Digital Marketing Manager (Demand Generation)

Job title: Digital Marketing Manager (Demand Generation)

Company: Nelson Education LTD

Job description: The Company

Nelson is Canada’s leading K-12 educational publisher and has served the education community for over a century. The organization exists to reimagine learning solutions that empower student and educator success. Nelson dedicates its business efforts to the creation of world class, innovative solutions that support educators and foster learning experiences to meet the individualized needs of every student. At the core of Nelson’s mission, is a strong belief and firm commitment to equity and access to education for all students.

The Position

You would be an integral member of Edwin team, in which you would help fuel our digital marketing and demand generation efforts. If you have experience using paid search, social media, and e-commerce/CRM platforms, to identify, engage, nurture, and convert customers – we want you on our team.

Requirements

Duties and Responsibilities

  • Demand Gen – Develop, monitor and optimize customer acquisition and conversion strategy to meet online sales objectives. Manage, track and optimize email communications to maintain customer relationships and maximize acquisition funnel.
  • Ad Optimization – Assist in optimization of paid ads across social, search, & display channels to efforts to maximize customer engagement, while reducing cost-per-acquisition.
  • Content – Create content for varying channels and tools including social media, websites, headlines, sales, and marketing collaterals to support customer acquisition goals.
  • Reporting & Analytics – Create performance reporting environment, set up automated reporting dashboards, customer acquisition funnels, and ad-hoc reports as needed. Monitor analytical performance of campaigns in efforts to optimize customer acquisition & conversion activities.

Experience and Education

  • Minimum 3-5 years in a similar role (SaaS experience a plus)
  • Multi-channel digital marketing experience working with paid media, e-commerce, seo, social media.
  • Understanding and experience working with Google Analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics required.
  • Data driven, process and KPI oriented mentality. Able to regularly hit targets
  • Experience using a CRM to manage customer information.
  • Superior verbal and written communication skills
  • Organized multi-tasker, capable of managing multiple projects.
  • Marketing automation experience is an asset

Expected salary:

Location: Toronto, ON

Job date: Wed, 26 Jan 2022 23:46:56 GMT

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SEO and Lead Generation Specialist – Vancouver, BC


Company: The Acquisition Group

Location: Vancouver, BC

Job description: Develop marketing and digital demand-gen plans and manage execution Manage the lead generation funnel using our marketing… and are looking for the next step in your career by taking on other areas in the digital marketing world You are an A-Player You are upbeat…

Expected salary:

Job date: Wed, 17 Nov 2021 03:02:00 GMT

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Marketing Campaign ManagerIntelex Technologies3.6Toronto, ON Solid background in lead and demand generation, and full-funnel marketing – inbound marketing, search engine marketing, content marketing and analytics. 30+ days ago·More…View all Intelex Technologies jobs – Toronto jobsSalary Search: Marketing Campaign Manager salaries in Toronto, ONSee popular questions & answers about Intelex Technologies

Position Overview

We’re on a mission to eliminate death on the job by 2050. Are you ready to join an organization that is making a difference? Intelex knows how Environment/Sustainability, Health & Safety, and Quality (EHSQ) can preserve lives and protect the planet by helping our customers deliver safer, cleaner and more efficient operations using our integrated cloud-based SaaS solution. Join our team and work with purpose every day as we help to change the world for the better.

The Marketing Campaign Manager is a high impact member of the Intelex marketing team responsible for designing, implementing, and managing awareness, consideration and preference/intent demand gen initiatives to successfully drive brand engagement – generating lots of leads, and ultimately pipeline/revenue. If you are the person for this role, you have experience building integrated campaigns designed to engage prospects throughout the buyer journey from awareness to purchase by applying compelling storytelling and delivering programs that drive pipeline, pipeline, and more pipeline.

You know that marketing is about more than just quantity of leads and you take a data-driven approach to everything you do, analyze campaigns and programs every step of the way. You live for a fast-paced work environment and consistently go above and beyond to get the job done each and every time.

This role sits within the Marketing department, reporting to the Director, Demand Generation.


