Director, B2B Marketing – Lumino HealthSun Life Financial3.9Toronto, ON Develop, manage, and execute a strategic multi-channel marketing and communications program for Lumino Health’s B2B business that drives ongoing adoption of… 19 days ago·More…View all Sun Life Financial jobs – Toronto jobsSalary Search: Director, B2B Marketing – Lumino Health salaries in Toronto, ONSee popular questions & answers about Sun Life Financial

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.


Job Description:

To support the vision of helping Canadians live healthier lives, Sun Life created the largest network of health resources in Canada – Lumino Heath. The vision behind this two-sided network is to allow Canadians complete access to easily searchable healthcare resources and providers including dentists, physiotherapists, massage therapists, chiropractors, and more. Through this, we’ve developed a marketing solution that helps these providers grow their practice, retain patients, and simplify their marketing efforts. An innovative new way for providers to market their practice and connect with more patients on a trusted and wide-reaching health network. The network is available to our 6 million Sun Life clients and now to all Canadians on LuminoHealth.ca.

We are looking for a passionate and energetic Director, B2B Marketing to join Lumino Health to lead the development and implementation of a full-funnel B2B marketing plan to health-care providers in Canada.

Reporting to the AVP, Strategy, Provider Relationships, and Operations, you will work collaboratively with sales, product, marketing, and analytics teams to define our value proposition to health-care providers and build out a comprehensive marketing strategy that supports our program KPI’s. You will have the opportunity to advance Lumino Health’s profile within the health-care community and shape our provider marketing function.

The ideal candidate will have extensive marketing experience and the ability to lead a team, including writers, campaign managers and email automation specialists. Please note, this is a 12 month contract opportunity.


What you will do:

  • Develop, manage, and execute a strategic multi-channel marketing and communications program for Lumino Health’s B2B business that drives ongoing adoption of SaaS subscriptions to health-care providers based upon program KPI’s within key market segments.

This includes:

  • Ownership of the value proposition of Lumino Health in the B2B space and all associated messaging

  • Addressing all aspects of the marketing journey – awareness, consideration, purchase, retention and advocacy

  • Use of a variety of delivery mediums such as email, digital, social media marketing, video and live events, webinars, advertisements, sales tools, case studies, white papers, etc.

  • Lead a team of marketing professionals and oversee the end to end process of campaign development including research and analytics, brief creation, writing, graphic design, coding, and campaign deployment through marketing automation (Adobe)

  • Monitor, evaluate and report on the success of marketing campaigns and implement recommendations for improvement

  • Develop a deep understanding of our customers through qualitative and quantitative research and behavioral analysis; represent the voice of customers by conducting competitive analyses and gather research/feedback

  • Maximize brand value through research, development, and implementation of marketing campaigns designed to create return on investment.

  • Keep a pulse on market trends and the competitive landscape, reporting on competitor marketing campaigns, communications, and positioning

  • Stay up to date on current best practices, trends and technology and make recommendations to drive efficiencies, improvement, and innovation

  • Develop and promote initiatives consistent with company goals and objectives and ensure all products, services, and other offerings conform to brand identity and conduct ongoing brand management

  • Ensure that all materials including client facing platforms are developed and distributed according to an appropriate brand standards, align with program value prop, and on time


What do you need to succeed?

  • A high achiever that is goal orientated with an exceptional track record of success in marketing execution while leading and mobilizing people and building relationships

  • Strategic thinker that also that can also operate at the tactical level very efficiently

  • Decisive and focused—understands what needs to be done and moves quickly to that end; a hands-on executor who leads by example that can multi-task and prioritize to achieve timelines and outcomes

  • Confident, transparent and comfortable sharing perspectives and guidance

  • Innovative, creative, and resourceful; focused on driving a leading market position

  • Customer focus – a tireless drive to understand the customer and the competition

Qualifications:

  • University or College degree in business, marketing, or equivalent

  • 5-7 years of experience in B2B marketing with expertise in lifecycle marketing & customer relationship management

  • Experience using marketing platforms including CRM (ie Salesforce.com), marketing execution (ie. Adobe), and analytics (ie. Tableau)

  • Strong working knowledge of SEO, SEM, and digital advertising

  • Strong content marketing skills from conception to execution

  • In-depth knowledge of PIPEDA and CASL requirements


What’s in it for you?

  • Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives

  • A friendly, collaborative and inclusive culture

  • Joining a reputable organization with over 150 years of history

  • Being part of an organization that offers the best experience by doing what is right and caring for our Clients


This is a 12 month contract position.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.


