Senior Manager, Digital Marketing – Newcomers Segment – Royal Bank of Canada – Toronto, ON

Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Sat, 23 Aug 2025 01:40:13 GMT

Job description: Job DescriptionWhat is the opportunity?​As a Sr. Manager, Digital Marketing – Newcomers Segment, you will lead the planning, execution and performance of high-profile public facing website initiatives, while managing the day-to-day priorities of your team. This role blends execution, strategic oversight, digital governance and people leadership, to ensure all digital properties deliver exceptional user experiences, reflect our brand values and meet their intended purpose.
You will work alongside and guide digital marketing managers, contribute directly to key projects, foster collaboration across multiple stakeholders and drive a cohesive digital presence that connects meaningfully with our audiences and showcases our expertise.This role is comprised of three key functions:

  • Execution & Strategic oversight – Set and maintain the vision for multiple enterprise digital properties, ensuring consistency, brand alignment and stakeholder engagement. Drive innovative, data-driven strategies to optimize and drive best in-class UX.
  • Team Leadership & Development – Guide and support marketing managers, fostering their day-to -day development and helping to achieving team objectives.
  • Governance & Performance – Implement and oversee existing digital governance standards, oversee analytics and reporting and use data-driven insights to continuously optimize performance. Advocate growth mindset and customer centricity.

This is fast paced complex work in a highly matrixed organization that requires an organized, strong communicator with both strong technical and marketing chops that can work through minor details while still keeping their eye on the big picture.What will you do?

  • Provide leadership & strategic recommendations on delivering great content, tools, and capabilities to enhance the client experience and drive growth objectives.
  • Oversee roadmap for assigned digital properties, ensuring projects are delivered on time, with exceptional user experience.
  • Tap into insights and data to proactively drive, recommend and execute optimization and testing strategies.
  • Execute digital components that enable the vision for enterprise initiatives, ensuring delivery aligns with brand standards, UX best practices and stakeholder needs.
  • Partner with stakeholders to plan, organize and present content in ways that build trust and authority.
  • Provide leadership for a team managing multiple enterprise-level initiatives.
  • Implement SEO best practices to maximize discoverability of content and experts.
  • Monitor and analyze site performance using Google Analytics and other tools; report insights and recommend improvements.
  • Ensure the content and structure support, brand positioning, accessibility and exceptional user experience.
  • Manage A/B testing and optimization initiatives to increase engagement, time on site and content interaction.
  • Build and maintain strong relationships with stakeholders, acting as a trusted digital advisor.
  • Champion consistency and innovation in digital standards, templates and processes across the enterprise.

What do you need to succeed?
Must-have

  • Bachelors degree or College diploma in Business/Marketing/Technology
  • Digital-first analytical mindset. Strong curiosity and work ethic
  • 7+ years of digital marketing/web experience, ideally with content- driven sites and 1-3 years of people leadership experience
  • Exceptional client, project and vendor management skills
  • Strong collaboration, presentation, written and verbal communication skills
  • Ability to execute projects directly, while also overseeing a team’s output
  • Experience with content, usability and information architecture, accessibility, privacy
  • Knowledge of Google Analytics and SEO
  • Technical skills, including:
  • Google Analytics, Google Data Studio, Google Optimize
  • Working in Content Management Systems (ie. WordPress)
  • Dev/staging/prod environments

Nice-to-have

  • Experience in the financial services industry
  • Experience with content marketing strategy for brand positioning and Thought Leadership
  • Agency experience
  • Experience with and working knowledge of HTML/CSS/JavaScript
  • Experience working with a wide variety of digital marketing Saas tools/products

What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • Ability to make a difference and lasting impact
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • Opportunities to do challenging work

Job Skills Business Case Design, Communication, Critical Thinking, Effectiveness Measurement, Financial Regulation, Interpersonal Relationship Management, Product Development Lifecycle, Product Development Methodology, Product Services, Results-Oriented, Waterfall ModelAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TorontoCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-08-21Application Deadline: 2025-08-29Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Job Summary: Sr. Manager, Digital Marketing – Newcomers Segment

Opportunity Overview:
The Sr. Manager will oversee planning, execution, and performance of high-profile digital initiatives aimed at newcomers. The role requires blending execution, strategic oversight, governance, and team leadership to ensure outstanding user experiences and brand alignment across digital platforms.

Key Responsibilities:

  1. Execution & Strategic Oversight:

    • Define the vision for various digital properties.
    • Drive data-driven strategies for optimal user experience.

  2. Team Leadership & Development:

    • Mentor and develop marketing managers.
    • Support achieving team objectives.

  3. Governance & Performance:

    • Implement digital governance standards and performance analytics.
    • Advocate customer-centric practices.

Tasks Include:

  • Lead projects to enhance content and client experiences.
  • Utilize insights for optimization and testing.
  • Ensure brand standards and UX best practices are met.
  • Collaborate with stakeholders to enhance content trustworthiness.
  • Manage A/B testing to improve engagement.

