newMarketing SpecialistLayfield Canada Ltd3.9Vaughan, ON Three to Five (3-5) years marketing experience in an industrial based position. Develop and implement successful print and digital marketing campaigns; manage… 3 days ago

Layfield is looking to add an experienced Marketing Specialist to help develop, execute, and monitor marketing programs across various distribution channels. Responsibilities include conducting market research, generating appropriate media, and developing strategic marketing plans.

This position will report to the Vice President of Technical Services. The position will be based out of our Edmonton, Alberta office.

Key Responsibilities:

Product Management:

  • Support Technical Product Management (TPM) Group with overall Product Development activities as required.
  • Develop product variety and bundling strategies
  • Develop appropriate branding strategies.
  • Conduct market research activities to find answers about industry/consumer requirements, habits and trends.
  • Support TPM group with analyzing market conditions and competitive products for opportunities.
  • Manage product line trademarks, patents and intellectual property in conjunction with the Vice President, Technical Services.
  • Determine potential vertical and horizontal product & service opportunities.
  • Develop marketing strategies by sector for new and existing products.

Promotional Planning:

  • Overall responsibility for brand management and corporate identity
  • Develop and implement successful print and digital marketing campaigns; manage said campaign from concept to execution. Monitor and report on effectiveness.
  • Develop appropriate advertising graphics, messages and communications.
  • Assist in analyzing marketing data to help determine future strategies
  • Building and executing social media strategy through competitor and audience research
  • Provide marketing support to internal and external customers.
  • Identify new customers and markets.
  • Plan and conduct promotional and training seminars for customers and staff.
  • Understand and research existing and new geographical locations.

Pricing Strategy:

  • Provide input to Sales regarding market-based pricing levels and price lists for all products and services.
  • Administer the overall Canadian marketing budget.
  • Maintain a sound understanding of industry and competitor pricing levels.

Key Objectives:

  • Manage strategic partnerships with outside vendors: work collectively on cross promotions, provide support & maintain up to date product information
  • Produce valuable and engaging content for the website and knowledge center that attracts and converts our customers
  • Manage organic and paid acquisition channels – pay per click campaigns, press releases, social media & lead generation campaigns. Measure results.
  • Keep in line with current/innovative marketing trends and analyse whether they can be applied to the marketing strategy
  • Engage with Layfield’s regions to ensure their needs are being met and our message is being communicated effectively
  • Create and maintain a content calendar to keep our sales team apprised of current and upcoming promotional campaigns
  • Identify courses/training available to assist in professional development

Required Skills & Knowledge:

  • Marketing experience with a proven track record of success.
  • Excellent knowledge of industrial products.
  • High degree of competence in written and oral communication.
  • Proven problem-solving abilities.
  • Driven, self-starter with superb interpersonal skills.
  • Independent but able to work well within a team environment.
  • Advanced Microsoft Office Suite skills.

Education & Experience:

  • University Degree in Business or Marketing
  • Three to Five (3-5) years marketing experience in an industrial based position

Contract length: 12 months

Job Types: Full-time, Temporary, Contract

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Marketing: 3 years (preferred)

Marketing Specialist


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Marketing Manager

Northwind Canada Inc, dba Maestro, is an established, leading provider of Hotel & Resort Property Management Software Solutions to the independent full-service hospitality marketplace. Our clients are boutique hotels, destination resorts and multi-property groups.

Since 1978, our ability to deliver superior technology and unparalleled support has helped empower hundreds of hotels and resorts internationally to increase operational efficiency, improve guest service and maximize revenue.

Our Maestro PMS Cloud and Windows offerings are recognized amongst the best in the industry and we continue to develop new ideas and products to bring value to our current clients and stay competitive to attract new ones.

Job Description:

Location: Markham, On Canada

Do you enjoy multitasking, taking on new challenges, working with a diverse group of professionals to see a vision through? If you want the opportunity to be part of something meaningful, and most importantly, the opportunity to work with a vibrant and collaborative team, we have an opportunity for you.