Salary Range:

93,800/93 800 – 153,200/153 200


Job Category:

Communications


Posting End Date:

15/10/2021

Director, B2B Marketing – Lumino Health


CLICK TO APPLY

Marketing Communications CopywriterSun Life Financial3.9Toronto, ON Sound understanding of the principles of digital marketing compliance such as CASL and AODA. Help to optimize marketing efforts with segmentation, personalized… 9 days ago·More…View all Sun Life Financial jobs – Toronto jobsSalary Search: Marketing Communications Copywriter salaries in Toronto, ON

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.


Job Description:


Role summary:

As our Marketing Communications Copywriter, you will be responsible for building authentic conversations with engaging and innovative content across various digital and print platforms.

You are a solid copywriter, well versed in trending styles, and creativity is in your DNA. You have a keen sense of emotional storytelling. Using your strengths in relevant and high-impact digital content authoring, you are obsessively compelled to drive online engagement.

The candidate is also someone who thrives in a fast-paced creative environment, is resilient, open to collaboration and is well versed in digital content marketing best practices.

Main accountabilities and responsibilities:

  • Create written content that influences audiences across different media, including targeted email, web, social and video
  • Execute promotional and business writing projects including editing and managing the approval process for print and digital tactics
  • Effectively optimize email marketing performance and member email subscriptions through innovative nurturing and drip campaigns, A/B/n testing and sound analysis of user behaviors to increase conversions
  • Identify new content opportunities, develop and source content, coordinate and align content calendar activities to deliver a cohesive and compelling story across all channels.
  • Help to optimize marketing efforts with segmentation, personalized digital tactics that nurture and engage target audiences
  • Monitor and deliver regularly scheduled marketing and communications vehicles
  • Collaborate with creative and account teams through all stages of projects to ensure an effective, polished final product
  • Champion advisor-oriented marketing approaches; consult with key business partners and recommend the appropriate approaches and vehicles to achieve business and marketing objectives


Competencies and skills:

  • Use excellent writing abilities and marketing experience to create and execute marketing programs as part of a collaborative team
  • Able to understand advanced industry concepts and distill them in engaging and relatable content
  • Show strong project management and organization skills
  • Demonstrate creativity and solid understanding of marketing principles to create engaging copy that influences the audience
  • Highly organized, with attention to detail and the ability to work on several projects simultaneously
  • Lead and drive projects independently
  • Ability to identify opportunities to link projects, initiatives or promotions together
  • Excellent interpersonal skills: must be able to consult, influence and negotiate with people from diverse backgrounds and levels throughout the organization
  • Excellent communication skills with an ability to build relationships with team members and business partners
  • Exhibit strong leadership skills by driving for action, managing complexity and generating innovative solutions
  • Ability to embrace change and adapt to constantly evolving business priorities


Required qualifications:

  • Post-secondary education in marketing, journalism or communication-related field or relevant work experience
  • Minimum 3-5 years’ experience in marketing promotions roles with writing and digital design experience
  • Thorough understanding of social media platforms, including advertising, and how they support other digital marketing efforts
  • Sound understanding of the principles of digital marketing compliance such as CASL and AODA


Assets:

  • Experience managing and testing email marketing campaigns
  • Understanding of agile work principles
  • Bilingual (English/French)
  • Previous experience working in financial services

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.


Salary Range:

47,400/47 400 – 77,600/77 600


Job Category:

Marketing


Posting End Date:

12/10/2021

Marketing Communications Copywriter


CLICK TO APPLY

newManager, Global Digital Marketing & Marketing TechnologySun Life Financial3.9Toronto, ON 5 years digital marketing experience and experience working for a large financial services enterprise. This role involves working closely with business and… Today·More…View all Sun Life Financial jobs – Toronto jobsSalary Search: Manager, Global Digital Marketing & Marketing Technology salaries in Toronto, ONSee popular questions & answers about Sun Life Financial

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.


Job Description:

Reporting to the Director, Global Digital Marketing Strategy & Marketing Technology, the Global Digital Marketing & Marketing Technology Manager (Digital Asset Manager) will be responsible for the management of Marketing Technology products at Sun Life, with a focus on our Digital Asset Management system.

The role will support and execute on the MarTech strategy, practice and roadmap for the organization to help drive business adoption and utilization, optimize processes and support model, manage the product strategy to ultimately to help advance and accelerate Sun Life’s ability to be a leading digital company, deepen engagement with Clients and drive business outcomes. This role involves working closely with business and marketing stakeholders, IT partners, and digital teams globally. It requires a high degree of professionalism, strong attention to detail, and the ability to collaborate effectively, be flexible and manage multiple priorities.


