Company: Manulife
Location: Ontario
Expected salary:
Job date: Sat, 26 Jul 2025 05:10:04 GMT
Job description: The Mortgage Loyalty Specialist role offers a dynamic opportunity to enhance client relationships and contribute to our mission of delivering exceptional service and innovative solutions. By understanding client needs and managing complex accounts, you will play a critical role in building long-lasting relationships and supporting clients through their renewal journeys. This position empowers you to leverage your communication, problem-solving, and analytical skills while collaborating with the sales team to balance client needs with business goals. Joining our team means you’ll have the chance to grow professionally in a supportive and inclusive environment, where your well-being and career aspirations are prioritized. As part of our global network, you’ll be instrumental in shaping the future of our customer service and retention strategies.Position Responsibilities:Understand client needs to provide resources that enhance account management, while identifying opportunities for additional products to improve the customer’s situation.Build long-lasting customer relationships, serving as the primary contact for future business needs and repeat transactions.Manage complex files efficiently, addressing customer concerns with appropriate account structures, and support the renewal journey from start to finish.Use sound judgment in offering solutions that balance client needs with business profitability, while promoting cost-saving benefits.Collaborate with the sales team and peers, stay informed on industry trends, and maintain knowledge of current promotions and regulations to improve service and retention tactics.Required Qualifications:3 to 5 years of financial management industryDemonstrate strong communications skills, articulating the complexity of our products’ features in a clear and concise mannerStrong customer focus, with the ability to influence and negotiatePreferred Qualifications:Excellent interpersonal skills with a high level of professionalismExcellent problem solving, analytical, judgment and decision-making skillsSelf-motivated with strong focus on successEffective time management and ability to organize and prioritizeEffective customer relationship managementExcellent business acumen with strong decision-making skillsBilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.When you join our team:We’ll empower you to learn and grow the career you want.We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.As part of our global team, we’ll support you in shaping the future you want to see.About Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Referenced Salary Location CAN, Ontario – Full Time RemoteWorking Arrangement RemoteSalary range is expected to be between $50,700.00 CAD – $84,500.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.
Product Owner, Loyalty Experiences (Digital Strategy And Product) (English Services) – CBC/Radio-Canada – Toronto, ON
Company: CBC/Radio-Canada
Location: Toronto, ON
Expected salary:
Job date: Sat, 19 Jul 2025 01:16:52 GMT
Job description: Position Title: Product Owner, Loyalty Experiences (Digital Strategy And Product) (English Services)Status of Employment: Contractee Long-Term (Fixed Term)Position Language Requirement: EnglishLanguage Skills: English (Reading – C – Advanced), English (Speaking – C – Advanced), English (Writing – C – Advanced)Work at CBC/Radio-CanadaAt CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.Unposting Date: 2025-07-31 11:59 PMProduct Owner, Loyalty Experiences (LEx)Affiliation: Management, 18-month contractStart Date: Q2 2025The Product Owner for LEx will play a central role in shaping CBC’s digital accounts offering. You’ll lead the product delivery and implementation for accounts features, managing the backlog and driving the evolution of key supporting platforms like the Account Centre and Newsletter Subscription Centre and their underlying technologies, as well as CBC’s presence on Apple News.You’ll collaborate closely with a wide range of partners, including product teams, content units, Customer Experience, Marketing, and third-party vendors, managing the operational aspects of agile product development.Responsibilities:Strategic product direction:Collaborate with the LEx Product Manager to ensure alignment with the overall product strategy.Contribute to the LEx product roadmap and prioritization by incorporating insights from user testing, partner needs, business needs, and product strategy.Work alongside the Product Manager to define product priorities, decisions, and resolutions.Product backlog managementCreate and manage the product backlog, epics, and user stories to deliver maximum value towards CBC’s priorities and objectives. This includes generating tickets and writing user stories that accurately reflect partner and user needs across products such as Account features, Account Centre, Subscription Centre, Newsletters, BADJAM (used for securely sharing user data across vendor systems), ALAN (the database and API that underpin the newsletter offering), and Apple News.Agile team facilitation & collaboration:Coordinate and facilitate team rituals like backlog grooming, sprint planning, partner demos and release notes.Partner with the Agile Team Lead to ensure Agile methodologies are applied consistently and effectively, leading