Familiarity with design software and digital marketing trends.
  • Must be open to occasional travel and work hybrid.

Inclusive Workplace: Minto is committed to diversity and accommodation for individuals with disabilities throughout the recruitment process.

Application Status: Interested candidates are encouraged to apply.

Senior Marketing & Brand Strategist (Remote) – Popcorn Potential – Toronto, ON

Company: Popcorn Potential

Location: Toronto, ON

Expected salary:

Job date: Fri, 23 May 2025 22:11:07 GMT

Job description: Amplify our purpose-led brand · Shape engaging narratives · Drive measurable growth
About Popcorn Potential
Popcorn Potential is a modern, purpose-led leadership and coaching consultancy that empowers professionals to build careers they truly love. We celebrate global citizens, expats, and forward-thinking individuals who bring bold ideas and diverse experiences to the table. As we grow our digital footprint across North America, we’re seeking accomplished Marketing and Brand Strategists to help amplify our message, expand our reach, and transform insight into meaningful impact.
What You’ll Do
Brand Strategy & Positioning – Refine value propositions and craft an integrated brand story that resonates across web, social, and events.Digital & Social Media Marketing – Plan, execute, and optimise multi-channel campaigns (LinkedIn, Instagram, YouTube, paid social, SEO/SEM) to grow qualified leads and community engagement.Content Leadership – Own the editorial calendar, oversee thought-leadership assets (articles, video, podcasts), and interact with a network of writers, designers, and freelancers.Growth & Performance Analytics – Track KPIs, leverage marketing-automation and CRM data, and translate insights into actionable recommendations.Launch & Campaign Management – Orchestrate recruitment launches, participate in webinars, and virtual in person global events that convert audience interest into purpose led leverage.Stakeholder Collaboration – Partner with our global community to ensure brand consistency and a seamless client journey.What You Bring
5+ years in marketing management, brand strategy, or digital growth roles, preferably supporting success education and personal growth brands and or products.Proven success scaling social-first campaigns, building funnels, and optimising paid/organic channels.Hands-on expertise with MarTech stacks (e.g., HubSpot, Google Analytics, Meta Ads, LinkedIn Campaign Manager, Canva/Adobe, AI-powered content tools).Data-driven mindset and the ability to translate analytics into persuasive storytelling.Confident communicator who can coach executives on brand voice and thought leadership.Passion for continuous learning and human-centred growth (leadership, and growth mindset)Why Join Us
Remote-First Flexibility – Work anywhere.Purpose-Driven Mission – Market programs that genuinely transform careers and lives.Performance-Based Income – Uncapped earning potential based on leadership, results and impact.Autonomy & Influence – Own the marketing roadmap and see your strategies come to life quickly.Continuous Growth – Access executive coaching, leadership retreats, and a peer community invested in your success.Ready to Elevate a Purpose-Led Brand? Click “Apply”
Note: Applicants must be legally entitled to work in North America. This is for senior-level professionals and is not suitable for students or recent graduates.

Summary of Popcorn Potential Job Opportunity

Popcorn Potential is a purpose-led leadership and coaching consultancy focused on helping professionals build fulfilling careers. The organization is expanding its digital presence in North America and is looking for experienced Marketing and Brand Strategists to enhance its brand and drive growth.

Key Responsibilities:

  • Brand Strategy & Positioning: Develop and refine value propositions and a cohesive brand narrative across various platforms.
  • Digital Marketing: Execute multi-channel campaigns on platforms like LinkedIn and Instagram to increase qualified leads and engagement.
  • Content Leadership: Manage the editorial calendar and oversee thought-leadership content.
  • Analytics: Monitor KPIs, use marketing automation and CRM data to derive actionable insights.
  • Campaign Management: Coordinate recruitment launches and events to engage audiences.
  • Collaboration: Work with global stakeholders to maintain brand consistency.

Qualifications:

  • 5+ years in marketing management, particularly in education or personal growth sectors.
  • Proven success in social-first campaigns and marketing funnels.
  • Proficiency in various marketing technologies (e.g., HubSpot, Google Analytics).
  • Strong analytical skills with a knack for storytelling.
  • Excellent communication skills, particularly in coaching executives on brand voice.

Benefits:

  • Remote work flexibility.
  • Opportunity to be part of a purpose-driven mission.
  • Performance-based income without caps.
  • Autonomy in strategy implementation.
  • Opportunities for continuous personal and professional growth.

