Company: Artech Information Systems
Location: Toronto, ON
Expected salary:
Job date: Thu, 07 Aug 2025 05:38:30 GMT
Job description: We are currently seeking a “Marketing Manager” for a contract role with one of our clients in Toronto, ON.Duration: 12+ MonthsRole Mandate: The Marketing Manager Lifecycle, Home Financing Products is accountable to executing marketing strategies to help drive business objectives for Canadian Home Financing growth programs. The role will translate program strategies into solution and communication tactics to increase profitable customer relationships, and to help develop and implement marketing and communication materials across multiple channels and multiple tactics, ensuring all marketing materials adhere to brand strategy and overall business objectives and is compliant with legal/regulatory disclosure requirements. The role is accountable to create communication materials that are relevant and continually optimized to drive measurable impact against business results.Role Responsibilities Include:
- Lead & manage day-to-day requirements to deliver Home Financing End of Term Renewal Campaigns, including planning, scheduling, copywriting, coordinating stakeholder reviews/approvals and translation.
- Lead & manage day-to-day requirements to deliver Mid Term Retention Campaigns, including planning, scheduling, copywriting, coordinating stakeholder reviews/approvals and translation.
- Design and implement unique cross sell campaigns targeting existing homeowners with relevant offers and products.
- Drive content updates, design and implement robust testing plans on public website to continually optimize and drive incremental campaign performance
- Track results and present outcomes of initiatives to business partners, executives and executive councils and to help drive viable recommendations.
- Build effective relationships with internal/external stakeholders and ensures alignment.
- Analyze data and information to provide insights and recommendations.
- Broader work or accountabilities may be assigned as needed
Must-Have Skills:
- Typically between 4 – 6 years of relevant experience and post-secondary degree in related field of study.
- Bachelor’s degree in business, marketing, finance or related field.
- Proven success working in a variety of marketing disciplines including demonstrated experience in customer relationship management (CRM) programs, email marketing, digital marketing, direct marketing and marketing analytics.
- Data driven decision making
- Influence skills – In-depth.
- Collaboration & team skills.
- Analytical and problem-solving skills.
- Verbal & written communication skills.
- Experience in the financial services industry preferred
Nice to Have Skills:
- Previous FI Industry experience
Regards,
Simran Vijayvargiya
Cell: 973.913.7350
Email: Simran.vijayvargiya@artech.com
Position Summary: Marketing Manager (Contract)
Location: Toronto, ON
Duration: 12+ Months
Role Overview:
The Marketing Manager for Lifecycle and Home Financing Products will execute marketing strategies aimed at driving growth in Canadian Home Financing programs. Responsibilities include creating and optimizing marketing communication materials across various channels, ensuring compliance with legal requirements and brand alignment.
Key Responsibilities:
- Manage and execute Home Financing End of Term and Mid Term Retention Campaigns, including planning, scheduling, and stakeholder collaboration.
- Design cross-sell campaigns for existing homeowners.
- Update website content and implement testing plans for improved campaign performance.
- Track campaign results and present findings to executives.
- Build relationships with internal and external stakeholders and analyze data for actionable insights.
Qualifications:
- 4-6 years of relevant experience; Bachelor’s degree in business, marketing, finance, or related field.
- Experience in CRM, email marketing, digital marketing, and analytics.
- Strong data-driven decision-making, influencing, collaboration, analytical, and communication skills.
- Financial services industry experience preferred.
Preferred Qualifications:
Experience in the financial institution industry.
Contact:
Simran Vijayvargiya
Cell: 973.913.7350
Email: Simran.vijayvargiya@artech.com