to optimal audience experiences.Align with the Developer Supervisor on technical priorities, decisions, and resolutions.Collaborate with the Agile Team Lead, other product teams, and internal teams to manage dependencies, optimize value delivery, and minimize code/release conflicts.User focus & partner engagement:Champion and facilitate the use of user testing and audience feedback throughout product development.Work with the Email Coordinator to address the needs of CBC newsletter publishers, including providing support for Adestra, marketing automation, and ad hoc training.Risk management & problem solving:Identify and brainstorm solutions for product risks related to value, viability, usability (in collaboration with UX Design and Research), and feasibility (with the Technical Lead).Actively remove obstacles that could impede product priorities, goals, or vision.Release oversight & quality assurance:Oversee and monitor releases, ensuring quality validation with the team.Monitor product releases and operations to maintain consistent quality of service for CBC users, which includes fielding questions and investigating support issues to determine necessary next steps and feature evolutions.Communication:Communicate delivery progress clearly and consistently to relevant stakeholders.MeasurementMeasure and track value of delivered work, including adoption and use of new features and progress on objectives and key results.Qualifications:Product development expertise: Demonstrated experience scoping, planning, and delivering engaging audience experiences. You’re adept at delivering complex digital products with an Agile mindset.Agile & Lean methodologies: Practical application of Lean or Agile methodologies, with specific experience in Scrum and Kanban. You’re comfortable transforming requirements into digestible elements to facilitate continuous delivery.Continuous improvement: Experience with continuous improvement and iterative development, including test-driven approaches, to identify obstacles and enhance product delivery and processes.Outcome-focused approach: A proven ability to actively foster an outcome-focused approach, including assessing and communicating trade-offs and benefits.Communication & collaboration: An excellent communicator who works well with others, whether one-on-one with direct team members, digital colleagues at-large, or vendor leads. You have experience facilitating meaningful product and team discussions, and demonstrate strong emotional intelligenceQuality & accessibility: Past success reviewing and assessing services and tools related to product activities, alongside experience with accessibility best practices.Mindset & values: Forward-looking, curious, eager, self-aware, self-directed, and empathetic. You have enthusiasm and passion for all forms of media, and a strong commitment to reflecting the CBC community and a diverse, contemporary Canada.Candidates may be subject to skills and knowledge testing.We thank all applicants for their interest, but only candidates selected for an interview will be contacted.As part of our recruitment process, candidates who advance to the nextstep will be asked to complete a background check. This includes:A mandatory Criminal record check.Other background checks may be conducted based on the operational requirements of the position.CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to .You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.Primary Location: Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7Number of Openings: 1Work Schedule: Full time
Position Summary: Product Owner, Loyalty Experiences
Employment Type: Long-Term Contract (18 months)
Location: Broadcast Centre, Toronto
Language Requirement: Advanced English proficiency (reading, speaking, writing)
About CBC/Radio-Canada:
Aiming to connect Canadians through diverse content, CBC/Radio-Canada values creativity, integrity, inclusiveness, and relevance.
Role Overview:
The Product Owner for Loyalty Experiences (LEx) is tasked with enhancing CBC’s digital account offerings by leading product delivery, managing the product backlog, and collaborating with various teams to drive the development of key platforms.
Key Responsibilities:
- Strategic Direction: Work with the LEx Product Manager on product strategy and roadmap alignment.
- Backlog Management: Create and manage product backlogs, user stories, and feature development for multiple platforms.
- Agile Collaboration: Facilitate agile processes like sprint planning and coordinate with various teams to streamline product delivery.
- User Engagement: Advocate for user testing and incorporate audience feedback in product development.
- Risk Management: Proactively address product risks and remove obstacles to achieving goals.
- Release Oversight: Ensure quality assurance in product releases and handle user inquiries.
Qualifications:
- Expertise in product development and Agile methodologies (Scrum, Kanban).
- Strong communication skills and experience in collaborative environments.
- Commitment to continuous improvement and accessibility best practices.
- Forward-thinking and empathetic approach.
Additional Information:
Candidates will undergo background checks, including a criminal record check. CBC/Radio-Canada values diversity and inclusion in its workforce and encourages applicants from all backgrounds.
Application Closing Date: July 31, 2025, 11:59 PM.