We are interested in hearing how you can add your talents to our growing team! The Marketing Manager overall responsibilities are to effectively manage the marketing department activities and resources including sales support teams & marketing campaign execution; working hands on and with both inhouse and thirds party teams to deliver successful results. The focus of the position includes the following elements and will evolve as industry and company demands warrant and with direction from executive teams.

Our ideal candidate will have at least 5 years experience marketing in the IT sector, preferably in the hospitality space.

· Manage company branding continuity, online presence and awareness

· Manage online client review sites, SEO improvements through current tools, additional tools/landing pages

· Improve and manage incoming lead volumes and conversions

· Manage & create marketing campaigns for all aspects of the organization including trade shows, prospecting lists, clients – working with management teams

· Manage Sales Coordinators time and performance. This includes annual reviews.

· Work with management and the Company’s public relations agency to manage press releases & editorial content creation/submissions,

· Work with inhouse graphics designer for all needs

· Work with management to manage all print and online advertising (magazine, online portals/associations, promotions)

· Work with management on marketing budgets

· Work with Management to plan and implement new marketing strategies for better awareness building, inbound leads and conversions etc. including Social Media outlets.

· Work with 3rd party agency on Google Ads and Analytics

· Work with inhouse graphics design teams to create marketing material, including: banner ads, e-guides, ads, whitepapers.

· Maintain and look for new opportunities in relationships and online presence with industry associations and partners

· Maintain review sites and expand as needed with industry demands, including update of information, photos, videos etc.

· Promote and create prospecting efforts for marketing and sales teams to execute; devise lead nurturing campaigns for conversions

· Work with resources to update the Company website with new content including, PRs, videos, partners, events etc.

· Participate in monthly sales meetings and all marketing related meetings to provide updates, insights etc.

· Measure effectiveness and provide reporting/stats to management and for meetings, of all of the above

Job Types: Full-time, Permanent

Salary: $50,000 – 80,000 per year

Job Types: Full-time, Permanent

Salary: $50,000.00-$80,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Dental care
  • Extended health care
  • On-site parking

Schedule:

  • Monday to Friday

Experience:

  • Marketing: 5 years (preferred)

Work remotely:

  • Temporarily due to COVID-19

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Marketing Specialist

Do you love movies, music, video games & streaming television? Our Marketing Specialist will play an integral role in attracting and engaging with some of the most innovative people on the planet (our customers!) who create awe-inspiring animation, visual effects, videogames, immersive experiences and digital content of all kinds on every platform, using software, hardware, cloud and technical services supplied by Annex Pro.

You will be expected to create effective strategies that will promote the long-term growth of our firm, execute effective multi-channel marketing activities, assist with campaign development, analyze the effectiveness of each campaign and develop our lead generation programs. The ideal candidate will possess clear strategic thinking capabilities, but not be hesitant to roll up their sleeves and perform hands on work when necessary.

This is an opportunity that will reward a talented individual with fulfilling work in an exciting industry, career advancement possibilities, and a transparent and positive corporate culture. This position reports to the CEO and is a chance to work with a small, dedicated team to deliver truly mind-blowing results.

Annex Pro is building North America’s next-generation Value Added Reseller/Systems Integrator for content creators in Media and Entertainment. Which means that we work with an impressive variety of creative, technical and business people, with one common goal: Telling the best stories imaginable!

Our privately held company has grown over more than 3 decades, from a strong, regional reseller, to an international VAR with employees in major entertainment production centres in Canada and the USA…and there’s more to come.

We operate in a casual industry, but take our jobs seriously: We’re a crucial step in helping customers bring their dreams to life, which is important to them, and exciting for us. We do that by listening closely, being proactive, and being transparent and ethical in all our dealings. Plus, we’ve created a positive work environment where customers and staff are treated with respect. Continuous improvement is part of our DNA so we welcome feedback from the team.

Founded in 1983 in Vancouver, with offices now in Los Angeles, Toronto and Montreal, Annex Pro is a Value Added Reseller/Systems Integrator strategically partnered with top companies such as Autodesk, Avid, Wacom, Apple, AWS, Blackmagic Design as well as hundreds of others. We’re leveraging our unmatched industry experience to assemble a team of bright, passionate, inquisitive people who want to make a difference in Media and Entertainment.

