Channel Marketing Specialist (13 month contract full time) – Fortinet – Toronto, ON

Company: Fortinet

Location: Toronto, ON

Expected salary:

Job date: Sat, 17 May 2025 22:28:37 GMT

Job description: Job Category: Field MarketingDegree Level: Bachelor’s DegreeJob Description:Fortinet ( ) is a global leader in cybersecurity, delivering a broad, integrated and automated security fabric to enable customers to accelerate their digital journey. Fortinet secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network-today and into the future. Only the Fortinet Security Fabric architecture can deliver security without compromise to address the most critical security challenges, whether in networked, application, cloud, or mobile environments. Fortinet ranks number one among the most security appliances shipped worldwide, and more than 500,000 customers trust Fortinet to protect their businesses. Fortinet is headquartered in Sunnyvale, California, with a large Canadian presence, including our Canada HQ in Ontario and product development and FortiGuard cybersecurity teams in Burnaby. We employ over 8,000 professionals globally.Description:This Marketing Specialist position has a key role in developing pipelines working with our channel partners. Leveraging our key go to market messaging, work closely with our regional partners to develop strategies to develop opportunities for our partners and our solutions.
Innovative co-marketing activities aligning to both our regional pipeline goals and regional partner enablement and revenue growth will be an integral part of your success.The ability to pick up patterns and quickly identify successful pipeline generation tactics to be implemented to generate opportunities in an efficient manner while adhering to our brand and putting forth Fortinet’s strengths is essential in this position.This role will have a considerable number of administrative duties to ensure content is updated on our portals leveraging content from our Americas team, this may require some reviewing to ensure it is tailored to the Canadian market.There will also be support and administrative tasks assigned from the Field Marketing Manager to help drive the overall regional pipeline and align to the field marketing calendar.What you’ll do – NEW & UpdatedPipeline Generation:

  • Execute partner led marketing activities focused on driving pipeline and supporting regional Channel Account Managers meet their revenue targets.
  • Understand marketing data to drive channel & field lead generation and regional pipeline acceleration.
  • Translate strategy to growth throughout the marketing funnel and track partner opportunities to conversion, and achieve quarterly Marketing originated opportunities.
  • Ensure plans align to field marketing calendar

Channel Partner enablement:

  • Facilitate partner enablement programs specific to each partner aligning their specific verticals
  • Identify cross-sell and upsell opportunities within each partner and align enablement and activities to accelerate pipeline through each partner
  • Provide logistical and executional support for partner-hosted marketing events, such as webinars, lunch & learns, and trade shows.
  • Support channel partner enablement through education on marketing tools, campaigns, and execution best practices.

Channel Partner Communications:

  • Support partner communications such as newsletters, toolkits, and promotional updates.
  • Work with the corporate team and other channel marketing contributors to share best practices and improve efficiencies across Canada and Americas International.
  • Manage the execution of digital marketing campaigns with and through partners, including co-branded emails, paid media, and social content.
  • Establish, manage and analyze program metrics using Salesforce and Tableau to ensure efficiency and goal attainment.
  • Create and deliver regular reports/presentations to marketing executives on campaign plans and results.
  • Identify opportunities to improve process efficiencies and work with Fortinet tools including SharePoint, partner portal and other Fortinet knowledge repositories

Drive Results:

  • Deliver a quarterly plan of activities that optimize each regional partner’s strengths opening white space and new logo acquisition for Fortinet.
  • Remain focused on results while fostering relationships with Internal stakeholders managing resources and budgets aligning to pipeline targets.

Examples of regional duties include: Area Field Marketing Channel Marketing
Audience Sales, End-users, Partners CAMs, and Channel Partners
Campaign Type Field-led, direct GTM Through-Partner
Events Fortinet Hosted, Tradeshows, Third Party Events Partner-led (co-branded, joint webinars), Sponsorships
Reporting Field pipeline & opportunity generation Partner-sourced pipeline
Digital End-user lead gen & ABM Co-branded partner campaignsRequired Skills and Experience:

  • 5+ years of channel marketing experience at a Tier-1 technology vendor preferred.
  • Must have experience in channel marketing working with partners and delivering channel marketing programs.
  • Requires a professional attitude and ability to manage strategic and tactical tasks.
  • Excellent verbal, written, interpersonal, and communication skills.
  • Proven track record of driving results through partner and channel ecosystem.
  • Proven ability to engage and involve sales and other executives.
  • Experience developing lead generation strategies and measuring lead generation campaigns.
  • Knowledge of CRM, marketing automation systems, marketing/sales funnel, and how to maximize them for efficient lead distribution and reporting.
  • Travel will be required throughout the Central Region (Ontario excluding the National Capital Region)
  • Bilingual preferred.

