Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s expertise, wellness, and happiness in everything we do.
Job Description
We are looking for an Associate Director to partner with our diverse clients to develop Digital Transformation strategies that navigate the rapidly changing marketing landscape. The ideal candidate will have experience implementing frameworks that intersect Identity, First-Party Data, and Technology Stack solutions to deliver a privacy-first audience experience. The Associate Director will provide strategic, technical, and operational consulting by implementing Cardinal Path’s Digital Transformation framework and customizing our clients’ solutions.
You are a curious, analytical thinker who can see the system and understand how it works. You are comfortable with design-thinking and skilled with leading discovery sessions and client presentations. Staying current with new and next concepts to develop thought-leadership POV’s is second nature, and getting tactical with intricate details is not a chore.
This role will create an opportunity for a driven, passionate, and innovative consultant to shape Cardinal Path’s service offering and approach to Digital Transformation client strategy. The work is varied, challenging, and you must enjoy and thrive in a fast-paced environment.
Responsibilities include:
●Evaluate the client’s approach to data, activation, technology, and delivery process and identify opportunities for evolving the platform to improve operational efficiency
●Assess how to enhance client’s First-Party Data, Identity, Privacy, Audience Management, and Technology Stack to create new revenue streams and customer value
●Develop strategic roadmaps and supporting projects to provide clients a prioritized path to transformation
●Deliver vendor analysis and recommendations across the technology and data partner stack (CDP, DMP, Safe-Haven/Data Clean Rooms, BtB/BtC partners, data brokers, consent management, personalization, and related technology/data vendors)
●Integrate strategies across Cardinal Path delivery teams and Dentsu partner agencies for a holistic solution approach (data, analytics, media, activation, and measurement)
●Work across technology, data engineering, data science, and analytics teams to develop Digital Transformation solutions and client delivery.
●Research emerging data and technology industry trends to improve the Digital Transformation framework
●Publish blog posts and whitepapers emerging industry trends and experienced POVs
●Estimated 25% business development, 50% client consulting, and 25% thought leadership/practice development time allocation
Qualifications
●You have 5+ years of relevant solution design experience in selecting, implementing, and/or managing new marketing technologies, data, or analytic solutions
●At least 2 years experience as a client-facing consultant (project and/or management)
●Digital transformation related work that has demonstrated capability advancement for an organization is desired.
●Understanding of the marketing technology ecosystem, identity solutions, marketing science, and online/offline activation tactics
●Comfortable with creating a business case for transformation with supporting ROI analysis
●Ability to work with both technical and non-technical teams/clients to develop solution designs and requirements
●Excellent storytelling, presentation, and communication skills
● A degree in computer science, analytics, or related field is preferred
Additional Information
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsuaegis.com or to begin a conversation about your individual accessibility needs throughout the hiring process.
#LI-MZ1
Expected salary:
Location: Toronto, ON
Job date: Wed, 18 Aug 2021 22:10:44 GMT
Apply for the job now!
We are
Accenture Interactive a new breed of agency that s all about the Experience. For us, customer experience is not an add on it s foundational to who we are and how we empower our clients. As the world s largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people s lives better, more productive, and more meaningful. We do this in three ways by transforming organizations through standout products and services by building and delivering award winning campaigns so brands can engage and communicate creatively with customers at scale and by using our top notch skills to pilot, integrate, scale, and run the platforms that underpin the world s greatest experiences. Visit us here to learn more about what makes us the Experience Agency.
Job Summary
There will never be a typical day at Accenture Interactive, but that s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever changing space. Here s a snapshot of your responsibilities
Responsibilities
Support in driving business outcomes for the client through analytics.
Leverage GA360 to better understand full funnel attribution and better allocate millions of dollars.
Audience Activation
Partner with the client to identify key GA360 audiences to activate against.
Multitouch Attribution
Evaluate the differences between last click and MTA attribution Upper funnel VS Lower funnel, etc.
Recommend testing scenarios to improve budget spend based on MTA observations
Identify platform enhancements in support of MTA provide recommendations on how to operationalize
Cross channel budget allocation
Strategy and planning work
Work with Strategic liaison to build monthly and yearly strategy
Help find valuable long term Media partners
Build annual plans with key media partners
Read more of the job description
Read Less
Qualifications
Qualifications
Minimum of Bachelor s degree, or equivalent
7 years work experience, in marketing, business, economics, or technical specialty
5 years of Budget allocation and strategy planning
Experienced with Digital Marketing, Attribution Models and Audience strategy
Experienced with Data Strategy, Data Analytics and Interpretation
GA360
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Requesting An Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an .