Annex Pro headquarters is located in the Grandview-Woodland area of Vancouver, on major transit routes, just a couple of blocks from “the Drive”.

Responsibilities include, but not limited to:

  • Act as key player in the managing of all marketing for the company and activities within the marketing department
  • Collaborating with the Director of Sales to maximize B2B revenue across local, regional and national markets
  • Maximizing multiple B2C eCommerce stores, including making frequent updates of product catalog, pricing and promotions.
  • Keeping abreast of a changing industry, ensuring regular communication with the sales department to truly understand and respond to the voice of the Annex Pro customer
  • Maintaining the Annex Pro brand and corporate identity across content marketing, social media, community engagement and all communication points in the US and Canada
  • Developing and executing a variety of promotional campaigns in liaison with our sales department and vendor partners
  • Event planning, implementation, coordination and supervision in multiple cities, both live (post-COVID) and live-streamed
  • Maximizing the effectiveness of available market development funds from vendor partners and reporting back results
  • Identifying and measuring KPIs and marketing spend; creating meaningful reports for presentation to Annex Pro management
  • Categorize and maintain customer lists in an organized marketing database of specialized personas, creating a plan to market to them as individuals
  • Create and distribute regular email blasts and press releases
  • Making recommendations for advertising; negotiating contracts, determining and adhering to set budgets; reporting back results and ROI based on resulting product sales
  • Creating surveys to rate customer satisfaction with products and services
  • Contributing to major initiatives such as creating new websites, eCommerce and online presence

Requirements of the role:

  • Bachelor degree in Marketing
  • 4+ years experience in Marketing in various roles
  • A passion for small business and the potential for growth
  • Thorough understanding of marketing elements, including traditional and digital marketing such as SEO/Social media
  • Demonstrable experience in marketing data analytics, tools and reporting
  • Excellent oral and written communication in English (a working proficiency in French will put you at a definite advantage)
  • Comfortable with creating and tracking automated campaigns in an ERP, CRM or automation platform (NetSuite an asset)
  • Excellent time management and project management skills
  • Hands-on capabilities with Adobe Creative Cloud, WordPress, Woo Commerce or similar platforms
  • Experience in Media and Entertainment content creation not required, but would be an advantage (animation, VFX, videogame development, video or audio post-production, music recording)
  • Prepared for a full work-load
  • Strong analytical and project management skills
  • Confident and dynamic personality
  • Deadline driven
  • Dependable, organized and proactive

The details:

  • Full time, Monday – Friday, 9am – 5pm (hours may vary)
  • Excellent, highly flexible flexible health benefits
  • 3 weeks vacation (1 week mandatory during office closure Xmas to New Years’)
  • Employee discounts on software and hardware we sell
  • Weekly “Free Lunch Friday”

Annex Pro is building an inclusive workforce that’s representative of the diverse group of customers we serve. We hire based on leadership qualities, character, willingness and expertise. We invite you to apply, irrespective of gender, nationality, race, sexual orientation, age or faith.

We recommend providing a brief, personal cover letter telling us why you’d be the best fit for this job

Short-listed candidates will be contacted

Job Type: Full-time

Reference ID: MC

Job Types: Full-time, Permanent

Salary: $47,000.00-$57,000.00 per year

Schedule:

  • Monday to Friday
  • No weekends

COVID-19 considerations:
This job can be performed from our Vancouver HQ office, or remotely from anywhere in Canada

Application question(s):

  • What is your experience, if any, with media content creation tools?
  • Are you a Citizen or Permanent Resident of Canada?

