Company: Marshall Graham
Location: Orlando, FL
Expected salary:
Job date: Sat, 31 May 2025 22:50:29 GMT
Job description:
Job Title: Marketing Collaboration Specialist
Job Description:
As a Marketing Collaboration Specialist, you will play a crucial role in enhancing the synergy between our marketing and business development teams. Your primary responsibility will be to ensure that messaging is not only consistent but also resonates with our target audience, ultimately driving lead generation and conversion.
Key Responsibilities:
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Cross-Team Collaboration: Work closely with both the marketing and business development teams to understand their goals, strategies, and any challenges they face. Facilitate workshops and meetings to foster open communication and alignment.
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Messaging Alignment: Develop and refine messaging to ensure it aligns with the company’s branding and strategic goals. Collaborate with content creators to produce compelling marketing materials that support lead generation efforts.
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Lead Improvement: Analyze lead generation processes and initiatives, offering insights and recommendations for improvement. Monitor key performance indicators (KPIs) to gauge the effectiveness of marketing campaigns.
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Market Research: Stay informed about market trends and competitor strategies. Provide the teams with actionable insights to inform campaigns and outreach efforts.
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Feedback Loop: Establish a systematic approach for gathering and analyzing feedback from both teams to continuously refine strategies and improve outcomes.
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Project Management: Manage and track various marketing initiatives to ensure timely delivery and adherence to overall business objectives.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, business development, or a related area.
- Strong communication and interpersonal skills.
- Ability to work collaboratively in a fast-paced environment.
- Analytical mindset with a focus on data-driven decision-making.
Join us to elevate our marketing strategies through effective collaboration and drive impactful results!