Digital Marketing Senior Associate, Deloitte Global- Tax & Legal , Brand, Marketing & Communications

Job title: Digital Marketing Senior Associate, Deloitte Global- Tax & Legal , Brand, Marketing & Communications

Company: Deloitte

Job description: Job Type: Permanent
Primary Location: Toronto, Ontario, Canada
All Available Locations: Toronto

Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
Enjoy My Benefit Dollars – a flexible benefit to support your physical, financial and emotional well-being.
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Do you thrive on developing creative and innovative insights to solve complex challenges? Want to work on next-generation, cuttingedge products and services that deliver outstanding value and that are global in vision and scope? Work with other experts in your field? Work for a world-class organization that provides an exceptional career experience with an inclusive and collaborative culture?

What will your typical day look like?

The Senior Digital Marketing Associate will work closely with international teams, and support stakeholders at all organizational levels. The role offers a good balance between team support responsibilities and independent, project-based work. This role requires a solid understanding of content marketing, digital marketing, and communications fundamentals.

In this diverse role you will assist with:

  • Campaign leadership: Support multiple integrated global marketing campaigns with tasks including the development of market messaging, curation of marketing content (multi-channel digital programs, social media, video, etc.) and materials & communications programs to aid with global adoption
  • Content development: Edit pieces independently and provide content, work with a variety of different types of content, including but not limited to Deloitte.com webpages, digital advertising units, social media activities, writing email marketing copy, and supporting internal communications campaigns or blog content generation off original thought leadership materials.
  • Social media program management: Lead a social media calendar and curate/write social media content for Twitter, LinkedIn, etc., track and analyze metrics, develop best practices to drive traffic to Deloitte.com and increase engagement with Deloitte Tax & Legal content on social platforms.
  • Search engine optimization: Act as a SEO specialist, who understands the fundamentals of keyword research, SEO copywriting and the behaviors of search engines.
  • Lead network-enablement initiatives: Engage and support stakeholder network of local marketers to drive the adoption and effective local execution of global digital campaigns. Help contribute content to a monthly marketing newsletter and Webinars for engagement with the Member Firms around the world. Assist the Global Tax & Legal Communications team with tasks around Deloitte Tax & Legal Marketing presence on the Deloitte Resources Intranet site.
  • Brand support: Develop a complete and thorough knowledge of the Deloitte brand-our visual identity system, our personality, our positioning, and our brand architecture. You’ll master Tax & Legal’s brand positioning and key messages. Infuse our brand into your own work and provide counsel and support to others when necessary. You will lead our digital brand efforts for the Global Tax & Legal group and advise the Deloitte network on how the brand comes to life through our digital channels.
  • Project management: Manage multiple projects with competing timelines and different stakeholders. Own multiple activities―and understand the inter-relationship with these activities and how they contribute to an integrated marketing program. ·
  • Web and digital campaign analytics: Working with digital analysts, you’ll lead, continuously monitor, measure, analyze and recommend ways to improve content marketing performance on corporate-owned properties, channels and/or campaigns; design a primary set of digital metrics and manage a dashboard reflecting progress toward these metrics.
  • Ad-Hoc program support: Manage other assigned global marketing projects as requested.

About the team

Deloitte Global Culture:

At Deloitte, we expect results. Incredible-tangible-results. And Deloitte Global professionals play a unique role in delivering those results. We reach across disciplines and borders to serve our global organization. We are the engine of Deloitte. We develop and implement global strategies and provide programs and services that unite our network. In Deloitte Global, everyone has opportunities. We see the importance of your perspective and your ability to create value. We want you to fit in-with an inclusive culture, focus on work-life fit and well-being, and a supportive, connected environment; but we also want you to stand out-with opportunities to have a strategic impact, innovate, and take the risks necessary to make your mark.

Global Tax & Legal deploys the right team of experts to address the ever-evolving needs of our businesses around the world. Our professionals deliver superior compliance and advisory insights and guidance (local and global) to support our businesses operating in singular or multiple jurisdictions.

Enough about us, let’s talk about you

You are someone with

  • A Bachelor’s degree in Marketing, Communications, or related discipline . Digital marketing certifications is a plus.
  • 4-5 years’ B2B experience in a marketing, communications, or related role with a focus on digital channels.
  • Advanced written and verbal communication skills. Interpersonal, verbal and presentation skills, including ability to interact with professionals at all levels and highly intellectual thinkers.
  • Detail-oriented with strong project management skills.
  • Advanced Microsoft Office suite competency: Outlook, Word/PowerPoint, and Excel.
  • Experience with a web experience platform such as Adobe Experience Manager preferred.
  • Experience with marketing automation systems (Marketo or Eloqua preferred) and how they work in tandem with CRM systems for effective digital demand generation programs required.
  • Experience leading digital account-based marketing programs leveraging marketing segmentation for campaign effectiveness. Writing, copy-editing and meticulous proofreading skills, knowledge of editorial style, ability to be make messaging more concise and to tailor it to different audiences.
  • Creative and digital marketing experience required. Experience using social media platforms (including Twitter, LinkedIn, Facebook, SlideShare, Instagram, and YouTube), Internet engagement and strategic best practices for reader engagement and user experience required.
  • Basic understanding of HTML and CSS required.
  • Familiarity with video/motion design and digital/web applications required.
  • Creative and data-driven, adept at delivering ideas, content, and metrics to recommend and optimize new approaches to digital content marketing programs.