Loyalty Marketing Manager – Best Buy – Vancouver, BC
Company: Best Buy
Location: Vancouver, BC
Expected salary: $86000 – 98000 per year
Job date: Fri, 18 Jul 2025 22:53:15 GMT
Job description: Loyalty Marketing Manager Are you excited by nurturing deeper connections through loyalty marketing? MyBestBuy… meetings for strategic, collaborative, and social purposes. Join our innovative team as a loyalty marketing manager…
Marketing Campaign Specialist, Loyalty and Retention – Bell – Toronto, ON
Company: Bell
Location: Toronto, ON
Expected salary:
Job date: Fri, 11 Jul 2025 22:55:26 GMT
Job description: Req Id: 424905At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.Join us. You belong at Bell.On the Consumer and Small business team you’ll work across a portfolio of brands and solutions. From Bell’s best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.And it’s not just the options we provide, it’s how we provide them. On this team you’ll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.As a key member of the Loyalty Marketing Campaigns, Loyalty & Retention Team, the Specialist is responsible for identifying new opportunities and strategies to improve customer loyalty to achieve churn reduction. We proactively predict which customers will cancel their services and develop strategies to retain them. Our aim is to develop high ROI proactive and reactive campaigns with segmented targeting based on customer risk and value. You will have the opportunity to work with a wide variety of teams across Bell to launch campaigns, including marketing, pricing, product, business intelligence, and operations.If you are someone with passion, fresh ideas, and an ability to influence others, you may be the right person to join our team.Key Responsibilities
- End to end campaign execution from initial analysis on targeting/segmentation, campaign execution, and post mortem analysis after campaign deployment
- Work with cross-functional teams including Pricing, marketing communications, and business intelligence to execute campaigns including text messages, email, social, online, IVR messages, outbound calls, etc.
- Run pilots to test various offer values, segmentation, communication tactics etc to define most effective targeting and strategy
- Perform deep dives into specific customer segments to determine key churn areas or problems and propose solutions by presenting analysis/ findings / business cases to various exec stakeholders and gain buy in
- Assemble customer surveys to collect feedback on topics of interest and compile results of surveys and develop next steps and recommendations
Critical Qualifications
- Strong analytical and intuitive skills – ability to problem solve
- Strong project management, organizational skills and the ability to influence others
- Attention to detail with an ability to analyze numbers and convey clear insights
- Highly organized, independent, and ability to handle multiple projects
- Excellent communications skills, both written and verbal (ability to effectively communicate and present to people at all levels)
- Flexible and able to comfortably operate in an ever-evolving & changing environment
- Advanced skills in MS Excel and PowerPoint
Preferred Qualifications
- Experience in analytics and strategy
- Experience using MicroStrategy, Tableau & SQL
- University degree with a Business, Economics, Marketing, Statistics and/or related discipline
- Experience in a large organization and the ability to work with cross functional stakeholders
Adequate knowledge of French is required for positions in Quebec.Additional Information:
Position Type: Management
Job Status: Regular – Full Time
Job Location: Canada : Ontario : Toronto || Canada : Ontario : Mississauga
Work Arrangement: Hybrid
Application Deadline: 07/13/2025For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.Please apply directly online to be considered for this role. Applications through email will not be accepted.We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you’ll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you’ll enjoy a 35% discount on our services and access exclusive offers from our partners.At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the or visit our for other ways to contact us.Artificial intelligence may be used to assess parts of your application. Please review our privacy policy ( ) to learn more about how we collect, use, and disclose your personal information.Created: Canada, ON, TorontoBell, one of .
Job Summary: Specialist in Loyalty Marketing at Bell
Purpose: Bell aims to enhance connectivity for Canadians through innovative technologies and customer experiences.
Role Overview:
- Team: Consumer and Small Business
- Focus: Improve customer loyalty and reduce churn through targeted campaigns.
- Responsibilities:
- Lead full campaign processes from analysis to execution and follow-up.
- Collaborate with cross-functional teams (marketing, pricing, etc.) to implement campaigns through various channels (texts, emails, etc.).
- Conduct analysis of customer segments to identify churn risks and propose solutions.
- Gather and analyze customer feedback through surveys.
Qualifications:
- Critical:
- Strong analytical skills and project management abilities.
- Attention to detail and excellent communication.
- Experience with MS Excel and PowerPoint.
- Preferred:
- Background in analytics, strategy, or related fields.
- Familiarity with tools like MicroStrategy, Tableau, and SQL.
- Adequate knowledge of French is required for Quebec locations.
