Job Title: Manager Digital Content & Capabilities

Job Location: Mississauga, Ontario

Summary:

The Digital Content & Capabilities Manager is directly responsible for driving digital shelf excellence across our key e-commerce and omnichannel retailers. The incumbent will be a pivotal part of the e-commerce team and contribute by creating compelling, search optimized content and ensuring Hershey stands out amongst its competitors. Content strategy and development, search optimization, retail media guidance, agency and supplier management and capabilities implementation will all be a key focus for this role.

The role plans and executes all tactics directed to maximizing the performance of the company’s digital shelf. This role will have direct responsibility of Associate Merchandising Manager, in providing direction and support for optimizing online campaigns.

Major Duties/Responsibilities:

• Key lead for digital shelf excellence: Share of Search, Ratings & Reviews, Content Optimization
• Oversee development and execution for E-Commerce and Omni Channel programs including oversight of retail media investment, supervision of creative briefs, display, search, and content
• Management and development of Associate Merchandising Manager

Search:

• Leads Amazon Search and Display Merchandising Strategy in partnership with the account team.
• Optimize ROAS through a robust Search strategy for Omni Channel Customers via Criteo across total Hershey portfolio

Content:

• Manage the product content development approach, scale up, ongoing content optimization, and retailer.com content deployment to ensure best in class experience on retailer websites. (A+ Content on core skus on Amazon, Enhanced Content on WM, Costco)
• Oversees the internal planning and execution of Hershey’s merchandising / marketing / promotional / content plans / plans are crafted in collaboration with account teams, as well as Brand/Season, and Shopper Marketing.
• Owns relationship with content development / creative agencies, which includes Flywheel

Ratings & Reviews:

• Responsible for managing VINE program with Amazon in order to facilitate strong consumer demand for new products
• Key lead with BazaarVoice

Measurement & Insights:

• Uses available data & insights (Vendor Central, Profitero, Amazon Brand View Pro, Retailer POS) to provide sound merchandising / marketing / promotional / product optimization recommendations (prescriptive selling).
• Establishes media reporting/KPI’s to ensure progress against objectives and communicates campaign results back to the organization.
• Working in partnership with International and US teams to unlock more capabilities for the Canadian Retail Market
• Work in close collaboration with Marketing teams on synergistic content strategy (Brand Hub, etc.)
• Working in close collaboration with Marketing Excellence team to optimize retail media spend (Amazon Advertising, Loblaw Digital, Walmart Connect, etc.)
• Manages Digital-specific DMEs for Total Omni Channel and Amazon

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:

• Amazon Media & Digital Commerce agency experience.
• Omni Channel/Retail Knowledge
• Knowledge of SEO, Digital merchandising and digital marketing required.
• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives.
• Strong ability to work effectively in a matrix environment
• Proven ability to translate insights into sound merchandising / marketing / promotional / product optimization recommendations (prescriptive selling).
• Superb communication skills, including strong oral and presentation skills with the ability to communicate and interact at all levels.
• Excellent management skills, with the ability to delegate and manage multiple priorities while generating positive relationships.
• Aptitude for problem solving/quick learning
• Positive attitude and high level of energy

Minimum Education and Experience Requirements:

Education:

• BA/BS in business, marketing, or comparable field degree; MBA or equivalent preferred but not required

Experience:

• 5+ years of experience managing a digital/eCommerce business – CPG background preferred

Job Types: Full-time, Permanent

Salary: $1.00-$1,000,000.00 per year

Additional pay:

• Bonus pay

Benefits:

• Casual dress
• Company car
• Company events
• Dental care
• Disability insurance
• Discounted or free food
• Employee assistance program
• Employee stock purchase plan
• Extended health care
• Flexible schedule
• Life insurance
• On-site parking
• Paid time off
• Stock options
• Store discount
• Tuition reimbursement
• Vision care
• Wellness program
• Work from home

Schedule:

• 8 hour shift

Application question(s):

• This position is located in Mississauga, Ontario. The company will not provide relocation assistance. Do you live in the area or are you willing to relocate at your own expense?
• What are your salary requirements for this role?
• Do you have Amazon Media & Digital Commerce agency experience? Please explain
• Do you have Omni Channel/Retail experience?
• Do you have experience with SEO, Digital merchandising and digital marketing?
• Although not required do you have CPG experience?

Education:

• Bachelor’s Degree (required)

Work remotely:

• Temporarily due to COVID-19