Why Deloitte?

Launch your career with The One Firm where you can make an impact that matters in a way that you never thought possible. With endless opportunities at every turn, and a culture built to support and develop our people to be the very best they can be, Deloitte is The One Firm for you to learn, grow, create, connect, and lead. We do this by making three commitments to you:

  • You will lead at every level: We grow the world’s best leaders so you can achieve the impact you seek, faster.
  • You can work your way: We give you the means to be flexible in how you need and want to work, and we have innovative spaces, arrangements and the mindset to help you be wildly successful.
  • You will feel included and inspired: We create a deep sense of belonging where you can bring your whole self to work.

The next step is yours

Sound like The One Firm. For You?

At Deloitte we are all about doing business inclusively – that starts with having diverse colleagues of all abilities! Deloitte encourages applications from all qualified candidates that represents the full diversity of communities across Canada. This includes candidates from Indigenous communities in support of living our values and our commitments to our Reconciliation Action Plan. We encourage you to connect with us at accessiblecareers@deloitte.ca if you require an accommodation in the recruitment process, or need this job posting in an alternative format. We’d love to hear from you!

By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.

Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.

Expected salary:

Location: Toronto, ON

Job date: Thu, 08 Jul 2021 22:05:20 GMT

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Analytics Manager, Digital Marketing

Job title: Analytics Manager, Digital Marketing

Company: Manulife

Job description: Are you looking for unlimited opportunities to develop and succeed? With work that challenges and makes a difference, within a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.

Job Description

In this role, you will be working on the maintenance and analysis of data related to the Manulife Global Wealth and Asset Management marketing analytics segment and have a holistic responsibility to the Direct to Consumer business line.

The Digital Analytics Manager is adept at using large data sets to find opportunities for product and process optimization and using models to test the effectiveness of different courses of action. You will be responsible for building, expanding and maintaining the business intelligence capabilities for various segments like marketing and product across the organization and will collaborate with team members to assess, manage and respond to the ongoing needs for web analytics.

We are looking for someone with experience using a variety of data mining/data analysis methods to build and implement models and a proven ability to drive business results with data-based insights.

Responsibilities:

Responsible for the health of the data and managing upstream/downstream processes of data and linkages

Working closely with internal and external partners to ensure the correct standardization, processes and controls for ingesting data are in place across multiple systems

Making sure any data integrity issues are resolved in a timely manner by taking responsibility for the execution of steps to fix the error

Manage any enhancements to the data infrastructure by ensuring that all key stakeholders are held accountable and delivering on requirements in a timely manner

Assess the effectiveness and accuracy of new data sources and data gathering techniques

Expand our BI footprint for our reporting capabilities

Understanding of data transformation and dataflows to support BI reporting

Use predictive modeling to increase and optimize customer experiences, ad targeting and other business outcomes

Lead initiatives to integrate new data sources/feeds into the BI tool

Drive consistent engagement on data and ensure the data is utilized in all pockets of the business

Develop processes and tools to monitor and analyze model performance and data accuracy

Quickly able to develop enough business insight to connect data sources across multiple diverse and complicated systems

Job Requirements:

Minimum of a bachelor’s degree in statistics, computer science, engineering or related field

5+ years of experience

Experience with managing APIs and building data architecture

Strong knowledge of SQL and JSON expertise

Experience using statistical computer languages (R or Python) to manipulate data and draw insights from large data sets

Comfortable with applying forecasting models in R or Python

Self-motivated team player with a specialist’s mindset on statistical and marketing analysis

Ability to turn large volumes of data into a concise story and generate actionable insights

Working knowledge of data visualization tools such as Domo, Qlik, Tableau

Ability to work under pressure of deadlines

Strong organizational, communications, and time management skills

Competencies:

Creative and innovative thinker with a solution-oriented approach

Ability to build and maintain strong relationships at all levels of the organization

Ability to work independently and collaborate within a team environment

Ability to quickly respond to client requests and proactively anticipate needs

Propose strategic recommendations on data architecture for management approval

#LI-JH

If you are ready to unleash your potential, it’s time to start your career with Manulife/John Hancock.

About Manulife

About Manulife Manulife Financial Corporation is a leading international financial services provider that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and our global wealth and asset management segment, Manulife Investment Management, serves individuals, institutions and retirement plan members worldwide. At the end of 2020, we had more than 37,000 employees, over 118,000 agents, and thousands of distribution partners, serving over 30 million customers. As of March 31, 2021, we had CAD$1.3 trillion (US$1.0 trillion) in assets under management and administration, and in the previous 12 months we made $31.3 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 155 years. We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .

I I I I I

Expected salary:

Location: Toronto, ON

Job date: Thu, 12 Aug 2021 22:15:13 GMT

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Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Modis

Job description: Digital Marketing Specialist

Contract duration: 2 months

Location: Remote/ Toronto or Montreal.

Responsibilities: * Perform program reporting and seasonal planning

  • Optimization execution (ad-copy testing, bid changes, targeting updates, and tracking)
  • Budget pacing/ management (monthly budget to weekly pacing, tracking)
  • Ad-copy building (building a/b copy for testing across various campaigns)
  • Seasonal planning for key periods – Spring, summer, bts, holidays
  • Bid optimizations
  • Support media team with marketing platform data connectivity strategy (offline data, 3rd party solution)
  • Assist in paid media GA360 use case activation activities (MTA / audiences) in addition to analytics innovation projects
  • Work on various media platforms including Google Ads, Bing, Campaign Manager, SA360, DV360, Quora, Verizon, Amazon, StackAdapt, etc.

Required Skills: * Minimum of Bachelors degree, or equivalent in marketing, economics, or technical specialty

  • 3+ years of experience in digital marketing
  • 3+ years experience with SA360, DV360, CM, Verizon, Google Ads and Bing
  • Experienced in handling large enterprise accounts
  • Experienced working on attribution modeling solutions
  • Experienced in adOps and reporting
  • Experienced in Performance Marketing
  • Must be certified in Google Ads
  • Basic knowledge of SEO and Analytics
  • Ability to work in a fast paced and demanding environment as well as to balance several client needs simultaneously
  • Experience with ad serving tools (ex: DoubleClick Campaign Manager) is an asset
  • Experience with ad technology tools including SEM bid management tools, DSPs, planning tools
  • Experience with media planning and forecasting across an entire digital media program

Expected salary:

Location: Toronto, ON

Job date: Wed, 11 Aug 2021 03:09:41 GMT

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Manager, Digital Marketing Technology

Job title: Manager, Digital Marketing Technology

Company: Royal Bank of Canada

Job description: What is the opportunity?

The Manager, Digital Marketing Technology will act as a solution consultant and a subject matter expert, responsible for administering Salesforce Marketing Cloud in the Wealth Management business at RBC.

The successful candidate will be responsible for end-to-end solution delivery and ensuring that projects accurately meet business requirements.

The role is accountable to the Senior Manager, Digital Marketing Technology. You will manage relationships with senior partners in Marketing, Digital, and IT and deliver a high level of business performance, employee engagement, and a superior client experience.

What will you do?

  • Develop Marketing Cloud programs that allow Marketing stakeholders to target and communicate with clients and advisors
  • Build and edit Cloud hosted landing pages with Ampscrip and Smart Capture functionality
  • Maintain and troubleshoot Marketing Cloud Connect
  • Develop and execute marketing campaigns through both targeted and automated deployments
  • Develop and QA email templates with dynamic content ensuring they render correct across defined email providers and devices
  • Utilize APIs and triggered sends to deploy email marketing programs in real-time
  • Collaborate with product owners, technical leads, and stakeholders to define, pilot, and implement new functionalities and product capabilities within Salesforce Marketing Cloud

What do you need to succeed?

Must-have

  • 3+ years of experience in Salesforce Marketing Cloud
  • Experience with SQL development and design skills
  • Understanding of CASL/CAN-SPAM/GDPR

Nice to Have

  • Salesforce Marketing Cloud certifications (e.g. Email Specialist, Developer, Consultant, and/or Administrator)
  • Experience with email design using HTML and ampscript
  • Experience with other Salesforce Clouds, such as Sales Cloud, Service Cloud, Commerce Cloud, Datorama and Evergage
  • Experience in leading complex integrated solutions including data modeling, database design, and multi-tier architectures

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
  • Leaders who support your development through coaching and managing opportunities
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • A world-class training program in financial services
  • Flexible work/life balance options
  • Opportunities to do challenging work

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

JOB SUMMARY
City: Toronto
Address: 155 Wellington St
Work Hours/Week: 37.5
Work Environment: Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salary + Variable Bonus
Required Travel (%): 0
Exempt/Non-Exempt: N/A
People Manager: No
Application Deadline: 08/31/2021
Platform: Wealth Management
Req ID: 397082
Ad Code(s):

Expected salary:

Location: Toronto, ON

Job date: Sun, 08 Aug 2021 22:53:09 GMT

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Senior Manager, Digital Wealth Marketing

Job title: Senior Manager, Digital Wealth Marketing

Company: Aviso Wealth

Job description: Aviso Wealth:

At Aviso Wealth, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to service, partnership, and innovation. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic culture sets Aviso Wealth apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso Wealth has to offer at .

The Opportunity:

We’re looking for a Senior Manager, Digital Wealth Marketing to join our Marketing, Communications and Digital Experience team.

Reporting to the Digital Wealth Marketing Director, the Senior Manager, Digital Wealth Marketing is the Team’s program owner responsible for program management through agile practices. This role is also responsible for the development and execution of “shareable” content across multiple channels, and B2B partner marketing programs.