Work Arrangement: Hybrid, with at least three days in the office per week.
Features:
- Comprehensive benefits, including medical and dental coverage.
- 35% discount on services.
- Commitment to diversity and inclusion, with accommodations for candidates as needed.
Application: Direct online application only; no email submissions will be accepted.
Deadline: Open until July 13, 2025.
Loyalty Marketing Manager – Best Buy – Vancouver, BC
Company: Best Buy
Location: Vancouver, BC
Expected salary: $86000 – 98000 per year
Job date: Thu, 10 Jul 2025 22:43:25 GMT
Job description: to collaborate effectively with leaders cross-functionally. Expert knowledge of digital marketing, CRM and ecommerce practices…Loyalty Marketing Manager Are you excited by nurturing deeper connections through loyalty marketing? myBestBuy…
Paystone – Customer Success Manager – Gift & Loyalty (Bilingual) – London, ON
Company: Paystone
Location: London, ON
Expected salary:
Job date: Fri, 27 Jun 2025 03:25:41 GMT
Job description: Paystone is a trailblazing company that originated in London, Ontario. Initially focusing on payment processing, we have expanded our offerings to include solutions in gift cards, loyalty, reputation management, and marketing. As a remote-first company, we are committed to building a flexible and connected environment for our fully remote workforce.We believe in a people-first philosophy, empowering our team members to grow and succeed through collaboration and innovation. Joining Paystone means being part of a culture that values professional development, meaningful work, and making a lasting impact on our customers and communities.Role OverviewWe are seeking a bilingual (fluent in both French and English) Customer Success Manager to play a vital role in ensuring our customers’ satisfaction and driving long-term success across our customer portfolio for our Datacandy Gift and Loyalty product. This role involves managing key accounts, fostering relationships, driving product adoption and client outcomes, overseeing contract renewals, and upselling new features. You will be a primary contact for our clients, addressing their needs and ensuring they derive maximum value from our solutions.Key Responsibilities:Customer Relationship Management – Build and maintain strong relationships with clients, acting as their primary point of contact for program success and strategic guidance.Agreement Renewals & Retention – Proactively manage contract renewals, ensuring high retention rates and minimizing churn through regular check-ins and value-driven conversations.Performance Analysis & Optimization – Monitor clients key metrics and provide data-driven recommendations to improve program effectiveness.Strategic Program Consulting – Advise clients on best practices for designing and refining their gift and loyalty programs to drive customer retention and revenue.Issue Resolution & Support Coordination – Work closely with internal support and product teams to troubleshoot issues and ensure a seamless client experience.Upselling & Expansion – Identify opportunities to grow accounts by introducing premium features or higher tier plansCross-functional Collaboration – Partner with sales, product, and marketing teams to align client needs with business objectives and contribute to product improvements.Client Training & Enablement – Educate clients on platform features, updates, and industry trends to ensure they maximize the value of their loyalty programs.Market Research & Industry Trends – Stay up to date with industry developments, competitor offerings, and emerging loyalty trends to provide valuable insights to clients and internal teams.Qualifications:University degree or college diploma in Business, IT, or a related field.Minimum of 3 years in customer success or account managementAccount & Relationship Management – Ability to develop strong, long-term relationships with clients and act as a trusted advisorCommunication & Interpersonal skills – Excellent verbal and written communication skills to deliver compelling presentations, training sessions, and strategic recommendations.Sales & Negotiation skills – Persuasive skills to upsell and cross sell products/services, ability to negotiate contract renewals and pricing.Organization & time management – Manage multiple accounts, projects and deadlines. Prioritize tasks, client and internal needs while keeping accurate records of interactions and performance metrics.Data Analysis & Performance Reporting – Ability to analyze program performance metrics (e.g., customer engagement, redemption rates, ROI) and present actionable insights using tools like Google Sheet, slides and Looker.Technical & Product knowledge – Experience with Gift Card, Loyalty, POS, eCommerce, Online Ordering and/or MarTech tools a plusLanguage Requirement: Must be fluent in both French and English.Recruitment ProcessInitial Screening Interview
Conducted by a member of our People Experience team to learn more about your background, experience, and career goals.French Language Assessment
An evaluation of your written and spoken French proficiency. This stage may occur before or after the initial screening interview depending on availability and scheduling.Hiring Manager Interview
A deep dive into your technical skills, sales operations experience, and cultural alignment with the team and organization.Peer Interview
Meet with members of the team to assess your collaboration and communication style in a more informal setting.Perks & BenefitsCompensation tied to market dataWe reward for contributionFlexible Time-offWe’re committed to career developmentFull time remote workOur MissionBy joining Paystone, you are joining a team that is future-focused and driven by our mission of creating Customer Driven Growth.By helping our clients create better experiences for their customers, and in turn, motivating their happy customers to share their experiences with others, our platform creates the momentum for our clients to gain more happy customers. In other words, we win when our customers do.Curious?Good! We want all the curiosity we can muster. Innovation stems from observation and questioning, so be eager, be innovative, and be ready to raise the bar.Come check us out!!
