Tag: Communications

Company: CBC/Radio-Canada

Location: Toronto, ON

Expected salary:

Job date: Sat, 28 Jun 2025 04:05:33 GMT

Job description: Position Title: Senior Communications Officer, CBC Toronto (English Services) (Telework/Hybrid)Status of Employment: Temporary Long-Term (Fixed Term)Position Language Requirement: EnglishLanguage Skills: English (Reading), English (Speaking), English (Writing)Work at CBC/Radio-CanadaAt CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.Unposting Date: 2025-07-11 11:59 PMThis is a 12-months temporary opportunity, backfilling a parental leave.Your roleCBC Toronto is looking for a Senior Communications Officer to join the CBC Marketing, Communications and Brand team in Ontario.The successful candidate will develop and execute strategies, projects and initiatives to support CBC’s digital, radio and television programming and products, community engagement efforts and public outreach in the GTA and Ontario wide.This position requires someone with a passion for content and a flair for authentically connecting with audiences. You bring an innovative spirit to your work, and thrive in fast paced environments. You will understand the diverse and changing population in the GTA, and the importance of broadening the range of perspectives, experiences and points of view reflected on our programming, especially those from people who have been traditionally underrepresented in the media.Your experience demonstrates drive and initiative, creativity, strategic thinking and a firm knowledge and understanding of industry best practices, as well as sound judgement and consistency. You’re equally comfortable in both a highly collaborative environment and working independently. You value diversity of thought and experience and strive to create a work culture that is highly collaborative, inclusive and respectful.In this role you will report to the Senior Manager of Communications, Marketing and Brand for Toronto, Ottawa and Ontario Regions.This position requires hybrid in office presence in the CBC Toronto Broadcasting Centre.Your responsibilities:Advance a strategic shift to grow CBC’s connections with younger, diverse audiences, creating strategies to identify new audiences and reach people where they are.Lead and develop community engagement for CBC in the GTA and Ontario. Work closely with community partners and editorial colleagues on station initiatives, outreach opportunities, community events and stakeholder engagement.Develop and implement strategic integrated marketing plans to promote our programming and the CBC brand across all platforms (social, digital, radio, TV).Create and executive innovative paid social media advertising strategies that promote awareness and attendance for our campaigns and events with new audiencesExecute, manage and monitor campaigns from conception to implementation, analyzing performance and optimizing content.Craft dynamic presentations that exemplify the success of a campaign with key learnings.Demonstrated public speaking and networking skills.Collaborate with teams across CBC to elevate national priorities and campaigns.Cultivate and manage relationships with internal and external partners.Create and develop promotional concepts, approaches and campaigns that promote brand initiatives along with our strategic priorities.We are looking for a candidate with the following:A strong proven connection to the communities we serve in GTA and throughout Ontario, and experience in developing strategies to connect with new, younger and more diverse audiencesSuperior social media marketing skills, with a keen understanding of digital/social trends and demonstrable success in creating and executing strategies/campaigns and managing business channels.Superior writing, editing and proofreading skills, with exemplary attention to detail and ability to adapt writing for different audiences and platforms.Strong organization and time management skills with the ability to manage multiple projects on tight deadlines.Demonstrated ability to successfully plan and coordinate events and forums (in-person and virtual).Superior negotiation skills with the ability to navigate complex issues to bring about an agreement.Ability to create and execute paid advertising strategies, analyze results and adjust tactics to increase engagement.Ability to leverage research data to drive marketing decisions.Experience with Canva with an understanding of print and digital specs for creative outputs.A results-oriented, enthusiastic and reliable team player with excellent interpersonal skills, a demonstrated solutions-focus and a positive attitude.Excellent working knowledge of Google Suite tools (Docs, Drive, Sheets, Slides, Calendar, Meet).A strong desire to live and promote the values of diversity, inclusion and a respectful work culture.Knowledge of languages other than English is considered an asset.Ability to work in the CBC Toronto office, and the ability to travel to locations across Ontario.Flexibility in work hours as operations demand, including the ability to work shift work, including evenings, weekends and holidays, as required.Post-secondary education in communications/public relations or marketing with five or more years of experience, or an equivalent combination of education, training and experience.Must possess a valid driver’s licence as well as a driving record that meets the minimum requirements of CBC/Radio-Canada’s insurance company.Think this job is meant for you but worried you don’t have it all? At CBC/Radio-Canada, we recognize that not everyone takes the same path when it comes to building their skills. If you feel you meet most of the qualifications and you are excited by the possibility of adding to the rich culture of the CBC, take a chance and express your interest by applying now!Work schedule to be discussed with the Hiring Manager according to the guidelines defined by the department.Candidates may be subject to skills and knowledge testing.We thank all applicants for their interest, but only candidates selected for an interview will be contacted.As part of our recruitment process, candidates who advance to the nextstep will be asked to complete a background check. This includes:A mandatory Criminal record check.Other background checks may be conducted based on the operational requirements of the position.CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to .You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.Primary Location: Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7Number of Openings: 1Work Schedule: Full time

Position Summary: Senior Communications Officer at CBC Toronto

Role: Temporary Long-Term (1 year)
Language Requirement: English
Location: CBC Toronto Broadcasting Centre (Hybrid/Telework)

Company Overview: CBC/Radio-Canada creates content that informs, entertains, and connects Canadians. The organization’s core values include creativity, integrity, inclusiveness, and relevance.

Responsibilities:

• Develop and execute strategies to enhance CBC’s digital, radio, and TV programming, with a focus on community engagement in the Greater Toronto Area (GTA) and across Ontario.
• Lead community outreach initiatives and collaborate with editorial staff on events.
• Create integrated marketing plans to promote CBC programming and brand initiatives.
• Execute innovative social media advertising strategies, manage campaigns, and analyze performance.
• Deliver dynamic presentations showcasing campaign successes and learnings.
• Foster relationships with internal and external partners and create promotional concepts.

Qualifications:

• Strong connection to GTA communities, experience connecting with diverse audiences.
• Proven skills in social media marketing and digital trends, with a successful track record in executing campaigns.
• Excellent writing, editing, organizational, and project management skills.
• Experience in event planning and superior negotiation abilities.
• Proficient in creating paid advertising strategies and data-driven decision-making.

Ideal Candidate:

• Has at least 5 years of experience in communications, public relations, or marketing.
• Holds a relevant post-secondary education or equivalent experience.
• Is a team player with strong interpersonal skills and a commitment to diversity and inclusion.

Additional Info:

• Flexible work hours, including evenings and weekends as needed.
• Valid driver’s license required.
• Background checks will be conducted for candidates progressing in the hiring process.

Application Note: Candidates interested in the position are encouraged to apply, even if they don’t meet every qualification. CBC/Radio-Canada is dedicated to creating a diverse workforce that reflects the evolving demographics of Canada.