Working in partnership with the Digital Wealth Marketing Director, you will contribute to and support our B2B marketing strategy to strengthen our relationship with our Credit Union, National and Affiliate partners to drive growth in this channel.

In terms of personal characteristics, the ideal candidate is a self-starter who takes initiative and thrives in a growing/evolving environment. Someone who is a strong program and project manager with proven expertise and a passion for quality execution. As an evolving and growing business, there is an expectation that the incumbent will be hands on in the business and therefore equally involved with development and execution.

Who you are:

  • Service – You consider both internal and external stakeholders and demonstrate intent of understanding and putting the clients’ needs first. You advocate service excellence and work to deliver solutions that meet the needs. You proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
  • Execution – You are committed to achieving your goals and to succeed. This includes focusing on “getting things done”, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
  • Collaboration – You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization
  • Leadership – You lead your team and provide regular direction, guidance, coaching, and motivation, all while striving for peak performance. You assist them in overcoming obstacles through additional resources, removal of roadblocks, and providing the level of support required for their success. You delegate and deliver feedback based on the in-depth understanding of your individual team members

What your day looks like:

Agile program management

  • Work with internal and external stakeholders to analyze needs and align the marketing roadmap to the strategic goals of the Digital Wealth business line
  • Owns the marketing

in partnership with the Digital Wealth Marketing Directors * Develop scope and define backlog items (
/features/ ) that guide the agile marketing team * Solve problems, make recommendations, and complete trade-off analysis to stay on track towards marketing deliverable commitments

  • Assess value, develop cases, and prioritize stories, epics, and themes to ensure work focuses on those with maximum value aligned to the marketing and business strategy
  • Develop and maintain an appropriately prioritized backlog of user stories for implementation
  • Act as an ambassador for marketing internally and externally and as the primary contact for queries related to the marketing activities
  • Collaborate with stakeholders to understand project background, key objectives, key messaging, and insights to write comprehensive project, creative, and media briefs
  • Develop detailed briefs so they are clearly understood by all internal and external stakeholders
  • Understand and track our competitor’s advertising and media trends and provide insights and analysis to senior leadership
  • Increase the organization’s understanding of Agile and Lean practices

Content lead

  • Work in close partnership with the Digital Wealth Marketing Director to build content and channel marketing strategies
  • Oversee the creation of “shareable” content
  • Orchestrate, develop, and execute digital content programs across multiple online channels
  • Drive traffic and engagement that translates to sales and brand promotion
  • Measure results of marketing activity to inform future marketing campaigns
  • Work with the marketing and communications team, and subject matter experts to build comprehensive content in multiple formats (i.e., articles, videos, infographics, etc.)

Partner Marketing

  • Works with the Digital Wealth Marketing Directors to conceive of, develop, and implement integrated marketing communications programs for the Credit Union and Third Party B2B target audiences
  • Partners with partner marketing teams (Credit Union, national partners, affiliates, etc.) to drive the growth of Digital Wealth customer acquisition
  • Responsible for the execution of the Partner Marketing Framework, including marketing support for strategic partner programs
  • Responsible for the development, execution, and measurement of all partner webcasts, including the facilitation, communications, coordination of content, presentation development and script writing
  • Works in partnership with the Business Line and Sales team to create and maintain pitch decks, sales aids, and other materials to arm the sales team with consistent messaging in the field
  • Ad hoc marketing support for all partners, including Credit Union, National and Affiliate partners

Requirements

Your experience and skills:

  • A passion for direct investing and digital wealth, and the financial well-being of Canadians
  • University degree with a specialization in Marketing, Business or Commerce
  • Experience in digital messaging including email and in-app marketing
  • Excellent communications skills to report on program performance
  • 5+ years relevant B2B marketing experience
  • Must have experience leading and/or creating agile practices for another organization
  • Experience working in financial services, specifically fintech – online brokerage and/or robo-advice
  • Results-oriented, highly analytical, and data-driven. Knows what questions to ask, knows how to synthesize data from disparate sources to guide thinking and have meaningful dialogue with our partners about key metrics
  • Collaborative and enjoy working with others
  • Strong interpersonal skills and can build relationships amongst diverse partners and stakeholders within a matrixed organization
  • Strong written and verbal communication skills; presents ideas to colleagues in a clear and compelling way·
  • Fluent communication skills in English are required and bilingual skills in French are an asset
  • Very strong attention to detail to ensure operational excellence in a highly regulated environment
  • Work with a sense of urgency
  • Have a track record of successfully executing marketing programs on time
  • Superior project management and organizational skills and can manage multiple priorities at once
  • Strong ability to establish and nurture relationships with partners and collaborate

Role is based in Toronto. Infrequent travel to Vancouver may be required.

Benefits

Why Aviso Wealth?