Application Note: This position is targeted at senior-level professionals with legal permission to work in North America. It is not suitable for students or recent graduates.

Director, CGAM Brand and Sales Enablement – CIBC – Toronto, ON

Company: CIBC

Location: Toronto, ON

Expected salary:

Job date: Thu, 22 May 2025 03:11:48 GMT

Job description: We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.To learn more about CIBC, please visitWhat You’ll Be DoingThe Digital, Marketing & Communications, business team is a strong support for the CIBC Global Asset Management (CGAM) business, enabling CIBC’s core purpose: to help make our clients’ ambitions a reality by delivering services and products ensuring long-term growth.Reporting to the Executive Director CGAM Marketing, this role is accountable for the development and delivery of Brand marketing initiatives (driving awareness and consideration of CGAM), and Sales Enablement initiatives (sales campaigns for different advisory groups, sales tools, and support) – supporting advisors and clients in achieving their financial ambitions with insights, education, expert perspectives and marketing planning that closely aligns with CGAM’s overall strategy and priorities.Working in close partnership Digital, Product, Portfolio, and Sales teams the incumbent is responsible for leading the development and implementation of programs and campaigns with an understanding of the business priorities and imperatives.At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.How You’ll Succeed

  • Data & Insights/Analytics/Research- You will be responsible for developing key client insights and data structure to identify opportunities that cultivate new growth opportunities, coaching and guiding the respective teams to deliver client-centric, value-add results. Conduct and deliver analysis that presents comprehensive views on business challenges and support recommendations, approaches and solutions; convince / influence stakeholders to adopt recommendations or new approaches.
  • Media and Agency Strategies – Deep understanding of the marketing funnel, driving measurable sales through appropriate media leading to digital channels and solutions.
  • Sales Effectiveness and Marketing – Understanding the sales cycles for different advisory groups, and the investment purchase cycles for investors with and without an advisory relationship. Leading internal and external sales campaigns and growth strategies to improve the sales team’s effectiveness and scale, including the development of sales tools and support for end client relationships (workshops, brochures, decks etc.).
  • Relationships Building- Work collaboratively with groups across CIBC such as Corporate Communications and Enterprise Brand to develop public relations and brand strategies that help elevate the CGAM brand. Develop strong strategic partnerships with leaders across CIBC including: Retail Bank channel, Wood Gundy, Private Wealth Management, Imperial Service, Corporate Communications, CIBC Asset Management and Regulatory/Oversight teams.
  • Leadership – Coach and mentor the brand and sales enablement team. Attract and retain high performance staff. Develop a trusted working relationship with the sales force and other areas of the marketing group.
  • Campaign Management- Responsible for the strategy and execution of brand and sales enablement marketing campaigns in order to elevate the CGAM brand, demonstrate strong partnership with key partner groups and drive incremental sales and AUM growth.

Who You Are

  • You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it’s the right thing to do. You are a strong contributor to the client journeys and experience strategies and implementation models.
  • You’re passionate about people. You find meaning in relationships, and surround yourself with a diverse network of partners. You build trust through respect and authenticity and will lead the Private Wealth business marketing for multiple sub-businesses Wood Gundy, Private Banking, CPIC, and Trust and Estate.
  • You have knowledge in Data & Insights/Analytics/Research .
  • You can demonstrate experience in media and campaign strategies supporting the Brand, Marketing and to elevate the expertise of each sub-business/advisors and can be a strong contributor in key areas such as: the client journeys, experience strategies, implementation models, marketing planning, strategic funding process and cycles.
  • Values matter to you. You bring your real self to work and you live our values– trust, teamwork and accountability.

#LI-TAWhat CIBC OffersAt CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.*Subject to plan and program terms and conditionsWhat you need to knowCIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contactYou need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.Job Location Toronto-81 Bay, 12th FloorEmployment Type RegularWeekly Hours 37.5Skills Analytical Thinking, Campaign Development, Communication, Customer Engagement, Leadership, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, People Management

CIBC is seeking passionate professionals to join their relationship-oriented bank, particularly within the Digital, Marketing & Communications team supporting CIBC Global Asset Management (CGAM). The position involves developing brand marketing initiatives and sales enablement strategies to help clients achieve their financial goals.

Key responsibilities include:

  • Data Insights: Analyzing customer data to identify growth opportunities and deliver actionable recommendations.
  • Media Strategies: Utilizing marketing funnels to enhance sales through digital channels.
  • Sales Support: Understanding sales cycles and leading campaigns to improve effectiveness.
  • Relationship Building: Collaborating with various CIBC teams to elevate the CGAM brand.
  • Leadership: Mentoring team members and fostering a high-performance culture.
  • Campaign Management: Executing marketing campaigns that drive brand awareness and growth.

