Marketing Manager, Demand Generation – Info-Tech – Toronto, ON

Company: Info-Tech

Location: Toronto, ON

Expected salary:

Job date: Sat, 15 Feb 2025 08:43:28 GMT

Job description: Description :Position PurposeThe Marketing Manager, Demand Generation is responsible for driving customer acquisition, engagement, and conversion through strategic marketing campaigns. This role requires a data-driven, results-oriented marketer who can develop and execute multi-channel marketing initiatives to generate and nurture high-quality leads. The ideal candidate will leverage market insights, optimize digital assets, and collaborate cross-functionally to enhance campaign performance and maximize ROI.Responsibilities

  • Campaign Development: Launch and manage new marketing initiatives across channels.
  • Asset Optimization: Create, test, and refine email templates, landing pages, and marketing materials to ensure alignment with campaign objectives.
  • Performance Analysis: Build and maintain dashboards for campaign performance, focusing on key metrics like open rates, click-through rates, and conversions.
  • Cross-functional Collaboration: Partner with design, content, and analytics teams to ensure cohesive and impactful email and broader campaign strategies.
  • A/B Testing: Design and implement testing strategies for subject lines, email content, and CTAs to improve performance metrics.
  • Reporting and Insights: Provide actionable insights based on campaign and email performance to inform future strategies.
  • External Partnerships: Collaborate with external vendors and partners to amplify marketing efforts and align on shared goals.
  • Market Research: Stay updated on industry trends and competitor activities to inform and improve marketing strategies.
  • Email Marketing Strategy: Develop and execute email campaigns that drive engagement, conversions, and retention, including nurturing sequences and promotional efforts.

Desired Experience and Education

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in demand generation, digital marketing, or growth marketing.
  • Proven track record in developing and executing successful multi-channel marketing campaigns.
  • Strong understanding of marketing automation tools (e.g., HubSpot, Marketo, Pardot) and CRM platforms.
  • Experience in A/B testing, data analysis, and performance measurement.
  • Background in B2B marketing preferred, with experience in subscription-based or SaaS businesses being a plus.

Skills and Attributes

  • Strong analytical and problem-solving skills with a data-driven mindset.
  • Excellent project management and organizational abilities.
  • Ability to collaborate effectively with cross-functional teams and external partners.
  • Strong written and verbal communication skills.
  • Proficiency in marketing analytics, segmentation, and lead scoring.
  • Ability to adapt to changing market dynamics and optimize marketing strategies accordingly.
  • Creative thinker with a passion for innovation and continuous improvement.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.

The Marketing Manager, Demand Generation is responsible for driving customer acquisition, engagement, and conversion through strategic marketing campaigns. The role involves developing and executing multi-channel marketing initiatives, optimizing digital assets, analyzing campaign performance, collaborating with cross-functional teams, and staying updated on industry trends. The ideal candidate should have a Bachelor’s degree in Marketing or a related field, at least 5 years of experience in demand generation, and strong skills in marketing automation tools and data analysis. This position requires strong analytical, project management, and communication skills, as well as the ability to adapt to changing market dynamics and drive continuous improvement. The company is an equal opportunity employer committed to diversity and inclusion.

Executive Advisor – Shared Services (Canada/Remote) – Info-Tech – Vancouver, BC

Company: Info-Tech

Location: Vancouver, BC

Job description: and leadership experience to make an impact. A former or transitioning Mid-Level IT Manager/CIO / Technology leaders… experience in an IT capacity, Consulting, IT Supplier, Program/Project Management or other related capacity Accomplished…
Former or transitioning Mid-Level IT Manager/CIO/Technology leaders with experience in IT capacity, consulting, IT supplier, program/project management, or related roles, seeking to make a significant impact with their leadership experience. Accomplished in their field.
Job Description

We are currently seeking a motivated and detail-oriented candidate to fill the position of Data Entry Clerk. The ideal candidate will have strong organizational skills and the ability to work efficiently in a fast-paced environment.

Responsibilities:

– Enter data accurately and efficiently into database systems
– Verify data for accuracy and completeness
– Maintain documentation and records of all data entered
– Assist with other administrative tasks as needed
– Communicate effectively with team members to ensure data is entered correctly and in a timely manner

Qualifications:

– High school diploma or equivalent
– Previous experience in data entry or a related field is preferred
– Strong attention to detail and accuracy
– Excellent organizational skills
– Ability to work independently and as part of a team
– Proficient with Microsoft Office Suite and other computer applications

If you are a self-starter with a passion for data entry and organization, we encourage you to apply for this position. We offer competitive compensation and benefits package, as well as opportunities for career growth and advancement. Apply now!

Expected salary:

Job date: Thu, 12 Dec 2024 05:18:44 GMT

Info-Tech – Business Development Representative (Hybrid) – London, ON

Company: Info-Tech

Location: London, ON

Expected salary:

Job date: Fri, 22 Nov 2024 00:27:46 GMT

Job description: Description :Info-Tech is one of the world’s fastest-growing IT research and advisory companies, proudly serving over 30,000 IT professionals. We are looking for Sales Development Representatives to join our team.​Why join us?​We are a growth-focused, entrepreneurially-spirited company that has consistently achieved YoY growth in our 25 years of operation, including double-digit growth amid a global pandemic. We are especially proud to be in the Top 3 on LinkedIn’s Top Companies List in Canada.​When you join Info-Tech you get access to unlimited opportunities for professional growth and development in your field of expertise or areas you are interested in. We promote learning to help you be a better professional and we will also pay for some of those certifications.What will you do?

  • Prospect for new leads and qualify marketing-generated leads
  • Create sales opportunities by generating appointments for the wider Sales team
  • Schedule sales presentations for Senior Account Executives
  • Learn from our Sales Leadership, then utilize competent selling and influencing skills to set up qualified appointments
  • This is an introductory role; success in this role may lead to increased responsibility and the opportunity to manage a sales territory independently.

What are we looking for from you?

  • Intellectual agility and curiosity: Willingness to continually learn about the product and our customers.
  • Excellent communication skills: Ability to interact with individuals at all levels of the organization.
  • Active listening skills: Ability to listen and respond to a customer in a manner that improves mutual understanding.
  • Organizational/time management skills: Work independently and be intrinsically motivated.
  • Persistence and resilience: Demonstrate consistent tenacity in managing the appointment booking process and successfully overcomes setbacks and disappointments; uses creativity and innovation to address challenges and obstacles.
  • 1 year of retail, customer service, or professional experience preferred.
  • A Bachelor’s degree

What do we offer you?

  • Comprehensive benefit coverage
  • Generous time-off policies with summer hours and a winter holiday break
  • RRSP matching
  • Funding for professional development and training
  • An employee scholarship program
  • Service length awards including travel and time off
  • Buy a book program
  • Onsite gym, golf simulator, company fun day and so much more!

Remote/In Office Policy

  • This role will require you to be fully on-site in Toronto, ON, Canada. The Toronto Office is located at 888 Yonge St in the iconic Masonic Temple (also known as The Concert Hall), which was most recently home to MTV Canada and previously hosted famous rock bands like the Rolling Stones and Led Zeppelin.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.