At Aviso Wealth, you will find a dynamic and inclusive culture that rewards innovation and celebrates success.
Here are a few things that set us apart:

  • Competitive compensation package that rewards and recognizes individual contributions
  • Excellent health, dental and insurance benefits to meet the diverse needs of our employees
  • Generous vacation time, fitness benefit, parental leave top-up options
  • Matching contributions to our retirement program
  • Commitment to the continuous improvement of our staff through learning & development and an education assistance program
  • Regular social events to foster teamwork

Equal Employment Opportunity

Aviso Wealth welcomes and encourages applications from all qualified individuals including persons with disabilities. If you require an accommodation, we will work with you to meet your needs in all stages of the hiring process.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.

No recruiters or agencies, please.

Company Overview:

Aviso Wealth is a national, integrated financial services company, with approximately $95 billion in assets under administration and management. Aviso Wealth is owned by Credit Union Centrals, The Co-operators / CUMIS and Desjardins. Our MFDA-regulated dealer, full-service IIROC-regulated brokerage, and insurance dealer support thousands of financial advisors at 150 credit unions across Canada. Our award-winning online brokerage, Qtrade Direct Investing, and our digital advice platform, VirtualWealth, give Canadians flexible choices for building their wealth. Our asset manager, NEI Investments, is a Canadian leader in Responsible Investment funds and portfolios, which are available through a national network of advisors. Aviso Wealth also provides custodial services and introducing broker services to independent financial organizations, including banks, trust companies, insurance companies, investment dealers, portfolio managers and financial planning firms. We have operations in Toronto, Vancouver, and Montreal with a regional office in Winnipeg. More information about Aviso Wealth is available at .

Expected salary:

Location: Toronto, ON

Job date: Tue, 13 Jul 2021 22:02:30 GMT

Apply for the job now!

Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Mattamy Homes

Job description: Location:

Toronto, Ontario (Remote during COVID-19)

Department:

Employment Type:

Mattamy Asset Management

Full-Time

Reports to:

Director, Marketing

Who We Are

Mattamy Asset Management (“MAM”) is a PE asset manager focused on building a diversified portfolio of investments across geographies and asset classes. MAM is the parent company of Mattamy Homes, North America’s largest privately held residential developer. Seeking profit with purpose, MAM recently established a Ventures office dedicated to achieving high-growth performance at the intersection of sustainability, technology, and affordability.

Our Ventures team has a mandate to extend the customer relationship with home buyers and expand into new markets by creating offerings that are both economically attractive, valuable and improve sustainability for consumers. Creating new, innovative businesses requires vision and hard work. The initial ventures include geothermal and other carbon-reduction lines of business, as well as smart-home technology and innovative financial products to support home purchase and ownership. Come join our growing team and play a key role in launching a new consumer brand!

What We Offer

Under the leadership of the Director of Marketing, the Digital Marketing Specialist is responsible for supporting the creation and implementation of all online consumer touchpoints for our portfolio of companies, including web, mobile, and social media. If you’re looking for the opportunity to have a direct impact on the development of a new consumer-facing brand, this role is for you!

Responsibilities

  • Support the digital strategy and marketing for the Mattamy Ventures group of companies, from ideation through to delivery including identifying insights and audiences
  • Act as the go to for social media, web, and digital marketing, identify new content opportunities based on best practice and trends and executing
  • Monitoring and reporting on content value using digital marketing analytics and social media listening tools
  • Responsible for creating content calendars and scheduling content using social scheduling and tracking tools
  • Act as the main point of contact for website management, ensuring copy and web content is updated as required, and ensuring a best in class user experience
  • Create reports and dashboards based on clear KPIs across digital marketing channels
  • Work with internal stakeholders and external partners to support the planning and execution of brand campaigns, including managing agency partners, setting up and optimizing social media and email marketing campaigns
  • Leverage social channels for customer service and integrate with customer service teams and tools
  • Contribute to budget creation, ensuring efficient spend and effective implementation. Responsible for providing ongoing tracking and budget management, including invoice and payment management.

What You Bring

Must-haves

  • University degree at the Bachelor level, preferably in Marketing, Communications, Public Relations, Business Management, or an equivalent combination of education and experience
  • Minimum 3 years of digital marketing experience, with B2C experience
  • Working knowledge of social advertising, including experience executing and evaluating paid digital campaigns either independently or with an agency partner
  • Experience writing effective digital advertising, website, and email copy
  • Working knowledge of SEO/SEM, Google Analytics, and social scheduling/tracking tools such as Hootsuite or others
  • Social media content development, management, and advertising experience
  • A skilled implementer, with a focus on making strategy come alive through good execution
  • Experience working with agencies, and managing external stakeholder relationships
  • Proven project management skills – managing multiple projects/initiatives including creating, deploying, and monitoring email campaigns; automation experience considered an asset

Nice-to-Have

  • Experience marketing Financial products and/or Real Estate services
  • Previous experience in an agency
  • Previous experience working on marketing for a best in class consumer facing brand

Why Mattamy

When you’re part of the Mattamy family, your day to day work has an incredible impact. What we do takes teamwork, and everyone pulls together to give our very best. With a focus on continued growth and industry leadership, exciting career possibilities are waiting for you at Mattamy. Based on the culture we pride ourselves on, we’ve been recognized with external awards as well. Some of our most recent recognition includes:

Canada’s Best Managed Companies (2020)

Canada’s Top 100 Employers (2020 & 2019)

Greater Toronto’s Top Employers (2021, 2020 & 2019)

Canada’s Most Admired Corporate Cultures (2017)

At Mattamy, we’re passionate about creating and promoting a diverse and inclusive environment where everyone can do their best work. Diversity and inclusion are important aspects of the work we do to support our homebuyers, colleagues and communities. We offer a workplace that allows our employees to experience exciting possibilities in their career including continuous learning, opportunity for growth, competitive compensation and a comprehensive benefits package.