Responsibilities and Deliverables

  • Drive innovative programs that stand out in the B2B EHSQ (Environment/ESG, Health & Safety and Quality) marketplace with laser focus on driving quality leads that generate a steady flow into the pipeline
  • Manage multiple campaigns at once, while keeping all of your stakeholders updated and informed
  • Work hand-in-hand with sales, product marketing, digital marketing, and the content team to create alignment and gather requirements to build marketing campaign plans to support pipeline targets
  • Develop multi-channel integrated campaigns including 3rd party programs, field or virtual events, vertical programs, webinars, etc.
  • Facilitate marketing campaign prioritization in collaboration with internal stakeholders, and develop a consistent planning and campaign management process.
  • Maintain and communicate a calendar of demand generation programs to provide transparency for and create alignment with key stakeholders
  • Closely align with sales to communicate demand gen goals and tactics to measure lead quality and track marketing’s contribution to pipeline
  • Work with Product Marketing to accurately target personas, bringing the right message to market to drive brand and engagement
  • Manage day-to-day communication with extended marketing team to drive projects to completion, following up with post mortem results on an ongoing basis
  • Keep abreast of the daily pacing and performance of your campaigns and make data-driven decisions to optimize campaign effectiveness and meet expected KPIs
  • Track and scrutinize pipeline sources from your marketing campaigns from lead creation to revenue and analyze information to improve decision making
  • Improve results through continuous testing and refinement strategies
  • Track the ROI on campaigns to make informed recommendations for future initiatives/planning
  • Manage vendor / third party relationships

Organizational Alignment

  • Reports to the Director, Demand Generation

Qualifications


Skills & Work Traits


Required

  • Understanding of demand gen best practices, including mapping programs to the prospect and customer journey
  • Solid background in lead and demand generation, and full-funnel marketing – inbound marketing, search engine marketing, content marketing and analytics
  • Firm understanding of lead and demand gen tactics across marketing channels
  • Strong storytelling with exceptional writing capabilities to create compelling copy for e-mails, landing pages, and other communication vehicles
  • Thrive in a fast-paced environment with a proven ability to handle multiple projects and multiple stakeholders
  • Technical skills and understanding of the pieces that make up a successful demand gen campaigns and how that process is executed
  • Ability to manage and prioritize projects, budgets, continuously problem solve, and be highly accountable while focused on results
  • Highly organized and have a strong, yet flexible personality to keep everything on track for ongoing success
  • Team player who can think big picture but still able to focus on the details

Preferred

  • Experience in the Environmental/ESG, Health & Safety and Quality is not required but is a huge asset
  • Love data, and being driven by the numbers to do bigger and better
  • Knowledge of writing styles and content that is appropriate for both print and digital applications.
  • Self-motivated and proactive in understanding Intelex’s business needs

Technical Competencies

  • Strong expertise working with Pardot/Marketo, Salesforce, and Asana (or other similar project management tool)

Experience

  • A minimum of 5 years’ experience in demand generation /campaign marketing with solid project/campaign experience
  • Demand generation experience in cloud-based B2B enterprise software (SaaS) is preferred
  • Experience in the Environmental/ESG, Health & Safety and Quality is an asset

Education

  • Bachelor’s Degree in Marketing is preferred

Other Requirements

  • Please note that this role requires a satisfactory Criminal Background Check and Public Safety Verification

Company Overview

With more than 1,300 clients and 1.6 million users, Intelex Technologies ULC. is a global leader in environmental, health, safety and quality (EHSQ) management software. Since 1992 its scalable, web-based platform and applications have helped clients across all industries improve business performance, mitigate organization-wide risk, and ensure sustained compliance with internationally accepted standards (e.g., ISO 9001, ISO 14001, ISO 45001 and OHSAS 18001) and regulatory requirements. Intelex is one of North America’s fastest-growing tech companies who has recently been recognized as a Great Place to Work for over 7 years, Best Workplace in Technology, Best Workplace for Millennials and Canadian HR Team for fewer than 500 employees and has been recipient of Waterstone’s Most Admired Corporate Cultures award, and Deloitte’s Best Managed Companies award. For more information, visit https://www.intelex.com/careers or see what our employees are saying by following our #ProudIntelexian hashtag.

Marketing Campaign Manager


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VP of Marketing (Remote)QuesticaOakville, ON•Remote Solid grasp of best-in-class marketing principles in content marketing, customer marketing, demand generation, and product marketing. 19 days ago·More…View all Questica jobs – Oakville jobsSalary Search: VP of Marketing (Remote) salaries

VP of Marketing (Remote)
Are you a rock star marketing executive who has helped scale a SaaS company to $50M+ in ARR? Are you interested in an opportunity to build and grow a world-class marketing organization across two leading brands in the North American Govtech market? If you are, we have the perfect position for you.

eCivis and Questica are leaders in grants management and budgeting in the rapidly expanding Northern American Govtech market. eCivis and Questica are part of the GTY Technology group of companies (NASDAQ: GTYH). A GovTech100 Company. GTY is a leading provider of SaaS/Cloud solutions for the public sector. Through its six subsidiaries, GTY offers an intuitive cloud-based suite of solutions for state and local governments spanning functions in procurement, payments, grant management, budgeting, and permitting.

