Company: Universal Parks & Resorts
Location: Orlando, FL
Expected salary:
Job date: Fri, 25 Jul 2025 06:16:29 GMT
Job description:
Job Title: Marketing Research Specialist
Job Overview:
We are seeking a highly motivated Marketing Research Specialist to join our dynamic team. The ideal candidate will possess a strong background in both quantitative and qualitative research methods, with a focus on generating actionable insights to drive marketing strategies. You will play a key role in supporting various marketing initiatives, providing data-driven recommendations, and performing other duties as assigned.
Key Responsibilities:
- Conduct comprehensive market research and analysis to identify trends, customer preferences, and competitive positioning.
- Design and implement qualitative and quantitative research methodologies, including surveys, focus groups, and statistical analysis.
- Collaborate with cross-functional teams to understand their research needs and deliver relevant insights.
- Synthesize findings into clear, actionable reports and presentations for stakeholders.
- Monitor and evaluate marketing performance metrics to inform ongoing strategies.
- Stay updated with industry developments and best practices in marketing research.
Qualifications:
- Bachelor’s degree in Marketing Research, Marketing, Mathematics, Statistics, Anthropology, Sociology, Advertising, Psychology, or a related discipline is required.
- A Master’s degree in Marketing Research (MMR) or a related field is preferred.
- Proven experience in marketing research or a related role.
- Strong analytical skills with proficiency in research tools and software.
- Excellent communication and presentation abilities.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
Join Our Team:
If you are passionate about leveraging data to shape marketing strategies and contribute to our success, we invite you to apply. We offer a collaborative work environment and opportunities for professional growth.