We have big plans for our business and our team. Be part of our ambitious future!

Mattamy Asset Management is committed to providing accommodation for people with disabilities. If you require accommodation through any aspects of the selection process, please notify us and we will work with you to meet your needs.

Qualified applicants will be contacted directly by the Talent Acquisition team.

Expected salary:

Location: Toronto, ON

Job date: Thu, 22 Jul 2021 01:23:31 GMT

Apply for the job now!

Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Rockwool

Job description: Building our reputation and promoting our products

We have an exceptional position in our market, and we have built a great brand. Your mission is to tell the story about who we are, what we deliver and put our solutions in the spotlight to reveal the secrets behind modern living. Addressing the key benefits of our solutions and conveying their sustainable benefits is vital for ROCKWOOL’s continuous growth. As a strong communicator, you will help proactively maintain our reputation across various stakeholder groups and build trust in our communities.

This is the role:

The Digital Marketing Specialist will connect new and existing customers to our innovative products along their customer journey. Based out of our office in Milton, Ontario, the Digital Marketing Specialist guides customers across our digital ecosystem. Working to create campaigns, programs, and content that entices, excites, and engages customers – driving demand generation for our ROCKWOOL systems and solutions.

The ideal candidate will be an experienced Digital Marketing Specialist who is creative, data driven and has familiarity with supporting both US and Canadian markets. This role will require building flawless automated email marketing programs, developing new in-bound marketing content for our digital platforms, and using a digital toolset to create unique and exciting ways to engage with the ROCKWOOL brand.

To be successful, you must be a strong communicator (written and verbal). You can clearly articulate, plan, define marketing automation programs, digital content calendars, and offer an actionable assessment of our digital/social channel performance. You will need to develop clear product marketing plans that align with channel marketing, digital marketing, product marketing, and growth strategies defined by our product management team. If you have a creative fortitude, are data-driven, and get excited about creating the best digital customer experience possible – this role is for you.

This position reports to the Digital Marketing Manager, NA (situated in Milton, On).

This is what you offer:

Minimum of 5 years’ experience working in with marketing automation platforms (Marketo preferred)

– Expert with Adobe Creative Suite (Photoshop, Illustrator, Premiere, and After Effects), an asset

– Marketing Degree, an asset

– Experience working in a Marketing / Advertising agency a plus

– Experience working within the building materials industry a plus

– Excellent organizational and data-driven analytical skills

– Strong written and verbal communication skills and attention to detail

– Comfortable working alone and collaborating virtually using digital platforms like Microsoft Teams

– Experience working and high proficiency with digital marketing tools (Marketo, Google Data Studio, Dynamics CRM, Adobe creative cloud)

– Ability to successfully manage multiple priorities and meet established deadlines in a fast-paced environment

– Comfortable learning and understanding technical concepts

– Demonstrated problem-solving and troubleshooting skills

– Experienced and high proficiency in Microsoft Office applications

This is what we offer:

Our culture is one of teamwork, respect and support. We are proud to be able to offer a comprehensive benefits package including but not limited to: •5% Pension Matching•100% Tuition Reimbursement Program•Flexible Work from Home Policy If you’re looking for a well-paying job and the potential for a rewarding career, please apply now!

Expected salary:

Location: Toronto, ON

Job date: Sat, 07 Aug 2021 05:23:59 GMT

Apply for the job now!

Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Lannick

Job description: About the Company

Our client is Canada’s premier, athletic, recreation and social club, and they are looking for a Full-Time Digital Marketing Specialist.

About the Opportunity

  • Maintains highest level of quality, accuracy, consistency and appropriateness in all Club communications
  • Creates and maintains web content and processes, using a content management system and following web design, development and usability best practices to keep Club website up to date, consistent and accurate for all promotions and events; prepares and sends email campaigns as needed
  • Acts as primary contact with website vendor, assists with development, management and maintenance of optimal website information architecture, and drives exceptional Member experience and engagement
  • Writes and designs web content for digital promotions and business materials
  • Follows corporate brand guidelines and works with the Communications Team to create output that follows Club format and standards, and protects brand identity
  • Acts as department liaison for technology and application requests; identifies new strategies to keep Club communication methods current by analyzing trends, and developing updated approaches designed to drive Members of all ages to the website for easy access to accurate and engaging information that is easy to navigate
  • Selects and edits photos and other media, develops interactive scheduling, and creates digital business solutions as required
  • Provides professional and friendly customer service and technical support to Members and departments
  • Builds measurement systems into all projects and ongoing activities to ensure communications tactics deliver desired results; adopts a test and learn approach to ensure continual improvement and evolution

