Digital Marketing Manager

About Us

Peninsula Employment Services Limited (“Peninsula”) is a provider of outsourced human resources solutions, including employment relations advice, health and safety advice and legal assistance to small and medium-sized businesses located throughout Canada. Peninsula currently operates in the U.K., Ireland, Australia, New Zealand and Canada, and employs over 1,500 people globally. Peninsula opened its first Canadian office in September 2017 and has quickly become one of the fastest growing companies in Ontario, Alberta, and British Colombia.

Job Purpose

To manage effectively and own the digital marketing strategy and tactics of the business, focusing on activities which drive new customer acquisition, customer retention and revenue growth. To improve digital marketing activities and implement best practice marketing automation. To deliver a digital marketing program which exceeds our prospects’ expectations and provide support to our growing customer base across Canada.

Job Overview

You will lead our PPC, SEO, marketing automation and digital copywriting functions, and will work with a variety of stakeholders across other departments. The ideal candidate will have a proven record of working within digital marketing and be skilled in driving lead generation, devising and implementing sales campaigns. You will also work closely with our sales teams, seeing through the lead cycle end to end.

Day-to-Day Responsibilities

  • Build digital marketing strategy with plans and how this will be implemented to ensure the business has an optimised online presence. The focus being on website management, lead generation and supporting channel activity
  • Develop, own, implement and measure online and offline marketing plans which drive the company’s annual growth goal
  • Ensure the effective management campaigns to maximise new opportunities for the company
  • Support sales with campaigns, programs, and initiatives
  • Manage the PPC specialist, SEO manager, automation manager and copywriter to ensure their focus is in the right areas and marketing efforts aligned
  • Work with stakeholders and the marketing team to effectively manage our marketing budget and drive better ROI, campaign efficiency and cost management
  • Work closely with the sales team on lead generation strategies and be a key contributor in driving leads through multi-channel marketing campaigns across mail, email, paid digital, events, amongst other sources

What you bring to the team

  • Minimum 4 – 5 years’ experience in a B2B marketing or equivalent marketing experience
  • Experience of leading a team preferred but not essential
  • A highly motivated self-starter, with a proven track record of driving commercial growth through execution of a robust marketing strategy in a fast paced, results-driven environment
  • Excellent communication and presentation skills to senior stakeholders.
  • Commercially astute with a proven track record of growing online sales in a large organization.
  • Broad understanding of multiple website platform skill sets including, SEM, e-mail, re-targeting, SEO, CRM
  • Measurable success in a customer acquisition, loyalty & retention focused role.

Experience working on managing and monitoring marketing ad campaigns ROI

  • Experience using analytics tools to measure and optimise performance

Why Work for Peninsula?

Peninsula has been voted one of the best companies to work for two (2) years in a row by the Glassdoor Awards. Peninsula is a rapidly growing global company and expanded its operations to western Canada in 2019. Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.


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Digital Performance Specialist

Miele is the world’s largest family owned and operated appliance company with more than 20,000 employees worldwide. Established in 1899 (Gutersloh, Germany), Miele remains committed to its owners, employees, customers, suppliers, the environment and its community.

With a clear focus on manufacturing the highest quality household appliances in cooking, refrigeration, coffee machines, dishwashers, washers and dryers, vacuum cleaners as well as appliances for use in commercial operations (“Miele Professional”), Miele strives to be the World’s Most Trusted And Desirable Premium Brand.

Are you looking to join a trusted, exciting, and premium brand located in Vaughan? Do you have a passion for success, innovation, and continuous improvement? Our philosophy – Immer Besser (Forever Better) reflects not only the passion for our products but also our people.

Reporting to the Head of Digital and online marketing, this individual is responsible for the planning and execution of digital campaigns and direct marketing across Canada, as well as analyzing current activities from performance perspective to identify opportunities to drive growth and return on investments.

This will include the day-to-day management of digital campaigns in different channels, Google Analytics accounts, dashboards and eCRM programs.