Ideal candidates prioritize client needs, value relationships, possess analytical skills, and have experience in marketing strategies. CIBC promotes an inclusive work environment and offers competitive benefits to support employee growth. The role is based in Toronto with flexible work arrangements available.

Director, Brand Studio – Universal Parks & Resorts – Orlando, FL

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Fri, 16 May 2025 00:18:21 GMT

Job description:

Job Description: Brand Studio Marketing Specialist

At Universal Creative, we are seeking a passionate and innovative Brand Studio Marketing Specialist to join our dynamic team. This role is instrumental in developing compelling marketing assets that elevate Universal Destinations and Experiences (UDX).

Key Responsibilities:

  • Collaborate with cross-functional teams to conceptualize and execute creative marketing campaigns that resonate with diverse audiences.
  • Design and produce high-quality visual and written content for various platforms, including digital media, social channels, and print materials.
  • Conduct market research to identify trends, consumer preferences, and competitive positioning to inform marketing strategies.
  • Partner with the creative team to ensure brand consistency across all marketing initiatives and materials.
  • Analyze campaign performance metrics and provide insights for continuous improvement and optimization.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in marketing, content creation, and brand development.
  • Strong creative and strategic thinking skills with an eye for detail.
  • Proficiency in design software (e.g., Adobe Creative Suite) and familiarity with digital marketing tools.
  • Exceptional communication and collaboration abilities.

Join us at Universal Creative and play a vital role in shaping the innovative marketing landscape for Universal Destinations and Experiences. If you have a passion for creativity and a knack for storytelling, we want to hear from you!

Meridian Credit Union – Director, Brand & Acquisition Marketing – Etobicoke, ON

Company: Meridian Credit Union

Location: Etobicoke, ON

Expected salary:

Job date: Thu, 08 May 2025 23:35:30 GMT

Job description: Description :Why Meridian?At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.Factor us into your next career opportunity. We want you to grow with us and have an experience that’s different. This is a place where you can expect the unexpected.Find our story here:The role:The Director, Brand & Acquisition Marketing will report to the Vice President of Marketing and will lead a team responsible for shaping the full Marketing funnel from awareness through acquisition of new Members and prospects.The Director is passionate about both brand and performance marketing, leverages data and market research to drive business results, and understands our audiences and the market landscape to competitively position Meridian for growth among new segments of opportunity. They have a test-and-learn mindset and are constantly seeking new ways to entice audiences to bank with Meridian.This role is responsible for developing brand, advertising, and content strategies, supporting line of business growth, collaborating with internal partners, and ensuring alignment with the Meridian for Good strategy, as well as our Purpose, Vision, and Brand Belief. The marketing research function also sits under the Director, responsible for supporting the full Marketing team in answering questions about unknown and known audiences.Key Responsibilities:Brand Strategy and Marketing

  • Oversee research and analysis to understand the needs, preferences, and behaviors of the target audience, identify segments of opportunity for Meridian
  • Leverage insights to identify attitudinal levers of loyalty, where the brand has gaps and how to action against them to build brand affinity.
  • Understand competitor landscape and market dynamics, including the strengths, weaknesses, opportunities, and threats of Meridian and its competitors.
  • Develop the competitive positioning, differentiation, and value proposition for the Merdian brand
  • Develop and evolve Brand Archetype in collaboration with Director of Creative
  • Drive up unaided awareness and favourability in the Market by leading the rollout of Meridian’s brand across the organization and in the market to audiences that represent key growth opportunities to our Business, Retail and Wealth lines of business.
  • Spearhead go to market with large-scale advertising/ marketing campaigns and media buying, ensuring efficiency and cohesive go-to-market positioning, and measurement of campaign impact on an ongoing basis, developing tactics to improve and optimize the campaigns based on results, testing and learning.
  • Build the brand from the inside out, helping employees adopt Meridian’s Brand Attributes and live them every day.
  • Champion enterprise objectives by looking for and managing opportunities to align the brand within marketing and business initiatives.
  • Manage and mitigate sources of reputational risk to brand across various channels including online reviews, social media management, business pages, etc.

New Member Growth

  • Develop data-driven acquisition strategies for small businesses, retail and wealth Members across specific verticals and segments through the launch of conversion campaigns, promotions, events, sponsorships and product awareness.
  • Lead research and leverage data for opportunity sizing across new and existing markets, ensuring a comprehensive understanding of our audience segments across the business.
  • Lead generation of prospects through digital campaigns (lead generation forms) and events, with a focus on optimizing flows for data capture.
  • Support the lines of business on development of strategies and collateral to drive foot traffic into branches and onboard new Members.
  • Leverage data and work with the Digital team to ensure digital properties are optimized for new Member growth.
  • Report on marketing results for various lines of business, and work with Marketing Operations to evolve our reporting and data-driven planning capabilities (i.e. improved attribution tracking, opportunity sizing).

Omni-Channel Content Marketing Strategy

  • Lead the development of a marketing content strategy across lines of business and channels, particularly focused on our key ESG and DEIBR pillars, and driving Financial Confidence among both prospects and Members.
  • Develop a strategy to capture and disseminate Member stories and testimonials across all Marketing channels at various layers of the funnel.
  • Plan and execute social media strategies to engage the Meridian audience of Retail, Wealth and Business Banking Members and prospects.
  • Lead search engine optimization (SEO) to drive increased traffic to digital properties and collaborate with the Digital team to optimize user flows towards new Member conversion.
  • Work closely with the Communications team to build Meridian’s content strategy.

Market Research

  • Lead the research function for the Marketing team, playing a key role in validating key pillars of the Meridian for Good corporate strategy.
  • Capture Member and prospect insights, benchmark against competitors.
  • Uncover emerging market trends and measure the impact of marketing spend through the funnel.
  • Lead the team who develops continuous Member feedback loops into Marketing strategies.

People Leadership

  • Lead a team of ~11 brand, content and growth experts.
  • Foster a culture of innovation, continuous learning, and collaboration.
  • Work closely with stakeholders across Marketing, Digital and Data teams, always advocating for the advancement of capabilities to drive profitable growth for the business.
  • Collaborate with the 1:1 Marketing team to determine the best Member segments to onboard across retail, wealth and business verticals, while optimizing digital user flows and data capture opportunities in collaboration with the Digital team.

Knowledge, Skills, and Experience:

  • Strong working knowledge and experience with advanced consumer data analytics and application to Marketing strategy development, planning & activation.
  • Proven experience developing and implementing holistic strategies to drive profitable growth.
  • Ability to influence across multiple lines of business and at multiple levels in the organization.
  • Exceptional project management skills and ability to achieve success on time and within budget.
  • Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership, proven expertise in flawless program execution.
  • Excels in verbal, written and visual communications, with a particular emphasis on problem framing, visual storytelling and strong information design.
  • Outstanding written and oral communications skills.
  • Entrepreneurial mindset with the ability to execute in a larger organization.
  • Possesses an innate curiosity for understanding people and culture.
  • Demonstrated ability to motivate and lead a team through transformation.

Office Location: Toronto Corporate Office with the ability to travel to our St. Catharines office as needed. This is a hybrid work opportunity.Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires a minimum of semi-monthly regular time in the office for purposeful meetings to collaborate, innovate and build effective relationships with your team, your colleagues and your leader which is important to us.What’s in it for you?

  • We have an inclusive and collaborative working environment that encourages teamwork, creativity, curiosity, and celebrates success!
  • We provide you with the tools and technology needed to delight your candidates and clients!
  • You will get to work with and learn from diverse industry leaders and colleagues, who have hailed from top organizations.
  • Hybrid work arrangements with in-person office time to collaborate, innovate and build relationships with your colleagues.
  • This is not your typical “corporate” job. We work hard and we have fun!

Who we are:Meridian is Ontario’s largest credit union, and second largest in Canada, helping to grow the lives of our more than 380,000 Members. Meridian has more than 80 years of banking history and is 100% owned by its members. With 87 retail branches and 15 Business Banking Centers across Ontario and $ 32B in assets under management, Meridian offers a full range of financial products and services to its retail, business banking and wealth members. With over 2200 employees and corporate offices located in Toronto and St. Catharines, Meridian has a track record of creating and delivering innovative new offerings and is committed to investing in the communities that we serve. Our plan is to build on our momentum as we deliver on our purpose – helping our members achieve their best life.Find our story here:Experience the Difference!Meridian committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.Please note that due to the volume of applications, only those under consideration will be contacted for an interview.Thank you for your interest in Meridian Credit Union.Follow us on Twitter at#LI-NM1
#LI-HYBRID