eCivis provides the #1 SaaS/Cloud grants management and cost allocation software solution in the state, local and tribal government marketing. eCivis is headquartered in Pasadena, California (US). Questica is the largest business unit in GTY and the recognized leader in budgeting and performance management software for government agencies, K-12 schools, universities, colleges, hospitals, healthcare facilities and non-profit organizations throughout North America. Questica is headquartered in Oakville, Ontario (Canada)

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About the Role*
The VP of Marketing is responsible for all marketing across eCivis and Questica. The VP of marketing will hire and develop talent, develop and execute marketing strategy through a marketing team, develop and manage the marketing budget, and work with other key senior executives to meet short-and long-term growth goals.

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Responsibilities*

  • Develop and implement a cohesive marketing plan to increase drive sales and build brand awareness
  • Set current and long-term goals for internal teams
  • Design, review and optimize the Marketing budget
  • Monitor all marketing campaigns and improve them when necessary
  • Prioritize marketing projects and allocate resources accordingly
  • Prepare regular reports and presentations on marketing metrics for the CEO
  • Conduct market analysis to identify challenges and opportunities for growth
  • Build relationships with media and stakeholders through creative PR strategies
  • Provide guidance and ideas to organize effective marketing events
  • Forecast hiring needs for the Marketing department
  • Participate in the quarterly and annual planning of the company’s objectives
  • Track competitors’ activities.

Qualifications

  • At least 15+ years of overall experience with 5+ years leading digital marketing. Prior experience working in US State and Local Govtech experience preferred.
  • Experience and examples of building, executing, and measuring a successful marketing strategy to achieve $50M+ ARR
  • Proven success in building and leading teams, creating great brands, driving revenue success and leading business transformation.
  • Solid grasp of best-in-class marketing principles in content marketing, customer marketing, demand generation, and product marketing.
  • Excellent communication skills, both written and verbal, and strong attention to detail.
  • BA/BS degree or equivalent experience. MA/MS preferred
  • Remote working experience
  • Proficient in the following tools: HubSpot, Pardot, Salesforce, Hootsuite, Airtable, Slack, MS Office Products

Skills

  • You are a team player with a ‘bias for action’ and a proactive, ‘own it, solve it’ mindset who can navigate through complex situations with limited information.
  • You possess superior soft skills and emotional intelligence enabling you to get the very best out of all those with whom you interact.
  • You are comfortable in a fast-paced, scale-up environment in which you manage multiple complex creative projects simultaneously and can adapt quickly.
  • You love taking complex marketing and operations challenges and bringing structure and consistency.
  • You are an enthusiastic, self-motivated individual who can execute in the trenches, as well as provide strategic leadership.

Benefits:

  • Mission-driven, diverse, passionate coworkers with an awesome remote team culture
  • Salary: Depends on experience and location
  • Health, dental, and vision coverage, retirement program, and time off policy will be based on the candidate’s residency – Canada or the US.
  • Fully remote organization

Travel Component: Approx. 10-20% travel within the United States and Canada may be required

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Position Location: * This is a remote position, and requires close coordination with virtual teams across North America – Canada and US

Job Type: Full-time

Work Location: Multiple Locations

VP of Marketing (Remote)


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newManager, Growth MarketingPoints International3.6Toronto, ON Bachelor’s degree in marketing or related field. The Manager, Media Demand Generation will be responsible for all paid media buying and marketing activity on… 7 days ago·More…View all Points International jobs – Toronto jobsSalary Search: Manager, Growth Marketing salaries in Toronto, ONSee popular questions & answers about Points International

Company Description

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and many more. Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.

Click here to learn more about Points!

Job Description

Points is looking for a Manager, Media Demand Generation to join our team for a permanent position in our downtown Toronto office.

The Manager, Media Demand Generation will be responsible for all paid media buying and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.

Reporting to Senior Manager, MDG, the person will be responsible for:

  • Prepare MDG campaign media plan and briefs, leveraging experience across Partners for optimal channel selection, targeting strategy and maximize overall effectiveness
  • Media Buying: Hands on media campaign setup across multiple digital paid media channels (including social, display, native, programmatic, video) and working with agencies (SEM, Affiliate) to ensure media is delivered on time with high quality, and campaign performance targets are met or exceeded. Use of first and third-party data and segmentation to reach desired target audiences is an important part of this function.
  • Frequent monitoring & optimization and post-campaign analysis of MDG campaign media performance to maximize campaign revenue and improve MDG campaign budget efficiency.
  • Ongoing review of additional demand generation activities and channels, plus responsibility identifying media and targeting growth opportunities across new/existing channels for Partners under management.
  • Financial Management: Responsibility for day-to-day budget and financial management activity for MDG campaigns across multiple media channels for Partners under management.
  • Ongoing communication with internal and external creative and account teams to align to larger Marketing campaign goals, and ensure creation of required media ad units and copy.