About You

  • Degree or diploma in digital marketing, media or related field
  • 3-5 years of hand on related professional experience in a communications or marketing environment
  • Web skills: Experience working within web content management and email campaign systems; strong knowledge of web best practices and familiarity with web development and design concepts; HTML and CSS coding
  • Design skills: a keen eye for visual aesthetic and branding; good knowledge of colour systems and artwork preparation for various digital platforms
  • Excellent writing and proofreading skills
  • Computer skills: proficiency in a PC environment
  • Strong understanding of measurement and reporting; data analysis
  • Process-driven, highly accountable with experience in a fast-paced, deadline-driven environment
  • Excellent organizational and time-management skills; project management and multitasking; working independently and as part of a team
  • Meticulous attention to detail
  • Proven ability to adapt and learn; a self-starter
  • Creative and tenacious problem solver
  • Familiarity with skills in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe Lightroom, PDF form creation and optimization, Microsoft Office suite (Word, Excel, Powerpoint) is an asset
  • Video editing; digital screen software; creation of motion graphics; photography

Salary Range

$50,000 – $60,000

How to Apply

Click the “Apply Now” button and follow the instructions to submit your resume. Please know that we only accept documents in MS Word or Rich Text formats.

When referencing this job, quote # 30465.

You must currently reside within the Greater Toronto Area and be permitted to work in Canada to be considered for this opportunity. A recruiter will be in touch with you if your profile meets our client’s requirements for this role.

Expected salary:

Location: Toronto, ON

Job date: Sun, 15 Aug 2021 22:12:07 GMT

Apply for the job now!

Manager, Digital Marketing Analytics

Job title: Manager, Digital Marketing Analytics

Company: TD

Job description: TD Description

Tell us your story. Don’t go unnoticed. Explain why you’re a winning candidate. Think “TD” if you crave meaningful work and embrace change like we do. We are a trusted North American leader that cares about people and inspires them to grow and move forward.

Stay current and competitive. Carve out a career for yourself. Grow with us. Here’s our story:

Department Overview

The successful candidate will be a key part of the Digital & Media Analytics team. This team is a dynamic, innovative team that supports the central marketing function within TD Bank Financial Group.

The Media & Digital Marketing Analytics team enables marketing excellence and informed decision making through applying a deep understanding of data to predict, optimize, execute, and measure the impact of marketing spend.

Job Requirements

What can you bring to TD? Share your credentials, but your relevant experience and knowledge can be just as likely to get our attention. It helps if you have:

  • 5+ years of relevant experience in digital analytics with specific experience with Google Marketing Platform and Adobe Marketing platform
  • A degree in science, engineering, business or quantitative discipline
  • Experience in launching new analytical capabilities and partner management
  • A strong understanding of digital martech
  • A passion for analytics, high comfort level and interest in interpreting data and results; ability to “tell stories” with data and facts
  • Strong interpersonal skills with experience in driving productive collaboration with internal clients and cross-functional team members
  • Strong project management skills and a high attention to detail
  • An overall dedication to producing high quality work and desire to continuously learn, develop and do better
  • Financial services experience, especially related to digital marketing analytics
  • Analytically anchored problem-solving skills including the ability to leverage data to formulate statistical solutions to solve business problems
  • Business intelligence/visualization experience preferred (preferably leveraging DOMO)
  • A broad understanding of digital marketing data, analytical tools and methods and knowledge of where analytics may add value to marketing and/or business

Hours

37.5

Job Description

As a Manager in the Digital Marketing Analytics team you will be part of a group dedicated to analyzing digital and media marketing performance (online and offline), and leading improvements in the use of data and business intelligence solutions for reporting and insights. Your role will be to develop business and partner centric BI strategies to enable TD to accelerate our digital activities resulting in higher ROI, deeper customer relationships, and a better customer experience.

Meaningful work is fueled by meaningful performance and career development conversations with your manager. Here’s some of what you may be asked to perform:

  • Act as business lead on initiatives that advance digital analytics capabilities at TD
  • Provide analytical advice to partners to support decisions related to the use of attribution solutions and technical capabilities
  • Work with governance partners to manage and expand digital data use cases
  • Lead digital analytics initiatives that span multiple business lines within TD
  • Analyze information that supports marketing measurement through Adobe Audience Manager/Adobe Target and other digital targeting solutions (including Facebook, Google, etc.)
  • Collaborate with partners on marketing challenges and provide fact-based analytical advice across paid, owned and earned digital activities that aligns to strategy & drives shareholder value
  • Lead data driven measurement strategies aimed at connecting digital outcomes with business outcomes
  • Proactively provide analytical guidance to partners, based on understanding of their respective businesses, where you see opportunities to optimize marketing spend
  • Leverage knowledge of data capabilities to build & deliver those customer insights
  • Present insights back to partners to drive strategic improvement

Inclusiveness

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Business Line

Other

Job Category – Primary

Marketing

Job Category(s)

Marketing

Job Family

General

Time Type

Full Time

Employment Type

Regular

Expected salary:

Location: Toronto, ON

Job date: Sat, 07 Aug 2021 06:28:14 GMT

Apply for the job now!