paystone.com
datacandy.com
get.nicejob.comAbout UsPaystone is a leading North American payment and software company redefining the way merchants engage their customers and grow their businesses. The company’s seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and now reputation marketing, is used by brands such as Irving Oil, Edo Japan, Global Pet Foods, MTY Food Group, Kernels Popcorn, and many others. Paystone’s solutions are used at over 35,000 locations across Canada and the United States which collectively process over 10 billion dollars a year in bankcard volume. We employ over 200 employees and serve as the technology partner of choice for hundreds of partners across North America.Paystone is an equal opportunity employer. Should you require any accommodations due to disability please let us know at the time you are selected for an interview.
Loyalty Marketing Manager – Best Buy – Vancouver, BC
Company: Best Buy
Location: Vancouver, BC
Expected salary: $86000 – 98000 per year
Job date: Wed, 02 Jul 2025 22:55:21 GMT
Job description: to collaborate effectively with leaders cross-functionally. Expert knowledge of digital marketing, CRM and ecommerce practices…Loyalty Marketing Manager Are you excited by nurturing deeper connections through loyalty marketing? myBestBuy…
Product Manager Loyalty Tech Platform – JetBlue Airways – Long Island City, Queens, NY – Orlando, FL
Company: JetBlue Airways
Location: Long Island City, Queens, NY – Orlando, FL
Expected salary:
Job date: Fri, 27 Jun 2025 05:01:45 GMT
Job description:
Job Title: Digital Marketing Strategist
Job Description:
At JetBlue, we are seeking a dynamic Digital Marketing Strategist to elevate our brand through innovative digital strategies. In this role, you will play a pivotal part in enhancing our digital presence and ensuring a seamless user experience across all platforms.
Key Responsibilities:
- Collaborate with marketing teams to develop and execute comprehensive digital marketing strategies that align with JetBlue’s brand values and objectives.
- Serve as the primary liaison between key stakeholders, including IT, digital marketing, data engineering, and external technology partners, to ensure fluid communication and project execution.
- Oversee the integration of campaign templating tools to optimize marketing initiatives, ensuring consistency and efficiency in our digital campaigns.
- Partner with data privacy teams to ensure compliance with regulations and safeguard customer information, enhancing trust in our digital offerings.
- Analyze digital performance metrics to identify trends, insights, and areas for improvement, driving data-informed decision-making across all digital efforts.
- Support the development of innovative digital marketing campaigns that engage our customers and reflect JetBlue’s commitment to excellence.
Qualifications:
- Proven experience in digital marketing strategy, particularly within the travel or airline industry.
- Strong understanding of digital marketing tools and technologies, campaign management, and data analytics.
- Excellent interpersonal and communication skills, with the ability to work collaboratively across diverse teams.
- Ability to translate complex data into actionable strategies and insights.
Join us in redefining the travel experience at JetBlue by leveraging the power of digital marketing. If you’re passionate about driving innovation and enhancing customer engagement, we’d love to hear from you!
Manager, Loyalty & Engagement – Canada – Subway – Toronto, ON
Company: Subway
Location: Toronto, ON
Expected salary:
Job date: Tue, 24 Jun 2025 23:00:06 GMT
Job description: Location: TorontoReady for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.Why Join Us?At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we’re making better living way easier.Our purpose is about more than the food we serve in our restaurants. It’s centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.About the Role:The Manager, Loyalty & Engagement will be responsible for our MVP Loyalty Program, CRM and content strategy for Ecomm (App + Website).If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.Responsibilities include but are not limited to:
- Owns the loyalty and customer lifecycle marketing plan, working with the NA loyalty team, local marketing and digital teams to ensure consistency in our voice across owned channels.
