Reports to: Director, Marketing & Communications
Location: Markham, Ontario

About the Canadian Liver Foundation
Founded in 1969 by a group of doctors and business leaders concerned about the increasing incidence of liver disease, the Canadian Liver Foundation (CLF) was the first organization in the world devoted to providing support for research and education into the causes, diagnoses, prevention and treatment of all liver disease. Today, we are bringing liver research to life by promoting liver health, improving public awareness and understanding of liver disease, raising funds for research, and providing support to individuals affected by liver disease.

Employment Opportunity Overview
The Canadian Liver Foundation is seeking an Associate, Marketing & Communications. This is a full-time permanent position reporting to the Director, Marketing & Communications, initially working virtually from home (during COVID-19) and later transitioning to the National office in Markham, Ontario.

To fulfil the role, this strong, dynamic, and entrepreneurial individual will need to be a strong member of the marketing & communications team.

Core Roles & Responsibilities

Marketing and Communications

• Support the development of print and electronic communications and marketing materials, including the CLF Annual Report.
• Support production of communications and marketing materials, including external and internal pieces
• Coordinate with regional teams for promotion of their events, projects, and programs.
• Write compelling pieces for community engagement, fundraising, and awareness.
• Assist with the development of all aspects of advertising for marketing and media materials such as PSAs, digital ads and print material as required.
• Manage translation into French of all documents intended for online distribution and other documents, as needed.
• Build and maintain excellent relationships with CLF community, including patients, caregivers, doctors, volunteers (for the purpose of understanding audience needs and preferences, sourcing stories, etc.).
• Measure and report on marketing & communications program efforts including content marketing, earned media efforts, and more as needed.
• Bring an inclusive lens to our marketing & communications materials, ensuring to be conscious of inclusive language, perspectives, and voices.

Digital & Social Media

• Keep abreast of the latest tools, trends and platforms in the digital marketing space to maintain the digital program’s reach and effectiveness.
• Create original content for blog posts, coordinate and secure contribution of guest blog posts.
• Create, coordinate translation and schedule content for national social media channels (Facebook, Instagram, Twitter).
• Support execution of digital campaign materials during key periods (Liver Health Month, STROLL for Liver, Giving Tuesday and Year-End Giving, etc.).
• Support email marketing program, working with the Manager, Database & Analytics to manage audience segmentation, marketing automations and email campaigns.
• Create and deploy emails in support of email marketing strategy using Luminate Online.

Media Relations

• Monitor industry news and mentions using Meltwater, providing internal summaries of media monitoring efforts.
• Write backgrounders, news releases and pitches on a variety of liver health and liver disease subjects, for key campaigns and national events.
• Secure proactive earned media placements to position the CLF as an industry thought leader, for key campaign periods and for fundraising events.
• Field incoming media enquiries and work with the Director of Marketing and Communications to manage accordingly.
• Track and communicate metrics regularly using reporting tools such as Meltwater and MRP.
• Build and maintain media contact lists and develop strong relationships with media contacts.

Administration

• Provide departmental invoices to the Director, Marketing & Communications as needed.
• Support liaison between the CLF and third-party vendors.
• Manage the Webmaster email inbox.
• Other duties as assigned.

Required Experience, Skills and Qualifications

• Post-secondary education in public relations, marketing, communications, digital marketing, or relevant field
• 2+ years of experience in a digital communications role with social media and digital responsibilities
• Solid understanding of integrated marketing and campaigns, media relations and communications
• Superior writing skills, accuracy, and attention to detail
• Superior verbal communication skills
• Excellent presentation skills
• Ability to work well independently and in a team environment
• Outstanding interpersonal skills with ability to build strong internal and external relationships
• Excellent organizational skills
• Technical savvy, comfortable working with web and social applications and proficiency in Microsoft Office, social media management tools, Canva, MRP, Meltwater
• Experience with the Adobe Creative Suite an asset.
• Willing to travel if required
• Flexible to work occasional evenings and weekends if required
• Fluency in English and French (written and verbal) is an asset