Demand Generation Specialist, EZRA – LHH – Toronto, ON – New York City, NY

Company: LHH

Location: Toronto, ON – New York City, NY

Expected salary:

Job date: Sun, 17 Nov 2024 00:13:57 GMT

Job description: MQLs and driving pipeline growth in North America. This role will report to the Senior Marketing Manager…, NA and will partner closely with our Content, Product Marketing, Sales Development, and Marketing Operations teams. What You’ll…

Senior Manager, Demand Generation – Security Compass – Toronto, ON

Company: Security Compass

Location: Toronto, ON

Expected salary:

Job date: Sun, 03 Nov 2024 08:14:25 GMT

Job description: We at Security Compass are on a mission to create a world where we can trust technology by enabling organizations to shift left and build secure applications by design. Our flagship product, SD Elements, helps organizations to reduce cyber risks by taking an automated, developer-centric approach to threat modeling, secure development, and compliance. This, combined with our industry-leading e-Learning offerings, allows us to support our customers in accelerating software time-to-market without sacrificing security.We are looking for a proven Demand Generation Manager to lead the development and execution of our demand generation strategy. Your expertise in marketing automation, lead generation, and digital marketing will be pivotal in creating and implementing successful campaigns that drive revenue growth. Reporting directly to our CMO, this role will be collaborating closely with cross-functional teams. You will be responsible for every stage of demand generation, from conceptualization and design to testing and successful deployment, ensuring our campaigns drive innovation and provide value in the rapidly evolving field of marketing.We are open to candidates across Canada. We are a remote-first company with a head-office in Toronto. We don’t mandate team members to come in on a particular schedule, however we encourage team members to come into the office to foster connection with their colleagues on a schedule that works for them personally.What you’ll do

  • Hands-on development and execution of ABM marketing campaigns, including campaign flow, prospects emails via Pardot, LinkedIn advertising, landing pages and form creation, A/B testing, and media placement
  • Develop and optimize landing pages, set up forms, conduct A/B testing, and manage page engagement metrics to improve conversion rates
  • Understand the B2B buyer’s journey to develop integrated marketing plans, including communication and engagement strategies across omnichannel tactics.
  • Enable and work closely with Sales to meet/exceed sales goals through demand generation initiatives and develop multi-channel, nurture programs that incorporate lead scoring and prospect activity/ behaviour to engage prospects and drive revenue
  • Monitor, analyze and report on campaign performance to maximize ROI and sales (making recommendations for alternatives where appropriate).

What you’ll need to succeed

  • 5+ years of B2B marketing experience including experience working with CRM systems (ideally Salesforce.com), and marketing automation platforms (ideally Pardot)
  • 2+ years of ABM experience including experience working with ABM Platforms (ideally Demandbase)
  • Experience with LinkedIn Campaign Manager, with an ability to leverage diverse campaign formats to maximize audience engagement
  • Proven experience developing and executing successful demand generation campaigns
  • A solid understanding of lead flow processes and best practices for design within a large enterprise B2B marketing/sales cycle

Why Security Compass?

  • Meaningful Work. We contribute towards making technology in the world more secure and our vision is one of a world where we can trust technology.
  • Trust. It’s important to us that you trust those you work with and are empowered to be yourself. To build this trust and transparency, we encourage open, respectful communication.
  • Innovation. We encourage you to explore ideas and test new theories, both in your work and in your individual career development plan.
  • Growth. We make your growth and learning a priority by allocating all our employees with a dedicated learning & growth budget. We give our team members tools and support to be the drivers of their careers and encourage knowledge sharing.
  • Life-Work Integration. We create an environment where you can integrate your work with life in a way that makes sense for you with our hybrid or remote working model, flexible work hours, and unlimited vacation!
  • Fun. We could not have good culture without good fun, and we don’t underestimate its importance. Our casual atmosphere promotes camaraderie, fun and helps bring people together.
  • Embracing Diversity, Inclusion and Equity. We speak up for inclusion and celebrate diversity in thought. Our goal is to create a safe, equitable workplace where everyone feels like they belong.

What does the interview process look like?

  • Phone Interview – You’ll start with a 20-minute phone screen with someone from our Recruitment team to learn more about your background and goals for your next role.
  • Hiring Manager Interview (1 hour) – This an opportunity to meet with the CMO and learn more about the role, the team and the specifics of the role, while they learn more about your job specific experience and how you like to work.
  • Practical Assessment – (30 minutes effort) – A written practical exercise you can do in your own team that can be AI assisted.
  • Peer Panel Interview – Meeting with Product Marketing, Marcom and Sales who this role will be working with closely.
  • Culture-Add Interview – 30-minute virtual meeting with either our Chief People & Culture Officer or CEO to learn how your values align with our CCOAR values of Customer Focus, Collaboration, Ownership, Authenticity and Respect.