Other Employment Statements
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company’s legal duty to furnish information.
Expected salary:
Location: Toronto, ON
Job date: Wed, 18 Aug 2021 22:37:03 GMT
Apply for the job now!
Join our team
We’re a customer-driven and product-minded team within TELUS, responsible for our company’s digital evolution. We simplify the path to production so teams can focus on what matters most.
TELUS Digital’s mission is to make life easier for millions of customers – and for our team. We build smart, customer-centric and data-driven experiences for telus.com, business.telus.com and the My TELUS app.
Our team includes a passionate group of strategists, UX and visual designers, full stack developers, content managers, scrum masters, testers, product owners, people experience specialists, and other digital experts.
Our team members are leaders in local and global technology communities, we value and support communities such as: Tech Masters, NodeSchool, Ladies Learning Code, Women Who Code TO and many more!
Learn more about our team at telus.com/digital
This is a full-time position.
Here’s the impact you’ll make and what we’ll accomplish together
As a Content Writer for TELUS.com, you’ll play a key role in creating seamless digital experiences for our customers through thoughtful and consistent interface content. Application of plain language comes easy to you. As a natural storyteller and conversation designer, you’ll help drive our content strategy discipline forward with all teams within TELUS.
In your role, you’ll be responsible for ensuring that our written communications are clear, relevant, and jargon-free – and most importantly, matches the TELUS brand voice and tone. Our writers pair with our managers, product owners, designers and stakeholders to help teams to design great content, along with demonstrating industry expertise so that our content practice scales faster.
You’ll help the team deliver a customer first experience by crafting content that helps customers complete the task at hand.
Along with representing our content interests with other teams within TELUS, you’ll know what it takes to deliver a great omnichannel experience. To help you execute, you’ll lean on our teams in design & user experience, development, testing, analytics, and marketing.
Here’s how
Write, proofread and edit content for TELUS.com
Collect and use SEO information and organically weave it into content
Create content to help our customers achieve a goal or complete a task
Work with product owners, designers and stakeholders to optimize customer journeys from a content perspective
Write copy that is thoughtful, consistent and conveys the brand voice while shaping the product experience
Target different audiences and segments with personalized content
Use your CMS (content management system) skills to upload copy and images onto our website
Uses data to help inform good content decisions for our customers
Contribute to the overall practice culture by sharing learnings and knowledge with peers
Be an advocate of the content practice by building strong relationships with TELUS team members and communicating our goals
You’re the missing piece of the puzzle
You’re a digital content writer with experience working with user experience, strategy & design teams
You have a body of work that demonstrates a depth of skill of writing digital copy
You’re someone who can gracefully give and receive feedback
You have a familiarity with content strategy best practices, user experience and SEO
You’re hyper-focused on delivering great customer experiences aligned with business outcomes
You’re passionate about modern content practices and methodologies
You’re well-versed in lean digital product development lifecycles
You’re adept at working in a highly-collaborative, lean, agile environment
You understand the interplay between business, technical and customer needs within the context of creating online content experiences
You’re highly detail oriented and organized, with exceptional analytical skills
You’re able to communicate content strategy rationale and build consensus
You understand the importance of creating accessible content and how that applies to WCAG 2.0 AA principles
About TELUS Digital:
We want to work with people who:
Share our passion for all things digital
Thrive in an agile, lean and fast-paced environment
Clearly see things from the perspective of our customers
Are curious, experiment and never stop learning
View collaboration as essential to your work
Utilize the power of data to inform decisions
Embrace diversity and new ideas
What you can expect from us:
An environment where you’re encouraged to share and act on your ideas
Flexible hybrid work model with a mix of central downtown location and remote work
A welcoming, relaxed office with a casual dress code
A culture committed to giving; every year we donate time and resources in our communities
A fun, dynamic team that works and plays every day
Bonus points
Check out labs.telus.com/blog to see how we solve challenging problems for millions of customers with innovative tools.
Accessibility
At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.
TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.
We offer accommodation for applicants with disabilities, as required, during the recruitment process.
A bit about us
Our business is connecting Canadians. Our social impact is using our world-leading technology to create meaningful change, give back to help communities thrive, and help those who need it most. When you join our team, you’re helping us make the future friendly. We’re committed to diversity and equitable access to employment opportunities based on ability —your unique contributions and talents will be valued and respected here.
Expected salary:
Location: Toronto, ON
Job date: Sat, 21 Aug 2021 22:42:22 GMT
Apply for the job now!
