POSITION DESCRIPTION:

The Digital Marketing Manager will interact with cross border & cross functional teams (CFTs)/internal and external stakeholders to also develop customer facing marketing initiatives against predefined key performance indicators (KPI). He/she will provide analytics and insights for improving the performance of digital programs to maximize sales, grow profitability and ensure budgets are optimized.

KEY DUTIES AND RESPONSIBILITIES:

• Act as a mentor/ coach and lead to 2 Marketing associates
• Create end-to-end processes to support an expansive audience strategy within and across channels that is rooted in performance and business objectives
• Support in driving maximum revenue across core digital marketing channels
• Lead diversification efforts by expanding and growing existing customers and acquiring new customers
• Executing with Excellence on the Supplier Partner Program
• Social Media Support and Execution

EXPERIENCE/QUALIFICATIONS:

• Bachelor’s degree in Business /Commerce or equivalent
• 7+ years’ experience in digital marketing and eCommerce
• Experience in multi-channel B2B sales-oriented environment
• 8 years of leadership experience
• Ability to manage projects and multiple priorities,
• Successful development and execution of comprehensive, innovative and successful digital campaigns.
• Experience with Adobe Suite – Audience Manager, Target, DTM, Campaign, Analytics and Media Optimizer
• Experience with DV360
• Solid experience managing 3rd party email service providers
• Strong knowledge of various marketing automation software platforms and technologies
• Strong knowledge of various campaign tracking and data management tools
• Strong knowledge of customer service management tools

Grainger strives to be an employer of choice, to attract and retain top diverse talent, and to provide a safe and positive work environment for all of its team members. As part of Grainger hiring process, pre-employment background checks will be required for all external candidates. Internal candidates will be required to undergo a pre-employment background check when they move from a non-driving role to a driving role and/or a director role and above position.

In accordance with Performance Excellence guidelines, team members are encouraged to apply for positions closely matching their experience/background and that are aligned with their Individual Development Plan. Grainger is committed to the principles and practices of employment equity. We invite all qualified women and men, including persons with disabilities, visible minorities, and Aboriginal Peoples to apply for our career opportunities. Accommodations are available on request for all persons with disabilities taking part in the selection process.