Int, Data Strategist to support digital marketing initiatives for the Adobe Analytics implementation for a large financial bank

Job title: Int, Data Strategist to support digital marketing initiatives for the Adobe Analytics implementation for a large financial bank

Company: S.i. Systems

Job description: Hiring Manager: Data Strategist Lead
Contract Length: 6 months
Location: WFH (once on site – 333 King Street East, Toronto)
Hours: 9am-5pm

Story behind the need:
Business Group: Digital Banking & Operations Analytics is seeking a Data Strategist working on tagging web pages. The incumbent is a tagging, data analytics and insight specialist supporting digital marketing initiatives across multiple channels and platforms to help drive engagement, leads, sales and loyalty. The incumbent collaborates with internal stakeholders as well as IT to help optimize the efficiency and effectiveness of digital marketing campaigns and tagging strategy.

Candidate Value Proposition:
The successful candidate will have the opportunity to gain exposure to various departments of the bank and potentially branch out into other roles.

Typical Day in the Role:

  • Determine the design and implementation of digital analytics tracking, tagging, and targeting and provide teams with code for implementation
  • Manage a variety of analytic (Adobe Analytics, Google Analytics) and tag management (Adobe Dynamic Tag Management, Adobe Launch Tag Manager, Google Tag Manager) accounts across multiple geographies
  • Collaborate with frontend developers, backend developers, and analytic teams to build solutions for measurement of client platforms
  • Support campaign requirements for pixel and conversion tracking and maintain any link tracking documents
  • Create dashboards using Adobe Analytics Workspace and Google Analytics
  • Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
  • Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns
  • Identify patterns and trends in marketing results and online activity and report on findings
  • Analyze digital marketing data and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns
  • Monitor site and campaign traffic and determine cross-promotion, cross-sell and lead-gen opportunities
  • Familiarity with tag audit tools like ObservePoint and Tag Inspector
  • Identify bugs and erroneous analytics tags and provide solutions to development team
  • Work with Digital Channels to advise on our continually evolving digital strategy
  • Ability to provide clear and concise technical direction, expertise, advice and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms

Must have Skills:

  • Expertise in Adobe Analytics implementation using Adobe Launch Tag Manager – 2+ years of hands on experience
  • Good understanding of HTML, CSS and JavaScript – 2+ years of hands on experience
  • Expertise in creating dashboards using Adobe Analytics Workspace – 2+ years of hands-on experience
  • 2+ years in configuring web and mobile analytics for multiple clients
  • Familiarity with tag audit tools like ObservePoint and Tag Inspector, as well as debugging tools such as Charles Proxy.

Nice to Have Skills:

  • Google Analytics & Google Tag Manager (Highly preferred*)
  • Experience working with digital advertising platforms (Facebook Business Manager, Google Ads, DoubleClick Manager, AppNexus) and search engine optimization is an asset
  • Familiarity with Firebase
  • Experience with Adobe Experience Manager an asset
  • Experience integrating web analytics platforms with CRM systems an asset

Education/Certifications

  • Google Analytics & Adobe Analytics Certifications (nice to have)
  • Background as a developer (nice to have)

Interview Process:

  • Initial MS Teams interview w/ manager
  • Technical Teams interview w/ manager and two members of my team – technical interview

– Potential 3rd round interview

Expected salary:

Location: Toronto, ON

Job date: Wed, 21 Jul 2021 22:00:09 GMT

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Data Analyst, Corporate Treasury Liquidity Parameterization, Winter 2022 Student

Job title: Data Analyst, Corporate Treasury Liquidity Parameterization, Winter 2022 Student

Company: Royal Bank of Canada

Job description: a 4 month internship for the Winter period from January through April and would like to find an individual interested in… current approach to documentation and project tracking so that liquidity management teams can quickly identify priority items…

Expected salary:

Location: Toronto, ON

Job date: Tue, 24 Aug 2021 03:46:49 GMT

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TikTok Content Creator (Part-Time / Remote)Xrozs GroupToronto, ON•Remote$30,000 a year Analyze and form creative connections between varied data sources to identify trends in your Brand, and present recommendations based on your learnings. 27 days ago·More…View all Xrozs Group jobs – Toronto jobsSalary Search: TikTok Content Creator (Part-Time / Remote) salaries in Toronto, ON

**Note: All Applicants MUST have an existing TikTok account and submit their @ to our team in order to be considered for the position**

We are currently hiring 3 Content Creators.

Are you a TikTok content creator with an interest in building brands and expanding your marketing knowledge? Are you passionate about speaking on-camera, creating short-form videos, and showcasing facts, news, or products? Are you up to date on the latest social media trends and passionate about storytelling through video? Do you want to be developed by top-calibre brand builders and maximize your content creation potential? If so, joining the Xrozs Group team is for you!

Xrozs Group combines video storytelling with data driven analytics in order to create engaging social media marketing strategies. We focus on always putting the audience first, building long term relationships with viewers, and ultimately building an online community for brands. Our team has developed digital branding strategies for a number of major organizations in various sectors, ranging from Fortune 500 real estate developers and international airlines, to e-commerce food brands and music industry executives.

We are currently looking for creators to join our Content Creation team for a 3 month period, with an opportunity to extend their contract following a successful trial period. Ideal candidates have a strong track record of leadership, create content for their own personal social media channels, are very comfortable speaking on-camera and are interested in brand development.

From Day 1 as a content creator with Xrozs Group, you will join a diverse marketing program that is designed to help you develop the leadership and creative skills needed to become a future social media marketing leader.

