Company: Royal Bank of Canada
Location: Toronto, ON
Expected salary:
Job date: Thu, 17 Jul 2025 07:12:44 GMT
Job description: Job SummaryJob DescriptionWhat is the opportunity?Join the Digital Marketing team and play a pivotal role in shaping the digital presence of RBC’s Premium Credit Cards. This role combines Digital Marketing Campaign Execution and Web Channel Management for our credit card portfolio. As the Digital Marketing lead, you’ll collaborate with Marketing & Product teams to execute campaigns that drive engagement and growth for Premium Credit Cards. As the Channel Manager, you’ll optimize the Credit Cards website, develop innovative tools, and enhance the overall user experience. This fast-paced, matrixed environment requires a highly organized and communicative individual with a strong blend of technical expertise and marketing acumen.What will you do?Campaign Execution:
- Translate marketing strategies into impactful digital campaigns for Premium Credit Cards, coordinating builds and providing strategic recommendations on leveraging digital assets and channels.
- Champion the creation of engaging content, intuitive tools, and interactive experiences that resonate with credit card customers.
Channel Management:
- Own the Credit Cards website, driving optimization, capability development (e.g., tools, calculators), and ensuring a seamless user experience.
- Lead initiatives related to channel management, A/B testing, dashboarding, and reporting, providing data-driven insights to inform decision-making.
Collaboration & Communication:
- Build strong relationships with DM&S, Product, and Marketing teams, becoming a trusted digital SME for credit card initiatives.
- Present recommendations and data analysis to stakeholders and executives, effectively communicating the value of digital initiatives.
Innovation & Growth:
- Develop new strategies and capabilities in partnership with teams to drive revenue growth and cost efficiency for Premium Credit Cards.
What do you need to succeed?Must-have:
- Bachelor’s degree or College diploma in Business/Marketing/Technology.
- Digital-first mindset and work ethic.
- 5+ years of digital marketing experience.
- 3+ years experience leading digital sites.
- Exceptional client, project, and vendor management skills.
- Strong collaboration, presentation, written, and verbal communication skills.
- Experience with content, usability, information architecture, accessibility, and privacy.
- Proficiency in Google Analytics.
- Experience with an Optimization Platform (e.g., Optimizely, VWO) for A/B testing and personalization.
Technical skills:
- FTP
- Dev/staging/prod environments
- Working knowledge of HTML/CSS/JavaScript
Nice-to-have:
- Experience in the financial services industry.
- Ecommerce, marketing, or digital product ownership experience.
- Agency experience.
- Familiarity with Content Management Systems (CMS) and/or Customer Data Platforms (CDP) to streamline content creation, personalization, and customer insights.
- Experience leveraging Generative AI tools for content creation and design.
Work Arrangement:
- This role requires a 4-day in-office presence per week to foster collaboration and teamwork.
What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Skills A/B Testing, Business Strategies, Campaign Execution, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Management, Digital Marketing Platforms, Google Analytics, Off Page SEO, Online Marketing, On-Page SEO, Personal Initiative, Strategic Recommendations, Waterfall ModelAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-07-15Application Deadline: 2025-07-30Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .
Job Summary
Opportunity:
Join RBC’s Digital Marketing team to shape the online presence of Premium Credit Cards through campaign execution and website management. Collaborate with marketing and product teams to engage customers and drive growth.
Key Responsibilities:
- Campaign Execution: Implement digital campaigns based on marketing strategies and create engaging content.
- Channel Management: Optimize the Credit Cards website and develop innovative user tools, while leading A/B testing and data analysis.
- Collaboration & Communication: Build relationships across teams and present insights to stakeholders.
- Innovation & Growth: Develop new strategies to enhance revenue and efficiency.
Qualifications:
-
Must-Have:
- Bachelor’s degree or diploma in Business/Marketing/Technology
- 5+ years in digital marketing, with 3+ years managing digital sites
- Strong project and client management skills
- Proficiency in Google Analytics and experience with A/B testing platforms
- Technical knowledge of HTML/CSS/JavaScript
-
Nice-to-Have:
- Experience in financial services, eCommerce, or as a digital product owner
- Familiarity with CMS/CDP tools and Generative AI for content creation
Work Environment:
- In-office work required four days a week.
Benefits:
- Opportunity to impact and grow within a dynamic team focused on client and community success.
Application Details:
- Location: WaterPark Place, Toronto, Canada
- Employment Type: Full-time
- Application Deadline: July 30, 2025
Inclusion Commitment:
RBC emphasizes an inclusive workplace, fostering diverse perspectives to support employee growth and drive innovation.