  • Tune and edit Google Analytics accounts to set up views for campaigns
  • Lead the conceptualization and development of any new digital campaigns
  • Drive all CRM activities both from strategic and tactical perspective
  • Evaluate our target audience, use our database for development and detailization of consumer insights
  • Analyze competitors ‘ marketing activities
  • Analyze the performance of all online promotion channels
  • Digital campaigns’ optimization, data reports’ collection and presentation
  • Lead agencies in the areas of digital advertising
  • Manage document flow within the area of responsibility
  • Ensure implementation and setup of Google Analytics/Tag Manager on relevant web pages
  • Compile reports and insights utilizing data from analytics tools (Google Analytics / dashboards)
  • Ability to create new content/edit existing product content for accuracy

Requirements:

  • Bachelor degree in Marketing, Business or Commerce, ideally with a focus on digital marketing
  • 3-5 years of experience in digital / e-commerce
  • Exceptional attention to detail and impeccable proofreading ability
  • SEA/SMA expertise and experience, as well as web analytics, specifically Google Analytics (GA Advanced certificate is an asset)
  • 360-degree knowledge of digital tools and formats (XML / CSV, Google Ads / Facebook Adsmanager, digital video formats, SocialBakers etc.)
  • Experience with privacy compliance topics relevant to digital communication
  • Advanced MS Office skills, in particular MS Excel and MS PowerPoint
  • Knowledge and experience in SAP, OpenText, SharePoint, Adobe Photoshop and InDesign are considered an asset
  • Fluent English, French skills are an asset

Job Type: Full-time

Salary: $70,000.00-$75,000.00 per year

Schedule:

  • Monday to Friday

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Digital Marketing Associate

North York, ON

DIGITAL MARKETING ASSOCIATE, The Successful Investor Inc.

We are a growing wealth management and investment publishing firm with 25+ years’ experience in subscription marketing and independent portfolio management.

The Successful Investor is actively seeking a Digital Marketing Associate who will provide high quality digital support and contribute to the continued growth of the organization.

Working in concert with the Marketing team, the ideal candidate will have a minimum of 3 years of progressive experience working in digital marketing.

The role of the Digital Marketing Associate is to manage and deploy marketing communications through email and on the website. Under the oversight of the Director of Marketing this role will also report and analyze channel performance and contribute to the annual plan.

KEY RESPONSIBILITIES


Email Production

  • Contribute to the development of the channel strategy/annual plan.
  • Deploy, monitor, and report on all email campaigns.
  • Analyze current email marketing campaigns and make recommendations for improvement.
  • Manage automation workflows, list pulls and segmentation strategy.
  • Test, test and more testing.


Website Management

  • Contribute to the development of the channel strategy/annual plan.
  • Oversee our email capture activities, i.e., free reports, popups, etc.
  • Manage website content and its performance.
  • Work with our website partner to manage the site.
  • Schedule and execute updates to our evergreen content for SEO.
  • Use Google Analytics to understand browsing behaviour and suggest ways to improve conversions.


Social Media

  • Develop and implement marketing strategies for our (modest) social media presence.
  • Monitor performance and making necessary changes to ensure positive ROI.


Other

  • Assisting with additional tasks and duties, as required.


REQUIREMENTS

  • Post-secondary diploma or degree in marketing, digital studies, or related business discipline.
  • 3+ years in progressive digital marketing roles; broad marketing channel experience with a focus on web production, web design and email campaign deployment.
  • Experience with email marketing.
  • Experience using a CMS (WordPress preferred), Revive and Dreamweaver, and Unbounce.
  • Experience using HTML (moderate to high skill level, CSS preferred).
  • Project management skills (Planning, Time Management, Scheduling, Communication).
  • Strong analytical skills with the aim of uncovering actionable insights.
  • Solid understanding of workflow processes and systems within a marketing/sales cycle.
  • Design skills are an asset.
  • Detail oriented, thorough, and organized.
  • Must own decisions, tasks, and responsibilities.
  • Interested in and passionate about personal finance/investing.

Located near Yonge and Sheppard in Toronto, The Successful Investor offers a vibrant culture in a growing firm committed to providing a diverse, inclusive, accessible, and accommodative workplace.

Pre-employment credit check and background check is required.

The Successful Investor Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.


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Digital Sales Specialist

Toronto, ON

$60,000 – $150,000 a year

Job Title: Digital Sales Specialist

The Beginning…

One day, some people got together and thought it would be a great idea to start the best company ever.

So they did. And they called it Mad Ads Interactive.

The end.

No, wait! There’s more…

This company went on to deliver such amazing results for their clients (media companies across North America) that more and more of these media companies began to hire them.

Now, because of their huge success, those same people got together again and had another brilliant idea! “Let’s expand and offer a service that we ‘re deeply passionate about: digital marketing!”

9 months later, Ad Caffeine was born! Ok, not exactly 9 months but it fit well in the story!