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Marketing: 2 years (preferred)

Language:

  • French (preferred)

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Marketing Manager

newMarketing ManagerALPHASHINEToronto, ON$48,000 – $60,000 a yearResponsive employer
A marketing manager will often operate with numerous other staff to execute an accurate and effective marketing strategy.
3 years of marketing experience.
Today·More…View all ALPHASHINE jobs – Toronto jobsSalary Search: Marketing Manager salaries in Toronto, ONSee popular questions & answers about ALPHASHINE

About ALPHASHINE

ALPHASHINE is a Toronto-based start-up that provides high-end detailing and aesthetic services to our clients. Founded in 2019, ALPHASHINE has expanded across multiple locations in Toronto and continues to expand across North America. ALPHASHINE’s goal is to reshape the industry through customer-centricity, modernization, and inclusivity.

Furthermore, the company aims to be at the forefront of innovation for the industry, leveraging the usage of technological advancements.

Alongside providing excellent services to our clients, ALPHASHINE is partnered with other brands that are also looking to innovate and become the best in their respective industry. Currently, the brand is partnered with dealerships, such as Maserati and Porsche, as well as other innovative companies such as Redbull.

Our Values:
Customer-Centricity: Curate a culture that focuses on creating a personalized customer experience that exceeds client needs and expectations.
Accessibility and Convenience: Constantly innovate to create a seamless system that prioritizes accessibility, convenience, and ease of use for our clients.

Diversity and Inclusion: By embracing diversity and inclusivity in our workspace, we strive to deliver ideas and services that better reflect our client base

Our Culture:

Our team is driven to meet the highest standards, constantly learning how to improve our quality and efficiency. All ALPHASHINE associates are also dedicated to our work and the clients that we serve focused on creating the best experience for our clientele. The environment has a collaborative environment where all members of the team can contribute new ideas. Every member on our team has a mindset that is always looking to change and grow, highly valuing flexibility among individuals.

Position: A marketing manager oversees all marketing aspects of the ALPHASHINE brand and its day-to-day marketing activities. A marketing manager will often operate with numerous other staff to execute an accurate and effective marketing strategy. Tracking performance and overall marketing budget will be an integral part of the marketing manager’s role.

Work Requirements:

Team Management

1. Oversee Marketing Team’s Operations

  • Delegate work to the marketing team
  • Maintain project timelines and delegation of work
  • Train new and current employees to perform required service tasks in line with ALPHASHINE brand and marketing strategy
  • Delegate work and foster new assignments for marketing associates to complete
  • Perform performance reviews with each associate and provide feedback for personal development

2. Management Reporting and Collaboration

  • Report progress to management on metrics, project timelines, results, and outlook for companies marketing campaigns
  • align high-level brand strategy and marketing projects with overall company direction
  • Develop sales strategies for B2B, B2C & Memberships
  • Develop marketing budget and sales strategies for Q1-Q4 that all align with the company financial and sales requirements
  • Develop strategies for new lead acquisition

Marketing & Brand Development

1. Brand Development

  • Grow company brand across Toronto and abroad
  • Assist in facilitating new strategies for future cities (NYC, Miami, Chicago)
  • Establish digital and physical marketing presence for brand growth and sales funnel
  • Establish beneficial partnerships and opportunities for organizational growth
  • Develop new advertising material
  • Fortify the organization as the dominant player in the industry
  • Establish unique competitive advantages for ALPHASHINE
  • Discover new products & services for the brand

2. Marketing Development

  • Improve customer retention and conversion via (email, social media, digital, ads, SEO)
  • Develop and orchestrate additional digital content (blogs, videos, photos)
  • Optimize organic growth channels

3. Analytics and Data Mining

  • Track customer statistics (behavior, age, demographics, usage, CLV)
  • Track ad spend and staff budget while allocating accordingly for optimal output and performance

Requirements:

  • College Degree
  • 3 years of marketing experience
  • 2 years of leadership and management experience
  • Excellent time management and communication skills
  • Ability to lead a team in a fast-paced environment

Expected start date: 2021-09-20

Job Types: Full-time, Permanent

Salary: $48,000.00-$60,000.00 per year

Benefits:

  • Casual dress
  • Discounted or free food
  • On-site parking
  • Paid time off
  • Store discount

Schedule:

  • Monday to Friday

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Marketing: 3 years (preferred)
  • Management: 2 years (preferred)
  • Leadership: 2 years (preferred)

Work remotely:

  • No

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