Education:

  • Bachelor’s Degree in Marketing or related degree.

Job Overview: Marketing Specialist at Fortinet

Company Background:
Fortinet is a global cybersecurity leader, based in Sunnyvale, California, specializing in comprehensive security solutions for enterprises, service providers, and government organizations. The company boasts a significant presence in Canada, with a focus on innovation and customer trust.

Position Details:
The Marketing Specialist will play a crucial role in generating pipelines through channel partner engagement. Responsibilities include:

  • Pipeline Generation:

    • Execute partner-led marketing activities aligned with regional revenue targets.
    • Analyze marketing data for channel lead generation and track opportunities.

  • Channel Partner Enablement:

    • Facilitate specific enablement programs.
    • Support marketing events and educate partners on tools and best practices.

  • Communications:

    • Manage partner communications, including newsletters and promotional updates.
    • Oversee digital marketing campaigns and analyze performance metrics.

  • Results Orientation:

    • Develop quarterly activity plans focusing on enhancing partner capabilities and achieving pipeline targets.
    • Foster internal relationships for effective resource management.

Qualifications:

  • 5+ years of channel marketing experience, preferably in a technology setting.
  • Strong communication, organizational, and strategic skills.
  • Knowledge of lead generation strategies and CRM systems; bilingual proficiency preferred.
  • Bachelor’s degree in Marketing or related field is required.

This role involves travel within the Central Region and requires a professional attitude for managing both strategic and tactical tasks.

Field Marketing Specialist (13 month contract full time) – Fortinet – Toronto, ON

Company: Fortinet

Location: Toronto, ON

Expected salary:

Job date: Sun, 18 May 2025 03:26:29 GMT

Job description: Job Category: Field MarketingDegree Level: Bachelor’s DegreeJob Description:Fortinet ( ) is a global leader in cybersecurity, delivering a broad, integrated and automated security fabric to enable customers to accelerate their digital journey. Fortinet secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network-today and into the future. Only the Fortinet Security Fabric architecture can deliver security without compromise to address the most critical security challenges, whether in networked, application, cloud, or mobile environments. Fortinet ranks number one in the most security appliances shipped worldwide, and more than 500,000 customers trust Fortinet to protect their businesses. Fortinet is headquartered in Sunnyvale, California, with a large Canadian presence, including our Canada HQ in Ontario and product development and FortiGuard cybersecurity teams in Burnaby. We employ over 8,000 professionals globally.Description:We seek a Field Marketing Manager, as a key player in driving marketing initiatives and programs for Greater Toronto Area. This position works collaboratively across the marketing organization and closely with sales, engineering, and corporate teams to understand business and marketing goals and objectives and translate those goals into leading measurable marketing initiatives. This person will be responsible for management of regional initiatives from start to finish, measuring the effectiveness of all marketing initiatives, and generating sales opportunities and KPIs for their designated region.Responsibilities:

  • Collaborate with marketing leadership and sales to establish go-to-market strategies and plans and determine the most effective strategies to deliver Marketing Originated Marketing Pipeline to help sales meet revenue goals.
  • Work with multiple sales teams and inside sales teams to determine lead generation requirements spanning high-volume products as well as specific product solutions.
  • Establish, manage and analyze program metrics to ensure efficiency and goal attainment.
  • Create and deliver regular reports to leadership on campaign plans and results.
  • Translating strategy to growth throughout the marketing funnel, conversion to closed sales, and achieving targets are going to be key for this role.
  • Budget and vendor management skills and experience are required.
  • Complete understanding and demonstrated track record across all tactics, with integrated marketing, communications, and PR tactics to drive the pipeline: Digital campaigns, call out campaigns, events, high-touch tactics, etc.
  • Demonstrated leadership in public and private sector marketing, as well as experience with channel partners.