You will:

  • Create short-form videos for TikTok and Instagram reels that tell a story in a concise manner.
  • Host social media live streaming events.
  • Learn how to adapt current social media trends in order to uniquely showcase niche brands.
  • Analyze and form creative connections between varied data sources to identify trends in your Brand, and present recommendations based on your learnings.
  • Learn from talented leaders from both brand management and other functions to develop skills to become a future business leader.
  • Research viral trends, trending news, and culturally relevant events.

What we offer you:

Ownership, communication, experience working with major brands, and the opportunity to learn from influencers with large online audiences.

  • You will receive continuous training and development, and be surrounded by leaders who will mentor, challenge, and coach you into a leader of today and tomorrow.
  • Creating content for international brands in various sectors, including direct to consumer, e-commerce, personal influencer brands, and more.
  • Monthly payment and the ability to work remotely.
  • A diverse, respectful, supportive and dynamic environment.

Qualifications:

  • You are at least 18 years of age.
  • You are available for a 3 month trial period, beginning in August 2021.
  • You have an entrepreneurial spirit and are passionate about problem solving
  • You have a TikTok account where you regularly post content.
  • You are very comfortable speaking on camera.
  • You are familiar with creating videos directly on the TikTok app and
  • You have a demonstrated track record of initiative, innovation, and creativity.
  • You have strong communication skills that will enable you to thrive in difficult situations.
  • You are comfortable working independently.

Additional Information: Sponsorship for work authorization is not available for this role. It is the applicant’s responsibility to ensure they are authorized to work in the location to which they apply.

We are an equal opportunity employer and value diversity at our company.

Applications will be reviewed on a rolling basis. To be considered, your resume must include a link to your TikTok profile.

Contract length: 3 months

Job Types: Part-time, Contract

Salary: Up to $30,000.00 per year

Schedule:

  • Monday to Friday

COVID-19 considerations:
All creators can produce content remotely and meetings will take place weekly via Zoom.

Application question(s):

  • What is your TikTok @?

Work remotely:

  • Yes

TikTok Content Creator (Part-Time / Remote)


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newDigital Marketing SpecialistAfex3.1Toronto, ON$40,000 – $50,000 a year Brainstorms new and creative growth strategies through digital marketing. Analyze digital marketing data and user behavior patterns to provide insight and… 3 days ago·More…View all Afex jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ON

The Digital Marketing Specialist will be responsible for supporting the execution of our digital marketing strategy across all key digital channels, including website, email, social media, PPC, Programmatic, Affiliates, Account Based Marketing and Paid Social channels. Working within a dynamic and fast paced environment, you will have experience and understanding of digital B2B campaigning and the ability to adapt marketing initiatives and materials to suit audiences across North America, EMEA and APAC

Working closely with the Digital Marketing Manager and other members of the Global Marketing Team, you will have experience across the full marketing mix and will be assist with the creation, implementation, and reporting of marketing programs to support the expansion and growth of the company’s services and products, globally.


Responsibilities:

  • Support the organizations digital marketing initiatives across various channels and platforms to drive engagement, leads, sales, and loyalty across North America, EMEA and APAC
  • Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
  • Work directly with team to promote and drive traffic to the website and social media platforms
  • Assist in the development, implementation, and execution of social media campaigns to increase social engagement across all platforms (LinkedIn, Twitter, YouTube)
  • Support our email marketing execution by managing the creation, testing, and deployment of email campaigns through our marketing automation platform
  • Contribute to the enhancement of our SEO strategy by implementing best practices including keyword research, tagging, and link building
  • Assist with our PPC strategy by monitoring keywords, search queries, and bidding to find areas for growth and improvement
  • Collaborate and coordinate with regional marketing teams to create event landing pages
  • Impact the development of the lead and customer journey through data-driven analysis, reporting, and lead scoring
  • Create dashboards, monitor campaigns, and communicate results, both written and verbal, to the marketing team and internal stakeholders on an ongoing basis.
  • Analyze digital marketing data and user behavior patterns to provide insight and optimize user engagement and improve the effectiveness of marketing campaigns
  • Brainstorms new and creative growth strategies through digital marketing.
Required Experience
  • A minimum of 3 years of B2B digital marketing experience with strong organizational skills and the flexibility to handle multiple tasks
  • Bachelors/Post-secondary degree in Marketing, Advertising or related field
  • Previous marketing automation platform experience is required (Pardot, Marketo, SugarMarket, etc.)
  • Experience using CRM systems like Microsoft Dynamics, Salesforce, SugarCRM
  • Experience executing effective paid and organic social media campaigns
  • Familiarity with web design and content management systems
  • Experience setting up and running email campaigns (A/B Testing, audience segmentation, triggered campaign)
  • Experience with Google Analytics, Google Tag Manager, and Google Ads
  • Familiarity with Account Based Marketing principles and technology solutions
  • Good understanding of SEO and SEM
  • Knowledge of marketing communication principles and best practices
  • A team player with excellent communication skills
  • Experience within Financial Services is preferable but not essential


“Corpay (AFEX, Cambridge) is committed to offering equal employment opportunities to all employees and applicants for employment, without regard to their race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, or military or veteran status. AFEX complies with all applicable laws governing discrimination and harassment in employment in every location and jurisdiction in which the Company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation and training.”

Job Location
Toronto, Ontario, Canada
Position Type
Full-Time/Regular
Salary
40,000.00 – 50,000.00 CAD

Digital Marketing Specialist


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