- Responsible for web and app offers and marketing campaigns.
- Responsible for overseeing and trafficking creative for digital offers.
- Manage plans with external vendors that support loyalty/email/push/SMS/APP messaging.
- Make sure plans are customer centric, avoiding clashes or inconsistencies of communication.
- Navigate changes to plans, ensuring they do not impact the delivery of the core plan, and support business growth and objectives.
- Drive operational planning process in line with the Canada and Global processes and timelines.
- Ensure all plans are routed in data driven decisions, to optimize increased frequency and spend of our loyalty base.
- Meet with internal constituents, end-users, partners, and industry analysts to communicate to gain insight for product direction and improvements.
- Define feature requirements and work with cross functional teams on the UX and technical design as well as test requirements.
- Responsible for functional knowledge of the loyalty platform and innovations.
- Responsible for documenting and communicating any impacts to the digital platform or loyalty program based on proposed enhancements.
- Conduct feasibility assessment of roadmap strategy in partnership with technology teams and business operating groups, and proactively seek out alternate solutions.
- Work with creative services, training, and operations on loyalty programming
Qualifications:
- Bachelors Degree in Business or related.
- Minimum 5 years’ experience of managing a loyalty program.
- 5-8 years of experience. Ideal candidate has worked at a loyalty program in Canada, has been involved in CRM efforts as well as larger campaigns/initiatives to accelerate adoption and engagement.
- Experience building loyalty strategies that build both the functional and emotional loyalty of guests.
- Analytical skills, specifically in the areas of loyalty program data and CRM
- Experience leading and delivery of integrated loyalty campaigns and media plans.
- Working knowledge of the Adobe suite of products is preferred.
- Project management, large-scale planning, and ability to lead cross-functional projects are required.
- Ability to collaborate and influence team members to get strategic / tactical plans implemented.
- Excellent written and oral communication and presentation skills required.
- Enjoys working in a fast-paced changing environment.
What do we Offer?
- Insurance Plans
- Competitive Bonus
- Mobility Allowance
- Tuition Reimbursement
- Company Holidays
- Volunteering time
- Many More…..
Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.
Location: Toronto
Job Opportunity: Subway is seeking a Manager for Loyalty & Engagement to lead its MVP Loyalty Program and CRM content strategy for its app and website. The brand emphasizes continuous improvement, focusing on healthier living and businesses.
Role Responsibilities:
- Manage the loyalty and customer marketing strategy in collaboration with North America and local teams.
- Oversee digital marketing campaigns and creative traffic for promotions.
- Ensure customer-centric communication and alignment with business growth objectives.
- Utilize data-driven insights to enhance customer engagement.
- Collaborate with cross-functional teams on UX and technical design for the loyalty platform.
- Conduct assessments and document impacts of enhancements to the loyalty program.
Qualifications:
- Bachelor’s degree in Business or related field with 5+ years of loyalty program management experience.
- Strong analytical skills and experience in CRM.
- Proficiency in project management and leading integrated campaigns.
- Preferred knowledge of Adobe products and excellent communication skills.
Benefits:
- Insurance, bonus potential, mobility allowance, tuition reimbursement, and paid holidays, among others. Salary is influenced by various job-related factors.
Why Join Subway? It represents a transformative opportunity to contribute to a leading restaurant brand committed to making positive changes.
