Company: Teamrecruiter.com
Location: Toronto, ON
Expected salary:
Job date: Sat, 21 Dec 2024 23:30:16 GMT
Job description: One of our Higher Education clients is looking for SEO Content Creator (Drupal, Acquia, CMS, Azure)Length: 12 months contract with the possibility of ExtensionLocation: Toronto, ON – Hybrid (a mix of home and in-office workdays)ROLE OVERVIEW
To support continued platform development and site migration, the DXP team is seeking a Content Creator specializing in SEO. This position will play a vital role in supporting the DXP solution by supporting the planning, development, editing and preparation of web site content in support of the team’s site migration efforts. The particular emphasis of this role will be on creation of SEO content, as well as supporting other content creation activities as required.
The Content Creator develops compelling and relevant content for the web site and other digital properties. They create written content, messaging and headlines that align with the brand and strongly engages the target audience. They shape the narrative and ensures consistent messaging across various channels. The SEO specialist crafts effective content to rank on search engines, supporting both technical and content SEO efforts. This includes being able to conduct meaningful SEO research, engage in relevant keyword planning, develop meta tiles and descriptions and support incorporation of keywords into written content.Responsibilities of the role include:
- Conducting keyword research and identifying optimal keyword strategies for strong search engine performance in delivering on desired outcomes
- Development of all SEO content, including compelling and relevant meta titles and meta descriptions for site content
- Ensuring strong technical SEO performance of sites as they are migrated
- Supporting the planning and development of the experiences and user journeys to be supported by each web site
- Contributing to the development and structuring of site navigation and page hierarchy to support the planned experience
- Requirements gathering, facilitating workshops and conducting interviews, research and analysis to identify desired content and shape key messages
- Actively engaging in the review of existing site content with client groups and identifying and planning existing content to be migrated adapted, new content to be developed and content to be removed in delivering on the planned experience.
- Editing and refining input content to create coherent and aligned content
- Collaboratively working with the content team to effectively prioritize, plan and integrate desired keywords into new site content.
- Collaborating with artists, designers, marketing, developers and analysts to create a refined and integrated experience
- Identifying, selecting, editing other supporting content and media
- Ensuring brand consistency and alignment in all delivered content
Education
- A degree in Business, Marketing, Information Technology Services or a related field
Experience:
- At least five years of hands-on experience in large, complex environments
- A minimum of three years of progressive experience researching, building and refining web content
- A minimum of three years of progressive experience in reserching, building and optimizing web site SEO content
REQUIRED SKILLS
Skills sought in a successful candidate include:
- Expertise in both technical and content-based search engine optimization activities.
- Strong keyword analysis and research skills, and the ability to identify and craft meaningful target SEO keywords to support enhanced search results for content.
- Proven expertise in writing strongly performing meta tags and meta descriptions that uniquely position web site content.
- Strong consulting expertise and the ability to independently identify, investigate and recommend appropriate approaches and strategies
- Experience in planning, structuring, aligning and organizing content for engagement and meaning
- Strong marketing and communication abilities and the ability to design and develop engaging content that supports priority outcomes
- Deep expertise in research, facilitation, interviewing and compiling input to support content creation
- Audio, photo and video editing skills and experience working with common toolsets and media content types and related software
- Strong design and layout skills
- Demonstrated ability to support creation of coherent designs and sustain brand alignment
- Strong planning, organizational and management skills
- Exceptional ability to collaborate and consult with a variety of people, including creative, technical, subject matter and executive audiences
- Superior oral and written communication and interpersonal skills, including excellent active listening skills
- Problem-solving and root cause analysis skills
- Experience working in an agile mode of operations
- Strong experience with content creation and editing in Content Management Systems (CMS).
- Experience working with Drupal 10, Drupal multisite and Acquia Site Studio is highly desirable
- Experience managing work in Microsoft Azure DevOps
- Higher education or public sector experience is highly desirable
URGENT: Please read the job description above. If this interests you, apply to the job with your most updated resume, including your contact number and email address.The recruiter in charge of this role is San.If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this job description to them and you will be eligible for a referral bonus upon a successful hire.Please note that this is the most up to date version of job description available at this time – During
Client Interview you will receive additional information – variance may apply!Please note: Adherence to our end client’s vaccination policy is a requirement.Please visit the TEAMRECRUITER website to review other CAREER OPPORTUNITIES!Teamrecruiter.com IncTeamrecruiter.com is a provider of staffing and recruitment services to Fortune 500 and emerging growth companies across North America. Our consultants and account representatives work internally or externally with our clients assisting them…
A Higher Education client in Toronto is seeking an SEO Content Creator to support platform development and site migration efforts. The role involves creating compelling web content, conducting keyword research, and optimizing content for search engines. The ideal candidate will have experience in SEO, content creation, and working with CMS like Drupal and Acquia. Strong communication, organizational, and technical skills are required. Interested candidates are encouraged to apply with their updated resume.