Qualifications

  • 3-4 years hands-on experience with paid digital media channel campaign buying and planning, setup, ongoing optimization, measurement & testing. Candidates should have experience with a selection of programmatic display, social, affiliate, and Search media channels.
  • Bachelor’s degree in marketing or related field.
  • Experience leveraging first and/or third-party data sets to effectively target media audiences, combined with broader media targeting sets.
  • A demonstrated ability to develop, track and improve key performance metrics, including cost-per-lead and cost-per-sale optimization with a strong focus on conversion metrics to drive increased campaign ROI.
  • Proven experience with campaign budgets, departmental/group budgets, and working with Financial/Accounting teams.
  • Strong attention to detail in overseeing complex projects and time-sensitive deliverables.

Additional Information


The health and safety of Points’ employees, guests and business partners is a very high priority. Our view that maximizing COVID-19 vaccination rates among employees is one very important strategy to lessen the hazard of COVID-19 in our physical workspace. As such, all new Pointsters are required to be fully vaccinated in accordance with their regional guidelines.

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

Manager, Growth Marketing


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Remote Senior Digital Marketing AnalystPearson3.7Toronto, ON•Remote Experience in digital marketing focused on lead generation preferred. Maintain marketing data sources, structures and infrastructure to supports marketing… 10 days ago·More…View all Pearson jobs – Toronto jobsSalary Search: Remote Senior Digital Marketing Analyst salaries in Toronto, ONSee popular questions & answers about Pearson

Description

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Summary

The Sr. Digital Marketing Analyst is responsible for supporting Senior Marketing Leadership by proactively generating actionable insights, diagnosing key issues pertaining to marketing processes/campaigns/initiatives and making data-driven recommendations to support business growth. He/she will manage key analytic solutions and strategic projects to support demand generation and optimization of spend for marketing. The Sr. Digital Marketing Analyst will be dedicated to a specific set of Academic Partners and will regularly interact with cross-functional teams and key stakeholders. The ideal candidate will work cross-functionally and will be an effective storyteller, able to make sense of data and extrapolate meaningful and actionable insights.

This position requires a mix of skills including creativity, analytics, problem-solving and ability to work across cross-functional teams; the ideal candidate will showcase a strong sense of initiative, an ability to drive analysis independently and presenting findings and recommendation to a Senior audience.

General Responsibilities

  • Leverages existing/creates new datasets to proactively identify marketing insights; develops actionable recommendations as needed

  • Review existing/ongoing marketing reporting (internal and external) ensuring consistent storytelling and proper campaign management; create, maintain marketing analytics reports/dashboards/datasets as needed, ensuring adoption across organization

  • Conduct in depth ad hoc marketing analysis as identified by senior leadership

  • Support media/cultivation testing operations as needed including test plan recommendations and integrated readouts

  • Build integrated marketing capabilities to support robust marketing performance measurement including but not limited to online behavior, learner touchpoints, attribution modelling and media mix modelling.

  • Drive insights on audience segments to inform cross-channel targeting and improve marketing ROI

  • Analyzes data at learner/program/vertical/partner level to drive insights impacting marketing strategies and effectiveness

  • Effectively communicates complex ideas to internal and external clients, through compelling writing and verbal storytelling

  • Work with internal and external vendors to continuously evolve our reporting and statistical methodologies and develop creative ways of solving complex business problems

  • Ensure that measurement datasets are complete, accurate and available to support decision making.

  • Maintain marketing data sources, structures and infrastructure to supports marketing measurement and reporting.

  • Ensure marketing analytics best practices are in place, including concise decks with insights, automating KPIs into a data visualization platform, leading marketing assessment readouts, and facilitating cross functional collaboration.