We’re rapidly growing our team and are currently hiring Elite Digital Sales Specialists. Ad Caffeine is only a couple of years old so in order to fit in, you should love being in an environment that is extremely fast paced and be willing to contribute to different areas of the business in order to drive results. Except Accounting. We’re not that crazy!

The job description can be found below, but above and beyond the logistics of the job, we’re looking for animated, enthusiastic and energetic individuals with positive attitudes and who constantly strive for excellence on every level!

How we work

When you join us at Ad Caffeine, you’ll be part of an intelligent, energetic and highly driven team that shares your passion in offering the best possible marketing strategies to businesses across North America. Ad Caffeine is a division of Mad Ads Interactive, a Canadian owned and operated media consulting firm with over 20 years of experience. We are truly the leaders in driving advertising results for local companies and helping them become top of mind in their marketplace.

Our people are key to our success. Our core objective is to provide our team with a supportive work environment that fosters collaboration. This allows our people to take responsibility and make optimal use of their skills.

How will you make an impact?

We are seeking a Sales Specialist with experience in the digital marketing world for our Ad Caffeine division. You’ll be instrumental in identifying opportunities to grow our client portfolio, developing and selling effective digital campaigns that will help local businesses increase their awareness and get the results they deserve.

What will you do?

· Be Awesome!

· Prospect leads to build client portfolio

· Set appointments to meet with prospective and existing clients

· Conduct needs assessments to determine best marketing strategies for our clients

· Work with the Ad Caffeine team to create marketing strategies

· Drive sales results

· Be part of a team that has the hunger and enthusiasm to make things happen for our clients!

· Take the/Ad Caffeine client portfolio to the next level!

How will you get there?

· Incredible Sales Ability

· 5+ years of experience in Digital Advertising Sales

· Excellent appointment setting skills

· Excellent negotiation skills

· Excellent ability in closing the sale

· Highly motivated and target driven

Nice to have

· Google/Facebook certification

· Bilingual

· Familiarity with CRM practices

We look forward to helping make your life better!!!

Reference ID: 072021

Application deadline: 2021-08-16

Job Type: Full-time

Salary: $60,000.00-$150,000.00 per year


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Digital Marketing Specialist

Toronto, ON

Temporarily remote

$55,000 – $65,000 a year – Full-time, Permanent

About MDI Solutions

MDI is a successful healthcare data integration software company located in downtown Toronto, Ontario. Our software and services are used across Canada, the US, UK, EU, Africa and Australia and provides hospitals and healthcare vendors with real-time access to patient data. This year MDI has partnered with a UK firm to provide remote patient vitals monitoring that has opened up significant new market opportunities.

We are looking for an experienced digital marketing professional that will help execute a marketing strategy to expand awareness of our business offering. Working directly with our President and VP of Business Development, you will help provide much of the key content that will inform hospital stakeholders of MDI’s value proposition.

What you’ll be doing

  • Storyboard, write, and publish content to various channels
  • Find and integrate compelling digital assets (images, video) to complement our messaging
  • Website and social media content creation
  • Overhaul current website content and layout
  • Use Analytics to track and improve website traffic
  • Develop and manage social media accounts
  • Assist in the development and promotion of client case studies
  • Craft strategies for creating and improving brand awareness
  • Become a high-level subject matter expert on the healthcare data integration industry
  • Assist with market research efforts
  • Tradeshows and direct marketing

About you

  • You have at least one year of experience in a digital marketing role and preferably a Bachelor’s Degree with a major in digital marketing or general marketing
  • You’re creative and are fluent in the latest marketing technologies and platforms
  • You understand the intricacies of helping build a brand
  • You have outstanding writing, speaking, and interpersonal skills
  • You have a great eye for design and know effective techniques for visual communication
  • You’re great at writing content that integrates ideas from other members of the MDI team

Other things that you may be good at

  • Search Engine Optimization
  • Web design (HTML, CSS)
  • Videography including filming and editing

Working at MDI

MDI is a team led by experienced software professionals who have spent the past 18 years creating solutions that address hospital data integration challenges through close relationships with our customers. Some highlights of working at MDI include:

  • A casual work environment with flexible hours
  • A mix of office and remote work
  • A culture of balancing work and home life
  • A collaborative environment where you will have significant creative input in what you do

Job Types: Full-time, Permanent

Salary: $55,000.00-$65,000.00 per year

Benefits:

  • Casual dress
  • Dental care
  • Disability insurance
  • Extended health care
  • Flexible schedule
  • Paid time off
  • Profit sharing
  • RRSP match
  • Vision care
  • Work from home

Schedule:

  • 8 hour shift
  • Monday to Friday
  • No weekends

COVID-19 considerations:
Work from home till at least the new year. In office work areas are at least 6 ft. apart or separated by dividers.