What will you do?

Become the Product Champion for a set of global MarTech tools and technologies, with a primary focus on our Digital Asset Management system, supporting the Sun Life MarTech strategy, practice and roadmap as it evolves.

This includes:

  • Managing the rollout of the Digital Asset Management System, working closely with business stakeholders and IT partners/architects to prioritize/plan key use cases, develop requirements, support implementation, training and drive adoption and utilization pre-, during-, post-rollout

  • Oversee digital asset management capability (including acquiring, cataloging, and protecting assets)

  • Develop strategies for managing assets aligned to key business benefits (speed finding assets, reusability, reduction in duplicate assets, asset optimization, compliance with usage rights, etc.)

As Product Champion, for all products managed you will be responsible for the following:


Strategy:

  • Have high product expertise, manage the product vision, strategy and roadmap with an enterprise focus

  • Build relationships with global stakeholders; consult with them on key initiatives and strategies to gain a deeper understanding of their business needs and capabilities

  • Influences the vendor roadmap/ensures vendor performance

  • Strong understanding product features/functionality; stays abreast of integration opportunities and upgrades

  • Stay up to date on latest technology solutions and market trends, help highlight opportunities and gaps in the MarTech ecosystem


Adoption & Utilization

  • Drive adoption and utilization of the product(s); serve as an advocate for both users of the product and the product itself

  • Monitor/track usage, engagement, trends (both internal and external), track how people interact and use the technology

  • Defines KPIs and ensures full product value realization

  • Manage internal Community of Practice working closely with power users and users to share tips, ideas, learnings, gaps, opportunities, etc.


Process & Governance

  • Establish product usage guidelines, offer ongoing training and support as needed

  • Collaborate with stakeholders to develop/monitor/optimize processes and workflows (if applicable)

  • Manage permissions and usage rights, track/monitor security, develop security policies to keep data safe

  • Ensure that end users understand their contractual and compliance obligations to help ensure adherhance (i.e. ETAB, PIA, Records management, Data collection)


Product Life Cycle management:

  • Single point of contact for the vendor, business stakeholders and IT, including management of the business contract

  • Collaborate with IT and the Project Management Office on budget management, including cost sharing models and business user chargebacks

  • Ensure product licensing and volumes match actual usage and growing business demand


What do you need to succeed?

  • Expertise on MarTech products with the aptitude to learn and manage technical products from a business perspective

  • Strong consulting skills, make digital recommendations that meets Client needs and expectations, while supporting business needs/goals

  • Desire to develop a clear understanding of business strategies and priorities

  • Strong communication and interpersonal skills, able to work collaboratively, develop solid relationships, manage differences, and influence change across a large global stakeholder group

  • Innovative problem-solving skills and excellent analytical abilities

  • Strong organizational and project management skills; able to manage multiple projects and prioritize effectively

  • Strategic thinker, process driven, and results oriented

  • Ability to deal with ambiguity be flexible and adaptive to change; willingness to learn and grow

  • A capable decision-maker, ability to work independently and exercise judgement

  • Superior attention to detail


Experience and Education:

  • Bachelor’s or advanced degree in Business, Marketing, Digital or a related field

  • 5 years digital marketing experience and experience working for a large financial services enterprise

  • Experience managing MarTech products and capabilities with proven success in driving adoption and utilization; experience working with Digital Asset Management systems

  • Experience rolling out new platforms with proven ability to identify, document & disseminate new use cases

  • Solid understanding of digital technology and channels, best practices, and trends

  • Experience working with stakeholders and consulting on digital solutions to meet business needs/goals

  • Deep understanding of how to interpret data to identify opportunities, gaps and make key decisions; proficiency with digital analytics/reporting tools

  • Experience with both Agile and Waterfall project delivery methods

  • Advanced proficiency with standard business software


What’s in it for you?

  • 20 days vacation per year

  • Flexible Benefits from the day you join to meet the needs of you and your family

  • Pension, stock and savings programs to help build and enhance your future financial security

  • Wellness programs that support the three pillars of your health – mental, physical and financial

  • Fitness and wellness programs that help you balance work and life and enjoy a healthier lifestyle

  • LI-NB1

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.


Salary Range:

67,400/67 400 – 110,100/110 100


Job Category:

Marketing


Posting End Date:

17/09/2021

Manager, Global Digital Marketing & Marketing Technology


CLICK TO APPLY