Tag: insight

Company: Amazon

Location: Toronto, ON

Expected salary:

Job date: Fri, 11 Oct 2024 03:09:06 GMT

Job description: DESCRIPTIONAmazon Advertising operates at the intersection of e-commerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach Amazon customers on Amazon.ca, across our other owned and operated sites like Prime Video and IMDb, on other high-quality sites across the web, and on devices. The Analytics & Insights (A&I) organization develops actionable insights using Amazon’s unique data to influence how advertisers promote their businesses. Our insights and measurement solutions enhance their marketing decision-making, leading to them being measurably more successful with Amazon. The A&I organization consists of a variety of different practices, which are groups that focus on different approaches to create these insights.We are currently looking for a highly skilled and motivated Analytics and Insight Professional (AIP) to help scale our growing advertising business. The AIP is a key member of the Customer Success Team at Amazon Advertising, taking a consultative approach, building deep relationships with advertisers, sales, account management, retail, and other Amazon business partners to analyze and measure the success of advertisers’ performance on Amazon. On a daily basis, AIP activities include analyzing metrics of success for a business or category, developing data-driven insights and recommendations for executive client leadership, and communicating recommendations in a clear and compelling fashion. The strategic and consultative digital expertise of an AIP is critical to delivering the best return on investment for our customers.Key job responsibilities

• Leverage Amazon’s proprietary data and tools, as well as third-party research solutions, to generate insights.
• Utilize your advertising industry expertise and understanding of our customers’ business to provide guidance to C-suite marketing leaders, via compelling narratives and frequent in-person client presentations to iterate on and articulate a brand’s strategy
• Present findings and insights in a consultative approach to the client and collaborate with the relevant internal teams in order to provide a complete solution
• Deal with ambiguity to decipher complex problems, select ideal solutions from a wide array of analytical techniques and concepts, and translate these into actionable recommendations.
• Collaborate cross-functionally, communicate effectively across multiple business functions and geographies, and influence marketing initiatives.
• Own account-level data and/or analytics-related strategic conversations internally and externally.
• Demonstrate deep analytical ability and develop expertise in Amazon’s proprietary metrics, constantly evolving how we analyze and communicate data-driven insights to our advertisers.
• Educate your internal and external stakeholders on Amazon insights and measurement offerings by delivering learning sessions, writing training documentation, and producing whitepapers.
• Advocate for data-driven decision making and encourage clients to act on recommendations, and drive thought leadership.
• Demonstrate a passion for learning new skills and adopting new methodologies and tools.

BASIC QUALIFICATIONS– Bachelor’s degree plus 10+ years of experience in client-facing data analysis roles.
– 5+ years of experience in a consulting role in the digital media/AdTech space, or 5+ years of advertising experience with a top advertiser (agency or client-side).
– Ability to translate technical aspects of analysis and metrics into actionable insights for advertisers and both technical and non-technical stakeholders.
– Excellent data-driven storytelling skills – you can create and deliver compelling, complex analyses in a simple way with outstanding visuals.
– Demonstrated expertise in advertising measurement methodologies, experimentation, marketing mix modeling, and consumer insights research.
– In-depth understanding of advanced statistical techniques and methodologies, as well as simple linear regression analysis, multivariate regression analysis, and model building.
– Proficiency in SQL, with the ability to write queries from scratch, create appropriate joins, extract and manipulate data, format fields, and create new measures and metrics.
– Fluency with analytical tools (Python, R, SAS, etc.).
– Complete understanding of the end-to-end process of marketing campaigns.
– Excellent organizational, interpersonal, and communication skills (both written and verbal).PREFERRED QUALIFICATIONS– Experience with advertising publishers and marketing/creative agencies.
– MBA, Master’s degree in Economics, Marketing, Statistics, Advertising, or Business/Digital media planning experience.
– Experience in performance advertising in a role where you managed significant complexity and scaling challenges.
– Experience and familiarity with the AWS stack.
– Experience in campaign management and set up.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.

Amazon Advertising offers a range of solutions for advertisers to reach Amazon customers across various platforms. The Analytics & Insights team at Amazon uses data to provide actionable insights to help advertisers make better marketing decisions and achieve success on the platform. They are currently looking for an Analytics and Insight Professional (AIP) to join the team. The AIP will work closely with clients to analyze performance metrics, develop insights, and provide recommendations to improve advertising strategies. The ideal candidate will have extensive experience in data analysis, digital media, and advertising, with strong storytelling and communication skills. They should also be proficient in SQL and analytical tools like Python or R. Amazon is an equal opportunity employer committed to diversity and inclusion in the workplace.