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Digital marketing: 1 year (preferred)

Work remotely:

  • Temporarily due to COVID-19

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Digital Marketing Specialist

Toronto, ON

$63,372 – $79,926 a year

Exhibition Place is Canada’s largest entertainment venue, attracting over 5.5 million visitors a year. The 192-acre site is an integral component of Toronto and Ontario’s economy, particularly with respect to conventions, sport, festivals, recreation, culture, and tourism. Located at Exhibition Place is the award-winning Enercare Centre, Canada’s largest exhibition and convention centre which is now LEED Platinum certified, and Beanfield Centre conference venue which is LEED Silver certified. Since 2004, Exhibition Place has undertaken an environmental stewardship initiative, entitled GREENSmart; which includes the promotion of sustainable development, environmental initiatives, and leading edge green technologies and practices across the site. Our environmental initiatives have resulted in award-winning recognition across North America, such as the Platinum Waste Minimization Award from the Recycling Council of Canada, and have established Exhibition Place as a world leader in energy-efficient technologies.
Our compensation package offers a competitive salary and pay-for-performance incentives. In addition, our total rewards program includes participation in OMERS – defined contribution pension plan, 100% employer paid health & dental plan, long term & short-term disability coverage, professional development opportunities, and tuition reimbursement.
Exhibition Place has adopted a vaccination policy, as a condition of employment all new hires are required to be fully vaccinated and provide proof of vaccination confirmation prior to commencing employment.
The Digital Marketing Specialist will report to the Director of Sales and Marking and is responsible for implementing the strategic marketing plans, content creation for digital marketing, social media, traditional marketing, brand awareness, media relations, and communications to promote Exhibition Place to planners, organizers, attendees, tenants and public.
Major Responsibilities

  • Develop, and implement digital marketing including, but not limited to: website design, content and updates, mobile site, apps, blogs, corporate and sales videos, photography, digital advertising, graphic design, and online presence, etc. for Exhibition Place, Beanfield Centre, Enercare Centre and Exhibition Place Planner sites. (Excluding any content related to the Board and Records & Archives).
  • Develop and implement all social media marketing and social community engagement on a variety of platforms including Facebook, Twitter, Instagram etc.
  • Listen to and monitor all social platforms and media feeds for Exhibition Place items trending, including meetings and exhibitions industry, tenant trends, media coverage and community engagement etc. and generate monthly reporting and analytics.
  • Create and implement the messaging and creative for the outdoor pixel boards, digital outdoor advertising, desktop player, photo and video library.
  • Write and distribute press releases, editorial content and event listings, follow-up with media outlets and prepare monthly reports of media coverage.
  • Develop and implement the advertising plan, including advertising placement in digital and print, advertorial, photography, collateral materials, develop and monitor ad budget, and liaise with external suppliers.
  • Participate in the development of the annual strategic marketing plan including digital marketing, social marketing, media relations, and brand management.
  • Research and analyze competitive set marketing strategies and digital marketing trends.
  • Coordinate special marketing projects, and other duties as assigned.

*
Required Qualifications*
1. Several years’ experience in communications, managing online communities, content creation or journalism.
2. Self-starter who is able to take initiative, set priorities, multi-task, possess time management skills, create a strategic vision, meet deadlines, anticipate trends and business needs and liaise with different internal/external departments.
3. Progressive work experience with knowledge of digital marketing, website development, social media and community engagement, analytical research, advertising and media relations.
4. Excellent skills in written/verbal communication and interpersonal relationships.
5. Knowledge of Adobe InDesign / Photoshop / Illustrator/iMovie/ Social media platforms.
6. Ability to be flexible in the scheduling of full time work hours to allow for social media coverage on weekdays and weekends.
Equity, Diversity, and Inclusion:
Exhibition Place is committed to fostering an inclusive, accessible environment where all employees and members of the public feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the public and the communities in which we live and serve.
Accommodation:
If you are an individual who requires accommodation to apply to this position, due to disability under the Ontario Human Rights Code, please email us quoting the job title and closing date. Exhibition Place is committed to providing Code-protection accommodation throughout its hiring process.
We thank all applicants for their interest in this opportunity. However, only those selected for an interview will be contacted.

Job Type: Full-time

Salary: $63,372.00-$79,926.00 per year


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