Job title: Data Strategist – Digital Data & Analytics
Company: Scotiabank
Job description: Requisition ID: 108463
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
Job Purpose:
Join the fast based team environment at Scotiabank’s Digital Factory as a Data Strategist. The incumbent is a tagging, data analytics and insight specialist supporting digital marketing initiatives across multiple channels and platforms to help drive engagement, leads, sales and loyalty. The incumbent collaborates with internal stakeholders as well as IT to help optimize the efficiency and effectiveness of digital marketing campaigns and tagging strategy.
Key Accountabilities:
- Determine the design and implementation of digital analytics tracking, tagging, and targeting and provide teams with code for implementation
- Manage a variety of analytic ( Adobe Analytics, Google Analytics) and tag management (Adobe Launch, Google Tag Manager) accounts across multiple geographies
- Collaborate with frontend developers, backend developers, and analytic teams to build solutions for measurement of client platforms
- Support campaign requirements for pixel and conversion tracking and maintain any link tracking documents
- Create dashboards using Adobe Analytics and Google Analytics
- Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
- Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns
- Identify patterns and trends in marketing results and online activity and report on findings
- Analyze digital marketing data and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns
- Monitor site and campaign traffic and determine cross-promotion, cross-sell and lead-gen opportunities
- Familiarity with tag audit tools like ObservePoint and Tag Inspector
- Identify bugs and erroneous analytics tags and provide solutions to development team
- Work with Digital Channels to advise on our continually evolving digital strategy
- Ability to provide clear and concise technical direction, expertise, advice and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms
Requirements & Qualifications:
- Expertise in Adobe Analytics implementation using Adobe Launch tag manager
- Expertise in Google Analytics implementation using Google Tag Manager
- 5 + years in configuring web and mobile analytics for multiple clients
- Experience in Microsoft Excel
- Working knowledge of Tableau and Google Data Studio
- Experience with visualization techniques for data analysis and presentation
- Expertise in creating dashboards in Adobe & Google Analytics and transforming data from multiple sources
- Experience working with digital advertising platforms (Facebook Business Manager, Google Ads, DoubleClick Manager, AppNexus) and search engine optimization is an asset
- Good understanding of HTML, CSS and JavaScript
- Experience with Adobe Experience Manager an asset
- Experience integrating web analytics platforms with CRM systems an asset
- Good understanding of SEO and SEM
- Experience presenting reports and strategic recommendations to clients
- Excellent written and verbal communication skills
- Ability to handle multiple projects simultaneously
- Proven ability to work independently and with other groups in a professional and productive manner
- Demonstrated ability to work within extremely tight deadlines
- Excellent analytical, logical, and organizational skills
- Experience in the Financial Services industry an asset
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: ”for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.
Expected salary:
Location: Toronto, ON
Job date: Sun, 20 Jun 2021 22:23:39 GMT
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