Click to start imagining your future at Security Compass!Security Compass is an equal opportunity employer. We are committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require any accommodation, please inform hr@securitycompass.com so that an inclusive and barrier free process can be provided for candidates taking part in all aspects of the hiring process. All information provided will be addressed confidentially.

Security Compass is a company focused on creating a world where technology can be trusted by helping organizations build secure applications through their product SD Elements and industry-leading e-learning offerings. They are looking for a Demand Generation Manager to develop and execute marketing campaigns that drive revenue growth. The role involves hands-on campaign development, optimization of landing pages, working closely with sales, and monitoring campaign performance. The company values meaningful work, trust, innovation, growth, life-work integration, fun, and diversity, inclusion, and equity. The interview process includes phone interviews, meetings with the hiring manager, practical assessments, peer panel interviews, and culture-add interviews. Security Compass is an equal opportunity employer committed to meeting accessibility needs.

Director of Demand Generation with B2B SaaS Expertise (Remote) – Powered by Search – Toronto, ON

Company: Powered by Search

Location: Toronto, ON

Expected salary:

Job date: Fri, 25 Oct 2024 06:11:55 GMT

Job description: Wanted: Director of Demand Generation with B2B SaaS Expertise (Remote)Do you worry about B2B SaaS teams drowning in inaccurate jerry-rigged data and not being able to connect the dots between marketing and sales?Do you live and breathe Salesforce, HubSpot, and spreadsheets?You are the missing piece we’re looking for. In this senior leadership role, you’ll drive the outcomes of our Demand Generation team. You’ll help our B2B SaaS clients become unstoppable through marketing that drives predictable growth.At Powered by Search, we partner with B2B SaaS clients ranging from startups to Cloud 100 to scale demos, trials, and sales on demand with our proven Predictable Growth Methodology.We’re looking for an experienced B2B SaaS Demand Generation leader to help us achieve a company growth target of 30% in the next 12 months.About You

  • You have a proven track record of leading demand generation for B2B SaaS teams. This includes crafting crisp positioning & messaging, identifying the best channels and tactics to reach target audiences, and measuring pipeline impacts.
  • You’re an advanced user of CRMs & Marketing Operations tools common to B2B SaaS teams including Salesforce and HubSpot. You’re skilled at setting up, migrating, troubleshooting, and optimizing the finest details of these platforms.
  • You’re comfortable with large data sets to connect marketing data with insightful and actionable narratives, visualizations, and forecasts. You see yourself as an Excel pro.
  • You have excellent written, verbal, and video communication skills. You confidently facilitate workshops with founders, executives, and in-house marketers on client teams.
  • You’re a natural problem solver who’s strategic, analytical, and resourceful. You figure out how to fix the problem instead of looking for someone to blame. Your co-workers see you as a roll-up-your-sleeves and ‘get it done’ person.
  • You have a high bias for action to grow your clients through consultative selling. You anticipate client needs for upsell & cross-sell opportunities, and close the deal.

About Us

  • We are an 8-figure independent digital strategy agency. We have a 14-year track record of serving B2B SaaS clients, ranging from Series A startups to Cloud 100 teams.
  • We specialize in strategic consulting and implementation. Core services include Demand Generation, Paid Media, SEO, Content Marketing, and Digital PR.
  • We give a shit about our clients and team. We are rated

. * We are a fully remote, globally distributed team. We went remote by design before the pandemic, and are staying that way permanently.Expected OutcomesThe Director of Demand Generation supports and protects the VP of Operations to achieve company targets and long-term vision.This is a senior leadership and hybrid manager/individual contributor role.

  • Oversee, retain, and grow a portfolio of B2B SaaS clients through hands-on strategic demand generation consulting and implementation.
  • Own the Demand Generation P&L to meet weekly scorecard, quarterly targets, and organizational goals for retention, growth, and profitability.
  • You will **not** need to own SEO and Paid Media (Search & Social) campaigns yourself. Instead, you’ll work with dedicated consultants and their pod Directors in a dotted-line fashion.
  • Increase client LTV by building meaningful relationships with senior stakeholders (VP, C-Level) on all client teams under the Demand Generation P&L.
  • Lead, manage, and hold accountable the Demand Generation team’s capability and capacity to support company growth targets. You’ll recruit, hire and grow a team of Demand Generation consultants for multi-year tenures.
  • Maintain full adoption and continuous improvement of operational and Demand Generation playbooks and training.