Desired Skills:

  • Demonstrated success in driving marketing campaigns and promotions to meet the revenue goals of sales teams.
  • Ability to work cross functionally to plan and execute successful lead generation marketing programs.
  • Experience identifying primary target markets and developing integrated campaign strategies that include web, email, direct mail, advertising and events.
  • Ability to manage the planning and execution of programs in a deadline driven environment.
  • Knowledge of CRM, marketing automation systems, marketing/sales funnel, and how to maximize them for efficient lead distribution and reporting.
  • Travel required throughout the region and nationally primarily to support programs.
  • Other duties as required.

Required Experience:

  • Min 5 years of marketing management experience at a tier 1 technology vendor preferred.
  • Must have experience in marketing management, events, digital promotion, advertising and other tactics.
  • Requires a professional attitude and ability to manage strategic and tactical tasks.
  • Excellent verbal, written, interpersonal, and communication skills. Experience working with channel partners, media, and industry analysts.
  • Proven ability to engage and involve sales and other executives.
  • Required a deep understanding of marketing and knowledge of marketing and sales through an indirect business model.
  • Experience developing lead generation strategies and measuring lead generation campaigns.
  • Some regional travel within Canada may be required.
  • Preferred location is GTA – Central region location outside of GTA with Hiring Manager approval.

Education:

  • Bachelor’s Degree in Marketing or related degree, or Engineering/Computer Science. MBA a plus.

Job Summary: Field Marketing Manager at Fortinet

Company Overview:
Fortinet is a leading cybersecurity company headquartered in Sunnyvale, California, with a significant presence in Canada. It provides an integrated security fabric for various organizations globally, protecting against diverse cyber threats.

Position Overview:
The Field Marketing Manager will drive marketing initiatives in the Greater Toronto Area (GTA), collaborating with sales and engineering teams to meet business objectives. The role involves managing regional marketing programs, measuring effectiveness, and generating sales opportunities.

Key Responsibilities:

  • Develop go-to-market strategies with marketing and sales leadership.
  • Manage lead generation processes across multiple sales teams.
  • Analyze program metrics for efficiency and effectiveness.
  • Create and present reports on campaign results to leadership.
  • Oversee budgeting and vendor management.
  • Utilize integrated marketing tactics (digital campaigns, events, etc.) to drive sales pipeline growth.

Desired Skills:

  • Proven track record in executing successful marketing campaigns.
  • Experience in cross-functional collaboration for lead generation.
  • Knowledge of CRM and marketing automation systems.
  • Strong verbal and written communication skills.
  • Regional travel may be required.

Required Experience:

  • At least 5 years in marketing management, preferably in a technology vendor context.
  • Must have expertise in events, digital promotions, and advertising.
  • Experience in developing lead generation strategies.

Education:

  • Bachelor’s degree in Marketing, Engineering, Computer Science, or a related field; an MBA is a plus.

Location Preferences:
Candidates from the GTA are preferred, but other central locations in Canada may be considered with approval.

Field Marketing Specialist – Fortinet – Toronto, ON

Company: Fortinet

Location: Toronto, ON

Expected salary:

Job date: Sun, 18 May 2025 05:42:58 GMT

Job description: Job Category: Field MarketingDegree Level: Bachelor’s DegreeJob Description:Fortinet ( ) is a global leader in cybersecurity, delivering a broad, integrated and automated security fabric to enable customers to accelerate their digital journey. Fortinet secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network-today and into the future. Only the Fortinet Security Fabric architecture can deliver security without compromise to address the most critical security challenges, whether in networked, application, cloud, or mobile environments. Fortinet ranks number one in the most security appliances shipped worldwide, and more than 500,000 customers trust Fortinet to protect their businesses. Fortinet is headquartered in Sunnyvale, California, with a large Canadian presence, including our Canada HQ in Ontario and product development and FortiGuard cybersecurity teams in Burnaby. We employ over 8,000 professionals globally.Description:We seek a Field Marketing Manager, as a key player in driving marketing initiatives and programs for Western Canada. This position works collaboratively across the marketing organization and closely with sales, engineering, and corporate teams to understand business and marketing goals and objectives and translate those goals into leading measurable marketing initiatives. This person will be responsible for management of regional initiatives from start to finish, measuring the effectiveness of all marketing initiatives, and generating sales opportunities and KPIs for their designated region.Responsibilities:

  • Collaborate with marketing leadership and sales to establish go-to-market strategies and plans and determine the most effective strategies to deliver Marketing Originated Marketing Pipeline to help sales meet revenue goals.
  • Work with multiple sales teams and inside sales teams to determine lead generation requirements spanning high-volume products as well as specific product solutions.
  • Establish, manage and analyze program metrics to ensure efficiency and goal attainment.
  • Create and deliver regular reports to leadership on campaign plans and results.
  • Translating strategy to growth throughout the marketing funnel, conversion to closed sales, and achieving targets are going to be key for this role.
  • Budget and vendor management skills and experience are required.
  • Complete understanding and demonstrated track record across all tactics, with integrated marketing, communications, and PR tactics to drive the pipeline: Digital campaigns, call out campaigns, events, high-touch tactics, etc.
  • Demonstrated leadership in public and private sector marketing, as well as experience with channel partners.

Desired Skills:

  • Demonstrated success in driving marketing campaigns and promotions to meet the revenue goals of sales teams.
  • Ability to work cross functionally to plan and execute successful lead generation marketing programs.
  • Experience identifying primary target markets and developing integrated campaign strategies that include web, email, direct mail, advertising and events.
  • Ability to manage the planning and execution of programs in a deadline driven environment.
  • Knowledge of CRM, marketing automation systems, marketing/sales funnel, and how to maximize them for efficient lead distribution and reporting.
  • Travel required throughout the region and nationally primarily to support programs.
  • Other duties as required.

Required Experience:

  • Min 5 years of marketing management experience at a tier 1 technology vendor preferred.
  • Must have experience in marketing management, events, digital promotion, advertising and other tactics.
  • Requires a professional attitude and ability to manage strategic and tactical tasks.
  • Excellent verbal, written, interpersonal, and communication skills. Experience working with channel partners, media, and industry analysts.
  • Proven ability to engage and involve sales and other executives.
  • Required a deep understanding of marketing and knowledge of marketing and sales through an indirect business model.
  • Experience developing lead generation strategies and measuring lead generation campaigns.
  • Some regional travel within Canada may be required.
  • Preferred location is GTA – Central region location outside of GTA with Hiring Manager approval.

Education:

  • Bachelor’s Degree in Marketing or related degree, or Engineering/Computer Science. MBA a plus.

Job Summary: Field Marketing Manager at Fortinet

Company Overview:
Fortinet is a leading global cybersecurity company, known for its comprehensive security solutions that support various sectors, including enterprise, service provider, and government organizations. Headquartered in Sunnyvale, California, Fortinet boasts a significant presence in Canada, employing over 8,000 professionals globally.

Position:
The Field Marketing Manager will play a crucial role in driving marketing initiatives for Western Canada, working closely with sales, engineering, and corporate teams. Responsibilities include managing regional initiatives, measuring effectiveness, and generating sales opportunities.

Key Responsibilities:

  • Collaborate with marketing and sales leadership to establish strategies to drive revenue.
  • Work with sales teams to identify lead generation needs for various products.
  • Analyze program metrics for effectiveness and efficiency.
  • Report on campaign plans and results to leadership.
  • Manage budget and vendor relationships.
  • Execute a range of integrated marketing tactics to support lead generation.

Desired Skills:

  • Proven success in driving marketing campaigns aligned with sales revenue goals.
  • Experience in planning and executing lead generation programs across various channels.
  • Strong organizational and communication skills, with an understanding of marketing automation and CRM systems.
  • Ability to manage programs within deadline-driven environments and travel as needed.

Required Experience:

  • Minimum of 5 years in marketing management, preferably in a technology setting.
  • Proficiency in marketing strategy development and lead generation measurement.
  • Strong interpersonal skills with experience in engaging sales executives and channel partners.

Education:
Bachelor’s degree in Marketing, Engineering, Computer Science, or related fields; an MBA is advantageous. Preferred candidates are located in or near the Greater Toronto Area (GTA), with flexibility for remote work upon approval.

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Company: Fortinet

Location: Vancouver, BC

Expected salary:

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Company: Fortinet

Location: Vancouver, BC

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Cloud Business Development Manager – Fortinet – Vancouver, BC

Company: Fortinet

Location: Vancouver, BC

Expected salary:

Job date: Tue, 10 Dec 2024 23:25:48 GMT

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