Qualifications:

  • Must-Have:

    • Bachelor’s degree in Business/Marketing/Technology.
    • 7+ years of digital marketing experience and 1-3 years of leadership.
    • Familiarity with Google Analytics, SEO, and content management systems.

  • Nice-to-Have:

    • Financial services background, content marketing strategy, agency experience, basic HTML/CSS/JavaScript skills.

Benefits:

  • Opportunity for impactful work in a dynamic, collaborative environment.
  • Professional development and support for personal growth.

Location & Employment Details:

  • Address: RBC Waterpark Place, Toronto
  • Type: Full-time, Regular
  • Pay Type: Salaried

Diversity & Inclusion:
RBC promotes an inclusive workplace fostering diverse perspectives, contributing to growth and innovation.

Application Information:

  • Applications close on 2025-08-29.

Join RBC to leverage your skills and make a meaningful impact in the community.

ACCES Employment – Connecting Newcomers to Good Jobs/Refugee Program Intern – Toronto, ON

Company: ACCES Employment

Location: Toronto, ON

Expected salary:

Job date: Thu, 05 Dec 2024 23:58:26 GMT

Job description: Connecting Newcomers to Good Jobs/Refugee Program InternLocations available: Toronto
Department: Connecting Newcomers to Good Jobs
Reports to: Director, Services & Refugee Program
Temporary Part-TimeACCES Employment is a leader in connecting qualified jobseekers from diverse backgrounds with employers across the Greater Toronto Area (GTA), Ontario, and Canada. ACCES helps more than 56,000 job seekers each year at seven locations in the GTA. As a charitable not-for-profit organization, ACCES provides job search services that connect newcomers, jobseekers, youth, women, and refugees to jobs that reflect their skills and experience. We provide over 35 customized job search programs that meet the unique needs of our jobseekers. Our vision is to achieve a fully inclusive labour force that reflects the diversity, skills, and experience of Canada’s population.We are looking for students that would like to complete their practicum experience in any of our Toronto location.360 Hours Total Assignment or as the co-op program requires
24 Hours a Week/ 3 or 4 Days Per Week, Totaling 24 Hours a Week, Up to 360 Hours Overall
Co-op Term: January 2025 to April 2025 (Exact dates will be according to the student’s College/university parameters)General: Reporting to the Director, Services & Refugee Program, the Connecting Newcomers to Good Jobs/Refugee Program Intern will have an opportunity to learn, work alongside the Connecting Newcomers to Good Jobs team, and get involved with various functional areas, projects, assignments, and events during their placement based on their College’s Internship program parameters. The intern’s role would primarily involve program administration, data entry, and communicationsResponsibilities and Opportunities:

  • Provide customer service care to ACCES clients and visitors.
  • Provide support with Data Entry (intakes, exit and follow-up of clients)
  • Provide support to the managers with daily program/site administration.
  • Assist with the organization of special events for the sites and programs.
  • Assist staff to ensure all client and visitor needs are met
  • May also assist staff in the areas of Corporate Engagement, and other areas as needed.
  • And other duties as assigned.
  • Will be provided an opportunity to be mentored, coached, and counselled by senior team members at ACCES

Other Skills:

  • Positive, can-do attitude with an ability to “roll-up the sleeves” and work collaboratively to reach the team’s goals
  • High level of professionalism and ability to identify, handle and safeguard confidential information with the utmost discretion.
  • Excellent communications skills, both written and verbal.
  • Acts in a friendly, professional and welcoming manner .
  • Comfortable answering questions and providing information.
  • Maintains calm in busy environment and is not easily flustered.
  • Experience with Microsoft Office including MSWord and Excel.
  • Ability to maintain a high level of confidentiality with respect to sensitive and confidential information and materials.
  • Strong team player, with the ability to collaboratively participate as an effective member of a team.

Education:
In progress of completing a Post-Secondary Education in Social Work or a related fieldPlease Note:We thank all applicants for their interest; however only those selected for an interview will be contacted.
Candidates who are contacted may be requested to complete a screening.
This position will be posted until it is filled. We will be reviewing resumes as they are submitted.ACCES Employment is committed to equity, diversity, and inclusion in our workplace and in our recruitment processes. We encourage applications from members of all racialized groups, gender identities and sexual orientations, Indigenous persons and, persons with disabilities.Accessibility and Accommodation: ACCES Employment is also committed to developing inclusive, barrier-free selection processes and work environments. Please advise our HR representative or hiring manager of any accommodation measures that are required. Information received relating to accommodation measures will be addressed confidentially.Powered by JazzHR

Program Manager, Connecting Newcomers to Good Jobs – Toronto, ON


Company: ACCES Employment

Location: Toronto, ON

Job description: , and an Employee & Family Assistance Program. Scope: The Program Manager, Connecting Newcomers to Good Jobs will oversee a project…Title:Program Manager, Connecting Newcomers to Good Jobs Reports To: Director, Services and Refugee Programs…

Expected salary:

Job date: Sun, 26 Nov 2023 02:08:41 GMT

Apply for the job now!