Social Media & Digital Marketing Specialist

Job title: Social Media & Digital Marketing Specialist

Company: St. Louis Bar & Grill

Job description: Are you Devilishly Good at what you do – and looking for a great place to work? Come join the team at St. Louis Bar & Grill as a Social Media & Digital Marketing Specialist reporting to the Marketing Manager.

St. Louis Bar & Grill is a growing, thriving organization that is expanding Nationally. We offer a dynamic, high-performance culture with exceptional team members where you can grow your career and maximize your potential. A competitive compensation and benefits package can be yours along with the opportunity for extended weekends and vacation schedules. We will support you in your professional development and nurture your career with us. We are proud of the company culture we have created and would love you to be a part of it!

Do you consider yourself a tech-savvy professional, experienced in social media, community management and digital marketing? Would others consider you a hard-working project manager, able to juggle many initiatives at the same time? Are you a roll-up-your-sleeves-and-get-it-done type of individual? Do you wake up in the morning wanting to make a difference? If so, this is the position for you!

THE POSITION:

The Social Media & Digital Marketing Specialist is an experienced digital marketer and social media community manager, able to engage with diverse online audiences and generate and execute omnichannel marketing strategies, that include email marketing, web, UX and influencer programs. You possess exceptional oral and written communication skills and are able to develop engaging content. You bring a natural initiative and creativity, and thrive best in a busy work environment.

RESPONSIBILITIES:

  • Oversee and implement St. Louis’s social media and email marketing strategy, developing monthly content calendars that focus on organic and paid content. This includes content and asset generation.
  • Contribute to implementing St. Louis’ overarching digital marketing strategy.
  • Conceptualize, design and execute omni-channel digital campaigns that create conversions and contribute to general branding and overall positioning, differentiating St. Louis from the competition
  • Develop creative campaigns to increase followers and engagement, as well as drive website traffic, leads and conversions.
  • Create strategic landing pages that focus on UX and lead generation to promote marketing campaigns.
  • Manage social media channels at all times, including community and reputation management.
  • Work with cross-functional teams to develop engaging content.
  • Conduct market research to determine the best channels and approaches to engage with our audiences.
  • Assist with the creation of high-quality content for all online channels (social media, email and web), including social media copy, blogs, photography and video.
  • Develop and lead a social media ambassador program and expand influencer outreach efforts.
  • Develop metrics and KPIs to track monthly results and progress.
  • Stay current with social media trends and tools.
  • Stay on top of emerging issues in online communities that may impact giving and organizational reputation.
  • Ensure consistency of brand tone, voice and visuals in all online communications and work to enhance the organization’s reputation across all online channels.
  • Contribute to creative brainstorming for a variety of projects.
  • Other duties as assigned.

EDUCATION:

  • An undergraduate degree or college diploma in Journalism, English, Marketing, Communications related or field of study.
  • A post-graduate certificate/degree, and/or additional education in digital marketing or social media management.

REQUIRED SKILLS:

  • Expert knowledge of social media marketing and advertising
  • In-depth understanding of the technologies and processes involved in running paid social campaigns
  • Content creation including strong design, photography, videography, and copywriting skills
  • Critical thinker and self-starter with strong organizational, research and information-gathering skills, with demonstrated ability to reach various audiences on a variety of communications channels
  • Strong content development skills
  • Copywriting ability and strong language skills
  • Strong attention to detail and ability to multitask
  • Flexibility to monitor social media channels outside of typical business hours
  • Excellent interpersonal skills and a collaborative spirit
  • Positive attitude and detailed-oriented
  • Photography and videography background is an asset
  • CSS & HTML coding is an asset

EXPERIENCE:

  • 2+ years relevant experience in a similar role
  • Expert knowledge of all relevant social media platforms and WordPress CMS
  • Experience with social media analytics platforms, as well as Google Analytics
  • Experience with content marketing, public relations and reputation management
  • Demonstrated ability to work independently and manage multiple projects and deadlines
  • Experience with project management and associated platforms
  • Experience with managing budgets and resources
  • Experience with Meltwater, Sprout Social, and Mailchimp are assets
  • Experience with search engine marketing is an asset

We are happy to provide accommodations for those who require them.

  • Please communicate if accommodations will be required during the hiring process. We thank all applicants for their interest, however only those candidates selected for an interview will be contacted.

JOB TYPE: Full-time

BENEFITS:

  • Dental care
  • Extended health care
  • Extended weekend and vacation schedules

Expected salary:

Location: Toronto, ON

Job date: Mon, 16 Aug 2021 22:05:59 GMT

Apply for the job now!