  • Investigate dataflows with logic and SQL to answer business questions ad-hoc or with repeatable dashboards. Interact across multiple partners from a data perspective including data warehouse, BI, and account teams

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

General Qualifications

  • 4- year degree from an accredited institution in Marketing, Statistics or equivalent experience

  • 3 – 5 years’ experience in Data Analysis, Statistics, and/or Data Visualization, using SQL and visualization tools platforms. Tableau or Datorama experience preferred

  • Strong foundation in analytics and problem-solving skills

  • Ability to clearly communicate with Senior Leadership through compelling PowerPoint presentations

  • Experience working in a highly collaborative, fast-paced environment with changing priorities

  • Experience in digital marketing focused on lead generation preferred

  • Ability to successfully work with multiple stakeholders with varying needs and skillsets

Primary Location : US-AZ-Chandler

Other Locations : US-IL-Elk Grove Village, CA-ON-Toronto, US-FL-Orlando

Job : Marketing

Organization : North America

Employee Status : Regular Employee

Job Type : Standard

Job Level : Manager

Shift : Day Job

Job Posting : Sep 20, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2113505

Remote Senior Digital Marketing Analyst


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Content Marketing ManagerCrowdRiff3.0Toronto, ON•Remote Help develop CrowdRiff’s content marketing strategy, planning content topics and types that meet our overall marketing and demand generation goals. 30+ days ago·More…View all CrowdRiff jobs – Toronto jobsSalary Search: Content Marketing Manager salaries in Toronto, ON

What’s CrowdRiff?
Great visuals tell stories that touch hearts, open minds, and even influence what we buy, eat, and do. That’s why CrowdRiff exists: to connect destinations, travellers, and locals alike with the captivating imagery that makes a real impact. As a market leader in travel and tourism technology, we help get people excited to scuba dive in Tahiti, explore Napa’s wine country, and bungee jump in Queenstown. CrowdRiff enables travel marketers to effectively tell their destination’s story by sourcing, organizing, and publishing visuals at scale.
Our team is a quirky and diverse crew that has one thing in common: our love for great visuals. Every day, we work (remotely for now) across teams, departments and even oceans to reach our goals, and delight our customers. If you’re passionate about helping people uncover the authentic stories about destinations around the world, you’re just our type.

Your Role: Content Marketing Manager
With over 800 destinations and travel brands as customers, we’ve developed a strong brand and deep knowledge of the destination marketing space. We need someone to join our marketing team and help us leverage that knowledge to attract and welcome more destinations into the CrowdRiff community.
We are looking for a creative and enthusiastic Content Marketing Manager to join the CrowdRiff Marketing Team. Your mission will be to manage our content marketing needs across the business, with a focus on building and converting our destination marketing audiences across key geographies like Europe and North America.
You will be responsible for creating high-quality content, generating brand awareness in emerging markets like Europe, and growing our blog and newsletter subscribers.
Reporting to our Content Marketing Lead, you will join the CrowdRiff Marketing Team but can also expect to work very closely with our Customer Success and Sales teams.

What You’ll Do:

    • Create content on a weekly basis to drive brand awareness, highly qualified leads, and conversion (examples include ebooks, white papers, infographics, guides, templates, etc.)
    • Help develop CrowdRiff’s content marketing strategy, planning content topics and types that meet our overall marketing and demand generation goals
    • Collaborate with the rest of the Demand Generation Team to build full-funnel and integrated marketing programs using paid, social, and SEO
    • Partner with our brand team to leverage things like Stories, short-form video, and other creative formats to drive traffic to our website and content from social media

What You’ll Bring:

    • 2-3 years of experience in a similar role
    • Comfort operating at both a strategic and tactical level – you’re equally comfortable developing campaign plans as you are executing them
    • Familiarity with common marketing applications – you know how to leverage tools like Uberflip, Google Analytics, HubSpot, and Salesforce
    • An analytical approach – you love data and use it to inform your decisions
    • A collaborative attitude – you’re excited to be working with people from across the marketing and sales organizations and recognize the importance of collaboration
    • Experience working with different format types like video, social media content, etc.

Why Crowdriff!!

    • Interesting, challenging work + a friendly, inclusive culture
    • A generous vacation policy and unique travel-focused benefits. If you like, you’ll even be able to visit our client destinations around the globe!
    • Health Benefits (medical, dental, vision)
    • Macbook Pro
    • Flexible work hours
    • Weekly internal learning activities & quarterly hack events
      • Excited yet? Here’s more about us … visit our website or check us out on Instagram.
Upon request, CrowdRiff will provide job applicants with any accommodations they may require for the interview process, candidate assessments, and all other applicable steps within the recruitment and selection process. When requested, CrowdRiff will consult with the applicant to provide suitable accommodations.

CrowdRiff is an equal opportunity employer and as such does not discriminate on the basis of race, colour, religion, sex, national origins, age, sexual orientation, disability or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors.

Content Marketing Manager


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