Day-to-Day Responsibilities

  • Lead successful onboarding, first 100 days, ongoing program execution, and multi-year retention of Demand Generation clients.
  • Develop and execute Demand Generation department growth plans that contribute to company targets and goals for revenue, profitability, client retention, and headcount.
  • Conduct weekly touchpoints with senior client stakeholders to share progress & performance insights and growth opportunities.
  • Lead strategy and implementation of demand generation programs:
  • Facilitate workshops with key client stakeholders to deep dive into pipeline data and create growth scorecards, forecasts, and roadmaps.
  • Marketing Operations and Revenue Operations management including data sanitization, full-funnel tracking, and automation hygiene.
  • Consult on website journeys including messaging, content, landing pages, and conversion paths.
  • Advise on website positioning & messaging to clarify who client’s serve, the problems they solve, and how their solution can help ideal customers.
  • Deploy marketing automation and lifecycle email marketing campaigns to nurture and reactivate pipeline.

Perks & Benefits

  • This role is Remote (servicing clients primarily located in North America)
  • We offer competitive compensation and quarterly bonuses
  • 5 weeks paid time off (for everyone!)
  • Casual dress code
  • Paid training (school, events, conferences)

What to Expect When You Apply * You’ll promptly hear back from us with an invitation to complete a short introductory video.

  • You’ll be asked to complete a DISC assessment that will help us understand your personality.
  • If we feel like there’s a fit, a member of our team will be in touch to schedule a 15-minute Zoom video call. This is so we can learn more about your interest in the role, answer questions, and discuss next steps.
  • Successful candidates should expect 2-3 Zoom interviews in total, and an end-to-end timeline of about 2-3 weeks.

At Powered by Search, we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job.We care more about your values and intelligence than your experience. If your experience is close to what you see listed here, please still consider applying.Diversity of thought and skills combined with passion is a key to innovation and excellence. We encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.Powered by JazzHR

Powered by Search is looking for a Director of Demand Generation with B2B SaaS expertise to drive outcomes for their clients’ marketing and sales teams. The ideal candidate should have experience leading demand generation for B2B SaaS teams, be proficient in CRM and marketing tools, and have strong communication and problem-solving skills. The role involves overseeing client portfolios, managing a team, and contributing to company growth targets. The company is fully remote and offers competitive compensation, with a focus on values and intelligence rather than just experience. Candidates can expect a thorough interview process, with a focus on diversity and inclusion.

VP, Demand Generation – Later – Toronto, ON – Vancouver, BC

Company: Later

Location: Toronto, ON – Vancouver, BC

Expected salary:

Job date: Sun, 20 Oct 2024 06:27:50 GMT

Job description: Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution…. About this position: Do you thrive on building high-performing marketing programs that drive qualified leads and fuel business growth…

Amazon – Senior Software Development Engineer, ADSP – Demand Tech Experience – Toronto, ON

Company: Amazon

Location: Toronto, ON

Expected salary:

Job date: Fri, 04 Oct 2024 04:30:42 GMT

Job description: DESCRIPTIONAmazon Advertising is one of Amazon’s fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences. We use exclusive insights and shopping signals to connect with the most relevant audiences anywhere they spend their time (streaming video, shopping, browsing or gaming…etc.).About our team:
Join Amazon Demand Tech Experience team, a team of Applied Scientists and Engineers focused on improving advertiser experience and demand quality. We help advertisers and brands of all sizes unlock the power of display advertising through personalized guidance, insights and reporting, powered by our proprietary machine learning models. Our vision is to influence demand across all stages of a campaign lifecycle (pre, post and during campaign) to drive sales, increase brand loyalty and build awareness.Key job responsibilities
This is a highly cross-functional role. Our team works across science, data, backend and frontend engineering.
– Leading ambiguous and undefined problems to resolution in the face of uncertainty.
– Thinking big and working with leadership team, business stakeholders and software engineering teams to define vision, strategy and requirements.
– Delivering results by driving execution of programs spanning multiple organizations from strategy to rollout.
– Earning trust through regular communication with senior management on status, risks and change control.
– Ability to make sense of ambiguity, define and plan programs in a fast paced and highly-technical organization, and secure buy in from internal and external stakeholders
– Be an effective collaborator in a cross functional team of SDMs, TPMs, PMs, FEEs, SDEs, Scientists, and PEsBASIC QUALIFICATIONS– 5+ years of non-internship professional software development experience
– 5+ years of programming with at least one software programming language experience
– 5+ years of leading design or architecture (design patterns, reliability and scaling) of new and existing systems experience
– Experience as a mentor, tech lead or leading an engineering teamPREFERRED QUALIFICATIONS– 5+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
– Bachelor’s degree in computer science or equivalentAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.