Manager, Digital Marketing – Loyalty – Royal Bank of Canada – Toronto, ON
Company: Royal Bank of Canada
Location: Toronto, ON
Expected salary:
Job date: Wed, 25 Jun 2025 04:04:55 GMT
Job description: Job SummaryJob DescriptionThe Avion Digital Marketing team is seeking a highly skilled and experienced Digital Content & Optimization Manager to help strategize and create content for public-facing digital channels and digital sales applications for client growth and retention as part of the Avion Rewards program.You will have a proven track record in writing SEO and AI search-optimized content and delivering measurable results in a competitive online environment. As AI reshapes the digital landscape, this role offers unique opportunities to stay ahead of the curve and amplify your skills.The Avion Digital Marketing team’s mandate includes digital marketing, digital engagement and digital acquisition strategies for the Avion Rewards program, in addition to collaboration with Avion Digital, Marketing and Business partners. The Manager will support the Senior Manager/Lead Copywriter in SEO and AI search optimization research, content strategy, content management, copywriting, optimization, testing and analytics development.In addition to strategy, copywriting, optimization and best practices for all Avion public-facing digital content, you will be responsible for working with key stakeholders to identify opportunities to deepen relationships and drive engagement. You will support the Senior Manager in reporting and insight generation for digital content, as well as strategic content recommendations.What will you do?Content strategy: work with Senior Manager and Lead Copywriter to plan, write and edit SEO-driven content. Identify key opportunities, create content briefs, recommend target keywords, provide linking recommendations, and moreManage creative, copy and optimization of content for best results with support from A/B testing activities and toolsRecommend and deliver great content, great tools, great forms and interactive experiences for landing pages and related digital contentWork with the Senior Manager and SEO team to develop strategies to drive high value users to further revenue growth through content audits, data sources and industry best practices.Metrics and analytics: Monitor, analyze and report on SEO performance metrics, including traffic, rankings, conversions, and revenueOptimize for AI: work with the Digital Marketing/SEO team to align Avion content strategies with broader marketing and business goals, including AI-driven search optimization to adapt to evolving search behaviours.Implement and maintain efficient digital content processes and workflowsBuild relationships with Digital Marketing, Product and Marketing partners to become a trusted advisor and a go-to digital SMEManage campaigns & projects through JIRA tickets for marketing partnersWhat do you need to succeed?Must-have:Bachelor’s degree or College diploma in Business/Marketing/Technology/AnalyticsExcellent written communication skillsWorking knowledge of design thinking and UX principles3+ years of copywriting or content experienceKnowledge of Google Analytics, SEO, Search Console and SEO Tools such as SEMrushBasic level of HTML and WordPress experienceCommitted team player, who values building and nurturing relationships to drive shared successCuriosity about consumer behaviour and learning new business models and technologiesDesire for continuous improvementExperience with Agile project methodologyComfort with ambiguous situations and willingness to challenge traditional assumptions to drive business impact and a better client experienceNice to have:Writing portfolio or samplesKnowledge and understanding of digital sales funnelsExperience and knowledge of SEO tools (SEMrush, Google Trends, Search Consoles)Experience with digital analytics and reporting platforms (Google Analytics, QuickSight)Working knowledge of Product Marketing principles and value proposition developmentWeb standards and guidelines experienceExperience in the financial services industryWhat’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Work in a dynamic, collaborative, progressive, and high-performing team to make a difference and lasting impactExciting projects that will challenge you and help you grow your skills and potentialBe supported by leaders who invest in your professional developmentA comprehensive Total Rewards Program including bonuses, flexible benefits and fair compensationJob Skills Analytics, Content Management, Content Strategy, Digital Content, Product Marketing, Report Building, Search Engine Optimization (SEO), SEO Tools, Web StandardsAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-06-23Application Deadline: 2025-07-08Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .
Job Summary
RBC’s Avion Digital Marketing team is seeking a Digital Content & Optimization Manager to enhance the Avion Rewards program through effective content strategy and execution. This role requires expertise in SEO and AI-optimized writing, focusing on customer growth and retention across various digital channels.
Key Responsibilities
- Collaborate with the Senior Manager and Lead Copywriter to create and optimize SEO-driven content.
- Manage content strategy, including identifying key opportunities and recommending keywords.
- Monitor SEO performance metrics and provide insights for ongoing improvement.
- Align content strategies with broader marketing goals and adapt to AI-driven search behaviors.
- Build relationships with stakeholders to enhance digital content engagement.
Qualifications
Must-Have:
- Bachelor’s degree or equivalent in relevant fields.
- Strong communication skills and experience in content writing.
- Familiarity with SEO tools, Google Analytics, and basic HTML.
- Team-oriented, with a keen interest in consumer behavior and adaptability.
Nice-to-Have:
- A portfolio of writing samples.
- Experience with digital sales funnels and analytics platforms.
- Knowledge of product marketing and web standards.
- Background in financial services is advantageous.
Benefits and Work Culture
- Opportunity to work in a collaborative, progressive team environment.
- Professional development support and comprehensive rewards package.
- Commitment to inclusivity and diverse perspectives.
Employment Details
- Location: RBC Waterpark Place, Toronto, Canada.
- Employment Type: Full-time with a workweek of 37.5 hours.
- Application Deadline: July 8, 2025.
Join RBC to make a significant impact on clients and communities while advancing your career in a dynamic environment.