We’re growing our Marketing Team and would like to welcome a talented Digital Marketing Specialist to help enhance our customer experience, build our brand, and drive membership acquisition through our website, social media channels and blogs. Reporting to the VP, Marketing & Communication, you will bring your analytical, communication, social media, automation, and creative skills to help launch and build our proposition. If you like to work in a fast-paced, passionate, and collaborative workplace where you have the autonomy and runway to grow in your career, look no further! If you are creative and clever, outgoing, a hardworking collaborative team player, and an expert in all thing’s social media and content creation, we would like to hear from you.
What you will take ownership of:
Assist in strategic planning and execution of our digital marketing strategy to maximize the engagement rate of current members and acquire new ones – fueling lead generation to member sign up, engagement and advocacy. This role will be in collaboration with the VP, Marketing & Communications, as well as with our agencies and partners to plan, execute, monitor, report and adapt activities for ongoing performance improvement.
Top 5 Accountabilities:
- Social media management – content development, campaign and calendar development and management, community management, analytics and reporting across all of our platforms (Facebook, LinkedIn, Twitter, YouTube, Instagram, etc.)
- Email and SMS – campaign creation, audience and calendar management, analytics and reporting
- Website management and performance optimization – website updates and maintenance, including blog curation, and increasing e-commerce performance in collaboration with a Digital Agency on driving acquisition.
- Collaboration and support for all omni channel marketing efforts – linking digital efforts with PR, experiential and other activation initiatives, and campaigns
- Organization and management of marketing assets, budgets, initiatives, and relationships, in collaboration with the VP of Marketing and Communications
Your Skills and Experience:
- Diploma / Degree in Marketing or Communications
- Certificate in Digital Marketing
- 3+ years’ progressive work experience in a digital marketing related role (agency or brand) and experience in a start-up environment a plus
- Track record of delivering results through content development and curation through social media, email / SMS text messaging and website deployment
- Proficient in Microsoft Office (Word, Excel, PowerPoint) and Photoshop & InDesign is an asset
- Strong content curation skills for social media forums
- In-depth experience with digital analytics tools (e.g., Google Analytics, Hootsuite etc.)
- Understanding of basic web coding and loading – website management, HTML in WordPress / Woo commerce environment
- Solid understanding of performance marketing, conversion, automation, and online customer acquisition – across SEO, SEM, Paid Social and beyond
- Great written and verbal communication with superior interpersonal skills
- Exceptional time management, budget management and organizational skills, including the ability to prioritize, manage and meet budget / time parameters
- Analytical Skills – ability to interpret and report on campaign results including recommending improvements, following a What / So What / Now What approach
Part-time hours: 20-40 per week
Job Types: Full-time, Part-time, Contract, Permanent
Schedule:
